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Vodafone Essar's

Advertising Strategy - The
'Zoozoos' Campaign
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INTRODUCTION
ZooZoos are advertisement characters promoted by
Vodafone during the India Premier League Season 2 (IPL).

Zoozoos are white, ghost-like creatures with ballooned
bodies and egg heads who are used to promote various
value added services of Vodafone. These ads though look
animated are actually real humans in the Zoozoo
costumes.

The ads were created by Ogilvy & Mather, an agency that
handles Vodafone advertisements and the films were shot
by Bangalore based Nirvana Films in Cape Town, South
Africa.
S.W.O.T. ANALYSIS
STRENGTHS:

• The campaign created the buzz both
in the traditional media as well as in
social networking sites.

• It was a representation of a common
man depicted as a cartoon character
ZOOZOO

• Wide media coverage, more
precisely through video

• Easy and cheap animation leading to
low production cost
S.W.O.T. ANALYSIS

WEAKNESS:
• It
had an undermining effect on the
brand Vodafone.

• Difficulty in understanding faced
by rural population
S.W.O.T. ANALYSIS

OPPORTUNITIES:
•A revolution in the conventional
way of advertising that was through
public figures.

• Low advertising cost leading to
provision of cheaper services.
S.W.O.T. ANALYSIS

THREATS:
• A major intimidation to the brand
VODAFONE