SPONSORSHIP INFORMATION

M OV I N G P I C T U R E S , M OV I N G M I N D S W W W. P A C - A R T S . O R G

WHO WE ARE

Pacic Arts Movement is a nonprot organization that serves more than 40,000 people throughout the year. Our mission is to create transformative experiences through artistically excellent programs that culturally enrich, inspire and enlighten. Best known for our annual San Diego Asian Film Festival, other year-round programs include a weeklong Spring Showcase, Film Forums, Reel Voices Youth Documentary Program, and Community Programs like Drive-By Cinema. We are excited to create a meaningful partnership with you. Contact Us: sponsorship@pac-arts.org 619-400-5905
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OUR COMMITMENT TO YOU

As a sponsor, we are committed to crafting a meaningful partnership based on your marketing priorities and philanthropic values. We offer multiple platforms for brand exposure to a captured audience that generates memorable touchpoints. Previous corporate partners include:

SPONSORSHIP OPPORTUNITIES
Saigon Electric The Piano in a Factory

sprING sHowcasE

fILm fEsTIvaL

GaLa awards dINNEr

youTH EducaTIoN

commuNITy proGrams

WHY SPONSOR US?

We host the biggest film events in San Diego and provide the largest platform Build Brand Awareness with a captured audience Customized Media Mix - print, TV, digital media, web, social, display, program guides, special events and ads projected in theater Employee Engagement - comp tickets, private receptions Showcase your companys support for diversity and the Arts

OUR AUDIENCE
Pac-Arts attracts an audience annually of more than 40,000 highly inuential, brand, cultural, and techsavvy consumers of the creative class. Numbers below are based on 2,000 surveys from the Festival. Demographics can vary dramatically depending on the lm. Commercially Savvy 85% of attendees could identify sponsors and
DiVeRSe in AGe
18-25 24% 26-34 23% 35-44 20% 45-59 20% 60+ 10% Under 18 3%

Income 40% of attendees have annual income of $36,000-$99,999 21% of attendees have annual income of $100,000+

indicated likelihood to do business with them High Touch 98% of attendees describe the festival as a meaningful experience Asian Pacic Islander (API) Market Highlights

CuLTuRAL MiX
Asian & Pacic Islander* 55% Caucasian 27% Hispanic 8% African American 5% Multi-Racial 3% Other 2%
*largest segments are Chinese, Filipino, and Japanese.

APIs have the highest median household income of all groups in the U.S at about $65k API purchasing power is expected to grow to $775 billion by 2015* According to the Bureau of Labor Statistics, the average API household spends more than any other consumer household unit

*According to the Selig Center for Economic Growth from the University of Georgias Terry College of Business

MARKETING & SOCIAL MEDIA POWER

8 million plus media impressions in 2013 WEBSITE & SOCIAL NETWORKING 9,100+ fans on Facebook 6,000+ followers on Twitter 18,000+ eNewsletter subscribers 55,600+ readers on festivals Scribd.com page (social publishing site) 810,000+ video views on YouTube 350,000+ total website hits during month of the festival MEDIA 200+ Sponsored Ads on Cox Cable and Time Warner 120+ Sponsored TV Ads From NBC-Universal 7/39 San Diego Major Media Partnerships inclues U-T San Diego and KPBS Radio 15+ Local TV guest segments during Festival season

L-R: Harry Shum Jr. (Glee), C.S. Lee (Dexter), Ellen Wong (The Carrie Diaries), Aaron Yu (12 and Over), Daniel Dae Kim (Hawaii 5-0), Leo Nam (The Sisterhood of the Traveling Pants)

Starry Starry Night

SPRING SHOWCASE, APRiL

A smaller, more intimate slice of everything audiences love about our Fall Festival, the popular Spring Showcase packs the laughs, thrills, and stories from Asia and Asian America into a dozen programs for packed houses totaling 5,000 attendees. $10,000 PRESENTING SPONSOR Category exclusivity, naming rights to Showcase, :30 commercial, full page ad & logo, highlight in e-News, speaking opportunity, private reception for 30 + comp tickets $5,000 SUPPORTING SPONSOR On Screen ad, Half page ad & logo in program, 25 tickets, highlight in e-news, speaking opportunity $2,500 SCREENING SPONSOR On Screen ad, logo in program, 15 tickets to lm of choice, verbal recognition Additional customized sponsorship opportunities available.

SAN DIEGO ASIAN FILM FESTIVAL, NOVembeR

Noted by USA TODAY online as one of the top ten reasons to visit San Diego, the San Diego Asian Film Festival is the largest exhibition of Asian cinema in North America. Nearly 20,000 attend the 9-day event in the Fall which includes lm premieres, live discussions with artists, and numerous special events.

Depending on the size of your budget, we offer venue naming rights, print and onscreen ads, video commercials, web and on site banners, booth space, collateral distribution, logo recognition, private receptions, tickets for clients/employees, speaking opportunities, and social media promotions. $75,000 Title Sponsor (exclusive) $50,000 Presenting Sponsor (exclusive) $25,000 Big Theater Sponsor (exclusive) Naming rights to our large auditorium $20,000 Audience Award Sponsor (exclusive) $15,000 $10,000 $7,500 Small Theater Sponsor Opening or Closing Night Reception Sponsor $7,500-15,000 Spotlight Sponsor $7,500 $3,000 Youth Day Free Films at Four Sponsor (exclusive) Volunteer Program Sponsor Community or Panel Sponsor or Artist Sponsor $5,000

$2,500-5,000

Opening Night Theater Sponsor (exclusive) $2,500 Individual Screening

Additional customized sponsorship opportunities available. See benets grid on page 15.

GALA AWARDS DINNER

Described as the Asian American Golden Globes, the Gala Awards dinner is the highlight of the Film Festival where the top independent lms are announced by celebrity presenters. The Dinner is also the largest annual fundraiser for Pacific Arts Movements educational programs. More than 700 entertainment, business, and community leaders attend the Gala, offering an excellent platform for high-end clients. Event may also be streamed live via media partners (85,000 views in 2012 on Myx TV). Higher level Gala sponsors have the additional benet of VIP access to lmmakers and celebrities, as well as cross marketing opportunities throughout the 10-day Film Festival and tickets to share with employees, clients, and friends.

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$35,000 $10K-15,000 $7,500 $5,000 $3,000 $2,500

Presenting Sponsor Supporting Sponsor VIP Entertainment Sponsor Pre-Reception or After-Party Sponsor Wine or Table Center Sponsor VIP Table of Ten

Customized Gala Sponsor packages available for $5,000 and up.

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YOUTH EDUCATION
Since 2005, Pacic Arts Movement has transformed the lives of local youth through REEL VOICES, an intense documentary boot-camp teaching underserved high school students the art of digital storytelling. Student lms premiere at the Festival then travel to other exhibitions around the world. Many Reel Voices students pursue careers in the media arts as a result of this program. Each year, we provide 1,000 complimentary festival tickets to teachers and student groups. We also offer a free day of lm literacy and transport hundreds of underserved students to the Festival. Funds cover transportation, lunch, creation of study guides, and artist fees. Sponsorship opportunities range from $2,500 to $25,000.

ANGEL GaTUS, REEL VOICES STUDENT WINNEr OF PBSS PrOJECT VOICESCApE AUDIENCE AwArD

ADaM LEE, REEL VOICES STUDENT LOYOLA MArYmOUNT FILm STUDENT, FULL SCHOLArSHIp

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COMMUNITY PROGRAMS
Pac-Arts has the ability to present lms anywhere in San Diego County thanks to our outdoor screening equipment and a new mobile film truck (Drive-By Cinema Program). We are also available to create customized lm screenings for your group for cultural diversity initiatives. OUTDOOR SCREENINGS: DRIVE-BY CINEMA: $1,5002,000 per event (includes film rental fee) Customized sponsorship packages available starting at $2,000

Balboa Park

CUSTOMIZED PRIVATE SCREENINGS: $250$1,500

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ADVERTISING
For those only interested in advertising without additional sponsorship benets
Holland America Line is proud to support the

Pacific Arts Movement

2012 Southwest Airlines Co.

MACYS IS PROUD TO CELEBRATE THE 13TH ANNUAL SAN DIEGO ASIAN FILM FESTIVAL

A destination thats close to our hearts.

Southwest Airlines is devoted to serving the community

Diversity. Its not what you think. At Macys its part of everything we do.

ictured: Michelle L. Wang, Macys Planning

Southwest Airlines is with you in the air and in your community, sharing our spirit of LUV at every destination along the way. From celebrating cultural events to partnering with local community organizations, we are proud to be part of the community. Its a pleasure to serve you, because your community is our LUVing destination.

Proud to Support SDAFF!

9/19/12 2:07 PM

7_237919 Art Jon 7839 Prod: y Copy: Damon

BMW San Diego

Stella Artois salutes the spirit of independent film.

StellaArtois.com Always Enjoy Responsibly.

2013 Anheuser-Busch InBev S.A., Stella Artois Beer, Imported by Import Brands Alliance, St. Louis, MO

Video Commercial Onscreen Advertising Print Advertising Table/Display Website (homepage)

SPRING $2,000 $500 $200 $100

FILM FEST OTHER $7,500 $2,000 $500 $200-500 starting at $500 starting at $250 $1,000 starting at $100

Ad Name: SA Sundance Film Item #: PSA201210387 Job/Order #: 253912

Closing Date: 8/15/13 QC: CS

Pub: San Diego Asian Film

Trim: 9" x 6" Bleed: 9.5" x 6.5" Live: 8.5" x5.5"

$500-$1,500/mo

Advertising space is limited. To reserve space, email sponsorship@pac-arts.org. Nonprots receive 50% off above rates.

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BENEFITS BENEFITSGRID GRID

Gala Audience Theater Spring Community Spotlight Presenter Award Sponsors Presenting Title Showcase ($2,500+) ($7,500+) ($25k) ($15k) ($15-25k) ($50k) ($75k) Presenter FESTIVAL PROGRAM BOOKLET Two Page Ad spread w/ preferred placement Full Page Color Ad - w/ preferred placement Full Page Color Ad Full Page BW Ad 1/2 Page Color Ad 1/2 Page BW Ad Sponsor Page Logo Exposure External Insert MINI GUIDE Logo Mini Advertisement MARKETING Video Commercial OnScreen Ad Year-round presence on SDAFF homepage Seasonal ad on SDAFF homepage Seasonal ad on Festival page Logo and link in Festival section Name and link in Festival section Spotlight in eNEwsletter Recognition on iPhone App Facebook Announcements (frequency TBD) Twitter Announcements (frequency TBD) Mailer insert TICKETS All Access Pass Opening Night Closing Night General Comp Tickets GALA Logo on Step & Repeat Banner Gala Table (10 seats) w/ VIP seating Gala Table (10 seats) Gala Seats Speaking/Presenting opportunity Logo Projection Company logo on Gala invite Verbal recognition X X X X X X 4 X X X 2 2 10 5 5 25 4 4 4 20 8 5 5 25 8 5 5 25 15 10 10 40 20 15 15 50 25 :30 LRG :30 :60 :30 X X X X X X X X X X LRG X SMALL X

X X X X X X X X

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

X LRG

LRG X LRG

X X X X X X X

**Benets outlined in this grid can be customized based on budget and need

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PACifiC ARTS mOVemenT

2508 Historic Decatur Road, Suite 140, San Diego, CA 92106 Tax ID: 33-1001523 T: 619-400-5911 sponsorship@pac-arts.org www.pac-arts.org