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Market Analysis of Everyuth Derma Care Range

Market Analysis of Everyuth Derma Care Range

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Published by ronypatel
this is market research on ZYDUS CADILA
by me for helping people study and information and helping in its task
this is market research on ZYDUS CADILA
by me for helping people study and information and helping in its task

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Published by: ronypatel on Sep 25, 2009
Copyright:Attribution Non-commercial

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06/29/2013

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Dermacare, the newly introduced range is mainly targeted at the higher middle class and

the creamy layer of the society. Hence it falls in the higher price range. Therefore its

major competitors are Garnier skin care range, Lotus herbals India, and the Lakme Sun

Expert.

The Garnier Skin Care Range consists of:

▪ Garnier Skin Naturals Sun Control (SPF 20)
▪ Garnier Light (Antimarks & Fairness Cream)
▪ Garnier Fainess+Dark Spot Prevention Cream
▪ Garnier Wrinkle Lift
▪ Garnier Eye Contour Gel
▪ Garnier Pure (Anti bacterial cream)

The Lotus Herbals Skin Care Range consists of:

▪ Lotus Sun Protection Gel (for sensitive skin)
▪ Lotus Sun Protection Cream (SPF 10, 20, 25, 30, 40, 60)
▪ Lotus Fairness Cream
▪ Lotus Acne Control Cream

The Lakme Sun Expert Range consists of:

▪ Lakme Sun Expert Sunscreen Lotion (SPF 15 - for all skin types)
▪ Lakme Sun Expert Sunblock (SPF 25 – for sensitive skin)
▪ Lakme Sun Expert Sunscreen Souffle (SPF 20 – for oily skin)
▪ Lakme Skin Brightening Gel

24

CHAPTER 2

STRATEGIC MARKETING TECHNIQUES

25

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