LB5202 Marketing and Innovation

Marketing Debate
TEAM MEMBERS GURUMOORTHY NIRMAL KANANI SE THU AUNG

Topic: ‘Is service marketing different from product marketing?’ Con: Product and Services marketing are highly related.

What is marketing?
Marketing

is the flow of goods and services from the producer to consumer. is based on relationship and value.

It

Flow of goods – Product Marketing Flow of services – Service Marketing

Service Industries

Classification from Goods to Services

P’s of Marketing

Examples
AIRLINES

LAPTOPS

RESTAURANTS

Therefore
Service marketing is NOT

Absolutely Different from & Exactly Similar to
Product marketing BUT They are highly RELATED.

Conclusion