Nokia is known today as the largest manufacturer of mobile phones, having about 40 percent of the world market share

in the second quarter of 2008. his company is even the reason why !inland is a prosperous country in which it is accounted for about "0 percent of the nation#s market capitali$ation. %ut Nokia had a really humble beginning&it all started in '8().

Nokia's Humble Beginning

*n '8+), !redrik *destam established a wood&pulp mill, which is now known as the Nokia ,orporation. *t was first based in the south western !inland town called ampere but was later relocated to Nokia town so that the company can use the Nokianvirta river. his river is believed to have better hydropower production. he river is where the company#s name, Nokia, originated. -eanwhile, at the beginning of the 20th century, !innish .ubber /orks began establishing its factories. his company acquired the Nokia /ood -ills and also acquired a company producing telegraph and telephone cables, the !inish ,able /orks. he merging of these three companies in '+(0 led to the creation of the Nokia ,orporation. he new company tried producing many products like papers, bicycle, car tires, personal computers, footwear, communication cables, electricity generation machineries, televisions, aluminium, capacitors, and a lot more.

Shift to Mobile Communication Tools

Nokia started producing military as well as commercial mobile radio communications technology in the '+(0s. *t was in '+(4 when the company started to create 12!&radio with 3alora 4y. he two companies started to develop mobile phones for the N- network standard. *n '+82, they introduced their first car phone called the -obira 3enator, which weighted +.8 kg. *n '+84, the merging with 3alora 4y made the company to create its telecommunication branch named Nokia&-obira 4y. *n the same year, the company also launched the -obira alkman, the world#s first transportable phone. Nokia introduced one of the world#s first handheld phones in '+80 and this was called -obira ,ityman +00. 5uring those days, the ,ityman is one of the most light&weight phones having only about 800 g. %ut its tag price is appro6imately

4,)00 7uros. 8lthough that was very e6pensive, ,ityman was still considered a success.

The GSM Involvement

*n '+88, Nokia -obile 9hone emerged from the Nokia -obira 4y. 8fter three years, the first :lobal 3ystems for -obile ,ommunications or :3- phone was introduced.

*n '++2, the company decided to focus more on the telecommunications business. *n the same year, Nokia launched its first :3- handset, which is the Nokia '0''. *t was in '++4 that the Nokia tune was launched. *t was the Nokia 2'00 that featured this famous classic phone tune.

he success of Nokia continued until the world#s first satellite call was made in '++4 using a Nokia mobile phone. 8nd in '++0, Nokia introduced a classic game highly associated with the company&3nake. !inally, in '++8, Nokia have dominated the brand league tables by selling more then 40m cell phones worldwide and became the global number one cell phone manufacturer company. 8fter a year, the company moved to further innovation with its launching of the first /89 handset in the world, the Nokia 0''0.

Now days, 2i&tech mobile products such as cell phones and laptops are marketed as fashion accessories. Nokia always has capitali$ed on the power of lifestyle association to sell goods in a highly competitive market. 8nd for that now 0); people all over the world using Nokia cell phones. <ike= >ill is a banker 40&)0 years old and ideal customer for the Nokia 88)0 phone. Nokia 88)0 made of real metal called as timeless classic .3he didn?t @ust choose it for its abilitiesA she uses it as a life style. /hen Nokia 88)0 first release its price was 2)0euro. 8fter that it takes good response from market, for that Nokia release 88)0 gold series.

!rom the beginning Nokia represent the word B,onnecting people?. 8nd they represent it perfectly because after lunching Nokia mobile phone did not struggle to success for their product quality and brand. hat mean, it can be said that Nokia ,ompany understand the customer mind. !or that they can bring new styles likeA Nokia 88'0. *t looks like a fine watch or fountain pen and the *%- hink9ad is Bdesigner work wear?.

*n '++8 Nokia sold more then 40m phones world wide and became number one or may be the leading company -obile phone manufacturer company. 8fter that they don?t have to look back. Nokia has never been afraid to branch out into new areas. *n the mobile phone market there are so many competitor has for Nokia. !or e6ample= 3amsung, -otorola, 3ony&7ricsson, *&phone and 8pple. 8ctually Nokia is the market leader and market challenger 3amsung, -arket follower 3ony& 7ricsson and the rest of the mobile manufacturer company, 76cept 8pple they manufacturer cell phone for certain level of people or they only targeted for rich people. 3ame time Nokia cover all level.

Nokias connected lifest le!

Nokia presenting Life style from the very beginning. In every spare of our life we take advantage or make use of this Life Style. Nokia give us opportunity of; Using Internet, E mail, !rowsing fa"ilities, #e"order, $ideo, %al"ulator, %alendar and %omputer fa"ilities. &lso give 'aming "han"e in "ell phone like N 'age('aming set). Nokia market "aptor rat more then *+,. Nokia offering us models and damnation of "ell phone. Nokia provide great "ustomer value through out the world. Nokias "ustomer are fa"ing less trouble then any other "ell phone "ompany, be"ause of Nokia really taking "are of their "ustomer so well. Nokia "reated more "ustomer value be"ause of their "ell phone-s battery durability. .heir te"hnology is greater then any other "ell phone "ompanies with handsome pri"e. /or e0ample &pple and Nokia almost provide same fa"ilities but their pri"es are so different be"ause &pple always targeted ri"h "ustomers. Same time Nokia is offering musi", "amera, Internet, E mail fa"ilities and every type of servi"e in one "ell phone with pleasure pri"e. 1ost of the thing Nokia opening their showroom through out the world and "reating more "ustomer-s day by day.