Media Plan ( Magzine

)
Digest SHE Libas
Akhbar-e-jahan Friday Time Good Times Family Magzine MR. Teen Ager Gen -Y Fashion collection

Size
Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour)

Position
Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary

Feb- MArCh, Total 08 Ins. 1 1
1 1 1 1 1 1 1 1 2 1 1 2 2 2 1 2 2 2

Cost.
60,000 40,000 87,000 200,000 40000 60000 25000 36000 40000 50000

TOTAL

638,000

Date: Client: Brand: Period:

25-01-08 finlays Feb-08

NEWSPAPER ( Sunday Magazine)
Publication Daily Jang Daily Nawa - e - Waqt
Daily Pakistan G.T Daily Dawn Daily The Post Daily Times Daily The News Combined Combined Combined Combined Full Page (Colour) Full Page (Colour) Full Page (Colour) Full Page (Colour) Ordinary Ordinary Ordinary Ordinary 1 1 1 1 7 1 3 1 1 1 1 5 1 1 1 5 3 3 4 2 14 300,000 200,000 250,000 250,000 900,000 600,000 1,000,000 500,000 3,966,000 46,000 300,000 200,000 250,000 250,000 900,000 600,000 1,000,000 500,000 3,920,000

Station
Combined Combined Combined

Size
Full Page (Colour) Full Page (Colour) Full Page (Colour)

Position
Ordinary Ordinary Ordinary

1st Week 1 1
1

2nd Week 1

3rd Week 1
1

4th Week 1 1

Total Ins.
3 3 2

Actual Cost Actual Total Saving per Ins. Cost 227,000 65,000
45,000 681,000 195,000 90,000 46,000

Neg. Cost per Ins. 227,000 65,000
22,000

Neg. Total Cost.
681,000 195,000 44,000

SUMMERY
Total Ins.: Actual Total Amount: Saving: 15% GST 14 3,966,000 46,000 588,000

Neg. Total Amount:

4,508,000

newspaper Daily Jang Daily Jang Daily Nawa - e - Waqt Daily Nawa - e - Waqt
Daily Pakistan Daily Pakistan Daily Express Daily Express Daily Dawn Daily Dawn Daily The Post Daily The Post Daily Times Daily Times Daily The News Daily The News

station
Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined Combined

size
Half Page Full page Half page

Page
Front Back Front Back

position
Ordinary Ordinary

Total Ins 10 5 10 7 10

quarter page

Front Back

Ordinary

Half Page Half Page Full page Half Page Full page Half Page Full page Half Page Full page Half Page

Inside Back Inside Back Inside Back Inside Back Inside Back

Ordinary Ordinary Ordinary Ordinary Ordinary Ordinary

7 6 7 8 5 5 8 6 8 8

Total Estimated Budget Allocated

10,000,000

Date: Client: Brand: Period: City:

25-01-08 Finlays Feb-08
LAHORE

Sr#
1 2 3 4 5 6 7 8 9 10 11 12 11

Description & Location of Site
Defence Main Bolevard Facinng Traffic Coming From Walton to DHA
Kamla Chowk Facing Traffic Coming from Garden Town to Center Point Jain road Canal Facing Traffic Coming from Race Course park to Gulberg Liberty Round About Facing Traffic Coming From Center Point to liberty Garden Town Facing Traffic Coming from Kalma Chowk to Season Chowk Campus Bridge Facing Traffic Coming From Season Chowk to Bahekay Wala more Jinnah Fly Over Bridge Facing Traffic Coming Firdous Market TO Calvary Sher Pao Brigde Traffic Coming Sadiq Trade center TO Cantt Model Town (goal Chakkar) Thokar Niaz Baig Facing Traffic Towards Canal Defence main Boulevard traffic facing towards DHA Market

Sub Total Total Moppies model town niaz Baig flyer steamers Pha A+

Size
60 x 20
60 x 20 90 x 30 60 x 20 20 x 10 20 x 10 90 x 30 60 x 20 20 x 10 20 x 10 60 x 20

Category Skin Cost
A+
A A+ A+ A A Cantonment Cantonment Town society B+ Defence Society

Status 3 Month Rent
850,000 700,000 850,000 1,000,000 70,000 70,000 425,000 12,000 15,000 800,000

24000 Available 24000 Available 54000 Available 24000 Available 4000 Available 4000 Available 54000 Available 24000 Available 4000 Available 4000 Available 24000 Available

244000

4,792,000 5,036,000

12000 35000 15000 500-700 1700\weak

th Rent

Date: Client: Brand: Period: City:

25-01-08 Finlays Feb-08
Rawalpindi

Sr#

Description & Location of Site
NAZ Cinema Facing Traffic Coming from Liaqat Bagh to Naz Cinema 1 Commercial Market Traffic Coming From Muree Road 2 6th Road Facing Traffic Coming From Muree Road 3 Rawal Road Facing Traffic Coming From Air Port To City 4
TOTAL

Size
60 x 20
60 x 20 20 x 10 15 x 60

Category kin Cost S Status Month Rent 3
A+
A A A+ 24000 Available 24000 Available 4000 Available 18000 Available 70000 550,000 550,000 50,000 320,000 1,470,000 1,540,000

Date: Client: Brand: Period: City:

25-01-08 Finlays Feb-08
Faisalabad

Sr# Description & Location of Site Size Category
1 2 3

D Ground Satyana Road Abdullah Pull
TOTAL

60 x 20 A
60 x 20 20 x 10 A B+

Skin Cost Status Month Rent 3
24000 Available 24000 Available 4000 Available 52000 320,000 320,000 40,000 680,000 732,000

Date: Client: Brand: Period: City:

25-01-08 FilayS Feb-08
Islamabd

Sr# Description & Location of SiteSize Category
1

BLUE AREA

60 x 20 A

TOTAL

Skin Cost Status Month Rent 3
24000 Available 750,000

24000

750,000 774,000

Date: Client: Brand: Period: City:

25-01-08 Finlays Feb-08
Multan

Description & Location of Site Sr# Size Category Skin Cost
1 2 3

Fly Over KFC Multan Lari Adda
TOTAL

60 x 20 A+
60 x 20 20 x 10 A+ B+

24000 24000 4000 52000

Status Month Rent 3
Available Available Available 320,000 320,000 50,000 690,000 742,000

Date: Client: Brand: Period: City:

25-01-08 Finlays Feb-08
Peshawar

Description & Location of SiteCategory Sr# Size Skin Cost
1 2 3

Mall Road University Road Cantt
TOTAL

60 x 20 A+
20 x 10 20 x 10 A+ A+

24000 4000 4000 32000

Status Month Rent 3
Available Available Available 320,000 40,000 50,000 410,000 442,000

Date: Client: Brand: Period: City:

25-01-08 Ffinlays Feb-08
Gujranwala

Sr# Description & Location of Site Size Category
1 2 3

Fly Over Bridge Model Town Main GT road Towards Narrowal By Pass
TOTAL

60 x 20 A+
20 x 10 20 x 10 A+ B+

Skin Cost Status Month Rent 3
24000 Available 4000 Available 4000 Available 32000 250,000 50,000 30,000 330,000 362,000

CITY BRANDING
Sr# DESCRIPTION & LOCATION OF SITE CENTRE POLE 1 MALL ROAD(Mian Mir - Avari) 150 2 Main Boulevard Gulberg(Kalma Chowk - First Fountain) 63 3 Liberty - Hussain Chowk 30 4 Firdous Market - Hussain Chowk 15 5 Qarshi road(central point - firdous Market) 109 TOTAL

PHA TAX/WEAK/steamers STEAMERS COST 1700 3000 1700 3001 1700 3002 1700 3003 1700 3004

CATEGORY TOTAL A+ 705000 A+ 296163 A+ 141060 A+ 70545 A+ 512736 1725504

MOPPIES.(ISLAMABAD)
S# DESCRIPTION
1 Two Sided Moppy in F6 Markaz 2 Two Sided Moppy in F6 Markaz 3 Two Sided Moppy in F7(Blue Area) 4 Two Sided Moppy in F8 Markaz 5 Two Sided Moppy in F11 Markaz 6 Two Sided in Jinnah Super Market 7 Two sided in Abpara Chowk 8 Two sided in F6 market Chowk 9 Two Sided In Blue Area Signal 10 two sided In G11 Markaz 11 Two sided in H8 Markaz Two sided In G9 Markaz 10 Two sided in G9 Signal TOTAL

CATEGORY
A+ A+ A+ A+ A+ A+ B+ A A+ B+ A B+ B+

NUMBERS COST TOTAL
1 1 1 1 1 1 1 1 1 1 1 1 1 40000 40000 40000 40000 40000 60000 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 40000 60000 40000 40000 40000 40000 40000 40000 40000 540000

Store Brand
S# 1 2 3

DESCRIPTI Gandola Standies

Store Branding
DESCRIPTION Gandola Standies Cost Quantity Total 1600 2000 3200000 2000 200 400000 3600000

Special Branding
S#

Cool Ballon 1 Display Canal Bank Towards M 2 Display Fortrees Stadium 3 Display Total

Special Branding
Cool Ballon Display Canal Bank Towards Mall Display Fortrees Stadium Display Total Cost Quantity 45000 1 45000 1 45000 1 PHA TAX Total 25000 70000 25000 70000 25000 70000 210000

Date: 25-01-08 Client: finlayS Brand: Period: Feb-08 City: Mootorway Islamabd(Rest Area)

Sr#
1 2 3 4

Description & Location of Site
Lahore motorway tarffic Facing ISB Lahore Motorway Traffic Facing Towards ISB(SALAM) Lahore Motorway Traffic Facing Towards ISB(Bahera) Lahore Motorway Traffic Towards ISB(KALAR KAHAR) Lahore Motorway Traffic Facing TowardsISB(Chakri)
TOTAL

Size
90 x 30
90 x 30 90 x 30 90 x 30 90 x 30

Category Skin Cost Status Month Rent 3
NHA
NHA NHA NHA NHA 54000 Available 24000 Available 54000 Available 54000 Available 54000 Available 240000 550,000 300,000 300,000 300,000 300,000 1,750,000 1,990,000

h Rent

BUDGETING
S# DESCRIPTION 1 ATL 2 Radio 3 TV 4 NADIA khan Show Branding 5 ARY ONE World (Time Check) 6 Valetine Day Branding (Aaj Tv) 7 BTL 8 News Paper(Daily) 9 Hoardings 10 Motoraway Interchange 11 Moppies 12 Cool Ballon 13 Store Branding 14 Magzines 15 Newspaper Magzines 16 Event(Concert) 17 Reserves Grand TOTAL Sub 4766432 56640226 8395000 10000000 9135000 15000000 8804000 1990000 540000 210000 3600000 638000 4577000 704342

TOTAL

88936658

36063342 25000000 150000000

TOTAL OF BTL
Sr# DESCRIPTION
1 LAHORE(hoardings) 2 Faisalbad(hoardings) 3 Islamabd(hoardings) 4 Multan(hoardings) 5 Peshawarhoardings) Lahore -ISB(motorway Hoardings) 6 Gujranwala(hoardings) 7 Rawalpindihoardings) 8 Print Newspaper(Sunday Edition) 9 City Branding 10 Moppies(city branding)Isb 11 Store Branding 12 Cool Ballon 13 Newspaper(daily) TOTAL

TOTAL
5,036,000 732,000 774,000 742,000 442,000 362,000 1,540,000 4577000 1725504 540,000 3600000 210000 10000000 30,280,504

54000

30000
84000

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