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It was first brewed by Arthur Guinness in a disused brewery which he leased for 9,000 years at the rate of £45 per annum. Arthur started by brewing Dublin ale, but soon diversified into 'porter' — so-called because of its popularity with market porters. This was a fairly new beer, characterised by its dark colour acquired through the roasted barley used in its brewing process. Within 10 years, Guinness Extra Strong Porter was being exported to England. It became known as Guinness Stout as a strong porter was known as a stout porter. By the nineteenth century, Guinness focused its brewing activities on stout alone. Expansion into foreign markets was spearheaded under the guidance of Arthur's three sons who succeeded him in the family business. Arthur Guinness II insisted that only materials of the highest calibre could be used to produce the stronger, longer-lasting beer for which Guinness became famous. His stringency paid dividends. In 1823, Guinness produced 30,000 barrels of stout, this had increased to 1 million barrels by 1882. By 1883, the St James's Gate Guinness brewery was the largest in Ireland, accommodating ever growing production capacity to meet demand. In between times, the O'Neill harp and Arthur Guinness' signature was introduced as a trademark label in 1862. By the close of the century, the Guinness brewery was the largest in the world, and the company, Arthur Guinness and Sons, was floated on the London Stock Exchange. The Guinness brand was pushed into markets as far afield as America, Australia, the Far East and Africa, in addition to its strong showing on the continent. Product development was a crucial force in the strengthening of the Guinness brand. At the start of the twentieth century, Guinness opened analytical and research laboratories in Dublin - the forerunners of the Guinness Research Centre. Guinness was widely recognised as a brewery committed to research which employed science graduates as brewers. From the end of the 1920s onwards, Guinness moved into advertising, with the placing of adverts in the press and the roll-out of a poster campaign. In accordance with an increase in demand for the Guinness product, a new brewery was established at Park Royal, London in 1936, which became Arthur Guinness Sons & Co (Park Royal) in 1952. Five years earlier, Guinness Exports Limited (GEL) had been formed to oversee the company's extensive export trade and in 1963, Guinness Overseas Limited was established to mastermind the opening of Guinness breweries abroad in Nigeria, Malaysia, Cameroon and Ghana. Following the formation of the HARP Lager Company and the introduction of HARP lager in Ireland and Britain, the Guinness-Harp Corporation was established in the USA in 1964, which became the Guinness Import Company in 1985. The pinnacle of Guinness' extensive research came in the form of Draught Guinness in cans, launched in the UK in 1989 which, with the inclusion of the award-winning Guinness widget, typified the company's pioneering approach to improving technology and replicating the taste of Draught Guinness in a can. Guinness Limited now has breweries in 51 countries worldwide and Guinness stout is drunk in 150 countries. Over 10 million glasses of Guinness stout are drunk every day worldwide
Myth Number 4: The flavor of Guinness stems from nefarious sources . using locally sourced ingredients like water. Guess how many are in a 16-oz. one could argue (and we know you will) that any . serving. freckles and bar fights. which tastes anywhere from coffee to chocolate. Boston. people started making crap up about it.. Guinness derives its toasted flavor. Thank us later. The obvious solution is to order two at a time. so one is always warming up! Myth Number 3: 'Guinness for strength' . most beer coolers in bars are even colder to accommodate our thirst for "ice cold" beer. False The more outrageous stories about Guinness include the ones about how dead rats were found at the bottom of the vats in the St James's Gate brewery in Ireland. Guinness? Nobody. which is a bit on the chilly side. who drinks a 12-oz. but we have no scientific evidence to back that up. Myth Number 1: Guinness is heavy in calories . and probably sometime in 1760.8 degrees. But wait. Strawberry Surf Rider smoothie from Jamba Juice? 330.. Guinness has become an icon of the Emerald Isle. we're looking at you. Therefore. (20 for the lucky stiffs in the motherland). It's also known for the wild rumors associated with it. since a pint is 16 oz.. Unfortunately. Myth Number 5: The St. serving.. yeast and water ... False Guinness reports its draught is best stored at 42.. and its ability to balance well on a toucan's beak. Your mileage may vary. hops.. False Guinness weighs in at 125 calories per 12-oz. it's probably more in the "liquid courage" category.. known around the world for its impenetrable color. but just keep in mind it came about in the 1930s. Regardless.. Guinness has been the victim of more Snopes-worthy urban legends than any other libation. Asylum goes MythBusters on your favorite draught. 43 degrees is neither warm nor room temperature. This one is classic barroom BS at its finest. The basics of Guinness are barley. Other stories have circulated that Guinness is actually filtered through lamb's blood to get its taste.. If Guinness does give you a boost. Like shamrocks. James's Gate brewery produces different kinds of Guinness for various markets . The creamy taste of the head is a result of nitrogen bubbles released during the pouring process. ladies. Do the math and you get about 170 calories per 16-oz. We happen to think a pint of Guinness is the most important meal of the day. and bitter hint from the manner in which its malted barley is roasted and the amount of hops used. its complex pouring ritual. thus explaining the unique taste of stout. Just in time for St.Is It Good for You? Debunking 10 Myths About Guinness Stout In 1759 Arthur Guinness first began to brew his eponymous Irish stout. Undetermined The famous 'Guinness is good for you' and similar advertisements from the 1930s -great marketing ploy. from the Skull and Bones Society. Your average fridge is between 35 and 38.. except maybe Corona. from the common barfly's claim of better-tasting pints in the old country to conspiracy theories of macabre secret ingredients. Myth Number 2: Guinness is supposed to be warm . Kinda Guinness is available in 100 countries and is brewed in nearly 50 of them. when you could still claim your product did anything and not get in trouble with the law. Patrick's Day.
. Got all that? Good.. Draught comes in cans.. So if you're the type who avoids gelatin and whey in your diet.. and Foreign Extra. True The production of the stout involves the use of isinglass.S. We can only imagine the histrionics this revelation might spark from PETA. suddenly eminently more cultured than we are for spending three months puking outside the Americanthemed bar in some foreign city. well. False Look closer and you'll see that Guinness actually has a ruby red color. James's Gate brewery sits next to the river. Myth Number 8: Strict vegetarians can't drink Guinness . a byproduct of the fishing industry derived from dead fish.Guinness brewed outside Dublin is materially different. Extra Stout. . this granddaddy of Guinness myths is usually spouted from the condescending lips of a recently returned study-abroad student. bottles and. and while it's kept at the bottom of the tank. Myth Number 10: The Guinness in Ireland is much better than the Guinness served in the United States . due to how the malted barley is roasted.. and Cameroon.. Myth Number 6: Water from the River Liffey in Dublin goes into Guinness . cans and an Extra Smooth variety.mainly. Ireland.. Whether a pint is better in the Old Sod than it is here really has to do with a lot of factors -. Confusing Guinness is available in draught. False While the St. the water used to make Guinness comes from the Wicklow mountains to the south. Isinglass is used as a fining agent for settling out suspended matter in the beer vat. you're out of luck.. We were surprised by those two. some isinglass may end up in the final product. Up to you While we would never judge a fellow tippler for his esteemed critique of the palate (especially after 2-for-1 atomic-wing night). Myth Number 7: Guinness in a can is different from draught Guinness . draught. Nigeria.. too. the U.. Myth Number 9: Guinness is black . how many you've had. Extra Stout comes only in bottles and Foreign Extra comes in bottles. The top five selling markets? (In order) Great Britain. Hint: This one is an easy way to win $5 from your friends.
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