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ITC is one of India's foremost private sector companies with a market capitalisation
of nearly US $ 19 billion* and a turnover of over US $ 5.1 Billion. ITC is rated among
the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable
Companies by Forbes magazine, among India's Most Respected Companies by
BusinessWorld and among India's Most Valuable Companies by Business Today. ITC
ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by
Brand Finance and published by the Economic Times. ITC also ranks among Asia's
50 best performing companies compiled by Business Week.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty
Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information
Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other
FMCG products. While ITC is an outstanding market leader in its traditional
businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is
rapidly gaining market share even in its nascent businesses of Packaged Foods &
Confectionery, Branded Apparel, Personal Care and Stationery.
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As one of India's most valuable and respected corporations, ITC is widely perceived
to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of
inspiration "a commitment beyond the market". In his own words: "ITC believes that
its aspiration to create enduring value for the nation provides the motive force to
sustain growing shareholder value. ITC practices this philosophy by not only driving
each of its businesses towards international competitiveness but by also
consciously contributing to enhancing the competitiveness of the larger value chain
of which it is a part."
ITC's diversified status originates from its corporate strategy aimed at creating
multiple drivers of growth anchored on its time-tested core competencies:
unmatched distribution reach, superior brand-building capabilities, effective supply
chain management and acknowledged service skills in hoteliering. Over time, the
strategic forays into new businesses are expected to garner a significant share of
these emerging high-growth markets in India.
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ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is
one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last
decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture
significantly enhance its competitiveness by empowering Indian farmers through
the power of the Internet. This transformational strategy, which has already become
the subject matter of a case study at Harvard Business School, is expected to
progressively create for ITC a huge rural distribution infrastructure, significantly
enhancing the Company's marketing reach.
ITC's wholly owned Information Technology subsidiary, ITC Infotech India Limited, is
aggressively pursuing emerging opportunities in providing end-to-end IT solutions,
including e-enabled services and business process outsourcing.
ITC's production facilities and hotels have won numerous national and international
awards for quality, productivity, safety and environment management systems. ITC
was the first company in India to voluntarily seek a corporate governance rating.
ITC employs over 25,000 people at more than 60 locations across India. The
Company continuously endeavors to enhance its wealth generating capabilities in a
globalising environment to consistently reward more than 3,75,000 shareholders,
fulfill the aspirations of its stakeholders and meet societal expectations. This over-
arching vision of the company is expressively captured in its corporate positioning
statement: "Enduring Value. For the nation. For the Shareholder."
Brands in Personal Care:
TC launched an exclusive line of prestige fine fragrances under the Essenza Di Wills
brand in mid 2005. The Essenza Di Wills range of perfumes reinforces ITC’s tradition
of bringing world-class products to Indian consumers to enrich the quality of their
Essenza Di Wills embodies a fine balance between the classic and the contemporary.
The brand personifies exclusivity, innate style, sophistication and magnetism.
The Essenza Di Wills line has been developed with the assistance of French
perfumery experts to give it the mystique and premium luxury quality that go with
the best of international brands.
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Inizio, the signature range under Essenza Di Wills
captures the very essence of attraction between a man
and a woman with its two distinct lines - Inizio Femme
(for women) and Inizio Homme (for men). The women's
fine fragrance revolves around 'Floral Fruity Musky'
notes while the men's fine fragrance is centered on
'Oriental Woody Fruity' notes. The bath and body care
products share the same olfactory signature of the fine
fragrances, to offer a harmonized grooming experience.
he latest addition to the Essenza Di Wills portfolio is the Aqua range for men (Aqua
Homme) that offers a distinctive and fresh aquatic fragrance. The Aqua range
includes an After-Shave Lotion, a Deodorant, a Hair & Body Shampoo and a Bathing
Essenza Di Wills has significantly enhanced its brand salience in the lifestyle space
by being the associate sponsors of the Wills Lifestyle India Fashion Week, the
country's most premier fashion event that brings together the leading designers of
The Essenza Di Wills fashion line, specially designed for the brand by one of India’s
leading designers, Varun Bahl, received high appreciation at the Spring-Summer
show in September 2007. Essenza Di Wills is available at Wills Lifestyle stores,
select John Players stores and select premium outlets.
In September 2007, ITC launched Fiama Di Wills, a premium
range of personal care products comprising shampoos,
conditioner, shower gels and soap. This premium range is a
unique blend of nature and science that promises gentle effective
care. It is an outcome of 4 years of extensive researc
iama Di Wills Shampoos developed in collaboration with Cosmetech Labs Inc., USA,
offers a range of five variants. Each of these is designed to deliver a specific hair
benefit to the consumer :
Everyday Mild (with extracts of Thyme &
Juniper) is a gentle caring shampoo suitable for
Aqua Balance (with extracts of Magnolia
Blossoms & Watercress) is a gentle
moisturizing shampoo ideal for dry, dull hair.
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Volume Boost (with extracts of Rosemary & Sage) is a gentle volumizing shampoo
ideal for thin, limp hair.
Silky Strong (with oils of Macadamia Nut and Babassu) helps make hair smooth,
silky and strong and is ideal for weak, damaged hair.
Shine in Style (with extracts of Chamomile and Green Tea) makes hair shiny and
manageable, easy to style and is ideal for dull to normal hair.
Each of these shampoos can be complemented with Fiama Di Wills
Polishing Drops conditioner. This gentle conditioner enriched with
Avocado Oil and Burdock extract promises to make hair shiny, soft
and smooth. It also gives the additional benefits of UV protection as
it contains Sunflower Seed extract, which is a natural UV absorber.
The Fiama Di Wills product line also consists of a 3-variant range of transparent
shower gels which are unique as they come with suspended beads:
•Mild Dew (enriched with soft beads, peach and
avocado extracts) is for soft, moisturized skin.
•Clear Springs (enriched with jojoba beads, sea weed
and lemongrass extracts) is for clear healthy skin.
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Exotic Dream (enriched with glitter beads, bearberry
leaves and black currant extracts) is for stimulating
The Fiama Di Wills range of soaps has been launched
under the sub - brand SkinSense. The first variant to be
introduced in this range is Soft Green. This is a gentle
caring soap, which helps enhance retention of skin
proteins making skin look beautiful and youthful.
Between February and June 2008, ITC expanded its personal care portfolio with the
launch of Vivel Di Wills and Vivel brands. Vivel Di Wills, a range of soaps, and Vivel,
a range of soaps and shampoos, cater to the specific needs of a wide range of
Backed by consumer insights, these ranges offer the unique value proposition of
providing the multiple benefits of Nourishment, Protection and Hydration in every
single product. Thus providing, the ever-discerning consumer, complete care.
The Vivel Di Wills range is available in two variants. Its unique carton pack has been
developed by ITC's design team to provide a novel consumer experience.
•Vivel Di Wills Sheer Radiance is enriched with Olive Oil, to
provide skin lustre to make it radiant.
•Vivel Di Wills Sheer Crème is enriched with Shea Butter,
to moisturize skin to make it soft and supple.
The Vivel range of soaps is available in four variants:-
•Vivel Young Glow is enriched with Vitamin E and Fruit
Infusions which help in providing youthful glow to the skin.
•Vivel Satin Soft is enriched with Vitamin E and Aloe Vera
which help the skin feel beautifully soft.
•Vivel Sandal Sparkle is enriched with Sandalwood Oil and
Active Clay which helps in providing clear skin.
•Vivel Ayurveda Essence is enriched with multiple Ayurvedic
Ingredients which help protect skin from germs and harsh
environment, keeping it healthy and beautiful.
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The Vivel range of shampoos is available in three variants:-
Vivel Shine & Glow is suitable for dull to normal hair
and is enriched with Green Tea Extract and
Conditioners. It adds shine to hair.
Vivel Soft & Fresh is suitable for dry to normal hair
and contains Extra Conditioners and Soya Protein. It
makes hair soft and fragrant.
Vivel Volume & Bounce is suitable for oily to normal
hair and contains Jojoba Oil and Conditioners. It adds
volume and bounce to hair.
In the popular segment, ITC has launched a range of soaps and shampoos under the
brand name Superia.
Superia Soaps enriched with natural ingredients give radiant glowing skin. Superia
Soaps are available in four variants :
.Fragrant Flower: with the fragrance of Rose & Lavender
.Soft Sandal: with the fragrance of Sandal & Almond Oil
.Natural Glow: with Neem & Coconut Oils
.Healthy Glow: with Orange Oil
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Superia shampoos with triple conditioners and natural ingredients
bring a natural shine to hair. Superia shampoos are available in two
Shiny Black with Triple Conditioners and the natural goodness of
Hibiscus & Brahmi extracts.
Vibrant Green with Triple Conditioners and the natural goodness of
Amla & Arnica extracts.
Another addition to the Superia shampoo portfolio, Superia Maxi
Protect Active Health shampoo contains Dandruff Fighter along with
Vitamins & Soya Protein. It fights multiple types of dandruff causing
germs and leaves hair & scalp feeling clean & healthy.
Dabur India Limited is India's leading FMCG company with
interests in health care, personal care and foods. Dabur has a history of more than
100 years and the company has carved a niche for it self in the field of Ayurvedic
medicines. The products of Dabur are marketed in more than 50 countries
worldwide. The company has 2 major strategic business units (SBU) - Consumer
Care Division (CCD) & Consumer Health Division (CHD), and 3 Subsidiary Group
companies - Dabur Foods, Dabur Nepal and Dabur International. Dabur International
has 3 step down subsidiaries - Asian Consumer Care in Bangladesh, African
Consumer Care in Nigeria and Dabur Egypt.
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The origin of Dabur can be traced back to 1884 when Dr. S.K. Burman started a
health care products manufacturing facility in a small Calcutta pharmacy. In 1896,
as a result of growing popularity of Dabur products, Dr. Burman set up a
manufacturing plant for mass production of formulations. In early 1900s, Dabur
entered the specialized area of nature based Ayurvedic medicines. In 1919, Dabur
established research laboratories to develop scientific processes and quality checks.
In 1936, Dabur became a full-fledged company with the name Dabur India (Dr. S.K.
Burman) Pvt Ltd. Dabur shifted its operations to Delhi in 1972. Dabur became a
Public Limited Company in 1986 and Dabur India Limited came into existence after
reverse merger with Vidogum Limited. In 1992, Dabur entered into a joint venture
with Agrolimen of Spain to manufacture and market confectionary items in India. In
1994, Dabur raised its first IPO. In 1998, day to day running of the company was
handed over to professionals. In 2000, Dabur achieved a turnover of Rs 1000
crores. In 2005, Dabur acquired Balsara. Dabur crossed $ 2 billion market cap in
Some of the well-known brands of Dabur are: Amla Chyawanprash, Hajmola, Lal
Dantmanjan, Nature Care, Pudin Hara, Babool Toothpaste, Hingoli, Dabur Honey,
Lemoneez, Meswak, Odonil, Real, RealActiv and Vatika.
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The natural shampoo that conditions from deep within, while gently cleansing and
nourishing your hair. Created by the Vatika Expert with a perfect balance of natural
ingredients like henna, green almonds and Shikakai. Unlike chemical shampoos that
are harsh, Vatika is mild on your hair, leaving it soft, silky and radiant, with the
gentle and caring touch of nature.
More then Vatika basic care,vatika dandruff shampoo is popular.
For persistent dandruff problem, Vatika Anti-Dandruff Shampoo is the natural
choice. This herbal treatment is completely safe and cures dandruff from within.
Enhancing your hair’s natural beauty, without damaging or making it
Vatika Anti - Dandruff Shampoo uses the natural goodness of lemon and henna.
Cleaning and curing difficult dandruff, while conditioning the hair to give it body and
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