Bridging the two worldsThe Organizational Dilemma

Submitted By, Ankit Agrawal (13/005) Ankur Agarwal (13/006) Anubha Garg (13/007) Anurag Pahadia (13/008)

INTRODUCTION
• AEC corporation, manufacturer of Aluminum products for construction industry • William joins as the manager of the customer service group • Company structure divided into management and floor workers • Minimal communication between the two levels

CURRENT SCENARIO
• No representative from shop floor in managerial meetings • Separate facilities in the organization for the two divisions • No direct confrontations among the two divisions

CURRENT SCENARIO
• Communication normally one way in terms of orders and demands by management • Mode of communication in terms of memos • Organization’s culture impeded interaction among the managers and the workers

ORGANIZATIONAL STRUCTURE

PROBLEMS
• Misplaced perceptions about managers among shop floor employees • Low efficiency of workers • Implicit communication often misinterpreted by the workers

WILLIAMS APPROACH
• Direct interactions with the workers • Treated the workers as peers rather than subordinates • Encouraged ideas from employees • Acted as an intermediary between the management and the workers • Offered recommendations for the deserving workers

MODIFIED STRUCTURE

Analysis
Richness of communicati on medium

Communication situation

MODEL OF COMMUNICATION
Sende r Receive r

Feedback??

SUGGESTIONS
• Hold some communication training programs for both managers and workers • Elect a representative from the workers • Provide combined facilities • Performance incentives for the employees

SUGGESTIONS
• Encourage worker-management interaction through:
– Monthly staff meetings – Cultural events – A suggestion cum feedback system

THANK YOU

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