“A STUDY ON THE FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”

WITH SPECIAL REFERENCE TO RANI PRIVATE LIMITED, Vadakara

PROJECT REPORT In partial fulfillment of the requirement of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted to the University of Calicut
Submitted by

SHAHID KV
(Reg. No. EJAHMBA 044)

Under the Guidance of JYOTHIS RACHEL,MBA Faculty

 
ELIJAH INSTITUTE OF MANAGEMENT STUDIES
 TRICHUR June 2009

CHAPTER  – I
1.1 Introduction 1.2 Research Problem 1.3 Significance of the Study 1.4 Scope of the study 1.5 Objectives of the Study 1.6 Research Hypothesis 1.7 Research Methodology

CHAPTER  ­ II
                Literature

Review

CHAPTER ­III
3.1 Industry Profile 3.2 Company Profile 3.3 Department Profile 3.4 Product Profile

CHAPTER ­ IV
Data Analysis & Interpretation

CHAPTER  – V
5.1 Summary 5.2 Findings 5.3 Suggestions 5.4 Limitations of the Study 5.5 Conclusion 5.6 Scope for future Research

B IB LIO GR APHY

APPENDIX

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