18 Parables Of Success
By Saleem Rana
18 True Stories That Teach You How To Be Successful
This free eBook is distributed by http://www.theempoweredsoul.com Permission to duplicate and distribute copies is granted as long as it is distributed in whole, without addition,
subtraction, or modification, and so long as it is distributed free.
The author and publisher have used their best efforts in preparing this report. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this report. The information contained in this report is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this report, you are taking full responsibility for your actions.
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. HOWEVER, THERE IS NO GUARANTEE THAT YOU WILL IMPROVE IN ANY WAY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF ANYTHING. SELFHELP AND IMPROVEMENT POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES.
YOUR LEVEL OF IMPROVEMENT IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR IMPROVEMENT LEVEL. RESPONSIBLE FOR ANY OF YOUR ACTIONS. NOR ARE WE
MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSE'S, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.
The author and publisher disclaim any warranties (express or implied), merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable to any party for any direct, indirect, punitive, special, incidental or other consequential damages arising directly or indirectly from any use of this material, which is provided “as is”, and without warranties.
As always, the advice of a competent professional should be sought.
The author and publisher do not warrant the performance, effectiveness or applicability of any sites listed or linked to in this report.
All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.
TABLE OF CONTENTS
CHAPTER 1: A Change of Mind
CHAPTER 2: Quest for Freedom
CHAPTER 3: The First Space Strike ....................…………………………...
CHAPTER 4: The Lucky Lease ………………………………………………
CHAPTER 5: The Restless Boy.................... ……………………………….
CHAPTER 6: The 2nd Day Of Creation.......... ……………………………….
CHAPTER 7: Victory over the “African Bug”…………………………………
CHAPTER 8: Around the world on $80......... ……………………………...
CHAPTER 9: The Automatic Champion........... …………………………...
CHAPTER 10: The High Flyers.. ………………………………………………
CHAPTER 11: The Millionth Pebble........... ……………………………….
CHAPTER 12: The Right Bid....... …………………………………………
CHAPTER 13: The Stunning Failure........................ ……………………………... 95
CHAPTER 14: One Took the High Road........... …………………………...
CHAPTER 15: The Bridgehouse ………………………………………………
CHAPTER 16: The Inspired Boy.................. ……………………………….
CHAPTER 17: The Proud Chemist.............. ……………………………….
CHAPTER 18: The Royal Road.................... ……………………………….
A Change Of Mind
Napoleon Hill, the famous inspirational writer, once met a reader who became a millionaire after reading one of his books. The book, Think and Grow Rich, transformed Bill
McCall of Australia from rags to riches.
When Bill was 19 years old, he sold hides and skins. failed miserably. Two years later, he ran for
Again, he failed.
In desperation, Bill went to There, he
the library to read about success principles. found Hill’s book.
Although he read the book three times, he failed to see how to use the success principles. reading, something shifted Then, during the fourth him, a flash of
inspiration, and his life changed.
Years later, after meeting the author, Bill McCall, now the Honorable William V. McCall, now a director of 22 familyowned businesses, and now a man as rich as the people whom he had once read about, narrated the moment his life fell into place.
“I was reading Think and Grow Rich for the fourth time while walking leisurely along a business street in Sydney. And then it happened! front of a meat It happened suddenly. and glanced up. I stopped in And in that
fraction of a second I had a flash of inspiration.
entitled Medium for
Influencing the Subconscious Mind.’
Now I remember that
when I was a boy my father read aloud from Emile Coue’s little book Self-Mastery Through Conscious Autosuggestion.”
“It was you,” Bill said to Napoleon Hill, “who pointed out in your book that if Emile Coue was successful in helping individuals avoid sickness and in bringing the sick back to good health, through conscious autosuggestion,
autosuggestion anything else
through It was a
autosuggestion’: new concept to me.
that was my great discovery.
control through which an individual may voluntarily feed his subconscious mind on thoughts of a creative nature, or, by neglect, permit thoughts of a destructive nature to find their way into the rich garden of his mind.
“When you read aloud twice daily the written statement of your desire for money see with and emotion feel and concentrated already in
possession of the money, you communicate the object of your desire directly of to this which your subconscious you mind. Through create to
voluntarily to your
transmute desire into its monetary equivalent.
“Let me say again:
It is most important that when you read
aloud the statement of your desire through which you are endeavoring to develop a money consciousness, you read with emotion and strong feeling.
“Your ability to use the principles of autosuggestion will depend very largely upon your capacity to concentrate upon a given desire until that desire becomes a burning desire.
immediately set down at the dining room table and wrote: ‘My definite major aim is to be a millionaire by 1960.’”
The Honorable William V. McCall, the youngest person to be a member of the house of parliament, achieved his definite major aim to be a millionaire four days before his
The Success Principle
Use the power of autosuggestion to create your destiny.
The Principles At Work
failed at at
running bid for
But, instead of feeling crushed and incompetent,
he chose to research success principles.
Now, once again, his mettle was tested.
Although, he read
the book three times, he could not figure out how any of it applied to his own life. Most people would not have read
the book more than once, assuming they even got as far as finishing it in the first place. times. McCall read it three
Then, on the fourth reading, in the midst of it, he
had his moment of inspiration.
The point to note here is that the information in the books was circulating in his mind from the very first reading; he was, in a sense, continually priming the pump. Upon the
fourth reading, then, the moment he needed happened...the moment of inspiration, when insight and emotion all
commingled in one thrilling flash of recognition.
He framed his moment of inspiration into a document which governed his future. a promise to himself. The document was a contract. It was
It declared that by the year 1960, He stated the exact amount that year he intended to have the
he would be a millionaire. he desired and the exact
He was clear and unequivocal.
conviction, twice a day. having achieved his dream.
He envisioned himself as already His subconscious went to work
in manifesting that dream into a reality.
In your own life, you can follow the same steps.
prime your subconscious to tell you what you really want in your life. Read books that will stimulate your thinking Then, when you have your moment of your focussed State
about your desire.
inspiration, which will occur because of
attention, you can write out a contract to yourself.
your major definite aim and the time you expect to acquire it. Now read your statement to yourself–twice a day, out
loud, with passion and conviction.
answers and it will
motivate you to take action.
Although this process is easy to understand and simple to apply—don’t subconscious underestimate mind, you it. awaken When you awaken thoughts your and
feelings that will propel you to the future you desire. You will be able to change any limiting situations. You
will be able to transform your life.
Life is too short to
be miserable, too short to deny yourself the life of your dreams.
Here are a few questions you could ask yourself to plan this amazing journey.
Questions about your interests. doing? What things do you do well?
What do you enjoy
Can you isolate one of
these things that you enjoy and do well and make it into a definite major purpose? What is your magnificent How
What gifts do you bring to this planet?
would you like to be remembered?
Questions about meaning.
Why do you want to do this? How will it benefit
How will it bring out the best in you? others? it? How will it sustain you?
Can you make money at
How much time and money do you need to start? Do you need an
do you need to learn? Do you need to join
to go back to school? Do you need to
purchase special equipment?
Do you need to move to another
city to find the best opportunity?
Questions about support. expert in this field? books?
Who can help you?
Who is an
Do you need to learn from their
Do you need to attend a class they are offering?
Do you need to spend time with them in person?
Questions about persistence. your mission? go wrong?
How can you stay true to
How will you motivate yourself when things How will you
How much endurance do you have?
resist the temptation to give up when obstacles arise?
Questions about completion. this goal?
When will you achieve How long do
What steps might be involved?
these steps take? achieved your dream?
How will you know when you’ve finally
Questions about models. did they do it?
Who else has done this?
How long did it take?
Did they have more
or less opportunity than you when they first started?
The Bottom Line
When you map out what you want, you let go of the trivial tasks that clutter up your thoughts. When you focus on
achieving a definite major purpose, your life will assume an energy and unity that will be exhilerating. Self-
discipline will appear spontaneously.
You can keep this energy of vital purpose alive by reading your self-promise to yourself upon arising and before going to bed.
Quest for Freedom
The Nazis stormed into the house of Stanislavsky Lech, who was Jewish, them herded into an the entire family train, out at gunpoint, with the
stench of death and despair, and sent them to Krakow.
Then, before his eyes, Lech saw his entire family shot. Somehow, he managed to live from one day to the next, in a numb, oblivious, zombie-like state. Impatiently, he
awaited his own death.
But one day, he realized, that his He could, in fact,
own death was not an unavoidable truth.
do something about it: he could make an attempt to escape.
He only knew one simple thing: his decision
was irrevocable, and, somehow, he had to find a way to act on it.
As the weeks passed into months, he interrogated his fellow prisoners. “How can we escape?” he would ask. He became a
nuisance, an irritation. “Stop hurting yourself,”
“It’s hopeless,” they would echo. they would plead. Some would
abuse him openly; others would turn away in silence.
In turn, he rejected their answers, their silences, their overbearing himself, and despair. I will There find has to This be is a way, he told by
surviving I will prove that the Nazis aren’t invincible and that they don’t have complete control of our wills and that they can’t do what they like with us.
Each day he would run a dialogue through his head. I choose to to escape be a from victim. this I nightmare. will not I
I am a man, with rights and dignity, and I
will, so help me God, find a way to let the whole world know about what is going on here. no doubt in my mind. now? I will escape. There is
How can I escape today, perhaps right
There is a weakness in their security.
They cannot watch us every minute.
There is something I
need to find, and I will find it today, something that I have overlooked, something that will bring me freedom.
There is a weak link here, somewhere.
I will find it.”
The urgency of his question pounded on his heart and mind every waking moment, and it followed him into his dreams.
Then, one day, as dismal as any other, he saw what had been before him all along. The Nazis would let the corpses of
naked men, women and children, shot because they were too weak to work in the labor camp, pile up on the ground With typical there were
before a truck would come and haul them away. efficiency, the truck would only come when
enough bodies to fill it up.
Hiding behind a bush, he stripped off all his clothes, then dived into the mound of corpses. He lay still, pretending
to be dead, the nauseating odor of death all around him. He lay there for a day. him. He did not flinch. More corpses were thrown on top of Finally, the truck came. Rough
hands pushed his inert body into the truck.
In the truck, many more hours of horror passed. his body was dumped into an open grave.
He waited until nightfall before climbing out.
The sweet smell of
lungs as he ran twenty-five miles to freedom.
The Success Principle
Insist on your question and an answer will emerge.
The Principle At Work
In the parable, Lech thought the unthinkable—how to escape from a maximum security for hours death with camp—and fetid endured In the an
extreme situation, he pushed his level of tolerance to an extreme. His only other choice was to waste away and
finally get shot or gassed when he was too weak to work.
He survived for only one reason: he made a decision to survive and he stayed with that decision. forced him to ask how. today? question. How can I How can I escape? now? a He The decision
How can I escape an absolute Is it
escape not ask
possible to escape?
His question forced him to expand his perception and to expand his belief in what was possible. to act, with courage, with immediacy. It also forced him
He asked himself a absolute question, a quality question, and he expected an answer from his creative mind. quality question paved his way to freedom. It This was a
question that empowered his perception, his creativity, his courage. He did not ask why questions. He did not ask He asked how,
speculative, discursive, vague questions. and in asking how, he found what would work.
In your own life, you will never be pushed to such an extreme situation, but your own pressing needs, your longstanding frustrations, would benefit tremendously if you
asked an absolute question, a high-quality how question. If you were to follow up this question with absolute
committment, patience, and discipline your perception would expand to allow more information into your mind. find a way to stretch your belief-system to You will more
You will find creative answers.
course, you will find the courage and conviction to follow through with your insights.
The right question will solve your problem.
You are always
asking questions and answering them; this is part of your internal dialogue, casually referred to as thinking. But real thinking an answer. is asking It is a quality with question the and
until the right answer appears in consciousness.
To ask is to receive. good questions, you’ll
One creates the other. receive is good one of
If you ask If, for you
might be tempted to ask, why am I so poor?
with this question is that you’ll find reasons to justify your poverty. If, instead, you ask, how can I become rich?
you’ll look for ways to increase your skill, you’ll dig deep to find your talents, or you’ll learn ways to manage your money.
playwright George Bernard Shaw: they are and say ‘why?’ and say ‘why not?’”
“Some men see things as
I dream of things that never were
The Bottom Line
“Questions,” noted Success Coach Anthony Robbins, “set off a processional effect that has an impact beyond our
When we question our limitations, we see how they’re only assumed limitations. When we question the nature of
things, we birth science or art. high-quality collective questions, barriers to we
And when we ask absolute, down and personal we open and up
avenues to progressive action and fundamental change.
The First Space Strike
history of space travel.
The date was December 27, 1973.
Mission Control had sent more commands than the crew could cope with. Commander General Carr put a stop to this when “You have given us too
he radioed in to Mission Control. much to do,” he complained.
“We’re not going to do a thing
until you get your act in better order.”
astronauts used the time to catch up and enjoy the unusual view.
The Success Principle
Success happens in small steps. Go for small victories.
Scale down big projects.
Over time, small victories add up to complete the overall goal.
The Principle At Work
In the parable, the space crew scaled everything down to regain control of their mission. They reduced an
overwhelming situation to a managable one.
Here you have While the
an example of scaling down the element of time.
projects remained the same size, they were extended over time. They became more managable, easier to get done.
The key word here is managable.
Scaling down can also be done in terms of size.
can be broken down into smaller units, into sub-projects. When the parts of a whole are disconnected, each part can be worked on. easier improve. to A system with fewer interconnected parts is easier to control, manipulate,
Science, itself, is based on boiling down the
vast complexity of nature into small, comprehensible units
completed parts are assembled into a whole again.
In your own life, when things get overwhelming, scale them down. Either do less of them, diminish the size; or do Scaling down means
them all over a longer period of time. working at a level of competence. few things, and one thing at a time.
It means doing only a
confusion, loss of momentum and balance.
When a large problem is broken down into smaller chunks, stress is reduced in three ways. the pressure. is low. First, a small win cuts The price of failure Consequently, you
“This is no big deal.”
The pain of failure is minimal.
are willing to try again and again, until you figure out the pattern which ensures success. There is less to do. Second, it cuts demand. “This is
And it is less strenuous.
all that needs to be done.”
“I can do at least this much.”
What is a small victory?
A small victory is a concrete, complete, clear-cut outcome of modest value. trivial. But a By itself, one small victory may seem series of victories at small but Small produce
significant tasks, lowers resistance to opposition. victories are controllable opportunities. They
Small solutions single out and define problems clearly.
looking at specific, limited conditions of a problem, it is easier to find a solution that fits. The problem is easier
to see and the solution easier to try out.
problems avoid They is
establisment “Burn the
stinks.” system “This
solutions. more narrow
down.” is what
“This is the first thing we have to work on.”
Once a small victory has been secured, energy is released and powerful forces are set in motion that favor another small victory. problem clear. When a problem is solved, the next solvable This happens because information is
When our perceptions are sharper, more resources,
both inner and outer, can be tapped.
Small victories change a situation.
They stir up change.
Even when complexity does occur in the future, you will have the skills to meet them. are handled with more mastery. In time, more complex tasks
information attempts are
miniature experiments. insight into viable
They test theories. In little
They offer experiments, strategies
tried out, until something clicks, a pattern is discerned, a meaningful solution appreciated.
Small victories are also more emotionally stable.
defeat does not result in despondency, a small victory in exuberance. Everything is relatively even-tempered. A
overwhelming. been is known to
Lottery lose from all the
millionaires, their money
businessman who understands how to manage his money, even when it runs in millions, because he has built his business over a series of small victories.
Essentially, then, the best big victories are those that have arrived over a period of time as a series of small victories. These victories have stability, balance, and They have matured over time because Big
they have been built up over a process of events.
corporations, for example, sometimes break themselves down into smaller departments to stimulate the creativity and dynamism of a small group.
break a large project into small-scale projects, there is less that can go wrong. cause and effect. tested, There is a closer link between patterns tried can out, be and created, finally
Immediate feedback is available as to what works Clarity of vision, managability of
and how long it takes.
tasks, immediacy of results – all these arise from pursuing small victories.
small By the
victories is that of the Pittsburgh Steelers in 1980. February of that year, the Pittsburgh Steelers in
National Football League had won an astonishing 88 games and lost only 27. broke about even Under their coach, Chuck Noll, with strong opponents and won they by a
landslide against weaker opponents. they won 29 games and lost 26
With strong opponents, games. Against weak Thus,
opponents, they won 59 games and lost one game. their fabulous statistics were based on small
spread over time.
The feminist campaign against sexism
did not make much progress when they aimed for the big victory of changing legislation, the Equal Rights
But through the smaller victory of desexing
language, they made successful inroads into changing the collective smaller consciousness worked regarding and were women’s rights. with The less
resistance because they tackled issues of a discernible, size, clarity, and visibility.
The Bottom Line
Small victories may not inspire much attention, but through methodical created. persistence something large and awesome is
Great men and women succeed moment by moment,
step by step, lifted up by one small victory after another, until they reach a lofty and impressive pinnacle of success and influence.
The Lucky Lease
J. Paul Getty planned to enter the U.S. Diplomatic Service, but, when he got out of college, the Oklahoma oil boom caught his attention. in the oil Since his father he was had already
attracted to the prospects of wildcatting, and he decided to postpone his diplomatic ambitions for two more years.
He worked on other wildcatter’s rigs and borrowed money from his father to raise money for oil speculation. His
father only gave him small amounts of money and demanded prompt repayment.
money through haggling over prices.
At first his speculations did not go well, and a diplomatic career looked increasingly inviting. Then, early in 1916,
he secured a bargain price of $500 on a lease and the well he sank produced 700 barrels a day. of 23, he made a fortune. Suddenly, at the age
They wondered how he knew that the well was so
He responded that he had gathered all the necessary
geological facts from experts and the spot appeared to have been a good one.
“But,” he added, “ as for actually knowing what the outcome would be that was impossible. If there were a way to be a
hundred percent sure where rich oil deposits are, nobody would ever sink a dry well.”
“Oil prospecting is like any other venture in life, from getting married to buying a car...there is always an
element of chance, and you must be willing to live with that element.”
“If you insist on perfect certainty, you will never be able to make any decisions at all. yourself.” You will simply paralyze
The Success Principle
Make a decision, and take the risk associated with it.
The Principle At Work
In the parable, J. Paul Getty appeared to be incredibly lucky, but it was a of U.S. luck which, in on a many ways, he
Instead of the
well-structured made a
detour to the rich oil fields of Oklahoma.
Here he had the difficult task of raising money, which he did by working and borrowing. funds, by spending them He then took care of his Initially, he hit a
number of dry wells, but one speculation paid off for him. This last speculation was a calculated risk. Yes, he was
lucky, but he also did his best to attract that luck.
After reviewing the geological data, he decided to act on it. The data gave him odds on success, but it didn’t anything. He could have continued to
investigate, postponing the decision to act.
But, in his own words, those government
he did not want to be “like one of that are afraid to make a
They hold hearings, collect facts, stew and fuss After a
and keep very, very busy for months and months. while you know it’s just a sham. is just a front to hide inaction.”
The appearance of action
When you take chances, you risk defeat, you risk loss, but unless you play the game you may never win either. to win also means willing to lose. lost often before he won. Playing
Indeed, J. Paul Getty
Small losses enabled him to keep enough resources
to stay in the game.
Successful investors on Wall Street advise new investors never to gamble with their grocery money, because it has a
twofold effect: one, it jeopardizes their well-being; two, they are nervous when they invest and this clouds their judgement.
In your own life, you can use the following checklist to be a bolder and more prosperous person.
Find some area that needs investment of time, money, energy, and skill. Calculate the risks. Estimate the rewards. Find the time, raise the money, harness the energy, and learn the skills. Manage your resources so that you only take affordable risks.
Above all, remember that winning often involves risking, but risking does not mean gambling. don’t evaluate much you information take and When you gamble, you you use all all your the
available information and only commit what you can afford to lose.
The Bottom Line
commented that passive people “tend to let life happen to them instead of using its opportunities in an asserive way. Often they are afraid of change itself, even change without risk. They tell themselves, ‘I’m afraid of going into this
new situation,’ even when the situation holds no objective terrors except its newness. Instead of examining the
situation and finding what the risks actually are, they simply drop out by saying, ‘No, it’s too much of a gamble.’ It may not be a gamble at all. They are only making an
excuse for staying in some familiar territory.”
The Restless Boy
sermon to write.
He simply could not get inspired.
stared out of the window, at the birds splashing in the bird-bath. His mind was blank, as was the sheet of paper
on his writing desk.
He also had to write a sermon under difficult conditions. His wife, out shopping, had left him with his son. it was raining, his son was restless and bored. Since To keep
him occupied the minster tore a colorful world map out of a magazine. He then shred the map into pieces. “If you can
put it together, “he said, scattering the pieces on the floor, “I’ll give you a quarter.”
The preacher thought his son would be occupied with this game for some time. his study door. But, in a few moments, his son was at All the
He handed him the completed map.
continents were properly put together.
“How did you do it so fast, and so well?”
I figured if I got the man right, the world
would be right, too.”
“Thank you for my sermon.
“You said a quarter!
It’s 10 dollars!”
“And the ideas worth a lot more,” responded his father.
The Success Principle
When you are right, your world will be right.
The Principle in Action
In the parable is a wonderful lesson for us all. to start to change the world from is yourself.
The place Instead of
blaming the world for all your ills, improve yourself.
In your own life:
Make a definite plan for success. this plan.
Fix a time limit to
Determine the benefits of your goal. See the best in any
Hold on to a positive attitude. situation. your mind.
Positive thinking heals your body and vitalizes A negative outlook is self-destructive. Even if you’re First, you’ll
Give your employer your best service. underpaid, you’ll create a twofold bonus.
increase your level of skill, and this can taranslate to a higher income later on. Second, you’ll win sufficient
goodwill to attact the favor of your boss or a competitor. The more you give, the more you receive. 4. Continue to learn more about your job. power, and power creates increased income. 5. Work on being calm and even-tempered. bitter person is hard to get along with. positive mental attitude comes positive An angry or Along with your emotions. This Knowledge is
enhances both your relationships and your health.
Share your goals with others.
It is easier to achieve If
something when you’re working on it with someone else.
your goal is too individualistic to share with others, at least get some moral support, some people to cheer you on your way. 7. Put your faith in a higher power. Such faith removes
many fears, like fear of poverty, criticism, ill health, loss of liberty, old age, and death. 8. Avoid bad habits, especially those offensive to other people. slandering. alcohol and For example, avoid criticizing taking in others, toxic gossiping, like
Why would you want to ruin your
liver and lungs? 9. Plan your work and complete each day’s work. in your plan, ways to work more effieciently. for tomorrow what can be done today. its own demands. 10. Include
Tomorrow will have
Progress means moving forward. If you don’t feel enthused, it’s
Enjoy your work.
time for a change. 11. Concentrate on your work. you finish it. Being And stay at the same task easily influenced by other
options and abandoning your plans when things go awry can be discouraging, and creates a sense of frustration and failure. .
Work in harmony with others.
Help people when they Each of us
ask for it.
Avoid arguing, gossiping, judging.
is doing our best to survive as we know how. 13. what Learn from your defeats. not to do. Convert Use your mistakes to learn into assets.
Consistently learning from errors and improving, enduring the learning curve, is necessary for success. temporary failure is only feedback. patience and committment. 14. Remember,
Creative work requires
It takes time to be great. On one hand, you
Imagination is a two-edged sword.
can create thoughts that expand your personal vision and empower you. On the other hand, you can create visions of Choose to imagine your open to your many
doom that limit and frighten you. best possible outcomes. Be
possibilities. 15. Allocate a fixed percentage of your income to savings. Its a
A part of all you earn should be yours to keep. source of great comfort to have extra cash. of surprises. Opportunities prepared. 16. Contribute.
Life is full
Things are going to break down unexpectedly. are going to arise out of nowhere. Be
Allocate some of what you earn to help
The money may come back multiplied or it may give
a deep sense of satisfaction.
Observe sound principles of
You are not just
a mind, but a body, too.
Your body needs exercise, healthy
food, deep relaxation, a sense of pleasure, and sufficient sleep. 18. Seek sound books, advice and the when you’re confused. or other Refer sources to of
information to get a wide spectrum of ideas and then decide for yourself what will best resolve your question. 19. Live with integrity. Create a reputation of
When people can trust you, you open up a Your handshake should be
whole new world of opportunities. as good as a written contract. 20. Listen to your dreams.
Those you have at night, and They may
those which whisper in your heart during the day. reveal to you a path of great joy.
The Bottom Line
Positive change can come from each individual. just a few suggestions. Act on them. active.
Adjust them to suit your needs. Keep the list As you
Also, add more on your own.
It is a schedule of your own evolution.
become more balanced and poised in your life, as you become
aware of your own particular way of relating to the world and yourself, you create an example for others to follow. Your positive into a contribution lake. The to life is that like dropping a
creates other ripples.
Sometimes you may not be able to make people kinder or wiser. Sometimes you cannot avert terrible events. But
you can always work on your relationship with yourself and how you relate to others. Slowly, inevitably, perhaps
subtly, as you change yourself, you will change the world.
The Second Day of Creation
before he sold it, he wrote to his cousin in Canada, who collected coal, and asked for a job. oil, which In those days, coal
dipped from running Canadian streams, where it
was first discovered, was lucrative business.
The farmer, a sensible man, did not want to leave his farm without securing his livelihood so he wanted to make sure his cousin would hire him before he left. however, His cousin,
was not enthusiastic about the proposal and wrote
back to discourage the farmer, arguing that the farmer did not know anything about the coal oil business.
This blatant rejection did not discourage the farmer.
simply sat down and studied all about coal oil, studying it from the second day of creation. He read about how the
eventually turned to coal beds, and when those rich coal beds were drained, they furnished coal oil. worth pumping came up from living springs. The coal oil
The farmer studied coal oil until he could almost see it and smell it.
When he believed he knew how to refine it, he wrote back to his cousin asking for a job again. had painfully studied every He spelled out of the how he
Reluctantly, his cousin invited him over.
The farm was sold well below market value as the farmer was eager to make his way to Canada to begin a new life of industry and prosperity.
The new owner decided that the first thing he needed to do was to see if the cattle had enough water. At the brook,
behind the delapidated barn, he found a black-stained plank that appeared to have been placed years ago to throw dark scum onto the bank. The plank separated off the clean,
drinkable water from the scum-laden water.
declared that the scum was coal oil, worth an estimated hundred million dollars. coal-oil that stained The geologist estimated that the the plank was about twenty-three
years old. situation:
The new owner laughed at the irony of the whole although the old farmer had studied coal oil
from the second day of creation, he had sold his own vast reservoir for a mere $833.
See the acres of diamonds in your own backyard before you go elsewhere looking for your fortune.
The Principle At Work
In the parable, the first farmer made a terrible mistake, one which cost him a fortune. Although he studied coal oil in depth and although he was the one who placed the plank that separated off the scum, he did not think of seeking His failure was one of
his fortune from his own backyard. imagination.
He simply could not imagine that a hundred
million dollars worth of coal oil was just sitting there behind his old barn. He could not associate something as
familiar as the scum which he had first found twenty-three years ago with the unfamiliar industry of coal oil. farmer was an intelligent, sensible man, but he The had a
psychological block which prevented him from observing the obvious. elsewhere, prosperity. he reasoned. He, like most to of us, looked and for his fortune for his
The grass has to be greener on the other side,
In your own life, do you tend to look in the distance for your own fortune. not Perhaps what you need of is near, not of
ingrained in you since childhood.
First, you looked to
your parents for answers, then to your teachers, then to your employer, and so on. Always, the psychological habit You are never taught to
has been to look elsewhere for your answers. taught to look within yourselves and
explore your own environment.
Always, the emphasis has
been to look outwardly, to look elsewhere, to look away.
What could be nearer to us than our own selves.
What could When
be a greater fortune to discover than our own love.
you can accept yourself just as you are, with all your warts and wrinkles, with all those extra tucks of fat, with all those scars and blemishes, with all your broken
promises and misadventures, then, and only then, can you begin to appreciate your own power, beauty, integrity,
intelligence, and competence.
The first fortune found within is unconditional self-love. Personal power comes from learning to respect and listen to your own thoughts, feelings, and beliefs.
How much do you think you’re worth?
Dale Carnegie observes
that we possess incredible riches, “riches exceeding by far the fabled treasures of Ali Baba.” He asks, “Would you What would you Add up
sell both your eyes for a billion dollars? take for your legs? Your hands?
your assets, and you will find that you won’t sell what you have for all the gold ever amassed by the Rockerfellers, the Fords, and the Morgans combined.”
Schopenhauer once said: “We seldom think of what we have but always what we lack.”
The second fortune found within is time.
Do you squander
precious hours of your day just fumbling and, loitering? Yet this is your vital life-force ebbing away. your time. Organize it. Respect
Make the time of your life count
What are your values and how much of your time are you spending to fulfill those values? what you do with your day. Draw up daily notes of
Organize the time of your life.
The simple idea of planning your day the night before will open up hours of creative, value-affirming time.
The third fortune found within is purpose. going in your life? Do you have a direction?
Where are you
Is this the right direction? fulfill your inner yearnings?
Are you in the right place to Perhaps you could be in the Perhaps you’re a
wrong place and doing the wrong things.
mathematician working as an accountant, or a writer working as a computer technician, or an artist trying to climb the corporate ladder.
necessity does not
commit your free time to developing your skills so that a time comes when they are marketable and can open up a way to live your dream job. If you continue to do what you’re
doing will it lead to the life you really want?
Mississippi, a news report told the story of a 24-year-old dancer who tired to commit suicide by jumping from a wharf. A young man dived in after her, hoping to save her life, but quickly remembered that he couldn’t swim. He would Thus,
have drowned had the young woman not rescued him. saving his life gave her the will to live.
Mistakes are the building blocks to success.
The more mistakes you make, the more you realize how not to do something. Mistakes guide you to the right direction.
Basically, you have to fail your way to success.
“Failure,” observed the English poet, John Keats, “is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterward carefully avoid.”
And the fifth fortune found within is to nourish dreams. “Give things a chance to happen!” admonishes Richard DeVos. “Give success a chance to happen! It is impossible to win
the race unless you venture to run, impossible to win the victory unless you dare to battle. than that of the individual who No life is more tragic nurses a dream, an
ambition, always wishing and hoping, but never giving it a chance never to happen. lets it He break nurses into the flickering dream, There but are
millions...the schoolteacher who wants to go back for that master’s degree; the small businessman who dreams of
expanding his business; the couple who has intended to make that trip to Europe; the housewife whose ambition is to write short stories for the fiction market. go on and on. The list could
People dreaming but never daring, never
willing to say, ‘I can,’ never trusting their dreams to the real world of action and effort; people, in short, who are so afraid of failure that they fail.”
Above all, look in your own backyard for your own fortune. Instead of seeing the scum, see the rich coal oil deposits.
The Bottom Line
yourself, By using By
empowering can become live can
selfmore with move
By nourishing your dreams, you can find a And by doing all these things, you can your own backyard to rich coal oil
way to live them. turn them scum in
deposits and make a fortune without selling the farm.
Victory over the “African Bug”
Many years ago, shortly after Dr. Maxwell Maltz opened his office to start practicing as plastic surgeon, a tall
African-American came to see him. towered over the surgeon.
Over six feet tall, he
He complained about his lip.
After examing his lower lip, he could find nothing wrong with it, and told his patient this.
The patient confessed that it was not his idea, but his girlfriend’s. She had told him that she was afraid to be
seen with him in public because of his lower lip.
Dr. Maltz thought the man a dignified giant who had become attached to an overly critical woman.
Although there was nothing wrong with his lip, the patient insisted on an operation. Thinking that an outrageous fee
would bring the man to his senses, Dr. Maltz said it would cost $1200. that he The ruse appeared to work. afford such a fee, The patient said thanked the good
doctor, and even bowed courteously.
But, the very next day, the man was back, a little black bag in his hand. He dumped its contents on the table, and
hundreds and hundreds of bills poured out. Twelve hundred dollars lay on the table; his life’s savings.
Dr. Malz was shocked, and saddened too, because he didn’t want to deprive the man such a huge sum of money. He
confessed that he had merely quoted that figure to dissuade the money from having the operation. the patient, he would find another In that case, said plastic surgeon who
would do it for him.
Backed into a corner, Dr. Maltz said
that he would do it for a smaller fee on the condition that he tell his lover that he paid $1200 for the operation.
The operation was simple enough. he cut the superfluous the rims of tissue the
Under local anaesthesia, from inside the lip, fine
operation only took a half hour.
There was no visible scar because all the surgery
was done inside the lip.
Although the patient did not look much different, his whole attitude changed. After the stitches were removed, he
crushed the doctors hand in a hearty handshake, thanked him profusely, and strode out of the room, a commanding figure.
However, a few weeks later he was back. recognized him. He had lost a
Dr. Maltz barely amount of
weight, he stooped, his handshake was weak and timorous, and his voice barely audible.
“The bug, sir --the bug!” proclaimed the man.
“The bug, sir –the African bug. killing me.”
It’s got me, and it’s
Apparantly after the last stitches had been removed he had gone and seen his woman. She had asked how much it cost.
After he had told her $1200 dollars, as the doctor had recommended, she had flown into a rage and claimed that he had cheated her of the money. She revoked her love and
cursed him, promising a swift death.
Deeply troubled, the man had gone to his room. there for four days. to open it.
A loud rapping on the door forced him concerned about his unusual
behavior, had brought a “doctor”.
The so-called “doctor” listened to the man’s explanation about the curse. He examined the man’s lower lip and
confirmed that he had indeed been bitten by the African bug. The doctor had tried to drive out the bugs with liquids, pastes, and strong potions, but the bug was too strong.
Dr. Maltz, examined the inside of the lower lip, filled a syringe with Novacain, then, after it had taken effect, removed the scar tissue.
some scar tissue,”
holding it up.
“You mean, there’s no bug, no African bug?”
The man suddenly regained his full height. spread over his face, his voice boomed
A rich smile out a gravely,
courteous thanks, and he bowed. of his office.
Once again, he strode out
A few months afterward, Dr. Maltz received a letter from the former patient. Enclosed was a picture of a smiling, Emboldened
handsome giant with a lovely girl beside him.
by his new appearance and his freedom from the illusion of the African Bug, he had met a new girl, courted her, and married.
The Success Principle
The Principle at Work
In this parable, the patient suffered from low self-esteem. His girlfriend’s critical attitude made him define his
lower lip as a problem. his lower lip thinned,
When this was resolved by having his girlfriend created another
illusion to shame him.
After this hoax was exposed, the
man finally accepted himself, and went on to create a happy relationship.
In your own life, do you tend to exaggerate your minor flaws? When Do you undermine your self-image with these flaws? these flaws, imperceptible to others, loom large
enough in your mind, you will find ways to confuse and sabotage your progress in life.
Your self-critical thoughts are toxic. as a garden. Pull out all the
Think of your mind Plant flowers
Think well of yourself. and flaws. Love
Accept your perceived just as you are.
Remove the African Bugs from your own consciousness.
The Bottom Line
You refine your personality when you refine your thoughts. When you grasp the neurotic theme of your thoughts, then you can improve your personality. Success arises from
Life provides both positive and negative experiences.
you can appreciate the positive and choose to learn from the negative, then you move your personality towards
Around the World on $80
Jules Vernes adventure story, Around the World in 80 Days, stimulated Christopher. the imagination of 26-year-old Robert
“Why,” he asked himself, “can’t I go around the world on $80.”
Bob’s first step was to list all the problems that he would face. His second step was to note all possible solutions.
His third step was to take action!
He started by signing a contract with the Charles Pfizer Company, a large pharmaceutical company, to collect soil samples from the various countries that he planned to
Next he secured an international driver’s license,
obtained maps in return for a proposed report on Middle East road conditions, acquired seamen’s papers, and secured a letter from the New York Police Department to show that he had no criminal record. Then he took care of his His
boarding by arranging for a youth hostel membership.
final step was to talk a freight airline into flying him over the Atlantic in return for photographs which could be used for company publicity.
Bob left New York City with $80 in his pocket.
He used his wits to travel around the world in 86 days.
money by also
breakfasting the by
free cooks bus
in in from a
Gander, hotel to
Newfoundland, kitchen. He
Damascus by taking pictures of a Syrian policeman who then ordered a bus driver to transport Bob. And he used the This
same idea to travel free from Baghdad to Teheran.
time he took pictures of the staff of the Iraq Express Transportation Company.
Another idea he used to get free or inexpensive travel was to use cigarettes as a medium of exchange. cartons $4.80. of American cigarettes in Shannon, He bought four Ireland, for
He used one carton to pay someone to drive him from And he used four cigarette packs to pay a fro a trip from Vienna to Switzerland
Paris to Vienna. train conductor
through the Alps.
In Bangkok, the owner of an expensive restaurant
fed him in exchange for a a set of maps and a detailed description through. of a specific area that Bob had travelled
Bob finally came home to the U.S. as a crew member of the S.S. Flying Spray, which transported him from Japan to San Francisco.
accomplished if he had faith in it.
The Success Principle
Any given aim can be accomplished with sufficient faith.
The Principle At Work
apparantly himself. set his
He wanted to prove that he could do anything he mind to doing. He used organized thinking,
exercised initiative, self-discipline, and creative vision, and acted with faith and confidence.
In your own life, you can do apparantly impossible things as well if you can organize your thinking, and exercise initiative, self-discipline, and creative vision, and act with faith and confidence.
Above all, refuse to believe in the impossible.
You can do
anything you want once you set your mind on it and follow through with a positive plan.
The Bottom Line
Believe in your dreams and make them real by trying out all possible options. When you’re sufficiently motivated to do
something—no matter how impossible it may seem—your mind will create ways to convert your dreams into reality.
The Automatic Champion
“Babe” Didrickson Zaharias was a phenomenal athlete.
Texan ran, jumped, rode horses, and played basketball and baseball—with tremendous flair.
In the Olympic tryouts in 1932, she won five first places in track and field events. In the games of that year in
Los Angeles, she won a gold medal in the women’s 80 meter hurdles, a gold medal in the javelin throw, and a silver medal in the high jump.
After the Olympics, Zaharias turned to golf.
started from scratch, she won the National Women’s Amateur and the British Women’s Amateur.
The press hailed her as a “natural athlete.” referred to as an “automatic champion.”
But the real story behind Zaharias fairy-tale success was her painstaking diligence. Her success came from studied repetition. she undertook, she was methodical, In every sport deliberate, and
She was neither
“natural” nor “automatic.”
When, for example, she played golf for the first time, she did not automatically master the game. Instead she studied
the game carefully, covering all its complex skill sets, under the tutelage of the finest golf teacher she could find. She looked at all the elements of the golf swing,
broke it down into parts, then put it all together in a fluid movement.
game, Zaharias also locked the information into her motor nervous system through exhaustive practice. She would
spend as many as 12 hours a day on the golf course, hitting as many as a thousand balls. Her hands would often becomes She stopped
so sore that she could hardly grip her club.
only long enough to tape up her hands before picking up the club again.
The Success Principle
You can learn to do anything really well if you study and practice it.
The Principle At Work
In the parable, Zaharias learned to play golf the right way. She started out by hiring an exceptional teacher.
She analyzed each part of the golf swing then put them all together in a fluid motion. hours a day. She exercised She practiced for about 12 self-discipline and self-
And she didn’t doubt herself. had created an enduring
Her previous She
believed that if she applied herself she would be a golf champion. She proved this belief true.
Zaharias took a risk.
She risked her reputation as an She also risked the time
athlete by trying something new.
and money it cost her to perfect her new sport.
Above all, she was methodical in the way she went about inventing herself as a champion golfer. She chose a gifted
teacher, studied all aspects of the game, and put her new knowledge into practice, converting theory into motor
learning, coordination, and stamina.
In your own life, you can model her success strategy.
Learn how to master your area of endeavor the right way. Start out by finding the people and books that will make you exceptional. Seek out the best sources of information
that you can afford.
Analyze each part of the skill you wish to master, then put it all together to create a fluid, form. Develop first a When you
theoretical understanding, then a practical one.
practice your knowledge, your work will flow and appear effortless.
Spend long hours practising.
a regular schedule for your activity. gaps between practice, you will lose
If you have long some momentum in
mastering your skill.
The cumulative effect of practice
will make you exceptional.
Self-discipline will come from imagination.
When you can
create a burning desire by imagining your ultimate success, self-discipline will happen spontaneously. If you don’t
have a burning desire, you may want to rethink your goals. Unless you feel passionate about your goals, the smallest obstacle will throw you off course.
Believe in yourself.
Recall all the previous successes Use these memories to build an When you believe that you can do
you’ve had in your life. enduring self-confidence.
something, you will find a way to make your belief come true.
If you methodically prepare for your own particular game, like Zaharias did, you will find yourself on the way to mastery.
The Bottom Line
It isn’t easy to become exceptional at anything. learned the skill burning of training to be
Zaharias She and
This is what you, too, must learn if
you wish to master anything.
The High Flyers
Dick and Jay sat on the ground outside the shed. The rain
pelted down on them. They stared in disbelief at the lake of mud all around them. The Piper Cub slumped in the mud a few feet in front of them. squirrel could be seen. Neither a wet bird nor muddy
gloomily, "according to the weather report."
Dick feebly told the joke about the weatherman who left town because the weather didn't agree with him--but neither of them laughed. The rain fell without remorse.
"Boy, boys, boys," said a beautiful woman with auburn hair. She had a fresh complexion. She wore a wet, slightly
muddy, mauve dress. She sat down between them, covering them with her pink umbrella.
Dick kissed his wife on the cheek.
He reached down into
the vanilla box for his sandwich. The box tumbled out of his hands and landed in a puddle. It floated.
"Don't you see— that's it!”
It only took a day to add the inflated pontoon boats to the Piper Cub. Now instead of wheels, it had floats. Now,
instead of the muddy runway, they used the river.
But another calamity waited:
a lightning storm.
A bolt of
lightning struck the hut, shattering it.
Without an office, it was hard to run operations.
Dick, however, found a solution.
He bought a chicken coop
from the farmer down the road for $25.
"One last yard," said Dick, talking to the old mare. mare grunted as it dragged along the chicken coop.
After propping up the chicken coop, Dick began whitewashing it.
"There," said Dick, slapping on the last coat.
He stepped back to join his wife, Doreen, and his partner, Jay. All of them admired the bright chicken coop. It
proudly bore the blue legend "Wolverine Air Service."
planes. They'll come to us and we'll teach them.”
“And it only cost us $200 to get this Piper Cub," added Jay.
“Airplanes will swarm the air, the way cars do the ground," predicted Dick.
Just then a freckled-faced young man came up to them.
"Is this your school?" he asked, squinting at Dick.
"Have you come for lessons?" asked Dick.
"We’d love to teach you, but we don't know how to fly!" confessed Dick.
A few days later, however, they found a flight instructor. Dick straightened out the sheaf of papers on his ramshackle desk as the last interviewee walked out of the shack. He looked over at Jay. "Well?" Jay nodded. "I like him."
"Then we have a new flight instructor," said Dick, smiling broadly.
outside the chicken coop office.
"How are you going to pay me?" asked the flight instructor, a tall man with thick dark hair and brilliant blue eyes.
"Cash," said Dick, unruffled.
"But you said a moment ago that you don't have any money?"
"I don't," confirmed Dick, "but they do."
He had to chuckle. in a group of
On the edge of the field was three eager students, all
trussed up in flight gear. They were wet to their thighs from wading across the river.
"They'll be the first to graduate," affirmed Bob, the new flight instructor.
This is the story of Richard M. DeVos and his high-school buddy, Jay Van Andel, who came home after the Second World War convinced that the aviation business would be the trend of the future.
The Success Principle
The only limits are those that you set up for yourself. Limited thoughts create limited people.
The Principle At Work
The parable reveals seven of the essential keys to success.
The first key is self-confidence. in their dream.
Richard and Jay believed
They had no market survey to convince They
themselves that flying lessons would be profitable.
had no real airport, no personal flying experience, and no particular skill in selling lessons. They grasped the big picture and colored in the details as they went along.
The second key is persistence. of severe setbacks. to dissuade anyone.
They persisted in the face
These setbacks would have been enough They could have backed down without
losing face. They didn’t have a runway –so, they improvised and used the river. Then, they lost their shack – so, they Then, they had students, but no And finally they – so, they found
bought a chicken coop.
flying instructor – so, they hired one. had a flying instructor but no money
The third key is purpose.
They set themselves up the big
goal of teaching flying lessons.
Before they could meet this goal, they set out to achieve smaller ones…they needed “runway” of sorts, an office, a flight instructor, and students. after another—relentlessly. They met one sub-goal They did not display Because
They didn’t slip into helplessness.
they held to their purpose, creative ideas moved them from one step to the next. They never allowed themselves to
feel that they were “going nowhere.”
The fourth key is recognizing that success is based on the law of averages. Success is not all of one piece. They
did not succeed every day.
Often it may have seemed that But behind every obstacle
they would not succeed at all. there was a way around.
They were willing to buy an airplane based on They believed that they could find students.
And they believed that they could find someone to teach these students. They paid the price of success by taking
on risk and by working smart to make those risks pay off.
The sixth key is to enjoy the experience. both interested and involved in the
Since they were they were
The seventh key is to be willing to be original.
decided that flying lessons would be popular and decided to create a school. They created their idea from scratch.
There were no other successful models they could imitate.
In your own life, you can use these success principles.
Choose to be self-confident. evidence of things not seen.
Believe in your dream, in the
Choose to be persistent. Persist even when things go wrong. Don’t turn back when you hit an obstacle, go over, under, around, or through it.
Choose to act with purpose.
Start out with a purpose and Let
when things get difficult, hold on to your purpose. your purpose empower creative ideas and breakthroughs.
Choose to play the battle of averages.
It doesn’t matter
how many times you fail; you just need that one success to break through to a new level. For example, it doesn’t
matter if you get turned down by a number of employers; you just need one job to be employed.
Choose to pay the price for success.
When you choose to be
successful, there is a price that is required…it may be risk-taking, money, time, effort, anxiety. pay the price before you even start. Be willing to
Choose to enjoy the experience. adventure.
Any new undertaking is an
Immerse yourself in the movie of your own life;
enjoy the twists and turns of the plot.
And, finally, choose to be original.
Even if your idea is
not new, try and find a new angle to it; make your idea special, exceptional in some way.
ground, refuse to believe in limits. Every problem has a solution. around it. Every obstacle has a way
The Bottom Line
Find ways to stretch your beliefs about what is possible. Break free of self-imposed limits.
The Millionth Pebble
Rafeal Solano, his back bent, his shoulders crushed by an invisible weight, sat on a boulder in the dry river bed. He lifted his head up slowly. in a low voice, his words It weighed a ton. almost He spoke He
mumbled again to his two friends.
They stopped gathering pebbles and looked at him.
“I can’t go on.
I don’t believe in it anymore.”
The sweat glistened on his brow.
The brilliant sun had Dark
parched his face to a network of fine blood vessels. shadows outlined his eyes.
He held up a pebble in his hand. million”
“The next one will be a
He threw the pebble down.
It bounced off another stone and
lay shining in the sunlight.
The year was 1942; the country, Venezuela.
Long hard months had passed for the three men prospecting for diamonds in the watercourse of their native country. They had worked relentlessly, driven by greed, by passion, by an outrageous hope for the future. They had stooped and They had fought
gathered pebbles from sunup to sundown.
off discouragement with talk about how they would spend their new found wealth. But all they ever found were
Now, as they all faced each other, their clothes
were torn and filthy, merely rags, clinging to their gaunt bodies. They stank of long months of unwashed sweat, which
had soaked into skin, hair, and what was left of their clothes.
“Pick up another pebble,” urged one of Rafael’s friends. “Make it a million.”
Solano sank down on his knees and sank his hands in the sand. touched He wriggled it around in the moist sand until he a large, hard object. He pulled out a sand-
encrusted pebble about the size of a hen’s egg.
the heavy pebble in his hand, a little surprized by the weight of it. pebble clean. His friends watched in awe as he brushed the
The millionth pebble, the largest and purest diamond ever found, dealer. was sold in New York to Harry Winston, a jewel
He paid Rafael Solano $2,000,000 for the diamond.
When all else fails, persist.
The Principle At Work
In the parable, Rafael Solano and his friends had a wild dream. There was nothing sensible about this dream. It
was, in fact, so far-flung, so outrageous, that a sensible person would have dismissed it at the first thought. wanted to find diamonds. They
After much inquiry, they found a
spot that had a reputation for being a possible site.
The men worked long and hard in apparantly futile labor. They kept each others spirits up, and when, at the
999,999th pebble Rafael Solano was about to give up, his friends pushed him to continue.
Then as if on a cue, the universe gave back the men a millionfold return on their sweat equity. After months of
not having the slightest clue that they were in the right place, suddenly, quite unexpectedly, a diamond showed up, and it was a diamond of such epic proportions that they did not have to try any more.
In your own life, if you have a dream, follow it.
matter how wild, outrageous, and improbable it may seem. If possible travel on your journey with friends who will support you. Friendship can keep your faith alive long
after your energy and hope have been worn away.
Another thing you might want to do is to go where your probability of success is greatest.
remember that your sense of futility is a lie; it is merely your conditioned mind reminding you of your limits; the lie seeks to eliminate your future promise.
searching for something as random as a diamond, you’re less likely to have to try 999,999 times before you get results. Chances are that your returns will be faster, much, much faster, a hundred-fold faster.
Above all, in the throes of failure persist. can initiate success.
When talent and effort have been
exhausted, persistence will carry you through to the end. Sometimes all that is needed to change a hopeless situation is hanging on until you find the millionth pebble.
In the memorable words of Winston Churchill, “Never, never, never, never give up.”
The mass appeal of movie-character Indiana Jones is that he symbolizes the quality of persistence. No matter how bad
things get, he keeps on trying one more time.
through to his goal.
You, too, must learn the art of persistence. you’re fail. completely exhausted. Persist when
Persist when all efforts
Persist when you feel hopeless.
You will find your
dream if you can persist long enough.
neither luck nor talent will be enough, and the principle of persistence is all that you will have left. In the end, It
it may be that persistence is your only abiding friend.
will pull you through all the pain, all the toil, all the hardship. In the long run, persistence, more than any
other trait of success, makes a true winner. pays. It pays handsomely.
With persistence comes learning
With persistence comes luck and change.
in to Let
endure midst you
adversity, of obvious your
Water persistently washing against the hardest rock will eventually erode it away. Be as water.
“We carry our worst enemies within us.”
you give up, you let yourself down. at success.
You lose your chance
You also lose your self-confidence.
The Bottom Line
Stick to what you set out to do.
Stick to it
even if it doesn’t seem worth it. circumstances change. failure, poverty,
Physical energy, moods, In the face of persistence
The darkness passes. and
brings you success.
The Right Bid
Conrad Hilton relied on his hunches to make his fortune. His intuition was so finely-honed that it was uncanny.
Although he denied any psychic talent, he was often baffled by the accuracy of his intuitions.
“Most of the time I can reconstruct the circumstances of these hunches,” he confessed, “and I can figure out in a general way where it came from. I mean I can explain it— There
not completely but enough to make it less strange.
have been times, though, when I couldn’t come up with a good explanation.”
Once his remarkable intuition helped him buy a prestigious old hotel in Chicago. The sale was based on sealed bids.
All the bids were to be opened on a select day and the hotel would go to the highest bidder.
Some days prior to the deadline, Hilton offered a bid of $165,000, but that night he went to bed feeling restless and did not sleep well. mind. The next morning he changed his He
“It just didn’t feel right,” he said afterward. his bid to $180,000. This was just
outbid his close rival by a mere $200.
The Principle At Work
In the parable, Conrad Hilton had a strong desire to win the bid. Although he made a calculated guess at what to
bid, it did not feel right and he tossed and turned all night long. In the morning, he upped his bid. His new
figure was arbitrary, but it was perfect.
His hunch arose from the wealth of knowledge stored in his subconscious. He had been in the hotel business ever since He had
his purchase of a hotel in Texas as a young man.
spent many years learning about the field and must have gathered a staggering number of facts.
In bidding for the Chicago hotel, he was consciously aware of the value of the real estate, the owner’s estimate of its value, and his competitor’s ideas about how much to stake. bid. over Based on this understanding, he placed his first However, while he slept, his brain probably ruminated numerous subtle pieces of information—perhaps the
personalities of the owner and the other bidders, perhaps a remark similar heard, perhaps property, and the so memory on. of a offer on another and
unconscious information forced him to raise his bid by an additional $15,000 when he woke up the next day.
conscious knowledge, his subconscious went through its own files during the night, and, upon awakening, prompted him to increase his offer.
In your own life, it is possible for you to go beyond your conscious remarkable knowledge powers of of a your situation and tap into the your
intuition will help you move toward a fortune or move away from a disaster.
hunch is only as good as the sum of past experiences that produces it. You can trust a hunch only if you’ve had I often do I
experience in the situation it deals with.
intuitive things in treating patients, for instance. have hunches about what will or won’t work.
I trust these
hunches because I’ve had a long experience in this field. I take them to be true perceptions on a nonconscious level. But if I had a hunch about some field I didn’t know—let’s say a hunch about making a killing in soybean futures—I wouldn’t trust it. It couldn’t be a true perception.”
So far, we can deduce two important features to a hunch. One, they must be based on a strong database of past
Two, you must trust them.
Intuitions with a weak database are suspect. intuition about somebody you just met. have may be based on unconscious who
The feelings you of someone wears But utter
similar clothes, talks in a similar way, and so on. all these memories don’t allow for the person’s
In romantic relationships, for example, the attraction may be to the person’s shadow side.
dependent person who is attracted to the secret alcoholic. While this may seem to have all the enchantment of
intuition, it is, in fact, something else entirely.
Another form of pseudo-intuition is wishful thinking. you want something to happen, you simulate the
associated with intuition. hope.
This is not intuition; it’s
“A lot of bad hunches are just strong wishes in
disguise,” notes Dr. Natalie Shainess.
Intuition is a thought followed by a strong feeling.
available to people who are in touch with their feelings, but it can be confused with emotions of psychological
compensation or wishful thinking. your intuition, you silence it.
Yet, if you don’t trust Intuition, then, is a
You have to trust it to make it work and to Yet, when it comes, it has no rational
keep it active. basis for itself.
Basically, the rule of thumb is to ask if you have a strong database for the intuition and to ask if you can afford to risk following the intuition to verify it.
Since intuition appears irrational—you don’t know why you know what you know or why you feel the way that you do—you may be tempted to smother it with reasoning.
But intuition can’t be figured out; it can only be tested out. Excessive reasoning informs your subconscious that It is like shouting at a shy
you simply don’t trust it. child to speak up. withdrawn.
Inevitably, the child only becomes more
An intuition, according to Dr. Gendlin, represents feeling about a total situation absorbed by the mind. conscious mind can absorb only a limited Since the amount of
information and can only think sequentially, most of the information is shunted off to the subconscious mind. because of this that analysis is futile. It is
It is like a bank
hiring only a single employee to run the whole bank.
The Bottom Line
“Keep forcing yourself to perceive more than you see.
asking yourself, ‘What are the vibrations here, what do I feel?’”
learning with the
feelings and impressions, which are subjective. are measurable data, which are objective.
This way you’re
telling your subconscious that you consider it a valuable ally in your total observation.
The Stunning Failure
When Willis H. Carrier was a young man, he worked for the Buffalo Forge Company in Buffalo, New York. He remembered
that one of his toughest projects was the installation of a gas-cleaning Company at device Crystal in a plant of the Pittsburgh the Glass
designed to clean gas as it burned without damaging the engines, worked properly, it was new and had only been
tried once under different conditions.
As Willis worked on this project, problems arose – because, while the by device his did work, it did got not work properly. upset, and
physically ill, and he obsessed about the malfunctioning device to the point of insomnia.
Finally, in a fit of desperation, Willis decided to think his way out of his problem.
His first step, he decided, was to fix himself; the device could wait. Worry, he decided, had rendered him
After much thinking, he came up with a peace-of-mind plan. His plan, he believed, would allow him to get a handle on resolving the mechanical problem. To his surprize, it
worked so well that he used the plan for the next 30 years.
commented, “and figured out what was the worst that could possibly happen as a result of this failure.” It was The
unlikely that he would be jailed, shot, or hanged.
worst that would happen is that he would be fired and be forced to look for a new job. Also, his employer would as a tax loss.
lose $20,000, which could be written off
“After discovering,” he concluded, “the worst that could possibly happen and reconciling myself to accepting it, if necessary, an extremelly important thing happened: I
experienced in days.”
After reconciling himself with his possible fate, Willis calmly devoted the rest of his time to trying to resolve the issues with the gas-cleaning device. several tests, he estimated that his After running needed to
spend another $5,000 to buy some additional equipment which would solve the problem.
profit of $15,000.
“I probably would never have been able to do this,” Willis summarized, “if I had kept on worrying because one of the worst features about worrying is that it destroys our
ability to concentrate. and there and
When we worry, our minds jump here and we lose all power of
However, when we force ourselves to face the
worst and accept it mentally, we then eliminate all these vague imaginings and put ourselves in a position in which we are able to concentrate on our problem.”
The Success Principle
The Principle At Work
In the parable, Willis figured a way out of his problem by first working on his own mental fog, then focussing on the problem. He thought his way to a successful attitude by This method alleviated his
imagining the worst scenario.
fears because he brought them out in the open and faced them. Once this was done, he moved on to exploring the
problem by running tests, coming up with some empirical data, and investing more resources, time, money, and energy to fixing the problem. While his approach was somewhat
paradoxical – he had to contemplate failure before he could open himself up to look at success – his method did the trick.
In your own life, you, too, can move beyond your stuck states by contemplating all the possible consequences of
your own particular situation. work in your life?
What is it that you want to
What inner obstacles prevent you from Once you have
achieving the successful outcome you desire?
confronted your own fears, pulled the emotional skeleton’s out of your mental closet, then you will be ready to take stock of your current situation, look at it objectively, and try out new strategies. You may have to pull on a few
resources to manage the situation.
Thus, there are several stages of problem-solving.
First, get clear on your vague fears and imaginings. them out in the open. Confront them.
Ask yourself, “What needs to happen here to
make things work out?”
resolving your problem.
Above all, find your way back to faith in your situation. When you believe in yourself, when you can rekindle the
flame of hope in your heart, when you can reanimate your brain and your nervous system – then the creative solution to your problem will arise. illusive, obstructive Once you clear the vague, blocks, your mind will
function clearly and well.
The Bottom Line
Once you confront a problem head on, you’re halfway there to resolving it. Turning your back on problems, avoiding
them, and procratinating only makes them more substantial and terrifying. Once you face your fears, you can begin to Once you have brought your fears to
solve your problem.
light, courage returns, and with courage comes hope, and with hope, creativity, boldness, and magic.
One Took the High Road
Anne and Maggie grew up in the same Chicago suburb, went to the same high school, college. company, and then went to the same junior
They also went to work for the same insurance and both were hired to work in its billing
educational backgrounds, there was an obvious difference, which affected their careers. Anne was extroverted and In
friendly, while Maggie was introverted and reserved.
the company cafeteria, for example, Anne would always talk to the people who shared their table, while Maggie would read the newspaper or poke the food around her plate.
Since the company was huge, Anne made many new friends.
most people were strangers. Maggie made only a few. Anne
enjoyed talking to strangers and finding out about their lives. She also enjoyed Maggie exchanging joined ideas. the Humanity
unless an attractive man joined their table. Maggie sat quietly, frequently bored,
Usually her friend,
gesturing animatedly next to her, engaged in conversations.
One day Anne chatted with an old man who worked in the personnel department. careers. The conversation turned to women’s
She confessed that she had long since learned the
skills needed to do her job and hoped for more challenges.
A few days after this conversation, the old man stopped Anne in the corridor. He mentioned a job opening in the
personnel department and he offered to help her transfer if she were interested.
Although the new job was another secretarial job, requiring a low amount of skill, and paying as little as the previous job, Anne enjoyed it – because part of her responsibility was to interview people who resigned. out the reasons for their leaving. job could have been more attractive. Anne tried to find
She learned how their
Meanwhile, Maggie stayed on at Accounts Receivable.
After two years, Anne became a full-time interviewer, and now spoke to those who wanted to join as well as those who wanted to leave. One outgoing employee was her friend She
Maggie, who had found a better paying secretarial job.
was leaving, she said, because no special opportunities had come her way.
Assistant Personnel Director.
Her main responsibility was
to assess and address the main career problems of women employees.
One day an executive recruiter called her on behalf of a bank. over The bank had been experiencing costly difficulties sex discrimination among employees. They were
prepared to pay a handsome salary to a Personnel Director who knew about women’s job rights.
“How did you hear about me?” asked Anne, curious.
The executive recruiter confessed that it had been in an extraordinary way. He had initially contacted a woman
college professor who had written about gender problems in a labor-relations journal. The professor had recalled
Anne, who had attended one of her seminars.
that Anne had spoken to many participants and had suggested numerous ideas to them. She had also spoken to the
professor about some innovative job ideas when the two of them had accidentally met on campus. been impressed by Anne’s friendliness. The professor had
Anne joined the bank, becoming its Personnel Director. doubled her salary and improved her career profile.
Maggie, meanwhile, had married and quit her previous job. Unfortunately, the marriage did not last and she returned to secretarial work.
The Success Principle
When you are warm and outgoing, people and opportunities come your way.
The Principle At Work
In the parable, Anne and Maggie both shared many things in common – except for personality. Anne was curious about
people and life, Maggie was indifferent and withdrawn.
ideas and skills wherever she went.
She made an impression
on the old man she met in the company cafeteria and on the professor whose seminar she had attended. her for advancement. Between these events, however, Anne developed a knack for interviewing people. This gave her enough information and Both recommended
experience to leverage the prestigious bank job.
Consequently, on the job and in marriage,
she did not find a way to learn how to express herself.
In your own life, you can create your own luck by learning to become more open and curious about people and life. the long run, than the the gregarious reserved person attracts Try this In more small
Spend one day being reserved.
Then spend the Which was
next day being gregarious.
Note the difference.
more fun? Which attracted more “luck?” Which brought out more of the best in you?
Mr. Galen Litchfield, the manager of Asia Life Insurance, was in Shanghai when Japanese troops invaded. 1942, after the invasion of Pearl Harbor. This was in
company’s in this
He didn’t have any choice.
He could either
cooperate or face the grim consequences of certain death.
He was ordered to compile a list of the company’s assets— but there was one block of securites worth $750,000, which he left off the list because they belonged to the Hong Kong organization and were not part of the Shanghai assets.
Still, he feared the Admiral’s wrath should the omission be discovered.
And it was discovered—soon afterward.
made; only the head accountant.
Litchfield received the chilling new on a Sunday afternoon. The accountant told him that the Admiral had flown into a terrible rage. He had stomped and cursed and branded
Litchfield a thief, traitor, and scoundrel.
Litchfield knew the consequences of defying the Japanese Army. They were grim. He would be fling into the It
The name alone filled people with fear.
was a torture chamber. had committed suicide
Litchfield had personal friends who rather than be taken to the
Other friends had died in the Bridgehouse Now it seemed Litchfield himself was
after only ten days.
destined for the chamber of horror.
He wrote out two questions.
I worrying about? had used this
The second: for
What can I do about it? years whenever he had
Now, the answers might save his life.
down the answers to these questions clarified his thinking.
He wrote that the problem was that he was afraid that he might be thrown in the Bridgehouse.
“What,” he asked himself, “would he do about it?”
He spent hours answering the second question.
He came up
with four possible courses of action and weighed each one.
One, he could try to speak to the Japanese Admiral. the Admiral spoke no English. He could use
interpreter, but this might only irritate the Admiral, for he was an irrational and cruel man who would rather let the sadists in the Bridgehouse deal with interrogations.
Two, he could try to escape.
But his chances were slim. He had to
The Japanese kept track of him all the time. check in and out of his room at the Y.M.C.A. caught trying to escape, he would be shot.
If he did get
Three, he could stay in his room and never go near the office again. suspicious. But, if he did, the Admiral would become Soldiers would be sent to get him and they
would throw him into the Bridgehouse.
Four, he could go down to the office on Monday morning as usual, pretending that nothing was wrong. Admiral would have cooled off by then. be too busy to remember. Perhaps, the
Perhaps, he would
Or, perhaps, the Admiral would
give him a chance to explain why he made the omission in the list.
It offered him the best chance of survival.
As soon as he had made the decision and made a committment to follow it, a wave of relief swept over him. he went to bed and slept well. Exhausted,
there, smoking a cigarette. said nothing.
He glared at Litchfield but
Six weeks passed, and still the Admiral did Then—the Admiral was sent
nothing to bring up the topic. back to Tokyo.
The Success Principle
Make a decision and act on it. life.
It could even
The Principle At Work
In the parable, Galen Litchfield’s experience illustrates the importance of arriving at a decision. a no-win situation. one. He was caught in
Any decision could have been the wrong
There was no way for him to resolve this dilemma. It is
However, not making a decision is also a decision. choosing to act impulsively, and not rationally. also consequences to this.
The failure to arrive at a decision causes a person to go round and round and round in maddening circles. The person It is nervous
ponders over the same information over and over. this failure to grasp a problem that creates
Once a decision is made, a clear, definite Once a decision is acted on, a
course of action opens up.
flow of courage and energy opens up new possibilites.
There is no guarantee that the decision is correct. making a decision, however, can result in disaster. Litchfield had not made a decision, he would have
Not If been
nervous in the presence of the Admiral. seen as an admission of guilt.
This may have been The result: the
baffling situation by writing down four steps.
Step one: Step two:
Write down what the problem is. Write down what you can do about it. Decide, or choose, what to do. Act on it as soon as possible.
Step three: Step four:
This method should not be underestimated because it is so simple. It is efficient, concrete, and strikes at the root Decision-making puts an end to an endless
of the issue.
loop of fact-finding and increasingly bewildering analysis. Once sufficient facts are in, and once sufficient analysis has been done – make a decision and act on it.
Decisions are powerful because they lead to action. is a positive effort to resolve the problem.
Sometimes problems do go away on their own. need decisive action. more information.
Sometimes you need to wait to get
But whether you decide to ignore, act,
or wait – do decide rather than wallow in uncertainty.
Seldom are decisions life and death issues.
you have to make the wrong decision so as to later on arrive at the correct one. It is not possible to be wholly
accurate, but it is possible to find the right route by taking all the wrong ones first.
It is self-destructive to refuse to confront a situation. When you deal with it, you’re on your way to resolving it.
Above all, decide.
Waite Phillips, one of Oklahoma’s most “I find that to keep
prominent of oil men, once said.
thinking about our problems beyond a certain point is bound to create confusion and worry. There comes a time when any There comes a
more investigation and thinking are harmful.
time when we must decide and act and never look back.”
The Bottom Line
reconsideration, retracing your steps. of William James:
Follow the advice
“When once a decision is reached and
execution is the order of the day, dismiss absolutely all responsibility and care about the outcome.
The Inspired Boy
Ben Cooper, the son of a poor immigrant tailor, lived in a disheveled neighborhood in St. Joseph, Missouri. The
family was so poor that they could not eat everyday.
They lived in a small home...and Ben was assigned the task of heating it. He would pick up pieces of coal near the This
railroad tracks, collecting them in a coal scuttle.
task embarrassed him and he used the back streets to avoid meeting children from his school.
What made the task particularly unpleasant was a group of boys would who delighted wait until in ambushing him. had filled his These coal three boys
pouncing on him, beating him up, and scattering his coal all over the street.
They laughed as they watched him run home crying.
Ben lived in a constant state of dread.
Then, one day, Ben came across a book that changed his life.
The book was Robert Coverdale’s Struggle by Horartio Alger. Ben identified with the young hero, a boy about his own age, who faced great odds. But, unlike Ben, the young
hero faced his tormentors with unflinching courage.
Sitting in his shabby kitchen, Ben slowly read every one of Horatio Alger’s books. hunger. courage. His mind was He forgot about his own cold and elsewhere: immersed in tales of
As the winter wore on, he fed his soul and warmed his heart with these stories. Something began to change inside him. He began to
He began to feel bigger, more substantial. feel within himself the birthing of a hero.
One day, between readings, on his way back from his coalgathering trip, he spied three figures slinking behind a soot-stained wall. Usually, he would have turned on his
heels and fled to the safety of his home, but today there was something else alive inside of him, something bigger, more substantial.
He continued walking toward the wall. Unconsciously, his grip tightened around the cold steel handle of his coal scuttle. He braced himself. His scuttle was already
flying before they pounced. right on the forehead. cement.
It hit the leader of the pack
He went down like a large sack of
Alarmed at this unexpected aggression, the other two boys turned and fled. threw it at them. Ben gathered up a few chunks of coal and He chased after them, but they were
bigger and faster than he was and made a clean escape.
Returning back to his coal scuttle, Ben found the leader sitting up, a dazed look in his eyes, an enormous welt over his eyebrows. and, Ben raised his right arm threateningly –
to his surprize, the boy jumped to his feet and began
A big chunk of coal bounced off the back of the fleeing boy’s head.
The Success Principle
bolder and more adventurous.
The Principle At Work
In the parable, Ben Cooper was raised in a slum and his dire poverty reinforced his feelings of low self-worth.
Although he would come home beaten and crying and without coal, his family did not support Ben in his terrifying
Ben was alone in a harsh world.
He found solace in a virtual reality, the fictional world of Horatio Alger. Immersed in this world, he absorbed it Fictional heroes inspired
into his thoughts and feelings.
him to discover his own grit and determination, his own
transformed him from servility to indignation.
His new attitude pushed him to act out his fantasies. real life, he developed a source of personal power. no bigger, no stronger than before, but his
He was complete
absence of fear, his sudden transformation terrified his bullies.
In your own life, you can similarly choose to be nurtured by identifying with someone who has succeeded. By relating
to someone, whether through reading about them or actually associating with them, you can stop relating to your own ingrained negative attitudes.
While your bullies may not be physical, like Ben’s, but more subtle, like fear and self-doubt, by assuming an
image that inspires you, by pretending to be someone bigger and stronger, someone more capable, you can overcome your own particular demons.
Assume an image of power and act out your fantasy.
is acted out in the real world, it assumes a life-force of its own which will pull you into a positive future. Your
whole personality will be transformed by the experience of changing a wish into an event.
The Bottom Line
The only way past fear is through it. holds you back.
Fear is a wall that Fear is a
It stymies your personal power.
source of torment, a bully who will beat you down until you face it and fight back.
The Proud Chemist
A young chemist who worked in a small mining company, took up a better paying job in New York, hoping to move up to doing pure research. Neither his wife nor his boss
approved of his decision. would be a rude contrast
His wife thought that city life to the peace of their native
mountains and the abundant trout streams.
His boss, the
President of the mining company, also had his doubts and invited the young man to take his job back if he returned within six months.
For the young chemist, the taste of the Big Apple turned sour after only a few months.
The glamor of the city faded and his job conditions changed considerably. executive who The had job hired changes him occured when of the senior and
transferred to another division of the company. went a whole realm of possibilities that
With him have
gradually opened up for the young chemist.
Although the potential opportunities of the job had changed overnight, the young chemist, a proud man, decided to stick it out rather than face the humiliation of going back home and admitting that he had made a mistake.
In addition, the young chemist had invested a considerable amount into his new job.
He had invested money to move his family, buy and furnish a suburban home, and in numerous incidental expenses. invested time in making the move. He had
And he had invested
effort in learning new skills, attending company-sponsored seminars and night classes to supplement his education.
Six months passed, then a year passed, then several years. As the years passed, the chemist, now not as young, became
invested in the company’s bonus plans that rewarded long service.
marking time toward retirement.
His ideal job in pure research was now no more than a distant pipe dream. He worked in the dull area of
purchasing and quality control.
The Success Principle
We need to be flexible, and bold, if we want our life to have growth and meaning.
The Principle At Work
In the parable, the young chemist slipped into inertia.
the years went by he lost his courage to pursue a career of his choice.
When his New York job fell apart, he let his pride get in the way of heading back home and starting over. He also He
had the choice of looking for another job in New York.
was also unwilling to cut his losses with the time, money, and effort he had invested in.
essential success principles, they can also work against other success principles: flexibility and sound judgement.
doggedly stuck to his investments, is a famous story on Wall Street. It is the story of a stock market He
speculator, the late Gerald M. Loeb, who died in 1975.
understood the value of flexibility and made a fortune from applying this simple distinction.
In his book, The Battle for Investment Survival, he used a specific formula to maximize his gains and minimize his losses in the fickle stock exchange. Using this formula,
he took advantage of the boom in the 50’s and 60’s and survived the market fall in 1969. His principles are still valid in today’s market and in other areas of life, too.
This is how the formula worked:
Select a stock to buy. Make your selection on the basis of rational factfinding, expert counsel, and intuitional judgement.
Recognize that despite your thorough research of the stock, it’s future is still uncertain.
After you buy the stock, several things might happen:
a) The price might fall. b) The price might rise a short time before it falls. c) The price might rise for a long time before it
Only one pattern is certain: sooner or later the price will fall. 5. When the price starts to fall, wait for it to fall at least ten to fifteen percent. When it does, cut your
Sell out at the chosen percentage level.
about waiting for the price to rise again. you get hurt.
Sell out before
Loeb’s formula, in essence, is that you must
be willing to accept only small losses.
As long as a stock rises, consider it a
as soon as it falls below a certain level drop it like a hot potato.
In your own life, recognize that there are many situations in life that are like the stock market: they fluctuate, sometimes appearing positive, sometimes negative. The best
way to deal with these events is learning how to maximize profits related and to minimize careers, losses. These situations can be
anything which has a life-cycle.
Also, isn’t. Emerson
Often, you have to decide. once said that a foolish consistency is the
hobgoblin of little minds.
The key word here is “foolish.”
Sometimes one needs to be consistent to break through to a higher level of understanding and achievement, as in, for example, a research undertaking. And sometimes one needs
to re-evaluate a situation to see if it is leading you to where you really want to go, as in, for example, the career of the chemist.
Success has a knack for elaborating two illusions. the illusion of mastery. control.
The other is the illusion of
But life works on a different principle...the Recognize this fact,
principle of change and uncertainty. rather than fight it.
We all know stories about people or
corporations, who appear to have mastered their particular discipline and who appear to have complete control of their outcomes, then when conditions change they fall apart
because they are still operating on those skills that once worked.
Flexibility, fundamental flexible.
principle. has been
civilizations have flourished during their era of expansion and flexibility, but when they created inflexible rules of control and conditions changed, they collapsed. How much
more fragile, then, is the average person, who is living in our fast-paced world. As technology accelerates, many
skills become obsolete and there is a need for flexibility in adapting to coming changes.
Change is part of life.
Learn to navigate your course in What you have invested in the
life by the winds of change.
past is not a sure indication of what you will need in the future.
There are mainly two reasons for making a change. opportunity seize it. has floated into sight and you must
Two, opportunity has been lost and you need to
move away before things get worse.
Consistency should be pursued as long as resources last and there is a predictable possibility that things can get
better. Flexibility should be pursued when you could be making more progress possess. doing something else with the resources you
While flexibility and consistency are opposite principles, there is a time for each, and that is why both are
legitimate success principles.
Another interesting duality closely linked to flexibility and consistency is the duality of pessimism and optimism. While in most cases, pessimism is destructive and optimism constructive, there are exceptions.
Healthy pessimism can be constructive and naive optimism can be destructive.
Healthy pessimism is accepting that things can go wrong and preparing to meet it with solutions. account, for example, is a solution. Opening up a savings You’re saying, in
effect, I may not always be making as much money as today, or you could be saying, I’m preparing money to invest in future opportunities. Either way, you’re meeting the
future with a solution for a problem or opportunity.
Naive optimism, using the same example about savings, is choosing not to save, because you believe that things will always flow smoothly.
Change is something inherent in life. we insert into our lives.
It is also something Again,
We can elect to change.
this is not a simple proposition. sake, for the sake of
Change, for its own is not always
Change prompted by boredom or restlessness is In the job market,
often too haphazard to be successful.
for example, it is a loss of momentum to simply hop from one job to another. It is a gain in momentum if the change
is intentional, if it is a movement from a lower state to a higher state, a movement to more opportunity or more
The Bottom Line
A college professor at the University of Michigan, Dr. E. Louis Mahigel, was once a professional poker player. He
said he learned valuable lessons about flexibility from the game. “An outstanding characteristic of the successful
gambler,” he noted, “is that he knows how and when to get out of a hand and cut his losses. Of course, he knows all
the mathematical odds by heart, which gives him an edge over most people he hustles, but his main edge is in the area of emotion. When the odds say he probably won’t win,
he doesn’t argue; he just leaves his money in the pot and lays down his cards. equipped to do that. The chronic loser isn’t emotionally He’s so desperate not to lose his
investment that he takes wild chances to protect it.”
The Royal Road
Nicholas Darvas, escaping his war-torn homeland, Hungary, sought refuge in Turkey in June 1943. In Istanbul,
however, he faced a new crisis.
Now, he had no friends, no He of
money, no knowledge of Turkish, and no citizenship. risked starvation. He also risked losing his sense
He didn’t want to be poor and hungry for the No, he had fonder hopes for himself. He wanted to be an outrageous success. He
rest of his life. wanted to thrive.
After the penniless 23-year-old exile fought off immediate peril, he turned his mind back to dreams of glory. analyzed dismissed his situation by listing Only his one talents. talent He He really
appealed to him. dance.
Only one sang to his soul.
He loved to
Yes, he finally decided, he would be a dancer.
Dancing fit his personality.
In dancing, he had only to He did not have
display the grace of his body in motion. to be witty or eloquent.
He was basically a shy person.
He would be different, special, unusual. amazingly well. He would be the best.
He would dance No, better still,
he would be the best of the best. finest theaters in the world. audiences.
He would dance in the
He would dance to packed
He would flit, like a butterfly, across the He would
stages of the world’s most cosmopolitan cities. be a firefly of the night- life.
People would talk about Newspapers would
him long after he had left the stage. rave about his performances. attention.
Agents would compete for his
Yes, people the world over would be willing to Just by
pay a high price for the joy of seeing him dance. watching him, people would be enthralled.
They would be He would be
inspired by his power, speed, grace, agility. famous. No, world-famous.
His life, he decided, would be
one of splendid, dancing, uplifting motion.
Slowly the images took shape in the theater of his mind. He eagerly outlined how he would achieve his lofty
He considered a powerful twofold plan.
Two, he would market his talent to the world.
might land him numerous engagements in Turkey, but it would not open up the rest of the world. people, the wheelers-and-dealers He had to let the top of the entertainment
industry, the influential managers, producers, and agents know that he existed. They would learn that he was someone
to watch out for, someone who would make them popular and very, very rich.
himself, the latest dance steps.
His clumsy feet moved
gracefully after hours; his heavy legs rose off the ground, as if levitating, after the months. the He read dance
He learned avidly...about the styles of the the He investigated their favorite locations,
where only the elite performed.
Gradually, after years, as he exposed himself to the world of dance, a map emerged in his mind. He saw a royal road.
It led to the glittering, night-lit cities, where the top dancers mesmerized audiences. The royal road he envisioned Archimedes talked
in his mind took him from here to there.
about wanting to move the world with a lever – but he, Nicholas Darva, would spin it around on the balls of his feet.
He would make himself well-known in his new Then, he would spread his wings, like a
butterfly blossoming in the light. Middle East.
He would dance in the
He would dance in Europe.
Eventually, he would dance in Paris.
From Paris, he would New York, he In New York,
leap across the ocean and dance in New York. decided, would be his ultimate destination.
he would establish his presence, and from there on he would be invited to dance in all the big cities of the world. He
would dance around the world. was invincible. decided.
He was Nicholas Darva.
His fate was inevitable.
It had all been
It was as good as done.
With his plan in his mind as clear as a vivid dream, he prepared for New York. Now he spent three afternoons a He wanted to understand the
week watching American movies. culture.
He wanted to capture the American heart.
In these movies, he saw the dance routines that Americans loved. But, he looked deeper, beyond dance, into trends, He saw a wide variety of movies. Vague and he patterns wrote floated them in his He
fashions in drama. discerned Ideas came trends. to him
something elusive he was tracking down. question of nuances. Elusive,
It was subtle, a dreams There them
floated before him when he awoke in the mornings. were patterns before him, but he could not put
together into one synergistic whole.
Then after months of
accumulative musing, the ideas began to fall into place. He saw dance trends in non-dance movies. For example,
In gangster movies, gun-shot victims reeled a number of times before dying. Americans, he discerned, loved
exaggeration, larger-than-life stuff, heroic proportions to their drama.
Since the audience loved drama, he would give it to them in his dance routines.
Movie He would
plots were full of mystery, confusion, surprise. create a choreography full of these elements.
would find him unpredictable, surprizing, sensational.
A time came when he did indeed dominate the dance stage of Turkey. He found occassional work in the Middle East. He
now moved to the second part of his plan: marketing.
Since he could not afford to buy the promotion he needed, he created a sort of mail-order business. He gathered the
names and addresses of all those responsible for hiring dancers in France, in Europe, and in New York. He
assembled a gargantuan list of theatrical agents, managers, and night-club owners. sent them regular Every week, without failing, he -letters, pictures and He
newspaper clippings about his latest dance routines.
sent notices of when and where he would be performing next.
He sent publicity releases whenever he could, where-ever he could. Slowly, these unknown people started to respond.
They wrote back to him, they visited his acts, they invited him to their clubs. His dream was emerging, attaining an
energy and mass that even surprized him.
One day, in New York,
in his dressing room, he looked at A shiver ran up his
himself in the mirror and smiled. spine. world.
He was looking at the highest-paid dancer in the
outrageous success in everything that he tried. to become a a multimillionaire, real estate a successful an
He went on theatrical
businessman, and a Wall Street wizard (who made $2,000,000 in the Stock Market).
The Success Principle
determination will create your dream, no matter where you start at from.
The Principles at Work
In this parable, Nicholas Darvas focussed on his strong points. strongest He didn’t dwell on his weaknesses. asset, love of dancing, and He chose his it into a
Since he was shy, he found an ambition
that worked around that social liability.
After finding his heart’s desire, his bliss, he dared to dream big; he dreamed the biggest, boldest dreams that he could think of. he wanted to He wanted to do more than merely dance – be phenomenal, the best of the best,
He wanted to be famous.
plans. Then He and
First, he developed talent. he continued a to reality-test loop
Second, he marketed it. and refine his his plans. desires
imaging and the outer world of possibility, working and reshaping forms of dance that were already in existence.
He took action with unbending intent. plan into effect by doing practical
He put his twofold things within his
He researched and rehearsed the latest dance steps.
He subscribed to international magazines to keep abreast of his chosen profession.
In line with his goal of dancing in New York, he set about learning about dance forms in the United States. studied audience response in general. he learned to see cultural patterns. Americans loved drama and He also
By watching movies, He noticed that since he built his
choreography around the element of surprize.
pathway to his success.
He learned how to sell himself, to
broadcast his talents to a captive audience of night-club talent agents, managers, and owners around the world.
Throughout limitations. developing
He also displayed self-confidence, prior to talents and connections. He put faith
And, he took risks, investing time,
money, and energy into his project.
In short, he dreamed big, developed elaborate plans, and then acted boldly with unbending intent.
important Here are
aspects of planning your royal road to success. some pointers:
Isolate your strongest talent. points. skill.
Forget about your weak
Use your precious energy to master one particular Focus on your best quality and be a success at it. Make choices where
Forget about your personal flaws. they don’t get in the way.
While it may be possible to
change maladaptive conditioning, consider this as another venture. Build upon your assets. Once you have
sufficiently strong assets, you can go back and take care of your liabilities. 3. Dare to dream big. Why bother with half-measures?
Compromised dreams have no power to energize and excite you into Even action. if you Playing never it safe up is to a an losing proposition. standard,
dared to go. 4. Break your big plan into small, managable parts. See
the big picture, then figure out how to make it all fit together. 5. Stay in touch with the outer world. Keep abreast of Learn only Keep an eye
the latest trends and use them in your plans. what is relevant. on the market. Avoid obsolete techniques.
Note where it is, where it’s moving, and
orient yourself accordingly. 6. Stay out of the shadows. to get noticed. Make some noise. Find a way
Frank Sinatra broke into show business by He was a waiter and he Similarly Darvas sent out
standing on a table and singing. sang to a top local producer.
unapologetic news bulletins to people who neither knew nor cared about him; but he eventually got them interested. Create a way to help people help you. 7. Learn audience. exciting. 8. Refuse to believe in limitations. create limited people. “The sky,” as Limited thoughts Wayne Dyer has about your market. Isolate your target
Study what interests you; make it fun, bold, and
correctly reminded us, “is the limit.” said:
Napoleon Hill once
“Whatever the mind of man can conceive and believe,
question your options, you lose vital energy. this energy to press on with your goals. your ideas, the more critics you’ll find.
The more original Don’t add to the
inertia by adding your own name to the list of critics. 9. 10. Above all, plan, dream, and act. And when you fail, learn from your mistakes, and
About The Author