CONTENTS

1. Student Declaration
2. Acknowledgement
3. Preface
4. Introduction of the company
5. Scope of study
6. Methodology & Research Design
7. Profile of Organization
8. Project profile & Plans
9. Data analysis
10. Findings

11. Conclusion

12. Recommendation

13. Limitation
14. Questionnaire
15. Bibliography
 STUDENT DECLARATION

I here by declare that the research entitled ‘Analysis Postpaid Data

card churn Management in Reliance Communication’ has been

prepared by me.

I also declare that this research which has been training conducted in

partial fulfillment of the requirement for the degree of “MASTER OF

BUSINESS ADMINISTRATION (M.B.A)” of the SAMS INSTITUITE

OF BUSINESS MANAGEMENT VARANASI, U.P.

Place: RAKESH KUMAR VERM

Date: MBA/IIIrdSem.
 ACKNOWLEDGEMENT

I feel so glad that I got an opportunity to learn about Reliance

Post paid Data card churn Management. From Reliance
communication at Varanasi . I am very much thankful to Mr.
Anil Dhirubhai Ambani(Managing Dirctor) & Mr. Ajay singh
chauhan (Cluster head) who allowed me to under go training
in his renowned Orgnisation .
I would like to express my thanks to Mr. Manish tripathi (
Manager of Retention Department) & Mr. Hasan Abbash
(Sales Manager) who gave me necessary instruction to under
the training. He was very supportive during the whole training
period & guided me in every staps. My sincear regard to Mr.
Balwant, Mr. Ajay Goutam, & Mr. Zeesant in Retention
department & Mr. Ahasan Raza, Mr. Sandeep Mishra ,Mr.
Dinesh Singh, Mr. Ranjan

At last I thanks my family, friends & faculty members who

encouraged me to accomplish this project in the present form.
 PREFACE

It is imperative to manage efficiently and effectively in

order to avoid unnecessary investment in them. The
study pattern used in this study is face to face
interaction. Experts of different department have been
consulted. Most of the data has been collect from
different department as like Bill Collection, Sales &
Retention, comparative chart from other companies.
The various aspect covered during the interaction phase
were need and feature of product control ,supply chain
management and effect of training and its practices at
Varanasi and what is the hierarchy at Varanasi ,what
facilities they provide to their employees etc.
 OBJECTIVES OF THE PROJECT

• To get a practical Corporate Exposure.

• The task to analyze the product management
system of reliance communication Ltd.
• To analyze the current programme in managing
the product.

• To analysis the major project to minimize the

product.
.
• To analyze the corporate sufficiency in managing
the product.

• To analyze the postpaid connection plans

procedure.

• To analyze the current procedure of product

development & rating.
 WHAT IS A TRANING
T: Technology
R: Reinforcing
A: Activating
I: Inducing
N: NURTURING/GROUP
I: Inspiring for initiating
N: No “To On” conversion
G: Generating new thinking.

As for as training policies are concerned. It goes this way:-

TRAINING POLICY

Continuous development of human resource at all will be the

guiding principal to realize our vision:-
Our training & development resources will be directed
towards:-

1. Optimum utilization of existing resources & enhancing

productivity.

2. Bridge the skill gap-fictional and managerial, arising from

career growth and technological advancement.

3. Develop multi skilled work force for overall business

perspective, process orientation and flexibility in there.
 4. Nature talent to develop leadership across all levels of the
org.

5. Provide multiple learning opportunities to employees and

help them realize their full potential.

6. Prepare the org. to anticipate and lead change.

7. Promote the work ethos, which emphasize performance

orientation, participation and innovation.
Management is committed to provide opportunity to all
employs, time and resource to develop their full potential.

Training

It is the process of imparting of specific skill for doing a particular

job.
It is a planned program design to improve performance & bring
about measurable changes in knowledge, skill, attitudes social
behavior of the employees.

Process of training

1. Organizational objectives and strategies the first step in the

training process in org. is the assessment of its objectives and
strategies at what level of quality do we wish to provide this
product or services and where do we want to be in future.

2. Assessment of training need-need assessment identify

present problem and future challenges to be complete
 through training, org. spends vast sums of money on
training, before commute mating such used resources org.
would do well to assess the training need of their employs.

3. Establishment of training goals-without clears set goals it is

not possible to design a training program. Goals must be
tangible, verifiable, and measurable.

4. Designing training program-very training must address

certain issues- a. who particular in the training program b.
who are the trainers c. what methods and techniques are to
be used for training d. what learning principals are need.

5. Implement of training program- once the training program

has been designed it needs to be implement, by using
following tips- a. deciding the location and organizing
training and other facilities b. scheduling the training
program c. conducting the program d. monitors the progress
of program
6. evaluation of results-the last stage in the training process is
evaluation of result. Since use sums of money are spent on
training, how far the program has been useful must be
determine.
 SWOT ANALYSIS

STRENGHTS:-

Reliance is the first company which incoming call rate

free in India & also give mobile of 500 & 3350 rupees of
10000 rupees.

 Reliance is provide high level signal transmission

for stable and ensure network.
 Reliance provide the widest coverage more than
any other circle provider in country.
 Customer user group free in Reliance
communication.
 Reliance no. network of India.
 Reliance best service provider compare any other
company.
 Reliance chipset & best service provider no.1
company of India.
 It has 24 hrs customer care service.
 Wide range of franchises and marketing associates
with enthusiastic sales.
 Reliance first company of India which provide at
495, all India R to R free (post paid).
 USB MODEM chip compare other any company &
Roaming free in Data card.
WEAKNESS:-

>A lot of customers are not satisfied from billing system.

> Courier service is not good for bill.
> Retailers which belong out of city are not satisfied
from service because salesman not reach for this type of
area.
> Before inform through message that deposited bill of
mobile, otherwise will closed of your connection but
nowadays , closed connection of mobile, after that
inform that deposited the bill.
> Due to low profit margin some retailers have no
interests to keep Reliance product.
> Somewhere the service of distributors and salesman
are not good.
> Business of customer care department reduce the
satisfaction of customer.

OPPORTUNITIES:-
 Reliance is providing 3G technology to its
customers.
 Cell phone should be launch itself in market.
 There are huge opportunities in cellular market.
 Reliance is providing internet and E-mail facilities
to its customers.

THREATH:-

 There is very tuff competition with BSNL, Airtel ,

Vodafone, Idea, & Tata indecom.
 There will tuff competition with coming
competitors as like shyam telecom, UNI tech
telecom etc.
 Market is too price sensitive.
 Government has given the license to other
companies to providing their cellular service in U.P.
so there is no monopoly of Reliance.

RELIANCE’S FOUNDER
 Few men in history have made as dramatic a contribution
to their country’s economic fortunes as did the founder of
Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way
of describing the true genius of Dhirubhai: The corporate
visionary, the unmatched strategist, the proud patriot, the
leader of men, the architect of India’s capital markets, the
champion of shareholder interest. But the role Dhirubhai
cherished most was perhaps that of India’s greatest wealth
creator. In one lifetime, he built, starting from the proverbial
scratch, India’s largest private sector enterprise.

When Dhirubhai embarked on his first business venture,

he had a seed capital of barely US$ 300 (around Rs 14,000).
Over the next three and a half decades, he converted this
fledgling enterprise into an Rs 60,000 crore colossus—an
achievement which earned Reliance a place on the global
Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India’s

capital markets. In 1977, when Reliance Textile Industries
Limited first went public, the Indian stock market was a place
patronized by a small club of elite investors which dabbled in a
handful of stocks.

Undaunted, Dhirubhai managed to convince a large

number of first-time retail investors to participate in the
unfolding Reliance story and put their hard-earned money in
the Reliance Textile IPO, promising them, in exchange for their
trust, substantial return on their investments. It was to be the
start of one of great stories of mutual respect and reciprocal
gain in the Indian markets.

Under Dhirubhai’s extraordinary vision and leadership,

Reliance scripted one of the greatest growth stories in
corporate history anywhere in the world, and went on to
become India’s largest private sector enterprise.Through out
this amazing journey, Dhirubhai always kept the interests of
the ordinary shareholder uppermost in mind, in the process
making millionaires out of many of the initial investors in the
Reliance stock, and creating one of the world’s largest
shareholder

RELIANCE’S CHAIRMANS PROFILE

 Regarded as one of the foremost corporate leaders of
contemporary India, Shri Anil D Ambani, 48, is the
chairman of all listed companies of the Reliance ADA Group,
namely, Reliance Communications, Reliance Capital, Reliance
Energy and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai

Ambani Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and

Managing Director of Reliance Industries Limited (RIL),
India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive

Officer, and was centrally involved in every aspect of the
company’s management over the next 22 years.

He is credited with having pioneered a number of path-

breaking financial innovations in the Indian capital markets.
He spearheaded the country’s first forays into the overseas
capital markets with international public offerings of global
depositary receipts, convertibles and bonds. Starting in 1991,
he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the
company in January 1997.
Regarded as one of the foremost corporate leaders of
contemporary India,Shri Anil D Ambani, 48, is the chairman
of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy
and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai

Ambani Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and

Managing Director of Reliance Industries Limited (RIL),
India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive

Officer, and was centrally involved in every aspect of the
company’s management over the next 22 years.

He is credited with having pioneered a number of path-

breaking financial innovations in the Indian capital markets.
He spearheaded the country’s first forays into the overseas
capital markets with international public offerings of global
depositary receipts, convertibles and bonds. Starting in 1991,
he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the
company in January 1997.
He is a member of:

• Wharton Board of Overseers, The Wharton School, USA

• Central Advisory Committee, Central Electricity
Regulatory Commission
 • Board of Governors, Indian Institute of Management,
Ahmedabad
• Board of Governors Indian Institute of Technology,
Kanpur

In June 2004, he was elected for a six-year term as an

independent member of the Rajya Sabha, Upper House of
India’s Parliament a position he chose to resign voluntarily on
March 25, 2006.
Awards and Achievements:

• Conferred the ‘CEO of the Year 2004’ in the Platts Global

Energy Awards
• Rated as one of ‘India’s Most Admired CEOs’ for the
sixth consecutive year in the Business Barons – TNS
Mode opinion poll, 2004
• Conferred ‘The Entrepreneur of the Decade Award’ by
the Bombay Management Association, October 2002
• Awarded the First Wharton Indian Alumni Award by the
Wharton India Economic Forum (WIEF) in recognition
of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December
2001

Selected by Asiaweek magazine for its list of ‘Leaders of the

Millennium in Business and Finance’ and was introduced as
the only ‘new hero’ in Business and Finance from India, June
1999.
 RELIANCE’S BOARD OF DIRECTOR

• Shri Anil D. Ambani - Chairman

• Prof. J Ramachandran
• Shri S.P. Talwar
• Shri Deepak Shourie
• Shri A.K.Purwar
 RELIANCE’S GROUPS

Reliance – Anil Dhirubhai Ambani Group, an

offshoot of the Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002), ranks among
India’s top three private sector business
houses in terms of net worth. The group has
business interests that range from
telecommunications (Reliance Communications
Limited) to financial services (Reliance Capital
Ltd) and the generation and distribution of
power (Reliance Infrastructure Limited).

Reliance – ADA Group’s flagship company,

Reliance Communications, is India's largest
private sector information and communications
company, with over 80 million subscribers. It
has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent
(voice, data and video) digital network, to offer
services spanning the entire infocomm value
chain. Other major group companies —
Reliance Capital and Reliance Infrastructure —
are widely acknowledged as the market
leaders in their respective areas of operation.
 RELIANCE’S OVERVIEWS

“A dream come true the late Dhirubhai Ambani dreamt

of a digital India – an India where the common man would
have access to affordable means of information and
communication. Dhirubhai, who single-handedly built India’s
largest private sector company virtually from scratch, had
stated as early as 1999: “Make the tools of information and
communication available to people at an affordable cost. They
will over come the handicaps of illiteracy and lack of mobility.”

It was with this belief in mind that Reliance

Communications (formerly Reliance Infocomm) started laying
60,000 route kilometres of a pan-India fibre optic backbone.
This backbone was commissioned on 28 December 2002, the
auspicious occasion of Dhirubhai’s 70th birthday, though sadly
after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity,

integrated (both wireless and wireline) and convergent (voice,
data and video) digital network. It is capable of delivering a
range of services spanning the entire infocomm (information
and communication) value chain, including infrastructure and
services — for enterprises as well as individuals, applications,
and consulting. Today, Reliance Communications is
revolutionizing the way India communicates and networks,
truly bringing about a new way of life
 RELIANCE’S CORPORATE GOVERNANCE

Organizations, like individuals, depend for their

survival, sustenance and growth on the support and goodwill of
the communities of which they are an integral part, and must
pay back this generosity in every way they can...

This ethical standpoint, derived from the vision of our founder,

lies at the heart of the CSR philosophy of the Reliance – ADA
Group.

While we strongly believe that our primary obligation or duty

as corporate entities is to our shareholders – we are just as
mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have
with our entire body of stakeholders: From employees,
customers and vendors to business partners, eco-system, local
communities, and society at large.

We evaluate and assess each critical business decision or choice

from the point of view of diverse stakeholder interest, driven
by the need to minimize risk and to pro-actively address long-
term social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of

charity or that one-time token financial contribution to the
local school, hospital or environmental NGO. It is an ongoing
year-round commitment, which is integrated into the very core
of our business objectives and strategy.
Because we believe that there is no contradiction between
doing well and doing right. Indeed, doing right is a necessary
condition for doing well.

RELIANCE’S VISION

“We will leverage our strengths to execute complex

global-scale projects to facilitate leading-edge information and
communication services affordable to all individual consumers
and businesses in India.

We will offer unparalleled value to create customer

delight and enhance business productivity. We will also
generate value for our capabilities beyond Indian borders and
enable millions of India's knowledge workers to deliver their
services globally.”
 RESEARCH METHODOLOGY

The research undertaken for this project is both

descriptive and analytical in nature . It is descriptive

because it attempts to describe the state of affairs, as it

exits in the market at present. It is analytical for its user

available facts, information for analysis to make a

critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA

I surveyed shops, showroom and Malls in Vanarasi. I

have used percentage method and

 comparative study method to analyze the information

that gathers from the questionnaire and informal

meetings

1. DATA SOURCES

A. PRIMARY:

. The primary data is collect through

questionnaire.

B. SECONDARY DATA:

 Magazines

 Internet

 Authorized Dealers Reliance

 Library

.
 2. RESEARCH APPROACH

The survey approach is used to collect the primary

data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT

Questionnaire of the copy which has been provided in

the appendix.

4. SAMPLING PLAN

* Sampling unit- top middle & lower class & office.

5. METHOD CONTACT

* Market study- Visited the Reliance outlet and

markets at various shops in Vanarasi.

* Field survey- visited the respondents personal

RESEARCH OBJECTIVE

The purpose of my research was to know to the size of

the subscribers of institutional segment and find out the

potential market of Reliance products. The purpose of

the company to allotting these objectives to us that are

as follows:-

 To create awareness of newly launched schemes

related to retailers and among the customers of

institutional segment.

 To help in sale of Reliance products by observing

their needs.

 To estimate the success percentage of Reliance in

institutional segment.

 Find out the satisfaction level from the retailer and

subscribers that are already using Reliance.

 RESEARCH METHODOLOGY

The research undertaken for this project is both

descriptive and analytical in nature . It is descriptive

because it attempts to describe the state of affairs, as it

exits in the market at present. It is analytical for its user

available facts, information for analysis to make a

critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA

I surveyed shops, showroom and Malls in Vanarasi. I

have used percentage method and

comparative study method to analyze the information

that gathers from the questionnaire and informal

meetings
 1. DATA SOURCES

A. PRIMARY:

. The primary data is collect through

questionnaire.

B. SECONDARY DATA:

 Magazines

 Internet

 Authorized Dealers Reliance

 Library

2. RESEARCH APPROACH
 The survey approach is used to collect the primary

data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT

Questionnaire of the copy which has been provided in

the appendix.

4. SAMPLING PLAN

* Sampling unit- top middle & lower class & office.

5. METHOD CONTACT

* Market study- Visited the Reliance outlet and

markets at various shops in Vanarasi.

* Field survey- visited the respondents personal

RESEARCH OBJECTIVE
The purpose of my research was to know to the size of

the subscribers of institutional segment and find out the

potential market of Reliance products. The purpose of

the company to allotting these objectives to us that are

as follows:-

 To create awareness of newly launched schemes

related to retailers and among the customers of

institutional segment.

 To help in sale of Reliance products by observing

their needs.

 To estimate the success percentage of Reliance in

institutional segment.

 Find out the satisfaction level from the retailer and

subscribers that are already using Reliance.

 OBJECTIVES OF THE PROJECT

• To get a practical Corporate Exposure.

• The task to analyze the product management
system of reliance communication Ltd.
• To analyze the current programme in managing
the product.

• To analysis the major project to minimize the

product.
.
• To analyze the corporate sufficiency in managing
the product.

• To analyze the postpaid connection plans

procedure.

• To analyze the current procedure of product

development & rating.
 Purpose of the study
1. To improve communication skill & the quality.
2. To help the company achieve target.
3. To help the company achieve max. profit.
4. To help the company fulfills its future
requirement.
5. To increase the productivity & requirement.
6. proper training can help prevent corporate
looses.

Scope of the study

1. To improve the organization effectiveness &
demand.
2. To motivate the employees for achieve max. goal.
3. To increase satisfaction label of the employees.
4. To heighten the morale of the employees.

Benefits of the study

 1. it ensure that the correct training is performed.
2. Limited training resources are not wasted.

Limitation of the study

1.The finding of the study are based on the assumption

that respondent have disclosed correct information.

2.The study is helpful in analyzing training effectiveness

in Reliance communication in Varanasi .

3. As the information was collected during the working

hours, the respondent may have answered in any sans
giving adequate consideration due to lack of time.

4. There is a possibility of result not being accurate due

to small size of the sample.

5. The time constraints are limiting factor for an in-

depth analysis of subject as well as response.
 WORK ENVIRONMENT

Reliance Communications is in the process of

setting up best-in-class work facilities across major
cities in India. At Mumbai, the Dhirubhai Ambani
Knowledge City (DAKC) hosts more than 10000
professionals with a range of office complexes, food
courts, avenues and boulevards, fountains and video
conferencing.
Apart from the physical work setting, Reliance
Communications is fostering a work culture marked by
positive energy, team work and performance ethic.
We are committed to building a non-hierarchical and
open work environment and a result-driven
meritocracy.
 FRANCHISES OF VARANASI

Sr Telecom
City Area Address
no. Circle
S-2/1-13AOderly
Uttar
BazarOderly Bazar
1 Pradesh VARANASI S.K.VISION
SHIVPUR UTTAR
(EAST)
PRADESH
S-11/15-K-
34TELECOM
TOWERG.T.ROAD
Uttar SHREE
CHAUKAGHAT
2 Pradesh VARANASI TIRUPATI
CHAUKAGHAT
(EAST) TELECOM
PANITANKI
UTTAR PRADESH

Uttar D-47/199 NA Luxa

M/S Raj
3 Pradesh VARANASI Road Godowalia
Enterprises
(EAST) UP
4 Uttar VARANASI M/S SAKAR Plot no 4 Plot no 4
Pradesh ENTERPRISES Bhrigu Bihar
 Colony Shivdaspur
(EAST)
Varanasi UP
Uttar S-8/314 Dabbu
M/s Option
5 Pradesh VARANASI Mohalla Hukulganj
Point
(EAST) Hukulganj U.P.
Uttar CK 58/51 Nichibagh
M/s A.K.
6 Pradesh VARANASI Nichibagh
Enterprises
(EAST) Nichibagh U.P.
A 22/81 B 81-B
Uttar
AR Machodri
Pradesh VARANASI
7 Communication Visheshwarganj
(EAST)
Road Machodri UP
"Kuber A.C.Market
D - 58/2 Rathyatra
Uttar " Rathyatra
8 Varanasi Crossing Sigra
Pradesh Crossing"
Varanasi - 221
010."
"Babylon
Apartments Pvt.
Ltd. B - 27/90 Upper
Ground Floor
Uttar
9 Varanasi " Durgakund" Shakumbhari
Pradesh
Complex
Durgakund
Varanasi - 221
005."
 PEOPLE MANAGEMENT

Our people, our strength:-

"We bet on people" said Dhirubhai Ambani,

our legendary founder. This is at the core of Reliance
Communications’ Business philosophy. Reliance
Communications believes in hiring world-class talent
and supporting them with an enabling organisational
framework.

We have already invested in 50,000 person training days

and state-of-the-art e-learning facilities. We are
introducing several progressive and employee friendly
HR practices in e-HR, Employee Self Service,
Performance Management System, 360° Feedback and
Leadership Development initiatives.

Our Vision is to develop Global Leaders in India by

providing them opportunities to learn through a
comprehensive and contemporary framework of
continuing education.
 CONTACT OF RELIANCE WORLD

Reliance World is a nationwide chain of world-

class retail outlets for all Reliance Communications
products and services. It is designed to give the
customer a delightful experience of the digital world of
information, communication, entertainment and utility
services.

Besides a wide range of phones and associated services,

you will find a whole array of digital offerings at the
Broadband Centre @ Reliance World. All Reliance
World outlets are connected to Reliance’s countrywide
optic fibre network. The Broadband Centre @ Reliance
World leverages this broadband network to bring you
offerings like Broadband Surfing, Online Gaming,
Video Conferencing, Digital Electronic News Gathering,
Digital Services, eLearning, eTicketing, Virtual Office
& many more services.

With 241 Reliance World outlets across 105 cities in the

country, you are sure to find one in your vicinity.
 Reliance Mobile Stores

Reliance Mobile Stores are franchised retail and

customer service outlets in the neighbourhood of our
customers for their convenience. Reliance Mobile and
Reliance Hello products are showcased and retailed at
these Reliance Mobile Stores.
 RETENTION DEPARTMENT

We have also learnt about retention work. In this

department we have learnt a lot of work such as how to
retain the customers, those customers come & want to
surrender. For that types of customers, retention team
convenience to them, retention members ask to the
problem from the customers & try to remove there
problem.

We have got proper knowledge with proper meting &

class through our senior. In the meting room, our
respected sir provided some important retention tools
for customers to us. After that we goes to the market for
visit the customers for retain.

Firstly, we have collected a lot of data, plans, current

plans retention plans & more information about the
others company through retailers, shop & franchises
etc. when all important data & information have
collected after that we have analyzed & comparative
study of the various companies & we have prepared
analysis charts about the Reliance & various
companies. Following data & information are given
below:-
 INTRODUCTION

• Data Card
• History
• Use
• Benefit

There is a introductory chart. In this chart shoes

that introduction of company, products of the company,
history of the company, uses of the product, benefit of
the product names & various plans of the various
companies.
 COMPARATIVE STUDY OF MODAM
Product\C Reliance BSNL Vodafone Idea Tata indic Airtel
Product\C Reliance BSNL Vodafone Idea Tata indic Airtel
USB Data
USB Data 2490
2490 2800
2800 2599
2599 2490
2490 2249
2249 2999
2999
PC Data C
PC Data C 2590
2590 2449
2449 3350
3350

CAST OF MODAM
USB Data card PC Data Card

3500
3000
2500
2000
1500
1000
500
0
Reliance BSNL Vodafone Idea Tata indicom Airtel

In this chart shoes that comparative study of the

modem for various companies such as Reliance, Tata
Indicom, BSNL, Idea, Vodafone & Airtel etc. Reliance
provides very cheapest modem compare to other
companies. Airtel provides very high cost modem.
 COMPARETIVE STUDY OF DEFFERENT PLANS
PROVIDING BY COMPANISE
COMPANISE\PLANS 0.5 GB 1 GB 1.5 GB 2 GB Night free Unlimited
Reliance 650 900 400 1500
BSNL 250
VODAFONE 499
IDEA 299 399 499
TATA INDICOM 500 650 799
Airtel 350 590 999

Reliance BSNL VODAFONE IDEA TATA INDICOM Airtel

1600
1400
1200
1000
800
600
400
200
0
0.5 GB 1 GB 1.5 GB 2 GB Night free Unlimited

In this chart shoes that comparative study of different

plans providing by the various companies for data card
net connection. All companies provides unlimited plans
at various price but very cheapest unlimited plans
provided by the BSNL company. Reliance provides only
night free plans.

COMPARISION AMONG DATACARDS SPEED

Companise Speed @ kbps
Reliance 144
BSNL 144
Vodafone 150
Idea 210
Tata Indicom 190
Airtel 140

Reliance BSNL Vodafone Idea Tata Indicom Airtel

250

200

150

100

50
1/1/1900

0 1/3/1900
BSNL
Reliance

Idea
Vodafone

Airtel
Tata Indicom

In this chart shoes that comparison among the data

card speed. All companies provides different types of
speed, Idea provides highest speed to the other
companies & Reliance & BSNL provides same speed,
Airtel provides lowest speed & very price.
 RETENTION TOOL FOLLOWED BY
VARIOUS COMPANISE
Retention Reliance BSNL Vodafone Idea Tata Airtel
Tool\Co. Indicom

Retention team Y N Y N Y -----

Plan Migration Y --- Y --- Y -----
Thank You Cards Y N Y --- Y -----
Free SMS Y N Y --- Y Y
Increase in Credit Y N Y Y N Y
Limit
Bill Discount Y N Y --- Y -----
Promo Gifts N N Y --- Y -----

In this chart shoes that Retention tool fallowed by the

various companies. This retention tool are used in last
moment for control the customers when customers want
to migrate that time this tool provides the customers
there are several types of tools such as plan migration,
retention team, thank you cards, free SMS, increase in
credit limit, bill discounts & Promo gifts etc. but
Reliance provide maximum tools for the consumers or
customers & BSNL does not provide any retention tool
for the consumers.

INFORMATION ABOUT VISITED CONSUMERS

Status No of customer's

Have meet 68

Have not meet 36

Total customer 104

In this chart shoes that information about the visited

consumers in door to door retention marketing. We
interacted with maximum consumers but some
consumers do not stay in this city & some consumers do
not want to meet us & we found some wrong address.
We retained the maximum consumers in a limited time.
Some consumers gave good response & very good
behavior, attitude. We efforts to retain the maximum
consumers in the limited time.

Customer Service:

We are reachable anywhere, anytime.

Whether you are a customer, a prospective partner, or
just a curious citizen, we are here to answer your
questions. You can access our customer care call centre
24 hours a day, 7 days a week, from anywhere in India
Customer service form : Fill in the form online and
submit.
e-mail : customercare@relianceada.com

Customer Service - Reliance Mobile or Reliance

Hello (FWP/ FWT only):
For Postpaid : Dial * 222 from your Reliance Phone or
30333333 from any other phone.

For Prepaid :
Dial *333 from your Reliance Phone or 30333333 from
any other phone.

Dial *369 from your Reliance Phone for access to Admin

menu ( For checking the account balance,
Recharge and Language change option).

Dial *225 (SMS option for retrieving account balance

and STV validity) or SMS 'BAL' to 53670.

Dial *367 (Express account balance).

Customer Service - Reliance Landline /

Broadband:

For assistance / information regarding Reliance

Broadband & Voice services call 30337777 or 1800 3000
7777 (Toll Free) or dial *377 from your Reliance
landline phone.
You can also E-mail us at broadband@relianceada.com
To avoid unwanted telemarketing calls, please register
your telephone number in NDNC registry. Call 1909 or
Reliance Customer Care on 30337777 or 1800 3000 7777
(Toll Free) or dial *377 from your Reliance landline
phone
Reliance Landline / Broadband Complaint Registration
Form
Customer Service - Mobile Office Solutions:

If you wish to get in touch with our representative for

more details on Mobile Office, you can access our
Enterprise Customer Care call centre 24 hours a day, 7
days a week, from anywhere in India. Enterprise
Customer Care Phone no: 3033 6363 or dial *363 from
your Reliance Mobile if you are already our Enterprise
Customer.

Customer service form: Fill in the form online and

submit.

If you are a Reliance Mobile customer then, while

Posting your Message please click on Customer Inquiry
in the drop down menu for Reason 1 (against Type of
Message) and then Mobile Office in the drop down
menu for Reason 2.

If you are a not a Reliance Mobile customer, then don't

forget to click on the radio button against New
Customer. Click on Prospects Inquiry in the drop down
menu for Reason 1 (against Type of Message) and then
Mobile Office in the drop down menu for Reason 2
while Posting your Message.
 Corporate Office
Address:
Reliance Communications Limited
Dhirubhai Ambani Knowledge City
Navi Mumbai 400709,
India.
e-mail : rworld.feedback@relianceada.com
Tel No. : 3037 3333

MARKETING DEPARTMENT
We have also worked in marketing department for as
sales person. Firstly, we got some knowledge &
important information through sales manager.

When we have got knowledge about the Reliance

product, such as Post paid, Pre-paid & USB Data card
for Net connection & some current plans, Packs, Tariffs,
Local Call rates, STD rates, ISD rates & Roaming
charges. Reliance Product & fallowing comment are
given below-

Mr. Ajay Singh Chauhan (Cluster head), Mr. Hasan

Abbash(sales Manager), The main purpose of this

Department sell the product directly to the customers,

there is no any channel for the selling. In direct sells ,

TSO, Under him there are seven FSE(Field sales

Executive) and one telesales. Mr. Dinesh singh Mr.

Sandeep mishra Ahasan Raza are provides guide line of

us for sells.
 RELIANCE’S PRODUCT

1. CDMA SERVICE.

2. GSM SERVICE.

3. BROADBAND INTERNET SERVICE.

Our work were on the basis of target. First we were

attends of showroom, shops and malls. some Customers

were interested of plans and some Customers were not

interested of our plans ,Again We attends of that

Customer who not interested of our plans and those

customer give good response and take our plans. After

that we were make decision for door to door, we meet

good response and attends of hot calls and sell products

.
We were sells a lot of products through reference. We

were face a lot of problem as like billing problem, costly

plans, slow speed of internet compare other companies.

Advantages of Direct sales

1 Company can customized as per customers.

2 Company can select specific target.

3 Company can reduce of advertising cost.

4 Company can take feedback of customer.

Disadvantages of Direct sales

1. Lac of customers receptirity.

2. culture

3. image problem.
 OBSERVATIONS OF MARKETING

In today time there is a big competition between

telecom companies. All are providing better services for
satisfaction of the customer and good feed back of
customers.
After the market survey for postpaid & Data card net
connect for Reliance we observed that when customer
have already a postpaid connection they don’t want to
change them without any solid reason. So maximum
customers whom we got was not interested. And some
were planning to change their connection by some
reason.
ANALYSES OF DATA

On the base on collective data we find out that customer

are not interested in taking new postpaid connection
because they already have postpaid connection of some
other service provider and they don’t want to change
them. Because they are satisfied from their services
providers.
So most of customer ignore us and according to whole
data analyses we find out that 50 % customer are not
interested in taking new postpaid connections, means
they are not interested(Cold customers categories).
And 30 % customers want to change their service
providers means that are something interested(Worm
customers categories) in new postpaid connection & 20
% customers want to take immediate reliance postpaid
connection means that customers are highly interested
(hot customers categories).
So we divide customer in three categories –

1. Highly interested customers.

2. Interested customers.
3. Not interested customers

• Highly interested customers –

Highly interested customers means that those
customers who heard plans about the reliance
postpaid & they are sharing our views & ask the
question about other products & compare to
competitor’s product. That type of customers are
known as Hot customers or highly interested
customers.
• Interested Customer –
Interested customer means those customer who
heard our plan about the
Reliance postpaid and they are interesting in taking
new postpaid connection in future.
That type of customer as known as Interested
Customer.
• Not Interested Customer-
Not interested customer means those Businessmen
who already have the Postpaid connections of other
telecom operator and they are happy with their
services, so they don’t want to change their operator
so that type of customerare known as “Not Interested
Customer”
 Under our training period we have been fulfill the
questioners by the customers which we got some ideas
& perception to the reliance communication. Total
customers who have filled the questionnaire 200

Customers Level

Hot cust. Worm cust. Cold cust.

New Plans

STD LOCAL STD

 RIO My My My truly
Plan name 129 local STD unlimited on
299R 375R net
Rental 129 299 375 995
Clip 0 0 0
Plan Charges 0
Monthly commitment 129 299 375 995
Free SMS(Rs) Rs 995 worth
0 local &
national SMS
Rs 150
Local
Free intra circle talk time worth onnet & Rs
NA
Rs. Rs 150 375
local
offnet
Intra circle
On Net 1 0.50 0.5 0
Cell 1 0.50 0.5 0.5
Fixed 1 0.50 0.5 0.5

Inter circle

1 1.5 1 0
On Net
Cell 1 1.5 1 1
Fixed 1 1.5 1 1
International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand 6.00 6.40 6.40 6.40
and South East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle
8.00 9.19 9.19 9.19
East,UAE,Africa and Rest of
the world.
Bissau,Nauru,Norflok
island,Sao
40.00 40.00 40.00 40.00
Tome,Sakhalin,Solomomn
Island,Tokelau,Tuvalu,Vanuatu

Rate /SMS(164 characters)

Local SMS 1 1 1 1
National SMS 2 2 2 2
International SMS 5 5 5 5

Onnet Pack Rental

First 1000 Mins Free-RIM and
225 150 125 99
FWP then 15paise.
SMS Onnet Pack Rental 50 50 50 50
Roaming Rates
Local
Onnet 1 1 1 Free
Off net 1 1 1 0.5
Landine 1 1 1 0.5

STD On net free /

1.5 1.5 1.5
Others 1/min
Incoming 1 1 1 0
 Tariff Plans – Postpaid

Tariff plans at a glance

For the first time, STD calls between state capitals at
just Rs.1.20 for 3 minutes with the Hello Capital Plan.

Ahmedabad, Bangalore, Bhopal, Bhubaneshwar,

Chandigarh, Chennai, Delhi, Dehradun, Panjim,
Hyderabad, Jaipur, Kolkatta, Lucknow, Mumbai,
Patna, Raipur,Ranchi, Shimla, Thiruvananthapuram,
Gangtok and Port Blair.

Save 83% on calls across state capitals with Reliance

Hello
Scheme applicable on all Existing Reliance Hello
postpaid plans & Prepaid recharge cards, except on 795
rechage card. *Local calling @ Rs. 1.20/3 mins is
applicable only on calls between Reliance Hello phones
having “32” no. series, across the mentioned cities.

Local Calling , Land Line & STD plans

Hello 150 New Local Hello 500

Plan Particulars
Plan 299 Plan Plan
Circles All Circles All Circles All Circles
Call any Call any
Call any
Local / Local /
Local / Intra
Benefits Intra Intra
circle @ Rs.
circle @ circle @
0.50 / min
40p / min 40p / min
Monthly Rental
150 299 500
(Rs./month)
Free Usage (Rs/month) Nil 150 470
CLIP (Rs./month) Free Free Free
Tariff Details
Rate per pulse (Rs) 1.2 - 1.2
Call Type Pulse in Sec Effective Call Charges (Rs/min)
Local 180 (60 for
/Intra New Local 299 40 p 50 p 40 p
circle Plan)
Inter Circle
60 Rs. 1.20 Rs. 1.20 Rs. 1.20
Calls

SMS Tariff
Rs. 0.50 / Rs. 0.50 / Rs. 0.50 /
Local & National SMS
SMS SMS SMS
Rs. 3.00 / Rs. 3.00 / Rs. 3.00 /
International SMS
SMS SMS SMS
Rs. 3.00 / Rs. 3.00 / Rs. 3.00 /
Application SMS
SMS SMS SMS
ISD Calls
US, Canada, Fixed lines in
Europe, Australia,
Rs. 6 Rs. 6 Rs. 6
NewZealand & South East
Asia
Mobile Phones in Europe,
SAARC, Gulf, Middle East, Rs.8 Rs.8 Rs.8
UAE, Africa, Rest of World
Cook Island, cuba, Deigo
Garcia, Guinea Bissau,
Nauru, Norfolk Island, Sao
Rs. 40.00 Rs. 40.00 Rs. 40.00
Tome, Sakhalin, Solomon
Island, Tokelau, Tuvalu,
Vanuatu

* Service Tax will be 10.30%.

 STD LOCAL STD

RIO My My My truly
Plan name 129 local STD unlimited on
299R 375R net
Rental 129 299 375 995
Clip 0 0 0
Plan Charges 0
Monthly commitment 129 299 375 995
Free SMS(Rs) Rs 995 worth
0 local & national
SMS
Rs 150
Local
Free intra circle talk time worth onnet & Rs
NA
Rs. Rs 150 375
local
offnet
Intra circle
On Net 1 0.50 0.5 0
Cell 1 0.50 0.5 0.5
Fixed 1 0.50 0.5 0.5

Inter circle
1 1.5 1 0
On Net
Cell 1 1.5 1 1
Fixed 1 1.5 1 1

International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand 6.00 6.40 6.40 6.40
and South East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle
8.00 9.19 9.19 9.19
East,UAE,Africa and Rest of
the world.
 My My
My Roaming My Group
My Plans Local STD
475 995
299 375
Pulse 60 sec 60 sec 60 sec 60 sec
Rental 299 375 475 995
CLIP(opt) 25 25 0 0
Rs 180Rs
Local 375 Rs 250 Intra +InterRs 4000
Onnet Intra Onnet& offnet Intra Onnet
Free Talktime and +Inter Rs 250 Roamingand Rs
Rs 180Onnet incoming+Outgoing 1000 STD
Local & free Onnet
Offnet offnet
Plan Charges IntraCircle
On Net 0.60 0.50 0.50 1.00
Cell 0.60 0.50 0.50 1.00
Fixed 0.60 0.50 0.50 1.00
InterCircle
On Net 2.40 1.50 1.00 1.00
Cell 2.40 1.50 1.00 1.00
Fixed 2.40 1.50 1.00 1.00
Roaming
Local Outgoing 1.40 1.40 1.00 1.00
STD Outgoing 2.40 2.40 1.00 1.00
Incoming 1.75 1.75 1.00 1.00
International
US, Canada,Fixed
Lines in
Europe,Australia, 6.4 6.4 6.4 6.4
Newzealand and South
East Asia
Mobile phones in9.19 9.19 9.19 9.19
Europe,
SAARC,Gulf,Middle
East, UAE, Africa and
Rest of the wotld.
Cook
Island,Cuba,Diego
Gracia, Guinea Bissau,
Nauru, Norflok
40 40 40 40
island,Sao Tome,
Sakhalin, Solomomn
Island,Tokelau,
Tuvalu,Vanuatu
SMS
Local SMS 1 1 1 1
National SMS 2 2 2 2
International SMS 5 5 5 5

New Intracircle Onnet

Pack (1000 Mins free,150 150 125 NA
then 15p)

** Reliance phones include RIM, Reliance Fixed Line and

Reliance FWP/T.
*Service Tax @ 12.36% extra.

ROAMING AND ISD CALL PROCESS:-

 Complete freedom to use your mobile anywhere

in INDIA and ABROAD, strategic tie-ups with

450 Global Players in 200 countries across the

globe.

 ISD CALL rates slashed – now call USA,

CANADA USK, USE AUSTELIA etc at only at

Rs 6.00 per minute.

 Roam with Reliance in all 25 circles at 58%

reduced national roaming rates.

 Now roam anywhere in INDIA with ZERO

ROAMING RENTALS.

Reliance- POSTPAID CONTRACONNECTION

  Postpaid are those connections where the

customer enters into an agreement to utilize

mobile services.

 Customer is billed as per his/ her usage.

 Receives a monthly bill for services availed.

 For a postpaid connection customer has to fill up

Subscriber Enrollment Form.

POST PAID PRODUCTS:-

PRICING/ TARIFF PLANS

1. Other network charges

 The customer chooses from the Tariff plan offered

to them

 It varies from low user to high user

 The customer can shift from one Tariff plan to

another.
ADVANTAGES OF A POSTPAID CONNECTION

 Monthly billing

 Various Value Added services available

 Call Details are provided to customer.

 Rim to Rim free at some plans.

 Customer who use talk time above Rs 1500 then

Reliance provides Specially offer who user of Hello

mobile.

FOR MAGIC 3 LEVEL OF SALES ARE

MONITERED

PRIMARY : Company to Distributor.

SECONDARY: Distributor to Retailer.

TERTIARY: Retailer to End user.

 VALUE ADDED SERVICES

Reliance offers you a host of Value Added Services.

These services are subdivided into five major categories
that are mentioned below :

Voice Based Services

Voice Mail
Fax Mail

Text Based Services (SMS)

Text
Messaging

Data Services
Fax & Data
Services

Call Management Services

 Call Line Identification
Presentation (CLIP)
Call Line Identifications
Restriction (CLIR)
Call Waiting

Call Hold
Call Divert

Other ( Roaming)
STATEMENT OF OBJECTIVE
The objective of the marketing research are as follows:

A. To find out the Reliance awareness among the

subscribers and retailers.

B. To find out the factors affecting the purchase of

Reliance products.

C. To find out which cellular phone service is preferred

by retailers and subscribers.

D.To find out the purpose of having Reliance products.

BillPay Options - Pay Bill Reliance World -
How to use the service?
Log on to Reliance World. In the menu, select bill help.

The following menus will appear:

Payment Info
This service provides details of payments made by a
user for his/her Reliance Mobile phone. View details
such as payment date, amount, status of the payment —
whether it is accepted, rejected or under processing, the
location where the payment was made, mode of
payment, details of payment instrument, etc. The details
of the previous five payments are provided through the
service (payments become visible as soon as they are
inserted in the billing system).

Now you need not call customer care or wait in a queue

at a Web World to find out if your payment has been
received. The service is available for you at the click of a
button.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Motorola A-One.

Reliance Post paid Mobile Bill Payment

Pay your Reliance Mobile Bill by direct debit from your
ICICI Bank, SBI or HDFC Bank account. This
application also allows you to pay your Reliance Mobile
bill from your handset using your credit card
(Visa/Master/Diner). There is no extra charge to use this
service for Reliance Mobile Bill payment.

This service is available on :-

1. LG 2030, LG 2130, , LG 6000, LG 5130, LG 6130,
LG 7130, LG 7230.
2. Samsung XBS, Samsung Rainbow, Samsung RCP,
GTRAN.
3. Nokia 2280, Nokia 2112, Nokia 3105.
4. Motorola A-One.

View Bill
With R Bill, Reliance Mobile customers can view their
monthly bills online through the easy-to-use View Bill
application in Reliance World. To view your bills,
register with www.rcom.co.in. If you have already
registered, log in.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

Get PIN
To start using the Pay Bill service, you need to obtain a
4-digit secure PIN from Reliance. You can get this PIN
at the click of a button through your mobile itself, by
using the Get PIN application on Reliance World.
Launch the application and select the Get PIN option.
You will receive the PIN by SMS within 48 hours. It can
be used for all Reliance World applications that require
a PIN login.

This service is available on LG 2030, LG 2130, Samsung

XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One.

Unbilled use
Using this application you can find out your current
unbilled use; the total amount payable, from the date
your last bill was generated till date. This can help you
track your mobile use on a day-to-day basis. You can
also see the last payment you made, the amount paid
and the date on which the payment was made.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

PIN change
You are advised to change the 4-digit PIN you get from
Reliance. Do it easily and securely, through your mobile
by using the PIN Change application. Enter your old
PIN and then enter your new PIN and confirm it.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One
 GSM Services

Reliance GSM has launched a new prepaid recharge

priced at Rs 101 for all their new GSM subscribers in
Karnataka. This unique FRC Rs. 101 is bundled with a
core talktime of Rs. 75 along with additional 100 local
SMS to any network with a validity of 30 days.
The launch of Rs. 101 FRC is part of Reliance GSM
Mobile’s ongoing Customer Experience Program
aiming to provide enriched value to its subscribers.
This offer provides attractive special tariff to its
subscribers offering calls to any Reliance Mobile GSM
and CDMA at 30 p/min, calls to other network at 60
p/min and STD calling at Re. 1.
The new Rs. 101 FRC also offers Reliance Mobile GSM
subscribers night calling to Reliance GSM or CDMA
network at 5 p/min applicable between 11pm and 6am.
This FRC 101 is available until the end of
June.However some time back Reliance GSM was
offering the same tariff with its Recharge of Rs.45 and
Rs.26 in various telecom circle.

Reliance GSM has launched a new prepaid

recharge priced at Rs 101 for all their new GSM
subscribers in Karnataka. This unique FRC Rs. 101 is
bundled with a core talktime of Rs. 75 along with
additional 100 local SMS to any network with a validity
of 30 days.
The launch of Rs. 101 FRC is part of Reliance GSM
Mobile’s ongoing Customer Experience Program
aiming to provide enriched value to its subscribers.
This offer provides attractive special tariff to its
subscribers offering calls to:-
Reliance Mobile GSM and CDMA at 30 p/min.
Calls to other network at 60 p/min and STD calling at
Re. 1.
The new Rs. 101 FRC also offers Reliance Mobile GSM
subscribers night calling to Reliance GSM or CDMA
network at 5 p/min applicable between 11pm and 6am.
This FRC 101 is available until the end of June.
However some time back Reliance GSM was offering
the same tariff with its Recharge of Rs.45 and Rs.26 in
various telecom circle.
 Reliance Mobile Internet Data Plan:

R World
1. Mobile internet would be a subscription based
monthly data service plan.
2. Mobile Internet Data plan is an auto renewal (30
day plan).
3. Subscription of mobile internet data plan is
mandatory for accessing internet sites on mobile.
4. Mobile Internet Data plan is applicable to both
postpaid and prepaid Reliance subscribers.
5. Charges for mobile internet data plan are as
follows:-

Mobile
Plan
Network Internet
Plan Amt Duration Mobile Internet Charges
Usage Access
Name (Rs) (auto Access beyond quota*
Charges in kb
renewal)
quota
Default Yes @
0 N/A No N/A N/A
plan 5p/10kb
 Browsing/Streaming
Mobile
Yes @allowed. Content
Internet 99 30 days 20MB 5p/10kb+NUC
5p/10kb Download NOT
Plan 99
possible
Mobile
Browsing/Streaming
Internet Yes @
199 30 days & Content100MB 5p/10kb+NUC
Plan 5p/10kb
Download possible
199

(NUC) *Network Usage Charges @ 5p/10kb apply

#For L4 & DAPO customers Network Usage Charges
waived off but Mobile Internet Plan amount would be
charged
#Unused KB charges beyond validity period will not be
refunded.

Details:
1. Network Usage Charges of 5p /10kb is charged
while accessing R World.

2. Kilobyte size of a mobile site or website is the

responsibility of the service provider, not Reliance
Communications.
3. Monthly mobile internet data charges are for
accessing the internet. Cost of content downloads
from any mobile site or website is cby the
respective account and not the responsibility of
Reliance Communications.

4. The network usage charges are applicable to all R

World users having a Wap enabled handset. E.g.
Nokia 6155, Nokia 6265, Nokia 2865, Nokia 6275
etc. Its also applicable on R World enabled
Wap/Brew handsets where mobile internet sites can
be accessed e.g. Motorola V3M, Motorola L7C,
Motorola K1M, Motorola V9M, Cool Pad 288,
Blackberry 8703e, Blackberry 8830, Blackberry
8130, HTC Wave, HTC Libra, Kinpo Classic 762,
Kinpo Classic 731, Kinpo Classic 732, UT
Starcomm PPC6700, etc. (all handsets having
internet browser)

5. Subscriber can change his/her data plan in

between. However, charges for the new data plan
would be applicable at that time and there would
be no carry forward of previous data plan balance.
At a time, only a single data plan would be active
for the subscriber.
6. Reliance Communications assumes no
responsibility and does not endorse unless
expressly stated, content created or published by
third parties that is included in the sites and the
services which may be linked to and from the
mobile internet sites.

7. Reliance Communications accepts no responsibility

for the content, services published on websites. The
user is accessing the mobile internet sites at own
risk; Reliance Communications is in no way
responsible for quality of content/applications and
impact on handsets.

8. Reliance Communication is also not responsible for

any consequences for any mobile internet or 3rd
party sites accessed.

9. Reliance Communications is merely providing

connectivity between customers and mobile
internet sites and will not be responsible for the
content on any mobile internet site.

10.Reliance Communications shall in no event is

responsible or liable for any direct, indirect or
 punitive damages arising on account of accessing
mobile internet links.

WAP users who do not wish to subscribe to mobile

internet data plan can access internet sites using mobile
web.

Value Packs

Reliance Mobile introduces wide range of economical

value packs with unlimited calling and SMS benefits.

Choose the pack as per your requirement and stay in

touch with your dear ones.

Type Name Rental Rs /mth) Benefits

STD Pack STD 50 MOBILE 50 All STD Calls at
PACK 1 min
STD 249 249 All STD Calls at
MOBILE PACK 0.50/ min
Intracircle
Night
NIGHT Onnet calling
calling 75
CALLING PACK free from 11pm-
pack
7am
SMS Pack SMS2000 50 2000 free sms to
reliance phone
anywhere in
India and Rs 25
worth free SMS
to other phones
in India
SMS 25 25 100 Local &
national SMS
to any phone
Free
SMS 60 60 1000 Local &
national sms to
any phone Free
Local Local 49 calling 49 All Local
mobile pack Onnet/Offnet
pack Calls @
49p/min
Unlimited On net 99 Local Reliance
99 to Reliance
Calls Free

Discounted SMS pack / Free or promotional SMS part

of special promotions/products will not be applicable on
Special days. For further details

Features of broadband net connection

Get the Reliance Netconnect Broadband+ advantage:-

Wireless Broadband for laptop & desktop
20 times faster with speed upto 3.1Mbps in Reliance
Broadband + Network.
Fastest uploads at a speed of upto 1.8 Mbps
Downward compatible with Reliance High Speed 1X
network to ensure seamless connectivity across 20000
towns & 5 lakh villages, as well as along major
highways, railway routes, airport lounges and remote
locations in India
Optimized for running rich media / heavy applications
such as video conferencing, video streaming,
electronic surveillance, online multiplayer gaming and
heavy file transfers.
Simply plug & play

Postpaid net Plans

 Monthly Free Usage Charges
Tariff Plan
Rental Rs. Usage Beyond Free Usage
Pay as you 174 Nil 60 p/min day
go 30 p/min night
Swift 30 300 15 hrs 50 p/ min
day
30 hrs
night
Swift 40 Plus 400 40 hrs 50 p/ min
day
40 hrs
night
Freedom @ 400 Night 50 p/ min
night unlimited
Freedom 650 1 GB/ Rs. 2.00/ MB
month
Freedom 900 1.5 GB/ Rs. 2.00/ MB
plus month
Platinum 1500 Unlimited

Special Post paid Offer

 Usage Charges
Monthly Free
Tariff Plan Beyond Free
Rental Rs. Usage
Usage
Freedom 650 1GB Rs. 2.00/ MB
Special
Platinum5GB 1099 5 GB Rs. 2.00/ MB

Get 50% off on first 2 months bills and save Rs. 650/- on
Freedom Special plan and Rs. 1099/- on Platinum5GB
plan.
• Voice calls and SMS on Reliance Netconnect as per
NJ149 plan of Reliance Mobile with zero rental for
voice & SMS services.
• 100 sms free for all plans except Pay as you go,
Swift 30, Swift 40 and Freedom @ Night

Advance Rental Plans

Subscribe to Reliance advance rental Plans and get a

datacards absolutely FREE

Tariff Monthly Usage

Offer Free Usage
Plan Rental Charges
12 month Rs.
freedom 650 1 GB/month
subscription 2.00/MB
24 month 20 hrs. day, 20
swift 40 400 50 p/ min
subscription hrs. night

Terms and Conditions for Free Data Card with 12/24

Months Subscription
• Customer will get a USB data card as the free bundle
• Customer has to make full payment for 12/24 months
in advance
• Customer cannot migrate to any other tariff plan
during the period of 12/24 months for which he has
made an advance payment
• After a period of 3 months, customer has the option
to exit and get a refund for the monthly rental, for
the balance months after deducting Rs. 2490/- for
USB modem.

Prepaid Plan
Usage Charges
Monthly Free
Tariff Plan Beyond Free
Rental Rs. usage
usage
Prepaid As per Nil 60 p/min day
recharge 30 p/ min night
voucher
Off-Peak hours 10 pm to 6 am

Prepaid on Reliance Netconnect is applicable on all

Reliance Mobile prepaid recharge vouchers.
Also available, Netconnect Prepaid Data Vouchers
 5 Hour 10 Hour 25 Hour Unlimited
Pack Pack Pack Pack
Prepaid Data Rs. Rs. 202/- Rs. Rs. 1099/-
RCV (in Rs.) 111/- 404/-
Validity (in Days) 0 0 30 30
Free SMS 50 100 300 300
Minutes of usage 300 600 1500 Unlimited
(If entire usage is
in Peak Hours)
Minutes of usage 600 1200 3000 Unlimited
(If entire usage is
in Off Peak
Hours)

Peak Hours - 6 AM to 10 PM
Off Peak hours - 10 PM to 6 AM
Additional benefits of Reliance Netconnect
• Free email with POP3/SMTP access
• 10MB email storage

International Datacard Roaming Charges

(International datacard roaming services currently

available in USA)
Data Charges INR 5.37 per 10KB.

STATEMENT OF FINDING
The objective of the marketing research are as follows:

E. To find out the Reliance awareness among the

subscribers and retailers.

F. To find out the factors affecting the purchase of

Reliance products.

G. To find out which cellular phone service is

preferred by retailers and subscribers.

H.To find out the purpose of having Reliance

products.
Reliance Energy Ltd. Reliance Mutual Fund

Harmony Reliance Communications

Reliance Anil Dhirubhai Ambani

Reliance Life Insurance
Group

Reliance General Insurance Reliance Portfolio Management

Service

Reliance Big Entertainment

 CONCLUSION

In the market survey we learnt so many things. We

interacted with different types of customer and also
their behavior. In the market we found customer view
that which type of services make them satisfy.

This project are fulfill with challenges. We noticed that

there are big competitions in the market And
Customers are also very intelligent. They know that
where they will get benefits, so customers also do
market survey before buying any products. So
Company also does market survey for knowing
customer week point and also for that in which types of
services attract to customer.

In the Reliance market survey we learned all these

things that how should talk with customer and how
should interact with the customer.
In the Reliance market survey we know that how
motivate of customer, how sales product in market
where a lot of competitor stay in market.

We learned that how survived our self in competition

market and how cooperate each other in organization.
We work a lot of department as like sales department,
Retention, Bill collection web world & Franchises
 RECOMMENDATION

• Reliance should be launch itself cell phone attracting

to customer.

• Number of tower should be increase or New

technology should be research for increase frequency
power.

• Customer care should be work proper ways.

• Bill should be reach proper ways to the Customers

because lot of customers are not satisfied from
service.

• Number of franchise should be increase because a lot

of customer face problem for deposited bill.

• Relationship should be good between customer and

Reliance employees.

• Always should take feedback of customer that they

are satisfied or not.

• Reliance should be launch some attracting plan to its

customer.
 QUESTIONNARE

Sir/ Madam

I am Sanjay kumar verma pursuing MBA from Society of Advance

Management Studies(SAMS) IBM in Varanasi.

Now I am doing two month summer training in Reliance

Communication at Mahmoorganj in Varanasi, for purpose of my
summer training project, I would
like to ask some question from you, please help me.

Name:- ----------------------------- Contact no.:-

------------------
Occupation:- ---------------------- Date:-
--------------------------

Topic:- Post paid Data card churn Management

Q.1) Age group

a. 20-25 b. 25-30 c. 30-35 d.>35.

Q.2) Occupation
a. Govt. servant b. Buss. Man c. private sector d.
Unemployed.

Q.3) Your satisfaction level

a. highly satisfied b. satisfied c. dissatisfies d. highly
dissatisfied

Q.4) Reason for dissatisfaction

a. poor customer service b. over billing c. poor network

Q.5) Which company connection you will prefer at next time?

 a. Reliance b. BSNL c. Vodafone d. Idea e. Airtel
f. Tata Indcom

Q.6 ) Which company connection you are using?

a. Reliance b. BSNL c. Airtel d.Vodafone e. Idea
f. Tata Indcom

Q.7 ) Which company provide cheapest service?

a. Reliance b. BSNL c. Airtel d. Vodafone e. Idea
f. Tata Indcom

Q.8 ) Which connection would you like ?

a. post paid b. prepaid

Q.9) If post paid, Then why?

-----------------------------------------------------------------------
-----------------------------------------------------------------------

Q.10) Do you receive your bill on time?

a. yes b. no

Q.11) How do you rate collection Boys who serve you?

a. good b. average c. bad

Q.12) Will you like to pay the due bill?

a. yes b. no

Q.13 ) If no, Then why?

------------------------------------------------------------------------
------------------------------------------------------------------------

Q.14 ) How do you rate us with competitors.

a .good b. average c. bad

Q.15 ) Advice to Reliance communication

-------------------------------------------------------------------------
-------------------------------------------------------------------------

Signature of customer Thank you

 BIBLIOGRAPHY

Reference books:-
Retention Manager By Mr. Manish Tripathi

Reference Websites:
www.google.coms
www.allbusiness.com
www.enterpreneur.com
www.hraudit.com
www.hrworld.com
www.hrguru.com
www.reliance communication.com

Marketing Management by Philip kotler

Research Methodology by C.R.Kothari

 EXECUTIVE SUMMARY

1. Tital of the project :POSTPAID DATACARD CHURN

: MANAGEMENT
2.Name of institution :SAMS institute of Business
Management Varanasi
3. Name of organization : Reliance Communication Ltd
Varanasi
4. Duration of Summer Training: Two Month
5. Organization Guide :Mr. Manish tripathi (Retention
manager)
6. Methodology :
Data Sources : Primary
Research Approach : Descriptive
Research Instrument : The questioner method was
undertaken due to its main advantage of
versality speed & cost the questioner was by
large structure with informal interview method
was also undertaken.
7.Analysis of data : Data thus gathered or were
analyzed in a sequential logical order mainly
percentage method statistical analysis used on
finding the desired result that fulfills the stated
objective.