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Published by anupamjeet kaur
project based on information about the TATA's...
project based on information about the TATA's...

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Published by: anupamjeet kaur on Sep 06, 2009
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1. 2. 3. 4. 5.

6. 7.

Fact file Core values Mission and vision Business sectors Products and services for consumers and businesses Mergers and acquisitions Ranks achieved

8. Innovation overview 9. Career skills 10. Leadership and learning 11. SWOT analysis 12. Current strategies 13. Conclusion

    

Established by Jamsetji Tata in 1868. He ad qu arters Mumb ai and Navi Mumbai, Maharastra, India Ratan N Tata is the chairman of Tata Sons, the Tata promoter company. Rev enue US$ - 62.5 billion(Feb 2008) Emp loy ees 350,000 (2008) Brand Finance, a UK-based consultancy firm, recently valued the Tata brand at $11.4 billion and ranked it 57th among the world’s Top 100 brands. Businessweek magazine ranked Tata sixth among the ‘World’s Most Innovative Companies’ and the Reputation Institute, USA, recently rated it as the ‘World’s Sixth Most Reputed Firm.’


 Integrity  Spirit  Agility  Passion

for excellence  Unity

 Mission:

to be a competitive value provider in international business for Group companies and all our partners.  Vision: Become a globally networked enterprise seizing opportunities worldwide to generate USD 25 million annual profits by 2008.

 

Tata companies operates in seven business sectors. The total revenue of Tata companies, taken together, was $62.5 billion (around Rs251,543 crore) in 2007-08, with 61 per cent of this coming from business outside India, and they employ around 350,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics. There are 27 publicly listed Tata enterprises and they have a combined market capitalisation of some $60 billion, and a shareholder base of 3.2 million.

Information systems and communications

The Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation. E.g nelito systems, tata technologies (10) tata sky, virgin mobile India(7)


The Tata group has a robust presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services. E.g Automotive: jaguar land rover, tata motors(25) Engineering: voltas, TCE consulting engineers (5)

 The

Tata group is among the global leaders in this business sector, with operations in steel and composites. E.g Metals: corus, natsteel asia (16)  Composites: tata advanced materials


 

The Tata group has widespread interests in the hospitality business, as also in insurance, realty and financial and other services. E.g Hotels, property development: Indian hotels, tata housing development company (5) Financial services: tata capital, tata financial services (6) Other services: tata strategic mgt group, tata quality mgt services (5)

 The

Tata group is a significant player in power generation and is also involved in the oil and gas segment. E.g Energy: north delhi power, tata BP solar (6)

Consumer Products
 The

Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry. E.g Consumer products: titan industries, Tetley group (15)

 The

Tata group is one of the largest producers of soda ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business. E.g Chemicals: tata pigments, general chemical industrial products (7)

Products and Services for CONSUMERS
Agriculture Charter flights DTH television Holiday homes Jewellery Automobiles Cooling appliances Financial services Hotels Leather Beverages Crockery Food Housing Retail

Solar appliances Telecommunica Watches and tions clocks

Products and Services for BUSINESSES
Advanced composites Automotive industry Chemicals Defence E-trading Financial services Hospitality Aerospace Beverages Construction Design services Energy Food products Industrial equipment Agricultural products Books Consultancy E-learning Engineering Funding IT


TATA communications (formerly VSNL) acquired CEC (China enterprises communication) with 50 % stake in June 2008. TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2008. Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2008.

TATA Steel TATA Motors 6th largest steel maker in the world. among the top five commercial vehicle manufacturers in the world leading global software company second largest branded tea company in the world world’s second largest manufacturer of soda ash world’s largest wholesale voice carriers

TCS TATA Tea TATA Chemicals TATA Communications

A number of initiatives have been launched to spread the message of innovation and recognise innovators:  Ta ta Grou p Innov ati on Foru m (TG IF)  Inn ov ati on workshop s  Ta ta Inn ovation Day  Ta ta Inn ovation Mission  Thou ght lead ershi p  Inn ov ati on aw ard s  Te ch nol og y and res earch cluste rs  Bus iness exce llen ce

Res ea rch or ien tation and pa rt ners hips :

The Tata Group invests in building outstanding research facilities and forging partnerships with academic and research organisations in order to encourage creative thinking and find innovative solutions that improve our quality of life.

TATA Careerscape
   

an extraordinary range of disciplines business management skills Inter-company mobility Continuous improvement

The Tata group is one of the world’s largest private-sector employers

 

TAS: This managerial development programme was conceived by JRD Tata, the late chairman of the Tata group, in the 1950s. TMTC: The Tata Management Training Centre, set in a lush campus in Pune in western India, helps group professionals add to their knowledge bank. Tat a Busi ness L ea de rshi p Awa rd : Initiated in 2004, this an annual business school event organised by the Tata group. It offers students from select management institutions a unique opportunity to compete with the brightest and display their business acumen.

SWOT Analysis
Strengths:  resources and capabilities (People and Raw Material)  vast experience (steel and automobiles)  The business model. (TBEM is a model determining the quality movement in the gr oup). Weaknesses:  Distribution  value chain innovation  macro environment  in order to serve the global markets with high quality and low price.

Opportunities  new markets  exports  Acquisitions  e.g jaguar and land rover

Threats  India’s recent mergers of global markets  E.g Vodafone, Reliance

  

Expending globally (globalization strategy) acquiring other companies in different countries No frill strategy; “a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment. maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

News update: (April 12, 09) – tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marcopolo of Brazil introduced its starbus range of buses in Punjab. These will be manufactured at Dharwad in Karnataka and will be sold to customers as fully built coaches. CONCLUSION: In the whole; the grou p is acquiring the different strategy in the different market, in the home country Tata ’s strategies are same as to cost leadership and differentiations.

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