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Generation M: Media in the Lives of 8 18 Year Olds

Generation M: Media in the Lives of 8 18 Year Olds

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Published by Derek E. Baird
Executive Summary of the Kaiser Family Foundation Report: Generation M: Media in the Lives of 8 to 18 Year Olds
Executive Summary of the Kaiser Family Foundation Report: Generation M: Media in the Lives of 8 to 18 Year Olds

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Published by: Derek E. Baird on Sep 22, 2009
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07/22/2014

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EXECUTIVE SUMMARY
7

•7

Which Media Young People Use

In a typical day, percentage of 8- to 18-year-olds who…

10

81

74

68

54

47

47

46

41

39

35

34

21

13

Watch TV

Play handheld video games

Read a newspaper

Watch prerecorded TV

Go to a movie

Use a computer

Listen to a CD/tape/MP3

Listen to the radio

Read a magazine

Read a book

Play console video games

Watch videos/DVDs

Go online

0%

20%

30

40%

50

60%

70

80%

90

100%

Time Spent With Media

Average amount of time 8- to 18-year-olds spend per day…

Watching
TV

Listening
to the
radio

Listening
to CDs/
tapes/MP3s

Going
online

Watching
videos/
DVDs

Playing
console
video games

Watching
a movie

Reading
books

Playing
handheld
video games

Watching
prerecorded
TV

Reading
magazines

Reading a
newspaper

0 hours

1 hour

2 hours

3 hours

4 hours

3:04

0:49

0:48

0:32

0:32

0:25

0:17

0:23

0:06

0:14

0:14

0:55

TOTAL WATCHING TV
(TV/videos/DVDs/
prerecorded shows)

TOTAL LISTENING
TO MUSIC
(radio/CDs/tapes/MP3s)

TOTAL USING
A COMPUTER
(online/offline)

TOTAL PLAYING
VIDEO GAMES
(console/handheld)

TOTAL READING
(books/magazines/
newspapers)

TOTAL WATCHING
MOVIES
(in a theater)

0 hours

1 hour

2 hours

3 hours

4 hours

1:44

0:25

1:02

0:49

0:43

3:51

Note: Due to overlapping media use, these figures cannot be summed. Average times are among all young people, not just those who used a particular medium that day.

GENERATION M: MEDIA IN THE LIVES OF 8–18 YEAR-OLDS

8

Time Spent in Non-Media Activities

Average amount of time young people spend per day…

Most Popular Media Activities

In a typical day, percentage of 8- to 18-year-olds who spend more than an hour…

Data collected among 7th- to 12th-graders only. All other results are among all 8- to 18-year-olds.

Hanging
out with
parents

Hanging out
with friends†

In physical
activity

Pursuing
hobbies
or other
activities

Talking
on the
phone†

Doing
homework†

At a job†

Doing
chores†

0 hours

1 hour

2 hours

3 hours

2:16

1:25

1:00

0:53

0:50

0:35

0:32

2:17

10

Listening to music

Watching TV

0%

20%

40%

60%

80%

100%

Reading

Playing video games

Using computers

66

44

28

22

19

•9

YOUNG PEOPLE HAVE ACCESS TO AN UNPRECEDENTED

AMOUNT OF MEDIA IN THEIR HOMES, THEIR

BEDROOMS, AND THROUGH PORTABLE MEDIA DEVICES.

2

Key Finding

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