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ASSIGNMENT DRIVE WINTER 2013 PROGRAM/SEMESTER MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2) SUBJECT CODE M!0016"A#$%&'()(*+ M,*,+%-%*' ,*# S,.%) P&/-/'(/* NAME B! ID B 1001 CREDIT MAR!S 4 C&%#(')2 60 -,&3) N/'% – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by e aluation scheme. 45%)'(/*) Q.No !arks "otal !arks 1 Do youagreethathumour contentin advertisementleadstobetter results? Supportyour viewwithexamples. Explanation of statement # 10 Examples $ $ Experts havefoundthatconsumers oftenrespond tomessagesina hierarchical order ofbehaviour. hrowlightoncommunicationresponsehierarchy inthis context. Explanation # 10 10 %ia&ram of !odel $ ' Explain theroleofa media plannerand mediabuyer. (ole of media planner ) 10 (ole of media buyer ) 4 Explain thestrengthsandlimitationsofdirectmar!eting."istfewproducts which are suitablefor directmar!eting. Explanation of stren&ths 4 10 Explanation of *eaknesses 4 +istin& of products suitable $ ) ,. +-.%/0*K0102%3045.*(60/.7.8( 9(5%3/00 2+*K *K+..*%*0601*: ;<=>%+1 #rat$owerinthis connection. 10 Explanation 10 ? %rite shortnoteson& (egulationgoverning #roadcast)edia *dvertising a' Stereotypingin advertisement b' a@ !eanin& and explanation b@ Explanation ) )

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