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A Presentation on

By: -
Bhavesh R. Purohit
History of Rolex
n Type : Private held company
n Founders : Wilsdorf & Davis
n Estd. : 15th November, 1915
n Headquarters : Geneva, Switzerland
n Industry : Watch manufacturing
n Products : Wrist watches, accessories
n Revenue : USD $ 3 billion
n Website : www.rolex.com
Meaning of Rolex
n Obscure origin
n French phrase “horlogerie exquise” means
exquisite clockwork.
Brand name and Logo
A Crown For Every Achievement
Brand Elements
1. In the logo of Rolex, background is dark greenish.
2. There is a crown placed over the brand name Rolex.
3. Rolex is written in capital letters with special type of
fonts in white color.
4. The crown is light golden colored in the logo.
5. In every watch the crown is engraved on the
movement key on the right side of the watch &
bracelet.
Brand Development
n No to “Second Life”.
n Duplication may lead to customer confusion
and dissatisfaction.
Brand Ambassadors
n Racing legend Sir Jackie Stewart – 40 years.
n Marcello Mastroianni.
n Roger Federar.
n Brad Pitt.
Global Market
n Global watch market is dominated by Swiss watch
mfgs.
n Three leading cos., are Rolex, Richemont, and
Swatch group.
n Rolex is having 36% of market share.
n 64% includes Lacoste, Dior, Richemont, Swatch, etc.
n 22% affluent customers in China owns Rolex watch.
n 66% includes the rest of the countries.
n China is the biggest market for Rolex.
Product Line
n Rolex S.A has three watch lines:
n Oyster perpetual

n Professional

n Cellini
Cont…
n Airking n Submariner
n Datejust I n Sea dweller
n DatejustII n Sea dweller Deep Sea
n Millgauss n Daytona
n Datejust Turn-O-Graph n Day Date I & II
n Lady Datejust Pearlmstr n Masterpiece
n GMT Master II n Oyster Perpetual
n Explorer I n Yatch Master I
n Explorer II n Yatch Master II
Cont…
n The primary bracelets for Oyster line are
christened as “Jubilee”, “Oyster” and
“President”.
n The Cellini model includes: -
n Quartz Ladies / Menz
n Cellinium
n Cestello Menz / Ladies
n Danaos Menz
n Prince
n Tudor Watch – less expensive – disc. In 2004
Innovations
n First water-proof watch case.
n First wrist watch with date on a dial.
n First watch to show two time zones at once.
n First watch makers to earn chronometer certification for a
wrist watch.
n First watch company to create first water resistant watch to
330 ft.
n First watch makers to produce the self-winding watch in 1928.
n First watch makers to introduce Helium Release Valve
Technology to release helium gas build-up during
compression.
Competitors
n The major competitors are: -
n LVMH – Paris, France.
n MOVADO Group – Paramus, NJ.
n Richemont – Geneva, Switzerland.
n Carteir
n Breitling
n Giordano
n Longines
n Citizen
Top Executives
Rolex signs around the world

Geneva Headquarter Mfg. building in Biel

Rolex bldg in Vienna Rolex sign in Dubai


Bibliography
n Websites :-
n www.rolex.com
n www.hoovers.com/rolex
n www.citesales.com
n www.researchandmarkets.com
n www.globalwatchmarket.com
Thank You