Professional Documents
Culture Documents
in/census
IF YOU ENJOY READING THE EBAY CENSUS GUIDE, WE WOULD LIKE TO HEAR FROM YOU.
Please write to mediacentreindia@ebay.com or tweet on www.twitter.com/ebayindia or post on www.facebook.com/ebaydotin
METHODOLOGY
eBay Census 2012 research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2011 and December 31, 2012. eBay India analysed eBay transactions over an 18 month period within the individual Indian States & Union Territories as well as the key Indian cities to identify the top Buying and Selling Hubs based on the number of transactions that have happened on the eBay India site. In addition, retail export transactions & retail import transactions between global eBayers and Indian eBayers were analysed. Interesting fun facts, unique purchases, local, national and global trends all come to light in eBay India Census 2012.
FOREWORD
The eCommerce Industry is growing rapidly every year with many savvy Indians taking to online shopping to research products, compare prices & to shop online. Many brands, retailers & entrepreneurs have understood the benefits of leveraging eCommerce to provide access to their products across the country. Over the last 8 years, eBay India has had a defining role in shaping Indian eCommerce & has introduced many innovations to the Indian market. We continue to lead & innovate every day & are committed to fostering the growth of eCommerce in India. We actively evangelise the benefits of eCommerce to buyers, merchants, government, brands & industry bodies.The eBay India Census is a key initiative on the annual agenda. The eBay Census Guide, now in its fifth year, is an annual eCommerce report that captures what Indians are shopping for online across domestic trade as well as imports & exports. Five key trends that came into play which influence the eCommerce purchases captured in eBay Census
Massification: eCommerce in India is now mass with consumers from across 4,306
Indian cities in all 28 States & 7 Union Territories now shopping online.
Tabletization: Cheaper Mobile & Tablet devices have enabled shopping on the go &
consumers are increasing the time spent online
Women shoppers: With the increase in women shoppers, lifestyle categories are
surging ahead & now contribute a major portion of the pie.
Import Buying: Online shoppers are opening up their wallets to the attraction of
international products tapping into wider selection. As eCommerce becomes a habit, shopping online is providing savvy Indian consumers with great value, unmatched selection & a convenient shopping experience. Read on to decode the online shopping habits of the smart shopper. Muralikrishnan B Country Manager
02
INDEX
04 08
TOP TEN EBAY CENSUS CITIES EBAY INDIA CENSUS KEY FINDINGS
19 55
TOP TEN EBAY CENSUS COUNTRIES
66
03
ABOUT EBAY
KEY FINDINGS
ECOMMERCE HUBS
4,306
BHARAT HUBS
3,281 523
RURAL HUBS
EXPORT HUBS
IMPORT HUBS
201
TOP 5 TRADED
1 2 3 4 5 LAPTOP ACCESSORIES MEN'S WALLETS TABLETS MEN'S WRIST WATCHES MODEMS
LIFESTYLE ELECTRONICS MEDIA COLLECTIBLES 41% 48% 2% 9%
TOP 5 EXPORTED
1 2 3 4 5 NATURAL DIAMONDS FASHION NECKLACES HOMEOPATHIC HERBAL REMEDIES SAREES GARDENING SUPPLIES
LIFESTYLE ELECTRONICS MEDIA COLLECTIBLES 80% 6% 5% 9%
TOP 5 IMPORTED
1 2 3 4 5 SMART PHONES NATURAL DIAMONDS WRIST WATCHES FASHION NECKLACES MOBILE SCREEN PROTECTORS
LIFESTYLE ELECTRONICS MEDIA COLLECTIBLES 50% 32% 2% 16%
04
KEY FINDINGS
TOP 10 ECOMMERCE HUBS
1 2 3 4 5 DELHI MUMBAI JAIPUR BENGALURU CHENNAI 6 HYDERABAD 7 AHMEDABAD 8 KOLKATA 9 CHANDIGARH 10 PUNE
TOP 10 STATES
1 2 3 4 5 MAHARASHTRA DELHI RAJASTHAN TAMIL NADU KARNATAKA 6 GUJARAT 7 ANDHRA PRADESH 8 UTTAR PRADESH 9 KERALA 10 HARYANA
TOP 10 COUNTRIES
1 2 3 4 5 UNITED STATES UNITED KINGDOM AUSTRALIA CHINA CANADA 6 GERMANY 7 FRANCE 8 RUSSIA 9 HONG KONG 10 ITALY
TOP 10 BRANDS
1 2 3 4 5 SAMSUNG APPLE SONY NOKIA SANDISK 6 BLACKBERRY 7 CANON 8 TRANSCEND 9 MICROMAX 10 NIKON
05
KEY FINDINGS
TOP 10 RURAL HUBS
1. 2. 3. 4. 5. GUNTUR (AP) CHORYASI (GJ) KARTHIKAPPALLY (KL) VILLUPURAM (TN) DINDORI (MH) 6. JALGAON (MH) 7. CHIRAYINKEEZHU (KL) 8. KUTTALAM (TN) 9. KUNNATHUNAD (KL) 10. KADMA (JH)
06
KEY FINDINGS
TOP 5 RURAL TRADED
1 2 3 4 5 MOBILE PHONE CASES REPUBLIC OF INDIA NOTES MODEMS BLUETOOTH HEADSETS TABLETS
LIFESTYLE ELECTRONICS MEDIA COLLECTIBLES 36% 54% 1% 9%
07
CITIES
TOP 10
DELHI - CITY
DELHIITES INDULGE THEIR SWEET TOOTH ON EBAY BY BUYING THE MOST CHOCOLATES
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
NOKIA
SANDISK
2012 RANK 1
41% 51% 3% 5%
2011 RANK 1
CHANGE
TOP 5 EXPORTED
1. NATURAL DIAMONDS 2. AUTO MOULDINGS & TRIMS 3. AROMATHERAPY 4. SILK FABRICS 5. SAREES
83% 4% 7% 6%
43% 47% 2% 8%
TOP 5 IMPORTED
1. SMART PHONES 2. FASHION NECKLACES 3. HANDBAGS 4. VIDEO GAME CONSOLES 5. MEN'S COATS
09
MUMBAI - CITY
MUMBAI HELPED FASHIONISTAS STYLIZE THEIR LOOKS BY EXPORTING THE MOST FASHION JEWELLERY
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
NOKIA
SANDISK
58% 36% 2% 4%
CHANGE
TOP 5 EXPORTED
1. GEMSTONE NECKLACES 2. CRAFTS FABRIC 3. DVDS & BLU-RAY DISCS 4. WATCH PARTS 5. SKIRTS
77% 6% 6% 11%
TOP 5 IMPORTED
1. BRITISH COLONIAL STAMPS 2. MOBILE PHONE SKINS 3. FASHION NECKLACES 4. DRESSES 5. UNISEX HATS
10
JAIPUR - CITY
AUTO ENTHUSIASTS IN JAIPUR GET PLAYFUL WITH THE MOST TOY CAR PURCHASES ON EBAY
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
SONY
APPLE
NOKIA
MICROMAX
2012 RANK 3
31% 63% 1% 5%
2011 RANK 4
CHANGE
TOP 5 EXPORTED
1. ONYX GEMSTONES 2. GEMSTONE EARRINGS 3. HANDCRAFTED RINGS 4. SALWAR KAMEEZ 5. HANDBAGS
99% 0% 0% 1%
49% 42% 2% 8%
TOP 5 IMPORTED
1. FASHION BRACELETS 2. SMART PHONES 3. CORAL GEMSTONES 4. TILES & FLOORING 5. WOMEN'S COATS
85% 6% 1% 8%
11
BENGALURU - CITY
BENGALURU HELPS MEDITATORS SEEK INNER PEACE BY EXPORTING THE MOST YOGA VIDEOS
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
NOKIA
SANDISK
CHANGE
TOP 5 EXPORTED
1. NATURAL DIAMONDS 2. CRAFTS YARN 3. MOVIE DVDS 4. HAIR LOSS REMEDIES 5. COMMEMORATIVE COINS
68% 4% 20% 8%
38% 52% 2% 9%
TOP 5 IMPORTED
1. SMART PHONES 2. CAPACITORS 3. EUROPEAN SCRIPOPHILY 4. CRAFT BEADS 5. FASHION EARRINGS
12
CHENNAI - CITY
CHENNAI KEEPS INDIAN KIDS AMUSED WITH THE MOST BATTERY OPERATED TOY SALES
TOP BRANDS
RANK RANK RANK RANK RANK
SONY
SAMSUNG
APPLE
SANDISK
NOKIA
2012 RANK 5
2011 RANK 5
CHANGE
TOP 5 EXPORTED
1. NATURAL EMERALD 2. MARBLE TILES 3. TEMPORARY TATTOOS 4. MEN'S SHIRTS 5. MEN'S UNDERWEAR
77% 4% 1% 18%
40% 49% 2% 9%
TOP 5 IMPORTED
1. CHINA STAMPS 2. DIECAST CARS 3. PURSES 4. MEN'S SUNGLASSES 5. LAPTOPS
13
HYDERABAD - CITY
HYDERABAD HELPED THE SUAVE MEN IN BLACK SCRUB UP WELL BY SELLING THE MOST ELECTRIC SHAVERS
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
NOKIA
SANDISK
59% 34% 1% 6%
CHANGE
TOP 5 EXPORTED
1. MOVIE DVDS 2. CRYSTAL BANGLES 3. WOMEN'S SWIMWEAR 4. LIGHTENING CREAMS 5. COMICS
42% 48% 1% 9%
TOP 5 IMPORTED
1. PNEUMATIC VALVES 2. HEADPHONES 3. HANDBAGS 4. MALAYSIA COINS 5. CAMERAS LENSES
14
AHMEDABAD - CITY
FEMME FATALES OF AHMEDABAD ARE PICKY ABOUT THEIR CHEMISES FOR THEY IMPORTED THE MOST LINGERIE
TOP BRANDS
RANK RANK RANK RANK RANK
SANDISK
SAMSUNG
APPLE
NOKIA
SONY
2012 RANK 7
2011 RANK 7
CHANGE
TOP 5 EXPORTED
1. NATURAL DIAMONDS 2. SALWAR KAMEEZ 3. TEMPORARY TATTOOS 4. SAREES 5. PANTYHOSE & TIGHTS
48% 43% 1% 8%
TOP 5 IMPORTED
1. NAIL ART 2. HANDBAGS 3. SKIN CARE TRAVEL KITS 4. MEN'S TEES 5. RADIO CONTROL TOY HELICOPTERS
15
KOLKATA - CITY
ARTSY KOLKATANS EXPORTED THE MOST TIBETAN COLLECTIBLES
TOP BRANDS
RANK RANK RANK RANK RANK
NOKIA
SAMSUNG
SONY
APPLE
SANDISK
CHANGE
TOP 5 EXPORTED
1. LP RECORDS 2. ANKLETS 3. BHUTAN STAMPS 4. MEN'S TEES 5. ANTIVIRUS SOFTWARE
34% 6% 8% 52%
TOP 5 IMPORTED
1. CAMCORDERS 2. VIDEO GLASSES 3. PERENNIAL FLOWER SEEDS 4. MILITARY ACTION FIGURE TOYS 5. DRESSES
16
CHANDIGARH - CITY
CHANDIGARH WORKED UP A SWEAT BY SELLING THE MOST TREADMILLS TO FITNESS FREAKS
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
CANON
SANDISK
2012 RANK 9
21% 78% 0% 1%
2011 RANK 10
CHANGE
TOP 5 EXPORTED
1. CAMERAS LENS FILTERS 2. HOMEOPATHIC HERBAL REMEDIES 3. SMART PHONES 4. HORSE SADDLES 5. MOBILITY & DISABILITY BRACES
45% 47% 2% 6%
TOP 5 IMPORTED
1. DRESSES 2. VIDEO GAME STYLUSES 3. PURSES 4. TOPS 5. SUNGLASSES
56% 37% 2% 5%
17
PUNE - CITY
TO MANY A HOMEMAKER'S DELIGHT, PUNE SOLD MORE KITCHEN ACCESSORIES THAN ANY OTHER CITY
TOP BRANDS
RANK RANK RANK RANK RANK
SAMSUNG
APPLE
SONY
SANDISK
NOKIA
CHANGE
TOP 5 EXPORTED
1. DIARIES 2. TABLETS 3. PILLOWCASES 4. KEYBOARD FOLIOS 5. WALL ORNAMENTS
TOP 5 IMPORTED
1. CRAFT BEADS 2. CAMERA LENS ADAPTERS 3. DRESSES 4. MEN'S SUNGLASSES 5. AMPLIFIERS
18
UNION TERRITORIES
STATES &
MAHARASHTRA - STATE
MAHARASHTRA KEEPS INDIAN LAPTOPS CHIC BY SELLING THE MOST NUMBER OF LAPTOP SKINS ON EBAY
TOP ECOMMERCE HUBS
1. MUMBAI 2. PUNE 3. NAGPUR 4. AURANGABAD 5. NASHIK
56% 38% 1% 5%
CHANGE
TOP 5 EXPORTED
1. GEMSTONE PENDANTS 2. DECORATIVE CRYSTALS 3. SKIRTS 4. RAZOR BLADES 5. WRIST WATCH STRAPS
74% 6% 6% 14%
TOP 5 IMPORTED
1. GEMSTONE PENDANTS 2. DRESSES 3. UNISEX HATS 4. FASHION BRACELETS 5. VIDEO GAMES
20
DELHI - STATE
DELHI PROPAGATES ROAD SAFETY FOR INDIAN RIDERS BY SELLING THE MOST RIDER PROTECTIVE GEAR
TOP ECOMMERCE HUB
1. DELHI
2012 RANK 2
41% 51% 3% 5%
2011 RANK 2
CHANGE
TOP 5 EXPORTED
1. NATURAL DIAMONDS 2. AUTO MOULDINGS & TRIMS 3. AROMATHERAPY 4. SILK FABRICS 5. SAREES
83% 4% 7% 6%
43% 47% 2% 8%
TOP 5 IMPORTED
1. SMART PHONES 2. FASHION NECKLACES 3. HANDBAGS 4. VIDEO GAME CONSOLES 5. MEN'S COATS
21
RAJASTHAN - STATE
DAZZLING GEMSTONE EARRINGS FROM RAJASTHAN ADORNED MANY CHICKAS AROUND THE WORLD
TOP ECOMMERCE HUBS
1. JAIPUR 2. JODHPUR 3. UDAIPUR 4. BIKANER 5. KOTA
CHANGE
TOP 5 EXPORTED
1. ONYX GEMSTONES 2. GEMSTONE EARRINGS 3. SALWAR KAMEEZ 4. DECORATIVE SWORDS 5. SAREES
96% 0% 0% 4%
47% 42% 2% 9%
TOP 5 IMPORTED
1. HANDCRAFTED BRACELETS 2. NATURAL DIAMONDS 3. WOMEN'S INTIMATES 4. MEN'S JACKETS 5. FLOOR TILES
78% 12% 1% 9%
22
CHANGE
TOP 5 EXPORTED
1. NATURAL EMERALDS 2. MARBLE TILES 3. HAIR DAMAGE TREATMENTS 4. VESTMENTS 5. SAREES
83% 4% 1% 12%
39% 50% 2% 9%
TOP 5 IMPORTED
1. TANZANITE GEMSTONES 2. BUTTERFLY COLLECTIBLES 3. MEN'S SUNGLASSES 4. PURSES 5. MEN'S TEES
23
KARNATAKA - STATE
KARNATAKA TEACHES THE WORLD HOW TO LOVE VINYLS BY EXPORTING THE MOST LP RECORDS
TOP ECOMMERCE HUBS
1. BENGALURU 2. MYSORE 3. MANGALORE 4. DAVANAGERE 5. UDUPI
CHANGE
TOP 5 EXPORTED
1. NEEDLECRAFT YARNS 2. PRAYER BEADS 3. VIDEO GAMES 4. HAIR LOSS REMEDIES 5. SAREES
37% 52% 2% 9%
TOP 5 IMPORTED
1. 3D GLASSES 2. PURSES 3. LAPTOPS 4. MEN'S SUNGLASSES 5. FASHION RINGS
24
GUJARAT - STATE
GUJARAT HEALED THE WORD BY EXPORTING MOST CRYSTAL HEALING PENDANTS
TOP ECOMMERCE HUBS
1. AHMEDABAD 2. VADODARA 3. SURAT 4. DOD BALLAPUR 5. KUNZER
2012 RANK 6
2011 RANK 7
CHANGE
TOP 5 EXPORTED
1. MOVIE BLU-RAY DISCS 2. RELIGIOUS POSTERS 3. HOMEOPATHIC HERBAL REMEDIES 4. SALWAR KAMEEZ 5. DIAMOND RINGS
79% 5% 6% 10%
44% 46% 1% 9%
TOP 5 IMPORTED
1. WRIST WATCHES 2. ROUGH NATURAL DIAMONDS 3. MOBILE SCREEN PROTECTORS 4. DIAMOND PENDANTS 5. LAPTOPS
25
CHANGE
51% 40% 1% 8%
TOP 5 EXPORTED
1. MOVIE BLU-RAY DISCS 2. VIDEO GAMES 3. CRSYSTAL BANGLES 4. DRESSES 5. MEN'S SKIN CARE
41% 49% 2% 8%
TOP 5 IMPORTED
1. PNEUMATIC VALVES 2. HANDBAGS 3. MEN'S SUNGLASSES 4. CAMERA LENSES 5. MP3 PLAYERS
26
2012 RANK 8
2011 RANK 8
CHANGE
TOP 5 EXPORTED
1. LAMPWORK 2. BRACELETS 3. SAREES 4. RUGS 5. EYELINER
72% 3% 9% 16%
44% 45% 2% 9%
TOP 5 IMPORTED
1. RINGS 2. DRESSES 3. MEN'S JACKETS 4. NATURAL DIAMONDS 5. SCARVES
27
KERALA - STATE
KERALA RESIDENTS LOVE TO KEEP THEIR CARS FRESH BY BUYING THE MOST CAR AIR FRESHENERS ON EBAY INDIA
TOP ECOMMERCE HUBS
1. KOCHI 2. THIRUVANANTHAPURAM 3. THRISSUR 4. KOZHIKODE 5. PARAVUR
CHANGE
TOP 5 EXPORTED
1. TEMPORARY TATTOOS 2. SPICES 3. CABINET KNOBS 4. PAINTINGS 5. BLEMISH CONTROL REMEDIES
88% 6% 1% 5%
TOP 5 IMPORTED
1. MOBILE PHONE HEADSETS 2. SOUTH AMERICAN NOTES 3. SOLAR PANELS 4. MEN'S ATHLETIC SHOES 5. METALWORKING CARBIDE INSERTS
28
HARYANA - STATE
HARYANA HELPS BEAUTIFY HOMES ALL OVER THE WORLD BY EXPORTING WALL HANGINGS ON EBAY
TOP ECOMMERCE HUBS
1. FARIDABAD 2. KARNAL 3. AMBALA 4. SONIPAT 5. ROHTAK
CHANGE
28% 64% 1% 7%
2012 RANK 10 2011 RANK 9
TOP 5 EXPORTED
1. TRACTOR PARTS 2. BELLY DANCEWEAR 3. WOMEN'S PANTS 4. CORSETS 5. NATURAL EMERALDS
84% 4% 5% 7%
46% 46% 2% 7%
TOP 5 IMPORTED
1. PURSES 2. CORAL GEMSTONES 3. MEN'S TEES 4. DIAMOND RINGS 5. MEN'S ATHLETIC SHOES
29
PUNJAB - STATE
GALS AROUND THE WORLD INDULGED IN ETHNIC CHIC WITH THE MOST NOSE RINGS EXPORTED FROM PUNJAB
TOP ECOMMERCE HUBS
1. LUDHIANA 2. AMRITSAR 3. HOSHIARPUR 4. JALANDHAR 5. DAUNDI LOHARA
34% 60% 1% 5%
CHANGE
TOP 5 EXPORTED
1. CHESS BOARDS 2. CRICKET BATS 3. NOSE RINGS 4. TOBACCIANA PIPES 5. HAIR COLOR
60% 9% 22% 9%
46% 46% 1% 7%
TOP 5 IMPORTED
1. RINGS 2. CORAL GEMSTONES 3. PURSES 4. MOBILE PHONE BATTERIES 5. CAMCORDERS
30
CHANGE
TOP 5 EXPORTED
1. MUSIC LP RECORDS 2. SAREES 3. FILM CAMERAS 4. MOISSANITE GEMSTONES 5. DIAMOND RINGS
44% 6% 6% 44%
TOP 5 IMPORTED
1. MOVIE BLU-RAY DISCS 2. MOBILE PHONE ACCESSORIES 3. MEN'S TEES 4. FISHING LINES 5. CAMERA LENSES
31
24% 71% 0% 5%
CHANGE
TOP 5 EXPORTED
1. AUTO MOULDINGS 2. DUVET COVERS 3. BATH TOWELS 4. WOMEN'S TROUSERS 5. FASHION ANKLETS
94% 3% 2% 1%
44% 46% 2% 8%
TOP 5 IMPORTED
1. MOBILE PHONE SKINS 2. NETWORK SWITCHES 3. DIAMOND RINGS 4. TAROT CARDS 5. MEN'S CASUAL SHIRTS
32
CHANDIGARH - STATE
CHANDIGARH HELPS MUSIC LOVERS GET ORGANISED BY SELLING THE MOST CD RACKS & POUCHES
TOP ECOMMERCE HUB
1. CHANDIGARH
2012 RANK 14
21% 78% 0% 1%
2011 RANK 14
CHANGE
TOP 5 EXPORTED
1. CAMERA LENS FILTERS 2. HOMEOPATHIC HERBAL REMEDIES 3. SMART PHONES 4. HORSE SADDLES 5. MOBILITY & DISABILITY BRACES
45% 47% 2% 6%
TOP 5 IMPORTED
1. DRESSES 2. VIDEO GAME STYLUSES 3. PURSES 4. TOPS 5. SUNGLASSES
56% 37% 2% 5%
33
ODISHA - STATE
ODISHA WENT TECH WITH THE MOST OPTICAL MOUSE PURCHASES
TOP ECOMMERCE HUBS
1. BHUBANESWAR 2. CUTTACK 3. ROURKELA 4. BALIKUDA 5. BERHAMPUR
50% 42% 1% 8%
CHANGE
TOP 5 EXPORTED
1. VIDEO GAMES 2. HOMEOPATHIC HERBAL REMEDIES 3. SAREES 4. SEYCHELLES STAMPS 5. VICTORIAN EARRINGS
27% 65% 0% 8%
48% 42% 2% 8%
TOP 5 IMPORTED
1. FASHION RINGS 2. INDUSTRIAL SENSORS 3. JAPANESE STAMPS 4. ANTIQUARIAN BOOKS 5. MEN'S JEANS
34
UTTARAKHAND - STATE
RAINCOATS FROM UTTARAKHAND KEPT INDIA PROTECTED
TOP ECOMMERCE HUBS
1. DEHRADUN 2. ALMORA 3. HARIDWAR 4. RANIPUR 5. HALDWANI
2012 RANK 16
35% 60% 0% 5%
2011 RANK 16
CHANGE
TOP 5 EXPORTED
1. MARITIME COMPASSES 2. NAUTICAL DECOR 3. FLOOR LAMPS 4. DIVING HELMETS 5. CEILING FANS
93% 0% 0% 7%
44% 47% 2% 7%
TOP 5 IMPORTED
1. MOVIE CELEBRITY IMAGES 2. CRAFTS BEADS 3. PURSES 4. YOGA MATS 5. LIP GLOSS
35
ASSAM - STATE
ASSAM STAYED SAFE WITH THE MOST HOME SECURITY SYSTEM BUYS
TOP ECOMMERCE HUBS
1. GUWAHATI 2. JORHAT 3. BONGAIGAON 4. DIBRUGARH 5. CACHAR
47% 48% 0% 5%
CHANGE
TOP 5 EXPORTED
1. WEIGHT MANAGEMENT PRODUCTS 2. MASSAGE OILS & CREAMS 3. PILLOWS 4. HOMEOPATHIC HERBAL REMEDIES 5. PLACEMATS
96% 0% 0% 4%
44% 49% 2% 5%
TOP 5 IMPORTED
1. NATURAL SAPPHIRE 2. MEN'S JACKETS 3. FLORAL HANDKERCHIEFS 4. HANDBAGS 5. LAPTOPS
36
CHHATTISGARH - STATE
CHHATTISGARH IS THE TEDDY BEAR CAPITAL OF INDIA
TOP ECOMMERCE HUBS
1. RAIPUR 2. DURG 3. RAIGARH 4. AAMADI 5. KORBA
CHANGE
TOP 5 EXPORTED
1. MOVIE DVDS 2. WEB HOSTING SERVICES 3. ELECTRIC GUITARS 4. BED SHEETS 5. COOK BOOKS
3% 0% 97% 0%
TOP 5 IMPORTED
1. SCARVES 2. VEGETABLE SEEDS 3. MOBILE PHONE HEADSETS 4. BOAT LIGHTING PARTS 5. BLOUSES
37
BIHAR - STATE
BIHAR HELPED INDIA SMILE PEARLY WHITE WITH THE MOST ELECTRIC TOOTHBRUSH SALES
TOP ECOMMERCE HUBS
1. PATNA 2. MUZAFFARPUR 3. BARAHIYA 4. BHAGALPUR 5. SHEIKHPURA
11% 84% 0% 5%
CHANGE
TOP 5 EXPORTED
1. NATURAL DIAMONDS 2. WOODEN FLUTES 3. FOOTBALL JERSEYS 4. CHAIRS 5. AIR CONDITIONERS
71% 2% 1% 26%
44% 49% 2% 5%
TOP 5 IMPORTED
1. SMART PHONES 2. CORAL GEMSTONES 3. LED LIGHT KEY CHAINS 4. MEN'S UNDERWEAR 5. DRESSES
44% 49% 1% 6%
38
JHARKHAND - STATE
JHARKHAND PERSONALISED FASHION BY EXPORTING THE MOST INITIAL PENDANTS ON EBAY
TOP ECOMMERCE HUBS
1. RANCHI 2. SINGHBHUM 3. JAMSHEDPUR 4. DHANBAD 5. MAJHION
CHANGE
TOP 5 EXPORTED
1. GOLD PLATED CHAINS 2. GARDENING AIDS 3. KEY CHAINS 4. EDWARDIAN COINS 5. SCANNERS
55% 1% 1% 43%
45% 48% 2% 5%
TOP 5 IMPORTED
1. LANTERN STRINGS 2. ELECTRIC GUITARS 3. NUTRITIONAL SUPPLEMENTS 4. WOMEN'S UNDERWEAR 5. WOMEN'S JACKETS
53% 38% 1% 8%
39
GOA - STATE
PARTY HUB GOA HELPS PEOPLE SCHEDULE THEIR PARTIES BY SELLING THE MOST NUMBER OF CALENDARS PLANNERS
TOP ECOMMERCE HUBS
1. SALCETTE 2. BARDEZ 3. MORMUGAO 4. TISWADI 5. PANAJI
CHANGE
TOP 5 EXPORTED
1. DRESSES 2. HONG KONG STAMPS 3. WOMEN'S SWEATERS 4. DOMAIN NAMES 5. POCKET WATCHES
19% 0% 0% 81%
TOP 5 IMPORTED
1. FASHION NECKLACES 2. SMART PHONES 3. PORTUGAL STAMPS 4. FOUNTAIN PENS 5. DRESSES
66% 24% 1% 9%
40
PUDUCHERRY - STATE
PUDUCHERRY CARVES THE WORLD WITH THE MOST EXPORTS OF CARVED STONE PIECES
TOP ECOMMERCE HUBS
1. PUDUCHERRY 2. KARAIKAL 3. OZHUKARAI 4. MAHE
2012 RANK 22
50% 42% 1% 7%
2011 RANK 23
CHANGE
TOP 5 EXPORTED
1. HEALING CRYSTAL SPHERE 2. CRYSTALS & MINERALS 3. DUVET COVER SETS 4. GEMSTONE BRACELETS 5. BALLPOINT PENS
75% 0% 0% 25%
TOP 5 IMPORTED
1. HOME SURVEILLANCE 2. WRIST WATCHES 3. DENTAL HANDPIECES 4. FLASHLIGHTS 5. CAMERA LENS HOODS
41
CHANGE
40% 57% 0% 3%
TOP 5 EXPORTED
1. BEDSPREADS 2. CARPETS 3. PASHMINA SHAWLS 4. TRINKET BOXES 5. SALWAR KAMEEZS
42% 54% 1% 3%
TOP 5 IMPORTED
1. MEN'S CASUAL SHIRTS 2. NATURAL DIAMONDS 3. LAPTOPS 4. DRESSES 5. MEN'S BOOTS
56% 40% 1% 3%
42
2012 RANK 24
2011 RANK 24
CHANGE
TOP 5 EXPORTED
1. WRIST WATCHES 2. WEB HOSTING SERVICES 3. BRITISH COLONIAL STAMPS 4. SKIN CARE KITS 5. SUNLESS TANNING LOTIONS
95% 3% 0% 2%
42% 52% 2% 4%
TOP 5 IMPORTED
1. FOOTBALL SOUVENIRS 2. MEN'S JACKETS 3. LAPTOPS 4. SKIRTS 5. ART PRINTS
55% 36% 0% 9%
43
MIZORAM - STATE
MIZORAM PET LOVERS DOLLED UP THEIR FURRY FRIENDS, BUYING THE MOST PET ACCESSORIES ON EBAY
TOP ECOMMERCE HUBS
1. AIZAWL 2. CHANDMARY 3. RAMHLUN 4. LUNGLEI 5. NORTH VANLAIPHAI
27% 73% 0% 0%
CHANGE
TOP 5 EXPORTED
1. 2. 3. 4. 5.
39% 59% 1% 1%
TOP 5 IMPORTED
1. PURSES 2. SMART PHONES 3. CAKE DECORATING SUPPLIES 4. FLASHLIGHTS 5. CYCLING GLOVES
72% 23% 1% 4%
44
MEGHALAYA - STATE
MEGHALAYA BRIDES SAID I DO WITH THE MOST WEDDING TRINKETS IMPORTS ON EBAY
TOP ECOMMERCE HUBS
1. SHILLONG 2. TURA 3. JOWAI 4. WILLIAM NAGAR 5. LADRYMBAI
2012 RANK 26
56% 38% 1% 5%
2011 RANK 27
CHANGE
TOP 5 EXPORTED
1. BRASS SOUSAPHONES 2. BRASS TRUMPETS 3. WOODEN FLUTES 4. GUITARS 5. COMPACT DIGITAL CAMERAS
100% 0% 0% 0%
44% 47% 1% 7%
TOP 5 IMPORTED
1. FISHING HOOKS 2. WOMEN'S JACKETS 3. MILITARY TOY FIGURINES 4. CAMERA FLASH BRACKETS 5. HIGH HEEL SHOES
70% 26% 1% 3%
45
NAGALAND - STATE
NAGALAND DAMES ADDED LUSCIOUS CURLS BUYING THE MOST HAIR CURLERS ON EBAY
TOP ECOMMERCE HUBS
1. KOHIMA 2. DIMAPUR 3. WOKHA 4. MOKOKCHUNG 5. CHUMUKEDIMA
CHANGE
TOP 5 EXPORTED
1. TABLETS 2. SCREWDRIVER SETS 3. THEATRE COSTUME PATTERNS 4. USB FLASH DRIVES
89% 9% 0% 2%
43% 51% 1% 5%
TOP 5 IMPORTED
1. PERENNIAL FLOWER SEEDS 2. WOMEN'S BOOTS 3. ELECTRIC GUITAR STRINGS 4. MEN'S HOODIES 5. WOMEN'S FLAT SHOES
85% 13% 1% 1%
46
TRIPURA - STATE
TRIPURA TECHIES KEPT THEIR COMPUTERS COOL WITH THE MOST COOLING FANS PURCHASES
TOP ECOMMERCE HUBS
1. AGARTALA 2. DHARMANAGAR 3. AMBASSA 4. TELIAMURA 5. KUMARGHAT
2012 RANK 28
2011 RANK 30
CHANGE
TOP 5 EXPORTED
1. INDIAN NOTES 2. WILD ANIMAL STAMPS 3. ARCHITECTURE STAMPS 4. WORLD NOTES 5. BLACK HERITAGE STAMPS
0% 0% 0% 100%
45% 50% 1% 4%
TOP 5 IMPORTED
1. MEN'S ESSENTIALS 2. MEN'S HATS 3. WOMEN'S SLEEPWEAR 4. LAPTOPS 5. AIR CONDITIONERS
59% 37% 2% 2%
47
MANIPUR - STATE
MANIPURI GLAM DOLLS SHOWED OFF THEIR LOVELY LEGS WITH THE MOST GARTER BELTS IMPORTED ON EBAY
TOP ECOMMERCE HUBS
1. IMPHAL 2. LAMLAI 3. KAKCHING KHUNOU 4. THOUBAL 5. SAMUROU
25% 75% 0% 0%
CHANGE
TOP 5 EXPORTED
1. MASSAGE OILS
100% 0% 0% 0%
43% 55% 1% 1%
TOP 5 IMPORTED
1. WOMEN'S INTIMATES 2. ROCKERY PLANTS 3. HOODIES 4. SOLAR ENERGY PANELS 5. WOMEN'S GLOVES
60% 37% 1% 2%
48
CHANGE
68% 32% 0% 0%
2012 RANK 30 2011 RANK 25
TOP 5 EXPORTED
1. 2. 3. 4. 5.
38% 58% 1% 3%
TOP 5 IMPORTED
1. ACNE CONTROL PRODUCTS 2. WOMEN'S BOOTS 3. NEPALESE COLLECTIBLES 4. MEN'S CASUAL SHIRTS 5. SALTWATER FISHING REELS
49
CHANGE
9% 89% 1% 1%
TOP 5 EXPORTED
1. 2. 3. 4. 5.
53% 45% 1% 1%
TOP 5 IMPORTED
1. SUNGLASSES 2. 3D TV GLASSES 3. MARTIAL ARTS TRAINING EQUIPMENT 4. TELEVISION SETS 5. CAMPING TENTS
46% 51% 1% 2%
50
SIKKIM - STATE
SIKKIM PAVED A RELIGIOUS PATH BY BUYING THE MOST RELIGIOUS & SPIRITUAL HINDI MUSIC CDS
TOP ECOMMERCE HUBS
1. GANGTOK 2. SINGTAM 3. RANGPO 4. NAMCHI 5. GYALSHING
2012 RANK 32
3% 79% 14% 4%
2011 RANK 32
CHANGE
TOP 5 EXPORTED
1. 2. 3. 4. 5.
40% 56% 3% 1%
TOP 5 IMPORTED
1. MEN'S BOOTS 2. MEN'S HATS 3. BLOUSES 4. ELECTRICAL FUSES 5. BABY SHOES
72% 24% 1% 3%
51
83% 17% 0% 0%
CHANGE
TOP 5 EXPORTED
1. 2. 3. 4. 5.
55% 44% 1% 0%
TOP 5 IMPORTED
1. MOBILE PHONE CASES 2. TOY FIGURINES 3. BODY SCRUBS 4. LEG WARMERS 5. GLASS CUTTERS
51% 44% 1% 4%
52
CHANGE
11% 84% 0% 5%
2012 RANK 34 2011 RANK 33
TOP 5 EXPORTED
1. 2. 3. 4. 5.
39% 53% 1% 5%
TOP 5 IMPORTED
1. SMART PHONES 2. NATURAL DIAMONDS 3. VIDEO GAME CONSOLES 4. GPS NAVIGATORS 5. CREDIT CARD CASES
50% 48% 0% 2%
53
LAKSHADWEEP - STATE
LAKSHADWEEP GIRLS LIKE TO KEEP THEIR LIPS SOFT & ROSY WITH LIP BALMS BOUGHT OFF EBAY
TOP ECOMMERCE HUB
1. LAKSHADWEEP
0% 100% 0% 0%
CHANGE
TOP 5 EXPORTED
1. 2. 3. 4. 5.
44% 55% 1% 0%
TOP 5 IMPORTED
1. PARTY FAVOURS 2. MOTORCYCLE PARTS 3. LAPTOPS 4. DIAMONDS 5. TABLETS
54
COUNTRIES
TOP10
CHANGE
TOP 5 SOLD
1 SMART PHONES 2 MOBILE PHONE COVERS 3 MEN'S SUNGLASSES 4 MEN'S TEES 5 HANDBAGS LIFESTYLE 44% ELECTRONICS 37% MEDIA 3%
COLLECTIBLES 16%
TOP 5 BOUGHT
1 NATURAL DIAMONDS 2 BED SHEETS 3 SILK FABRIC 4 SAREES 5 RELIGIOUS POSTERS LIFESTYLE 81% ELECTRONICS 4% MEDIA 8%
COLLECTIBLES 7%
56
4 BLACKPOOL 5 LEICESTER
CHANGE
TOP 5 SOLD
1 INDIA COMMONWEALTH STAMPS 2 SMART PHONES 3 WRIST WATCHES 4 MOBILE PHONE DOCKS 5 DRESSES LIFESTYLE 41% ELECTRONICS 25% MEDIA 4%
COLLECTIBLES 30%
TOP 5 BOUGHT
1 FINE EARRINGS 2 MOVIE DVDS 3 HOMEOPATHIC HERBAL REMEDIES 4 SCOOTER PARTS 5 HORSE SADDLES LIFESTYLE 83% ELECTRONICS 6% MEDIA 4%
COLLECTIBLES 7%
57
AUSTRALIA - COUNTRY
AUSTRALIANS ARE AS COOL AS CUCUMBERS, MUCH THANKS TO ALL THE AROMATHERAPY GOODIES BOUGHT ON EBAY
CHANGE
TOP 5 SOLD
1 BULB GARDENING SEEDS 2 BRITISH COMMONWEALTH STAMPS 3 EREADERS 4 MEN'S SUNGLASSES 5 ELECTRICAL CIRCUIT BREAKERS LIFESTYLE 36% ELECTRONICS 39% MEDIA 3%
COLLECTIBLES 22%
TOP 5 BOUGHT
1 VIDEO GAMES 2 CRICKET BATS 3 SAREES 4 GEMSTONE PENDANTS 5 QUILT COVERS LIFESTYLE 76% ELECTRONICS 10% MEDIA 5%
COLLECTIBLES 9%
58
CHINA - COUNTRY
CHINA SURE KNOWS HOW TO MAKE YOUR NAILS SPARKLE, SELLING THE MOST NAIL ART KITS TO INDIAN DIVAS
4 HARBIN 5 DALIAN
CHANGE
TOP 5 SOLD
1 FANCY RINGS 2 MEN'S JACKETS 3 HANDBAGS 4 CAR LED LIGHTS 5 CAMERA SHUTTER RELEASES LIFESTYLE 54% ELECTRONICS 43% MEDIA 0%
COLLECTIBLES 3%
TOP 5 BOUGHT
1 CRYSTAL DECORATOR PIECES 2 NATURAL DIAMONDS 3 MARITIME TELESCOPES 4 CAMERA LENSES 5 CRYSTAL HEALING PENDANTS LIFESTYLE 54% ELECTRONICS 5% MEDIA 3%
COLLECTIBLES 38%
59
CANADA - COUNTRY
CANADA WEAVES MAGIC INTO DESI GIRLS LONG MANES BY SELLING THE MOST HAIR STYLING ACCESSORIES
CHANGE
TOP 5 SOLD
1 SMART PHONES 2 FABRIC CUFFS 3 VIDEO GAMES 4 MEN'S TEES 5 HEADPHONES LIFESTYLE 36% ELECTRONICS 29% MEDIA 3%
COLLECTIBLES 32%
TOP 5 BOUGHT
1 GEMSTONE NECKLACES 2 CAR MOULDINGS & TRIMS 3 AROMATHERAPY 4 BED SHEETS 5 SALWAR KAMEEZ LIFESTYLE 79% ELECTRONICS 5% MEDIA 7%
COLLECTIBLES 9%
60
GERMANY - COUNTRY
GERMANY SHIMMERED WITH GEMSTONE EARRINGS, HANDCRAFTED BY INDIAN ARTISANS
4 WASUNGEN 5 HERNE
TOP 5 SOLD
1 CAMCORDERS 2 WOMEN'S BAGS 3 CACTI 4 SURGICAL INSTRUMENTS 5 CHOCOLATE BARS LIFESTYLE 28% ELECTRONICS 16% MEDIA 2%
COLLECTIBLES 55%
TOP 5 BOUGHT
1 MINERAL DECORATOR PIECES 2 HORSE SADDLES 3 MOTORCYCLE PARTS 4 MASKS & WIGS 5 HANDCRAFTED RINGS LIFESTYLE 82% ELECTRONICS 5% MEDIA 3%
COLLECTIBLES 10%
61
FRANCE - COUNTRY
THE FRENCH PLANT THEIR OWN GARDEN OF EDEN, BUYING THE MOST GARDENING SUPPLIES FROM INDIA
CHANGE
TOP 5 SOLD
1 COLLECTIBLE MATCHBOXES 2 MOVIE DVDS 3 TOY FIGURINES 4 DIECAST TOY VEHICLES 5 SMART PHONES LIFESTYLE 10% ELECTRONICS 11% MEDIA 7%
COLLECTIBLES 72%
TOP 5 BOUGHT
1 WRIST WATCHES 2 GARDENING SUPPLIES 3 NATURAL EMERALDS 4 GEMSTONE NECKLACES 5 SKIRTS LIFESTYLE 81% ELECTRONICS 7% MEDIA 2%
COLLECTIBLES 10%
62
RUSSIA - COUNTRY
RUSSIA JUMPED BACK INTO THE SPACE RACE, SELLING THE MOST SPACE THEMED STAMPS TO DESI SPACE JUNKIES
4 OMSK 5 NOVOSIBIRSK
CHANGE
TOP 5 SOLD
1 TUBE SOCKETS 2 CAMERA LENSES 3 RAILROAD STAMPS 4 MECHANICAL PENCILS 5 MUSIC CDS LIFESTYLE 34% ELECTRONICS 29% MEDIA 2%
COLLECTIBLES 35%
TOP 5 BOUGHT
1 HOMEOPATHIC HERBAL REMEDIES 2 NATURAL DIAMONDS 3 CAR & TRUCK LED LIGHTS 4 HAIR DAMAGE TREATMENTS 5 MEN'S COATS LIFESTYLE 76% ELECTRONICS 8% MEDIA 1%
COLLECTIBLES 16%
63
CHANGE
TOP 5 SOLD
1 SMART PHONES 2 NAIL ART 3 USB FLASH DRIVES 4 RADIO CONTROL HELICOPTERS TOYS 5 DRESSES LIFESTYLE 38% ELECTRONICS 58% MEDIA 0%
COLLECTIBLES 4%
TOP 5 BOUGHT
1 NATURAL DIAMONDS 2 HONG KONG STAMPS 3 FILM CAMERAS 4 MOTORCYCLE PARTS 5 HANDBAGS LIFESTYLE 60% ELECTRONICS 10% MEDIA 6%
COLLECTIBLES 24%
64
ITALY - COUNTRY
ITALIAN BELLES STRUTTED THEIR STUFF IN BEAUTIFUL SAREES BOUGHT FROM INDIA
4 TURIN 5 FLORENCE
TOP 5 SOLD
1 VINTAGE CAR PARTS 2 CACTI 3 DRAWING AND ART KITS 4 COLLECTIBLE FOUNTAIN PENS 5 VEHICLE PERFORMANCE CHIPS LIFESTYLE 26% ELECTRONICS 14% MEDIA 1%
COLLECTIBLES 59%
TOP 5 BOUGHT
1 WRIST WATCHES 2 BELLY DANCEWEAR 3 HERBAL DIETARY SUPPLEMENTS 4 SKIRTS 5 AROMATHERAPY OILS LIFESTYLE 78% ELECTRONICS 8% MEDIA 3%
COLLECTIBLES 11%
65
ABOUT EBAY
66
2004: eBay Inc. acquires Baazee.com 2005: Launch of eBay India (www.eBay.in) Launch of eBay for Charity First Retail Exports Transaction 2006: eBay launched the eBay eCommerce Guide 2007: Launch of Enhanced PaisaPay 2008: Launch of Phone Support eBay Census debuts 2009: Global EasyBuy Debuts 2010: eBay Guarantee launches 2011: eBay launches Mobile Commerce 2012: eBay introduces Dotstyle
67
every
1 min
2 min
A Mobile Handset
` 100 `
every
3 min
A Piece of Jewellery
every
A Mobile Accessory
A Kitchen Product
A Coin or a Note
A Portable Storage
5 min
every
4 min
every
A Piece of Apparel
7 min
A Watch A Stamp
every
An Auto Accessory
12 min
every
A Book or Magazine
10 min
A Fitness Product A Toy A Home Appliance A Digital Camera
every
26 min
every
A Pair of Sunglasses
16 min
every
A Pair of Footwear
15 min
every
A Tablet
A MP3 Player
30 min
every
A TV
34 min
every
35 min
68
every
CENSUS GLOSSARY
eCommerce Hubs
eBay customer locations in India from where they are either Buying or Selling on eBay India site or Exporting or Importing from eBay global sites
Import Hubs
eBay Buyer locations in India from where they are Buying from International eBay sellers
Export Hubs
eBay Seller locations in India from where they are selling to International eBay buyers
Rural Hubs
eBay users buying or selling from Indian Rural locations as classified by the Census of India, 2011
Bharat Hubs Global Buying Hubs Global Selling Hubs Top Traded Products Top Domestic Sold Top Domestic Bought Top Export Top Import 10 Metros
eBay users buying or selling from Indian Tier 2, 3, 4 locations Country of Global eBay Buyers buying from eBay sellers based in India Country of Global eBay sellers selling to eBay India users Top products being bought or sold on eBay India
Top products being sold on eBay India site Top products being purchased on eBay India site Top products being sold by Indian sellers to International eBay Buyers Top products being purchased by Indian buyer from International eBay sellers
Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Jaipur, Pune, Hyderabad, Chandigarh and Ahmedabad
69
Social Media
Connect with us on Facebook on www.facebook.com/ebaydotin or on www.twitter.com/ebayindia
Global EasyBuy
Love shopping for branded products? eBay Global Easy Buy is where you can buy the best gadgets & fashion from the US and get doorstep delivery on www.ebay.in/geb
eBay Guarantee
To ensure that your shopping experience on eBay is safe and secure, you are provided with the resolute eBay Guarantee program which offers you a refund or replacement. Learn how at www.ebay.in/guarantee
70
www.ebay.in