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Good Technology Brand Identity Guide

Good Technology Brand Identity Guide

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05

GOOD BRA ND I DE NT I T Y GUI DE
Good Technology Brand Identity Guide
V E RSI ON 1 A P RI L 2 0 0 5
05
GOOD BRA ND I DE NT I T Y GUI DE
Good Technology has a simple purpose. We make work easier, faster, more productive,
and more profitable—both for mobile professionals individually and their enterprises as a whole.
The wireless messaging and data access solutions we create are so intuitive, functional, and
powerful that they often speak for themselves. But even when they do, our products have an
invaluable asset speaking for them as well: The Good brand.
This guide details the visual elements that support the Good brand. It also explains how, when
used correctly and consistently, these elements speak for Good Technology in an articulate
and compelling way.
Please note: the design of Good’s brand elements was not arbitrary. And their collective impact
is not subjective. The Good logo, typefaces, color palette, and usage requirements reflect and
reinforce the very essence of Good Technology.
By following this guide, you help define Good Technology for our customers, partners, and our
industry at large. Equally important, you help them recognize, differentiate, and remember us.
In some cases, this guide provides explicit rules on how to use—and how not to use—various
elements. But overall, it offers a framework for making and evaluating creative decisions.
If you have questions about how to use any brand elements, or need additional
information, contact Kelli Tejada, Director of Corporate Communications, at 408 327 6149 or
ktejada@good.com.
Design, good or bad,
is a vehicle of memory.
Good design adds value.”

I NTRODUCTI ON
Paul Rand desi gned a gr oup of l ogos f or i mpor t ant Amer i can i nst i t ut i ons.
These adher ed t o pr i nci pl es of si mpl i ci t y, ease of r ecogni t i on, and absol ut e
appr opr i at eness t o t hei r subj ect mat t er . Many of t hem, t hough decades ol d,
ar e st i l l i n use. These i ncl ude l ogos f or West i nghouse, UPS, ABC, Next
Comput er , Yal e Uni ver si t y, Cummi ns Engi ne, and t he ubi qui t ous I BM.
—Paul Rand
05
GOOD BRA ND I DE NT I T Y GUI DE
THE GOOD LOGO
The Good logo is the cornerstone of the Good brand. Its solid, square shape symbolizes
uniformity and stability, evident in how Good products provide the foundation for a broad spectrum
of wireless applications, handhelds, and networks.
Likewise, the logo’s simplicity reflects the order, consolidation, and feeling of control Good
Technology gives to its users.
The Good logo includes a trademark symbol in the lower right corner of the square. Do not
manipulate or remove the symbol without prior approval from Good Corporate Communications.
The design of a logo...
is ultimately a refl ection of
the integrity of the business
it symbolizes. Its effectiveness
is largely dependent on its
exposure, how often and
how well it is used.”

—Paul Rand
05
GOOD BRA ND I DE NT I T Y GUI DE
LOGO USAGE
Do not:
• Use the logo in any color other than red, black, or white.
• Use any artistic filters on the logo, such as embossing.
• Stretch, rotate, or distort the logo.
PREFERRED ONE COLOR OPTI ON
PREFERRED
REVERSED
OPTI ONAL
REVERSED
CLEAR SPACE AREA FOR THE
GOOD LOGO
Space equal to the size of the
Good logo should remain free of
any type on all four sides.
05
GOOD BRA ND I DE NT I T Y GUI DE
GOOD TO GO SI GNATURE CONFI GURATI ON
In some cases, depending on the message that accompanies its usage, the Good logo may
be treated with the logotype “to go.” This secondary element, when applied correctly as shown,
creates what is called the Good to Go signature configuration.
The Good to Go signature configuration encapsulates Good Technology’s promise of enabling
mobile access to enterprise information. Expressed with the Good logo, this colloquially familiar
phrase takes on a new meaning that becomes more memorable and impactful to the benefit
of the brand.
Use of the Good to Go signature configuration requires prior approval. Please contact Kelli
Tejada, Director of Corporate Communications, at 408 327 6149 or ktejada@good.com.

PREFERRED
VERTI CAL
ONE COLOR
VERTI CAL
PREFERRED
REVERSED
VERTI CAL
OPTI ONAL
REVERSED
VERTI CAL
PREFERRED
HORI ZONTAL
ONE COLOR
HORI ZONTAL
PREFERRED REVERSED
HORI ZONTAL
OPTI ONAL ONE COLOR
HORI ZONTAL
05
GOOD BRA ND I DE NT I T Y GUI DE
COLOR PALETTE
RED
PMS 485 C
C0% M100% Y100% K0%
RGB 255, 0, 0
HEX #FF0000
OLI VE
PMS 5845 C
C0% M1% Y47% K30%
RGB 173, 171, 105
HEX #ADAB69
ORANGE
PMS 715 C
C0% M36% Y71% K30%
RGB 247, 150, 66
HEX #F79642
PROCESS BLACK
C0% M0% Y0% K100%
RGB 0, 0, 0
HEX #000000
BLUE
PMS 646 C
C65% M30% Y0% K11%
RGB 94, 130, 171
HEX #5E82AB
CORPORATE MAIN ACCENT
First, a word about white. The Good brand uses white space liberally to convey an open,
modern, uncluttered feeling. (White space also metaphorically alludes to the freedom of
industry standards that strengthen Good Technology solutions.) That said, the formal Good
color palette consists of two corporate colors, red and white; two main colors, black and olive;
and two accent colors, orange and steel blue.
The corporate red communicates strength and confidence. It has two, mutually exclusive uses:
1) Visual impact. For example, on kit covers, trade show signage, vehicle wraps, and Good
merchandise, red may flood the object to seize attention.
2) Specific focus. On advertisements, collateral pages, or the interior of other materials where
the Good logo appears, red may be used sparingly in elements such as bullets, arrows, sub-
heads, and call-outs. By far, the largest red element must always be the Good logo so that the
eye is drawn to it over any other red element.
The two main colors (olive and black) are drawn from nature to offset the sterility of high
technology. They make the brand feel warmer and more approachable.
Lastly, the accent colors add excitement and interest. Used sparingly, they often call out or
frame important information, but never occupy more than one-tenth of a page.
All colors except the corporate red may be screened in any percentage and/or layered over images.
Color should reinforce
the architecture, balance
the natural conditions.”

—John F. Saladino
05
GOOD BRA ND I DE NT I T Y GUI DE
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
AKZIDENZ GROTESK
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
The Good typeface is Akzidenz Grotesk, a clean, contemporary type family with many
weights and variations to provide the brand with a progressive, yet consistent feel.
Type may be discreetly set in all uppercase to create a hierarchy of information, as in sub-
heads, section headings, and product descriptions. However there is one important exception:
trademarks, such as GoodLink and GoodAccess, should never be set in all uppercase. And,
where any word appears in all uppercase, so must the entire line. Type should never be set in
all lowercase.
For internal documents, such as PowerPoint presentations, Word documents, and e-mails, the
typeface Arial may be substituted for Akzidenz.
Other typefaces may be used as graphics only when creative concepts require them, only when
they are critical to the authenticity of a specific art direction, and, with few exceptions, only
when they take the form of headlines.
TYPE FAMI LY
05
GOOD BRA ND I DE NT I T Y GUI DE
GRAPHI C ELEMENTS
Several graphic elements add meaning and distinction to the Good brand. All are
subtle and should be used judiciously.
The arrows create a sense of deliberate motion and energy. They often focus attention on key points of communication.
The dots symbolize the exchange of wireless data, while adding a visual texture.
The key lines and grid pattern reflect structure and organization pertaining to both data and Good Technology, itself.
One isolates the essence and
makes it more visible.”

—Glenn O’Brien
05
GOOD BRA ND I DE NT I T Y GUI DE
PHOTOGRAPHY STYLE AND CONTENT
Most Good photography should feature mobile professionals in motion. That is, in
airports, in cars, in warehouses, and occasionally, in a hurry. Absent from photos are desks,
cubicles, office environments, and the like.
Images featuring people should have an aspirational quality to them. Like a religion, the Good
brand should attract people to it with the visual implied promise of a better life.
And, because the modern-day road warrior skews younger and more casual than in the past,
the people in our photos should have very few creases in their faces or their clothes. Ages
should typically range from 30–45. The attire, with some suit-and-tie exceptions, is business
casual.
Photos with people do not necessarily have to show them using a handheld. However, the
handhelds and screen shots that appear in photos must be current as they are the only visible
representation of Good products.
In the near future, a library of approved images will supply the demands of almost all Good
branding materials.
05
GOOD BRA ND I DE NT I T Y GUI DE
TEMPLATES AND EXAMPLES
Several different templates exist to simplify and unify the look of specific materials that Good
Technology produces on a regular basis.
Informatlonatthepolntofbuslness.
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ood Technology, lnc.
For more inlormation, please call 866 ? BE OOD or visit www.good.com.
©2005 ood Technology, lnc. All rights reserved. ood, the ood logo, oodLink, and "lnlormation at the point ol business." are trademarks or registered trademarks ol ood Technology, lnc., in the Ünited States and/or other countries. All other
trademarks are property ol their respective holders. ood Technology, lnc., and its products and services are not related to, sponsored by, or alhliated with Pesearch ln Motion Limited.
"We required a truly open standards·based wireless solution
designed to work on multiple networks and industry·standard
devices. oodLink met the requirements and lreed us lrom
the risks ol vendor lock·in."
*AMES$#OOK
EDS, Senior Director, ClO Enterprise Operations
"Electronic Arts selected ood's wireless e·mail and data
system because ood provides a single point ol accountability
lor the whole end·to·end system. oodLink is always up·to·
date with all ol Microsolt Outlook, so our mobile workers
only have to touch inlormation once, a high productivity boost
over EA's current tools. Also, oodLink is not just about
e·mail-we plan to use oodLink to enable us to mobilize
vital corporate data systems."
-ARC7EST
Electronic Arts, ClO
"Wireless is playing an increasingly important role lor our
executive search consultants when perlorming critical,
time·sensitive tasks on the road or with a client. We need
a reliable and secure wireless system that can grow with us
as we begin to mobilize our company, and ood delivers a
strong loundation built on hexible industry standards that
allows us to plan lor the luture."
2ICK !BEL
Spencer Stuart, CTO
"Having oodLink in our hands allows us to be more responsive
to our contractors and our owners. Decisions and inlormation
about our jobs how more quickly."
'REGG$AVIS
Webcor Builders, ClO
"At O'Melveny & Meyers, we are rolling out oodLink to 50
to 60 attorneys a day. We are able to provision the devices
elhciently and get them into users' hands in 15 to 20 minutes."
-ARK 3AMUELS
O'Melveny & Meyers, Partner & Technology Chairman
"We were looking lor a technology to better enable our sales
lorce, so it was imperative that it be both the most user·lriendly
and the easiest to support remotely. ood provided the
strongest solution on multiple platlorms. lt's also the easiest
lor our support stall to maintain, with true cradle·lree
synchronization, security, and remote management tools."
"OB"EST
ÜnumProvident, ClO
"We switched lromBlackBerry® to oodLink because it was
a better wireless messaging system with lower total cost
ol ownership. lt was a win·win situation. We reduced our
lT department's workload dramatically with the server·based
install and our users were very happy with their new, truly
wireless, cradle·lree devices."
*ULES3IEBURGH
Host Marriott, SvP and CTO
"Switching to oodLink has saved me over an hour each day,
as l no longer have to later hle e·mail and sort correspondence.
This can all now be done on the hy. l amvery pleased with the
soltware, which has made an immediate impact on my productivity
and the productivity ol our center."
$R$AVID!GUS
Cedars·Sinai Medical Center, Pesearch Director
hat our GoodLink customers are saying:
ith GoodLink, you can.
ntroduclng GoodLlnk" 4.0
Executives and prolessional held lorces are spending more time on the road doing business. These mobile prolessionals must be in
constant communication with customers, partners, and lellowemployees. Pecent advances in handhelds and wireless network technology
have made secure mobile access to e·mail and mission·critical business systems a reality. No longer just a luxury lor top executives,
mobile messaging and data access have become a necessity lor held lorces that require constant access to corporate data systems.
oodLink 4.0 meets this challenge by providing prolessionals with secure mobile access to corporate e·mail, rich attachments, calendars,
contacts, notes, and tasks. oodLink also ollers an interlace lamiliar to users ol Microsolt® Outlook® and ensures that the data on the
user's handheld are always up·to·date.
With Secure OTA (Over·the·Airì, lT managers support oodLink 4.0 users wirelessly so they're never without their connections. Plus, lobal
Connect ollers coverage to users worldwide, while the cradle·lree systemprovides end·to·end data encryption lor maximumsecurity.
To give enterprises and end users the most choice and hexibility, ood Technology ollers lull oodLink lunctionality on a variety
ol handhelds and platlorms. oodLink currently supports the palmOne Treo" product lamily and the Microsolt Windows Mobile"
Pocket PC platlorm.
Connect. Communlcate. C|ose.
hat's New in GoodLink 4.0
3YSTEMFEATURES
· Secure OTA oodLink provisioning
and upgrading
· Secure OTA management ol
mobile soltware
· Secure OTA policy management
· lobal Connect
· Support lor Exchange 5.5, Exchange
2000, Exchange 2003, Microsolt Small
Business Server, and Hosted Exchange
'OOD,INK FEATURES
· Mobile out·ol·olhce notihcation
management
· E·mail and calendar preview pane
· Calendar week view
· Flag lor lollow·up option
· Peply/lorward e·mail icons
· Worldwide coverage with
lobal Connect
· Faster sync speed
GoodLink in Action:
· An executive takes advantage ol
downtime in the taxi, using her mobile
handheld to respond to an urgent e·mail,
read rich e·mail attachments, and check
voice mail.
· While waiting at the airport, a sales vP
receives an e·mail on his handheld
with breaking competitor news. He
immediately alerts his entire sales lorce
and boards his hight.
· A CFO loses his mobile handheld
at a convention. With one call to lT,
the device is remotely cleaned ol all
sensitive data and locked down to
ensure maximum data integrity.
· While out ol the olhce, a mobile service
representative downloads powerlul
security and productivity applications
that the lT manager has provided lor her.
&ULL /UTLOOKLIKE FUNCTIONALITY
For anyone lamiliar with Microsolt
Outlook, oodLink is easy to use.
oodLink has the look and leel ol
Outlook optimized lor use on
supported handhelds. Frequent tasks,
such as composing e·mail or looking
up a contact, are simplihed and can
be done intuitively with just a couple
ol clicks. And oodLink enables users
to multi·task-so they can run several
applications simultaneously and toggle
back and lorth between a number ol
open e·mails and hles, just as they
would on a laptop or desktop. Even out·
ol·olhce lunctionality and settings can
be controlled on the go with oodLink.
,OW COST OF OWNERSHIP WITH
SECURE /4!
oodLink 4.0 can be installed in a
matter ol hours, and it's easy lor lT
managers to maintain, because it allows
lor wireless OTA management ol all
mobile soltware, policies, and settings.
With Secure OTA, end users don't ever
have to go without their handhelds lor
lT managers to keep them running and
up·to·date.
!CCESS TO THOUSANDS OF APPLICATIONS
AND RICH ATTACHMENT FORMATS
oodLink includes integrated
attachment viewing, so users can
view and edit the contents ol e·mail
attachments in either rich lormat or
plain text. ln addition, customers can
now provision, install, upgrade, and
manage thousands ol mobile security,
productivity, and other business
applications available lor Palm"
and Windows Mobile handhelds.
%NHANCED PRODUCTIVITY
oodLink allows mobile prolessionals
to work laster and more elhciently.
With instant mobile access to critical
corporate inlormation, oodLink users
can respond laster to customers
and partners and take advantage ol
opportunities belore competitors do.
)MPROVED WORLDWIDE COVERAGE WITH
'LOBAL #ONNECT
lobal Connect provides connectivity
through any PPS or CDMA carrier,
in any country, around the globe lor true
international support. lobal Connect
supports multi·national companies and
world travelers with wireless access to
essential corporate data by assuring
connectivity at minimal cost.
ncreased productlvlty,
lmproved customer satlsfactlon, greater PO ,
and better buslness performance.
KEY BENEFITS AND CAPABILITIES
Calendar Week·in·view (Treoì
ood" Application Launcher
(Pocket PCì
Home Screen (Treoì
4-PAGE BROCHURE
05
GOOD BRA ND I DE NT I T Y GUI DE
TEMPLATES AND EXAMPLES
Beauty of style and harmony
and grace and good rhythm
depend on simplicity.”

—Plato
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Dr. David Agus, Pesearch Director,
Cedars-Sinai Medical Center
Success at
Cedars-Sinai
A Gooda wlre|essmessaglnggets.
For mobile professionals, every mile and every minute matters. Staying
productive requires staying connected to co-workers, customers, and partners.
The award-winning solution of GoodLink 4.0 on the verizon Wireless network
provides unsurpassed mobility. Thousands of enterprises around the world now
benefit from GoodLink's advantages:
º SimpIe, sntustsve functsonaIsty with an Outlook-like interface
and lT management tools.
º Instant, secure access to attachments, calendars, contacts,
notes, and tasks.
º Unsurpassed fIexsbsIsty with a choice of platforms and handheld devices.
º Increased performance with a lower total cost of ownership.
SsmpIe, Secure, and Cost-effectsve.
Ünlike any other mobile messaging software, GoodLink 4.0 is securely deployed and upgraded
entirely OTA (Over the Air), so lT managers can wirelessly install and manage all mobile applications,
software upgrades, policies, and settings. No handing handhelds back and forth. No lost
productivity. Other benefits include:
º Pemote erasing of data if a device is lost or stolen
º End-to-end encryption (using AES)
º Pole-based administration
º Three-step authentication process
Ussng the Exchange envsronment, GoodLsnk 4.0 deIsvers
snstant e-masI, corporate data access, and a spectrum of
OutIook® capabsIstses to the paIm of your hand.
GoodLsnk 4.0 on Verszon sreIess.® HandheId computsng
that makes you and your enterprsse more productsve.
GoodLlnk + VerlzonWlre|ess. a wlnnlngwlre|esscomblnatlon.
G d Techn l gy, lnc.
F r m re inf rmati n, please c ntact y ur veriz n Wireless
sales representative r call 866 7 BE GOOD
www.g d.c m
©2005 G d Techn l gy, lnc. G d, G d Techn l gy, the G d l g , G dLink, and G dAccess are trademarks r registered trademarks f G d Techn l gy, lnc. All ther trademarks are pr perty f their respective wners.
VERIZON IRELESS NET ORK PO ERED SERVICES
AND FEATURES
The veriz n Wireless Netw rk is a 100 percent digital netw rk,
delivering the highest quality v ice and data services.
Nati nalAccess-based n 1XPTT techn l gy, pr vides wireless
data with the benefit f m bility. Br adbandAccess÷Based n
CDMA Ev-DO (Ev luti n-Data Optimized) techn l gy.
º veriz n Wireless launched Br adbandAccess in Oct ber 2003
and ann unced a nati nal r ll ut in 1anuary 2004
º Offering wireless lnternet c nnecti ns at br adband-like speeds
º Depl yment f 3G netw rk÷Currently available in 30 maj r
metr p litan areas and many f the nati n's busiest airp rts.
Peaches 75 milli n Americans
CHOOSE A PO ERFUL NET ORK.
veriz n Wireless wns and perates the nati n's m st reliable
wireless netw rk, serving 43.8 milli n v ice and data
cust mers. Leveraging its greatest asset÷its
netw rk÷veriz n Wireless c ntinues t lead the industry by
ffering the highest quality pr ducts and services while
intr ducing inn vative techn l gy s luti ns. veriz n Wireless
will make m re than $4B annual investment t maintain and
expand its high-quality netw rk nati nwide.
AS INTUITIVE AND FAMILIAR AS OUTLOOK.
G dLink 4.0 has the l k and feel f Micr s ft® Outl k,
ptimized f r use n supp rted smartph nes. Tasks such as
c mp sing e-mail r editing rich attachments are just clicks
away in the palm f y ur hand. And because G dLink lets
users run several applicati ns at nce, it's as easy t
multi-task as it w uld be n a lapt p r deskt p PC.
GoodLink 4.0 HighIights:
º E-mail: create, send, receive, view, delete, file, search, and s rt
º view and f rward rich attachments (Micr s ft Office
d cuments, 1PEG, GlF, HTM, HTML, and PPC files)
º view, add, and edit calendar app intments
º Search, edit, add, and delete c ntacts (including public,
shared, and pers nal lists)
º Aut matic ph ne caller lD integrated with c ntacts
º On-screen alerts f r messages, reminders, and
app intments
º Support for hosted exchange
º Zero IT touch with secure OTA management
º RoIe-based administration
º Goodº Monitoring PortaI
º orIdwide coverage with GIobaI Connect
º Faster two-way sync speed
º Enterprise-cIass security
º Support for industry-standard handheIds
MONITORING MADE EASY.
The Web-based G d M nit ring P rtal lets administrat rs
manage G dLink Servers and handhelds rem tely. lT
managers can access server and handheld status 24/7,
including c verage hist ry, hardware type, etc., s p tential
pr blems get tracked and res lved bef re they get seri us.
NET ORK RELIABILITY.
veriz n Wireless' netw rk reliability is supp rted by
industry-leading redundancy. The veriz n Wireless netw rk is
built f r reliability in emergencies, with battery back-up p wer
at all facilities and f r additi nal reliability, generat rs installed
at all switching facilities, and many cell site l cati ns. The
c mpany als wns a fleet f p rtable generat rs that can be
depl yed t pr vide emergency p wer during extended p wer
utages t th se cell sites with ut permanent generat rs.

GoodLink Server HighIights:
º Platf rms: Exchange 5.5, Exchange 2000, Exchange 2003,
Wind ws® 2000, and Wind ws 2003
º End-t -end AES encrypti n
º Certified by NlST with FlPS 140-2
º C ntinu us tw -way wireless synchr nizati n
º OTA depl yment, upgrades, and management f
m bile s ftware
º Patent-pending c mpressi n techn l gy f r fast, efficient,
reliable data delivery
With GoodAccess, mission-critical applications from every
corner of your enterprise now fit in your pocket.
Raise productivity.
Improve customer satisfaction.
Boost business performance.
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™™
Here’s a powerful idea: the next time you visit a customer, meet with a client, or take a business trip, take your
enterprise applications with you. In fact, carry them all in the palm of your hand. GoodAccess makes it easy.
By leveraging the same secure infrastructure as GoodLink™ (Good’s award-winning wireless messaging
solution), GoodAccess gives you secure, interactive access to CRM, ERP, SFA, and SCM applications
such as Oracle, Siebel, salesforce.com, Remedy, and custom mission-critical systems and
intranets—whenever, wherever you need it. GoodAccess lets you choose
the applications you need, the handhelds you want, and the networks you prefer.
The power of enterprise
applications now on
your handheld.
For mobile professionals:
Besides an intuitive interface that optimizes enterprise
applications for the handheld, GoodAccess retains familiar
workflows, navigation, and features, such as:
BACKGROUND PROCESSING
Take care of activities, such as responding to e-mail and
downloading attachments, while information requests needing
communication are queued to the backend system.
OFFLINE CAPABILITY
Save, view, and send information whenever you’re offline or
outside of coverage.
INTUITIVE USER INTERFACE
Organize information according to individual preferences.
Customized categorization enables quick access to information.
BROADCASTING/PUSH-TO-HANDHELD TECHNOLOGY
Receive and act on time-sensitive updates such as leads,
sales reports, and customer service issues.
CHOICE OF HANDHELDS
Take your pick of handhelds and platforms. GoodAccess
works on palmOne Treo™ 600 and 650 smartphones, as well
as the latest Pocket PC handhelds, including the HP iPAQ
and the Symbol® MC50 with Wi-Fi.
For IT administrators:
GoodAccess is simple to deploy and maintain with a low total
cost of ownership. Specific advantages IT departments will
appreciate include:
ENTERPRISE-CLASS SECURITY
Like GoodLink, GoodAccess provides AES encryption, SSL,
and remote erasability to protect your enterprise from losses
and theft.
SECURE OTA (OVER-THE-AIR) PROVISIONING
The time and resources needed to manage individual
handhelds is minimal because IT can set up, update, and
push applications to handhelds without ever touching them or
using desktop software.
INTEGRATED ADMINISTRATION AND TRANSPORT
Thanks to a single, industry standards-based platform,
numerous applications (e.g., messaging, CRM, ERP, SCM,
intranet, etc.), handhelds, and carriers can all work
seamlessly with each other in a single custom, composite
application that suits the needs of your business.
RAPID DESIGN OF COMPOSITE APPLICATIONS
Using the GoodAccess Certified™ Above All Studio from
Above All Software, Inc., business analysts can rapidly create
and deploy new applications that combine information and
functionality from multiple systems.
What makes GoodAccess so great?
The
GoodAccess
System
Handhelds
with GoodAccess
WAN and
WI-FI Networks
Good Security
Operations Center
Firewall GoodAccess
Server
GoodLink
Server Exchange
Custom
Siebel
Oracle
©2005 Good Technology, Inc. All rights reserved. Good, the Good logo, GoodLink, and GoodAccess are trademarks or registered trademarks of Good Technology, Inc., in the United
States and/or other countries. All other trademarks are property of their respective holders. Good Technology, Inc., and its products and services are not related to, sponsored by, or affiliated with Research In Motion Limited.

©2005 Above All Software Inc All rights reserved Above All Software products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Above All Software Inc Publication #GAC 0402 REV ?
2-PAGE CARRI ER
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05
GOOD BRA ND I DE NT I T Y GUI DE
TEMPLATES AND EXAMPLES
For mobile professionals, functionality every minute
matters. Staying productive requires staying connected
to co-workers, customers, and partners.
GoodLink¹4.0, the latest handheld computing platform
from Good Technology, provides significant advantages:
º Un urpassed fIexibiIity with your choice of
platforms and handheld devices from palmOne, HP,
Nokia, Samsung, Motorola, and others
º SimpIe, intuitive functionaIity with an Outlook-like
interface and OTA (Over-the-Air) lT management tools
º Instant, secure access to rich attachments,
calendars, contacts, notes, and tasks with end-to-end
AES encryption and FlPS compatibility
º Increased performance with faster time to revenue
and a lower total cost of ownership
º orIdwide coverage with Global Connect on any
GPPS network
Plus, with the addition of GoodAccess¹÷the only
corporate data access solution of its kind÷your
enterprise applications are no longer confined to a
desktop, or even a laptop. CPM, EPP, business
intelligence, and other systems now fit in your pocket.
A Goodaswlre|essmessaglnggets.
Üsing the Exchange environment,
Good Technology delivers instant
e-mail, corporate data access, and
Outlook®-like capabilities on your
choice of devices and carriers.
Experience the benefits of GoodLink
FREE FOR 30 DAYS.
After that, take advantage of speciaI
savings such as two additionaI
months of service when you
purchase a one-year subscription,
or four additionaI months with a
two-year subscription.
Contact Software Spectrumtoday
at 888-811-4590 to empower your
organization with wireIess mobiIity.
Give it a Good try.
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©2005 Oood Toc|no|ogy, lnc. A|| r|g|¦s rosor»od. Oood, ¦|o Oood |ogo, OoodL|nk, und OoodAccoss uro ¦rudomurks or rog|s¦orod ¦rudomurks ol Oood Toc|no|ogy, lnc. A|| o¦|or ¦rudomurks uro orooor¦y ol ¦|o|r rosooc¦|»o ownors.
Make your ent erpri se more product i ve wi t h Good Technol ogy.
E-MAI LS
E-MAI L NEWSLETTER
For more information, please call 408 327 6000 or visit www.good.com.

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