MEDIA ADVISORY/PHOTO OPPORTUNITY SABRES STEVE OTT REMINDS SHOPPERS NOT TO TEXT AND DRIVE DURING “IT

CAN WAIT” EVENT AT&T RETAIL LOCATION IN WALDEN GALLERIA MALL Sunday, January 19 from 1 p.m. – 2 p.m.
What: Buffalo Sabres Captain Steve Ott will be making a special visit to the AT&T retail store in Walden Galleria Mall on Sunday to sign autographs and more importantly to spread the message about the dangers of texting and driving as part of the national public education program “It Can Wait.” Ott was recently featured in an “It Can Wait” video, which is available on Youtube and shown at all Sabres’ home games. At the AT&T location, Ott will encourage shoppers, especially younger drivers, to make the commitment to never text and drive again and to promote a special pledge drive set up by the Buffalo Sabres and AT&T at: www.whyipledge.com/buffalo. The Buffalo Sabres- AT& pledge drive began in December and runs until January 31. The high school with the most pledges will receive a visit from Ott at their school. Additionally the school’s hockey team will receive a practice/coaching session with Ott at First Niagara Center. Students parents friends and mem!ers of the community can take the pledge for their favorite high school once a day until the drive ends on "anuary #$. For a list of participating school visit: www.whyipledge.com/buffalo. Texting and driving is involved in more than 200,000 vehicle crashes each year. (National Safety Council) Ninety-seven percent of teens surveyed say texting while driving is dangerous – but 75 percent say it is “common among their friends.” (AT&T-commissioned poll, May 2012) Adults tell kids not to text while driving, yet according to 77 percent of teens, adults do it “all the time.” (AT&T commissioned poll, May 2012) For more information on the “It Can Wait” campaign, visit www.itcanwait.com Who: Sabres Captain Steve Ott, shoppers taking the pledge, AT&T local executives AT&T Retail Store Walden Galleria Mall 2nd Floor One Walden Galleria

Where:

Cheektowaga, NY 14225 When: Sunday, January 19 1p.m. to 2 p.m.

Media Contact: Ellen Webner, AT&T PR, 201-532-7292

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