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Rolex Presentation

Rolex Presentation

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Published by: bbhavesh19 on Sep 10, 2009
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A Presentation on

By: Bhavesh R. Purohit

History of Rolex
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Type : Private held company Founders : Wilsdorf & Davis Estd. : 15th November, 1915 Headquarters : Geneva, Switzerland Industry : Watch manufacturing Products : Wrist watches, accessories Revenue : USD $ 3 billion Website : www.rolex.com

Meaning of Rolex
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Obscure origin French phrase “horlogerie exquise” means exquisite clockwork.

Brand name and Logo

A Crown For Every Achievement

Brand Elements
1. In the logo of Rolex, background is dark greenish. 2. There is a crown placed over the brand name Rolex. 3. Rolex is written in capital letters with special type of fonts in white color. 4. The crown is light golden colored in the logo. 5. In every watch the crown is engraved on the movement key on the right side of the watch & bracelet.

Brand Development
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No to “Second Life”. Duplication may lead to customer confusion and dissatisfaction.

Brand Ambassadors
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Racing legend Sir Jackie Stewart – 40 years. Marcello Mastroianni. Roger Federar. Brad Pitt.

Global Market


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Global watch market is dominated by Swiss watch mfgs. Three leading cos., are Rolex, Richemont, and Swatch group. Rolex is having 36% of market share. 64% includes Lacoste, Dior, Richemont, Swatch, etc. 22% affluent customers in China owns Rolex watch. 66% includes the rest of the countries. China is the biggest market for Rolex.

Product Line

Rolex S.A has three watch lines:

Oyster perpetual





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Airking Datejust I DatejustII Millgauss Datejust Turn-O-Graph Lady Datejust Pearlmstr GMT Master II Explorer I Explorer II

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Submariner Sea dweller Sea dweller Deep Sea Daytona Day Date I & II Masterpiece Oyster Perpetual Yatch Master I Yatch Master II



The primary bracelets for Oyster line are christened as “Jubilee”, “Oyster” and “President”. The Cellini model includes: n n n n n n

Quartz Ladies / Menz Cellinium Cestello Menz / Ladies Danaos Menz Prince Tudor Watch – less expensive – disc. In 2004

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First water-proof watch case. First wrist watch with date on a dial. First watch to show two time zones at once. First watch makers to earn chronometer certification for a wrist watch. First watch company to create first water resistant watch to 330 ft. First watch makers to produce the self-winding watch in 1928. First watch makers to introduce Helium Release Valve Technology to release helium gas build-up during compression.


The major competitors are: n n n n n n n n

LVMH – Paris, France. MOVADO Group – Paramus, NJ. Richemont – Geneva, Switzerland. Carteir Breitling Giordano Longines Citizen

Top Executives

Rolex signs around the world

Geneva Headquarter

Mfg. building in Biel

Rolex bldg in Vienna

Rolex sign in Dubai


Websites :n n n n n

www.rolex.com www.hoovers.com/rolex www.citesales.com www.researchandmarkets.com www.globalwatchmarket.com

Thank You

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