How They Work?

• Top manufactures:
a)Toyota: Prius, Camry, RX 400h, Highlander, GS
450h, LS600hL
b) Honda: Civic, Accord, Insight
c)Ford
d)GM
e)Nissan: Altima
• Top registered countries:
o USA - 62%
o Japan -17%
o Canada -4%
o UK -3%
o Netherlands -2%
 Hybrid car market outlook
• US remains the largest hybrid car market that accounted for nearly
70% of global hybrid sales in 2009 largely due to volatile oil prices &
increased environmental awareness.
• Mass adoption of hybrid cars especially in US will provide immense
opportunities for the hybrid players.
• Toyota & Honda are the leading players in the global hybrid market.
In global hybrid car industry, strategies differ from player to player.
• Because of their higher initial cost, the market share of hybrids is
likely to be limited to half or less than half of all light-duty vehicles
even in the long-run, unless policy and market conditions change
significantly in its favor.
• Strategies of the two big players:
a)Toyota
b) Honda
 Hybrid car market forecast
• Sales recorded by the global hybrid vehicles market are
expected to surge at a CAGR of around 12% during
2008-2015.
• Hybrid cars sales in the US market are likely to cross 1
Million Mark by 2012.
• Hybrid vehicle production in Japan is projected to hit a
CAGR of 6.6% from 2008 to 2011.
• HEV battery market is likely to attain a CAGR growth
rate of around 10.4% during the period spanning from
2010 to 2015.
• Hybrid car component market is expected to grow at a
CAGR of 17.4% during 2008-2012.
 Adoption Of Hybrid Cars
Reasons for Adoption:

1. Energy instability and higher gas prices,

2. Customers are pushing for cleaner and more
efficient solutions.
3. Global warming

Hybrids have saved more than an estimated one

million barrels of crude oil, three million pounds
of smog-forming gases, one million metric tons of
carbon dioxide and an estimated 125 million
gallons of gasoline.
 NISSAN
"They make a nice story, but they're not a a
good business story yet because the value is
lower than their costs," said Nissan Chief
Executive Carlos Ghosn.
 Opportunities for Hybrid Car
• No Energy usage during idle
– Use less energy than gas motors at low speeds
– Rush Hour Stop & Go driving –Electric Motor
– Higher Speeds - Gas motor for peppy feel
• Batteries get charged while running
• Fuel Efficiency
– Improvements in Aerodynamics
– Weight Reduction
– Smaller ,less powerful gas Engine
• Green advantages
– Cut Emissions by 25-30 % over most fuel efficient gas powered models
• Less maintenance
• Regenerative Braking
– Captures Breaking Energy in onboard battery
• Tax Incentive
– Can reduces cost up to $3400 depending on the cost.
 Challenges for Hybrid Car
• Complex & Expensive
• Batteries are heavy
• Larger repair bills
• Less Fuel Savings
– ($405) –Honda Insight
– 635 –Honda Civic
– May never recoup the added initial cost
• Acceleration
• Disposal of batteries.
• Transition Technology
– Hydrogen and Methane fuel cell powered cars may be the cars
of the future
 10 Reasons to BUY a hybrid car
1. Small in size
2. Automatically rechargeable batteries
3. Better mileage, and fuel-efficient
4. Reduced drag and reduced friction
5. Less emission and Eco-friendly
6. Power-train technology
7. Lifetime saving
8. Support future hybrid development
9. Reduce oil dependency
10. Image
How to make your existing car GREEN
• Aggressive driving (speeding and rapid
acceleration and braking) can lower gas mileage
by as much as 33% at highway speeds and 5%
around town.
• Observe the speed limit
• A warmed-up engine is more fuel-efficient than a
cold one
• Avoid carrying unneeded items. An extra 100 lbs.
can decrease fuel economy by 1-2%.
• a loaded roof rack can decrease your fuel
economy by 5%.
Toyota Prius
• 5 door hatchback/sedan
hybrid electric car
First mass-produced hybrid,
introduced in Japan in 1997
Solar powered ventilation
inside car
Can travel upto 716 miles on
one tank of fuel
139,174 sold in Europe since
2000 launch
Honda Motor’s
Honda Motor Co.'s Insight is
displayed at the Honda
headquarters in Tokyo, Japan.
First generation launched
1999, second generation 2009

The Insight, the cheapest gas-

electric hybrid on market,
ranked as the top-selling
vehicle in Japan, the first time a
hybrid clinched that spot.
Chevrolet Volt (GM)
• Lithium-ion battery, with
petrol range-extending
engine

Launch scheduled for

2010

40 mile battery range

 IN 2009, MERCEDES WILL
INTRODUCE ITS FIRST HYBRID
FISKER KARMA ACCELERATES FROM 0-60 MPH IN LESS
THAN SIX SECONDS, AND HAS A TOP SPEED OF 125
MPH. THE FOUR-DOOR PLUG-IN HYBRID PREMIUM
SPORTS SEDAN WILL HAVE A STARTING PRICE OF
$80,000
Thank You