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ADITYA BIRLA GROUP

CONTENTS
 FACT FILE
 GREATEST ACHIEVEMENTS
 BEYOND BUSINESS THE GROUP IS …
 GROUP OF COMPANIES - AT A GLANCE
 STRATEGIC INTENT ( VISION,
MISSION , VALUES AND CULTURE )
 SWOT ANALYSIS
 CONTRIBUTION OF SECTORS TO
GROUP TURNOVER
 MAJOR COMPETITORS
 VALUE BUSINESS AND HIGH GROWTH
BUSINESS
 THE VANGUARD – CORPORATE CELLS
 CORPORATE SOCIAL RESPONSIBILITY
POLICY
Kumar Mangalam Birla
Fact file
 US $28 billion corporation.
 It is anchored by an extraordinary force of 1,00,000
employees, belonging to 25 different nationalities.
 A premier branded garments player .
 The second largest player in viscose filament yarn,
chlorine - alkali sector.
 Among the top five mobile telephony companies.
 A leading player in life insurance and
asset management.
 Among the top three supermarket chains in the retail
business.
GREATEST ACHIEVEMENTS
Beyond business — the
Aditya Birla Group is:
 Working in 3,700 villages .
 Reaching out to seven million people annually through
the
Aditya Birla Centre for Community Initiatives and Rural De
, spearheaded by Mrs. Rajashree Birla.
 Focusing on: health care, education, sustainable
livelihood, infrastructure and espousing social causes.
 Running 41 schools and 18 hospitals.
Group of companies
Companies at a glance -
Diversification
Values
M: To deliver V: To be a
superior value to our premium global
customers, conglomerate
shareholders, with a clear
employees and focus on each
society at large. business.
business
CULTURE
STRENGTHS: WEAKNESSES:
 Complexity of operation
 Strong brand recognition
 Lengthy processing chain
 Internet sales
OPPORTUNITIES:
 Growing international presence  Growth of core sector industries
 Superior research and development  Rapid integration with global
department economy
 Strong financial returns  Booming construction business in
asia
 Strong sense of culture in the
 Growing e-commerce’s business.
working environment
 Increasing urbanization
 Successful experience being
THREATS:
competitive  Entry of global players
 Effective Leadership  Take over possibilities
 Cost leadership  Political threats

 Prestigious Client Base  The impact of foreign currency


fluctuation and interest rates.
 Customer Loyalty
 Loss of sales to substitutes
 Diversified Business
 Product innovation capabilities
 Technological excellence.
 Good corporate image.
MAJOR COMPETITORS
 RELIANCE
INDUSTRY
 TATA
 HINDUJA GROUP
 GODREJ
SECTORWISE COMPETITORS

Telecommunicati
Textiles Copper aluminum Cement on

Reliance Vedant group Ambuja Bharti Airtel

Raymond Essar Unitech Reliance

Mayur Sail   Vodafone

  Tata   BSNL
BUSINESS STRATEGIES-
EXPANSION

GRASIM
Textiles Aluminum
Fertilizer Software
Power Banking
The vanguard
 The Corporate Cells of The Aditya Birla Management
Corporation Private Limited (ABMCL) act as a focal
point for providing a strategic overview, vision and
setting defined targets for all the Group Companies.
 Central Cell
Corporate Technology Strategy and Services (CTSS)
 Corporate Communications
 Group HR
 Corporate Information Technology
 Corporate Finance Group (CFG)
 Corporate Legal
 Corporate Management Audit
 Corporate Safety, Health and Environment
Corporate social
responsibility policy
The Aditya Birla Centre for
Community Initiatives and
Rural Development
Hea
lt h a
f a mi nd
ly
wel f
ar e

Education t
e n
Balwadis (pre- e l pm
o
de v
school) 
ab l e nd
a i n d a
Adult education Su st i vel i ho o d t
d l a n m e n
Non-formal education an l t u re e l o p
cu v
  a gr i sh ed d e
r
Continuing education
w at e
So cia l In frastr uct ur e
cau ses deve lo pme nt

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