Learner’s name and statement of authenticity

2013

Learner’s name:……………………………………………….. Learner’s ID:…………….... Date handed in:…………………..

Unit 04: Marketing Principles

I certify that the work submitted for this assignment is my own. Materials taken from other sources have been duly credited and acknowledged in the bibliography. Signature:………………………… Date:…………………………

Email: carlos.gomez@britcollege.org.uk

Submission deadline: 13/01/2014

Module Instructor: Carlos Gomez

Module started: 30/09/2013

Assignment Reference:

Marketing Principles

HND BUSINESS

Edexcel BTEC

HND in Business

Level 5

Unit 04

1

1 Explain the various elements of the marketing process 1.2 illustrate differences in marketing products and services to businesses rather than consumers 4.1 Explain how products are developed to sustain competitive advantage 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions 3.5 Propose new positioning for a selected product/service 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 3.2 Propose segmentation criteria to be used for products in different markets 2. targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Be able to use the marketing mix in different contexts HND in Business .1 Show macro and micro environmental factors which influence marketing decisions 2.1 Plan marketing mixes for two different segments in consumer markets 4.3 Choose a targeting strategy for a selected product/service 2. 2 LO2 Be able to use the concepts of segmentation.Unit 04: Marketing Principles 2013 Learning outcomes and assessment criteria Learning outcomes On successful completion of this unit a learner will: LO1 Understand the concept and process of marketing Assessment criteria for pass The learner can: 1.5 Analyse the additional elements of the extended marketing mix 4.2 Explain how distribution is arranged to provide customer convenience 3.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations 2.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation 2.3 Show how and why international marketing differs from domestic marketing.

o A range of methods and techniques has been applied. a learner can be awarded a Distinction subject to the achievement of the following conditions:  Use critical reflection to evaluate own work and justify valid conclusion o Synthesis has been used to generate and justify valid conclusions o The validity of results has been judged o Self-criticism of approach has taken place. o Evaluation has taken place using defined criteria  Take responsibility for managing and organizing activities o Autonomy/independence demonstrated HND in Business 3 . Distinction requirement: In addition to fulfilling the Merit requirement. a learner can be awarded a Merit subject to the achievement of the following conditions:  Identify and apply strategies to find appropriate solutions o Effective judgments have been made o Complex problems with more than one variable have been explored o An effective approach to study and research has been used.  Select/design and apply appropriate methods/techniques o Relevant theories and techniques have been applied. o A range of sources of information used o The selection of methods and techniques justified. o Appropriate learning methods/ techniques applied  Present and communicate appropriate findings o Appropriate structure and approach has been used. Merit requirement: In addition to fulfilling the Pass requirement. learners need to achieve all the PASS’ criteria (P). o A range of methods of presentation has been used o Familiar and unfamiliar contexts have been used. o Complex information/data have been synthesized and processed.Unit 04: Marketing Principles 2013 Assessment criteria matched against learning outcomes Pass requirement: To attain a PASS‘ grade. o Logical and coherent arguments have been presented o Technical language accurately used.

o HND in Business 4 . managed and organized. lateral and creative thinking o Ideas generate and decisions taken o Convergent and lateral thinking have been applied o Capacity for innovation and creative thought has been used.  Demonstrate convergent. o Receptiveness to new ideas has demonstrated. o The unforeseen has been accommodated.Unit 04: Marketing Principles 2013 Substantial activities/projects or investigations have been planned. o The importance of interdependence has been recognized. o Unfamiliar contexts have been applied.

Task 3: pass 3. plan marketing mixes for two different segments in consumer markets (250 words) 4.1 Using a product and service offered by Tesco.2.3.4.1. (250 words) 2.1. (150 words) 4.5 Propose new positioning for a selected product/service in Tesco.4 and 2.3.1 Using Tesco for your examples.2 1. explain the various elements of the marketing process 1.2 Evaluate the benefits and costs of Tesco’s adopting a marketing orientation (250 words) (250 words) Task 2: pass 2.3 4.1 Show macro and micro environmental factors which influence marketing decisions taken by Tesco PLC.3.2.3 Propose segmentation criteria to and targeting strategy to be used for products in Tesco and Easy Jet. (250 words) 2.1.2.3.4.1 Explain how products are developed to sustain competitive advantage using any mobile phone seller.3. (200 words) 3. (250 words) 2. Pass 1.2 Illustrate differences in marketing products and services to businesses rather than consumers in relation to Tesco PLC.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations in reference to Tesco.5 2.4.2.5 3.2.2 Explain how distribution is arranged to provide customer Convenience by Tesco.2.4. (150 words) ---End of assignment--- HND in Business 5 . (250 words) (250 words) (250 words) 3.5 Illustrate how promotional activity and other additional elements of the extended marketing mix are integrated by Tesco to achieve marketing objectives (250 words) Task 4.3. 3. Pass 4.3. 2.3 Show how and why international marketing differs from domestic marketing in relation to Tesco PLC.1 and 1.2.Unit 04: Marketing Principles 2013 Assignment Course Work – Principles of Marketing Task 1.3 Explain how prices are set to reflect a Tesco’s objectives and market conditions.

P. Principles of Marketing. ideas.uk: Chartered Institute of Marketing – resources available only to members ● www. and Armstrong. please note that the calculations. P.bis. Marketing: An Introduction..knowthis.uk: Journal of Marketing Management Word Count Learners must state the exact number of words they have used on the assignment submission form and comply with the word count of 3. (2011). 4th edition. R. Covers the basics of marketing.managers. Covers key topics of marketing with European examples and case studies.(2012).org. 2nd edition. G. F. (2006). Basically. bibliography and appendices are excluded from word counts. ISBN: 978-0273695592.co.000 with a margin of +/. organised around an innovative customer-value framework. passages taken from other sources are not properly acknowledged and referenced both in the body of the text and in reference.com: a marketing virtual library with many free articles ● www. Kotler.Unit 04: Marketing Principles 2013 Materials for reading and consulting: Textbooks Armstrong.gov.10%. Pearson Education.uk: Chartered Management Institute — searchable database with access to articles and books for members only ● www. Harker.marketingpower. Pearson. Plagiarism and collusion Any act of plagiarism and collusion will be seriously dealt with according to the Edexcel plagiarism policy. tables. It is the learner ’s HND in Business 6 . However. ISBN 978-0273752431. and Pettitt. plagiarism occurs when excerpts. Principles of Marketing. and Brennan. Kottler. Journals B2B Marketing (Crain Communications) Campaign (Haymarket Publishing) European Journal of Marketing (Emerald Group Publishing) The Marketer (Journal of the Chartered Institute of Marketing) Marketing Business (The Chartered Institute of Marketing Magazine) Marketing Intelligence and Planning (Emerald Group Publishing) Marketing Week (Centaur Communications Ltd) The Financial Times and other daily newspapers that contain a business section and market reports Websites ● http://businessinyou. Brassington. Provides fundamental marketing information in a comprehensive format.westburn. 4th Edition. M. S.cim.co.. ISBN 978-0273762607.uk: How to create a marketing strategy ● www.com: American Marketing Association with access to searchable free resources ● www. Pearson. G.

The College has mechanisms in place to detect plagiarism and collusion. Collusion can be understood as the submission of works produced in collaboration for an assignment based on the assessment of individual work.  Please note that a resubmitted assignment will earn a maximum pass grade should it sufficiently meet the required criteria. An assignment cover sheet and a receipt must be attached along with each submitted assignment. Late Submission and Resubmission  Assignments will not be accepted for assessment by lecturers unless an extenuating circumstances form has been filled in and duly authorized by a member of staff. Assignments must be printed in black and white.  Please note that extensions are not allowed due to your inability to organize your work.  Students will receive the feedback form and guidance from the lecturer to improve in the areas of their weaknesses on their first submission. A resubmitted assignment will be awarded a failed grade should it not meet the required pass grade marks and results in retaking the module. Submission Guidance and Policies for Edexcel Students This is an individual assignment. HND in Business 7 . All assignments must have clear headings and sub-headings where necessary. It is a severe academic offence to share a learner’s work with others who submit a part or the whole of it as their own work. Learners must sign the declaration on the front of the assignment submission form.Unit 04: Marketing Principles 2013 responsibility to ensure that they understand all Edexcel guidelines with regards to plagiarism and what Edexcel considers to be an academic offence.  The college preserves the right not to accept or mark the assignment in case you failed to inform it in time. MS Word processed with full citation and references following Harvard system. Make sure you state the word count on the title page. Extensions and Extra-ordinary Circumstances  Extensions are only granted for documented medical reasons and/or other documented serious interruptions relevant to your ability to study.  A fine may also apply in case of resubmission. the College should be made aware of this in writing. Brit College strongly advises the learners to follow the guidance below:      Brit College prefers Times New Roman 12 or Arial 11 in the body of the text. Please note that assignments can be resubmitted only once. All parts of the assignment are required to be presented in a professional format.  Should there be any extra-ordinary circumstances.

Learner’s comments Signature…………………………………………. Print name………………………………………… Date………………………………… Feedback of this assignment will normally be available for students four weeks after the submission date.Unit 04: Marketing Principles 2013 Assessor’s overall comments Assessor’s signature………………………………... Resubmission date………………………. Date………………………………………. Print name………………………………………….. HND in Business 8 .