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Disruptive Media Project

Disruptive Media Project

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Published by: admutter on Sep 23, 2009
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05/11/2014

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Disruptive media project

“The lessons of history” Technological change Social environment Economic conditions Cultural impact Essay or video Key date - Sept 28:
Projects due Class discussion Written word Printing and paper Publishing (works on print) Railroads Telegraph CBS (radio and TV) Broadcast/cable news Photography Personal computer World Wide Web Search and Google Social media Smart phone and GPS

| © 2008 Alan D. Mutter | www.newosaur.blogspot.com | alan.mutter@broadbandxxi.com | 415.519.2495 | Page 1 |

Technological change
Appealing new medium Fast, cheap, reliable Wide consumer choice Consumer control Targeted vs. mass ads

| © 2008 Alan D. Mutter | www.newosaur.blogspot.com | alan.mutter@broadbandxxi.com | 415.519.2495 | Page 2 |

Social environment/impact
Individuality and control Community/self-expression Echo effect/distrust of MSM Weakening of MSM Less-informed society

| © 2008 Alan D. Mutter | www.newosaur.blogspot.com | alan.mutter@broadbandxxi.com | 415.519.2495 | Page 3 |

Economic conditions
Privately subsidized services Cheap computing capacity Flat-rate connectivity Abundant free content Economic contraction

| © 2008 Alan D. Mutter | www.newosaur.blogspot.com | alan.mutter@broadbandxxi.com | 415.519.2495 | Page 4 |

The lessons of history
Change is inevitable You can’t fight it Objectively assess market Respond in agile way Content must suit medium Denial is no option Adapt – or else

| © 2008 Alan D. Mutter | www.newosaur.blogspot.com | alan.mutter@broadbandxxi.com | 415.519.2495 | Page 5 |

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