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NO.

1 OF WATCH DESTINATION

2014Plan

Agenda2014
Performance Review 2013 and Sale Target 14 Watch Galleria Strategic 2014 Renovate Plan 2014 Advertising Project Operation Problem / Q & A SUPPLIER PRESENT MKT PLAN 2014

1
PERFORMANCE REVIEW 2013

Performance Review 2013


Sale Ranking 2013 Sale Ranking 2012 Status Branch

1 2 3 4 5 6 7 8 9

1 2 3 4 5 6 7 8 9

SiamParagon Bangkapi Ngamwongwan Bangkae Korat Emporium Thapra Ramkamhang Donmuang

PerformanceReview2013(Total8Branch)
Sale Ranking 2013 1 2 3 4 5 6 7 8 9 10 Sale Ranking 2012 1 2 3 4 5 7 8 9 6 10 Status Brand Sale Ranking 2013 11 12 13 14 15 16 17 18 19 20 Sale Ranking 2012 12 11 13 17 14 18 20 16 23 15 Status Brand

TAGHEUER CASIO SEIKO GUCCI LONGINES CITIZEN GUESS RADO ORIS MIDO

GRANDSEIKO QTime
MAURICELACROIX

CHARRIOL TIMEX TISSOT ISSEYMIYAKE


EMPORIOARMANI

ORIENT BREITLING

Top10byStore2013
Sale Ranking 2013 1 2 3 4 5 6 7 8 9 10
Luxury Better Watch Sport HiEnd Sport Casual Fashion Classic

MAURICE LACROIX CORUM PERRELET BOVET FRANCK MULLER ZENITH PATEK PHILIPPE OMEGA PANERAI U-BOAT

GUCCI LONGINES RADO MIDO CHARRIOL ISSEY MIYAKE EMPORIO ARMANI BURBERRY MICHAEL KORS FREDERIQUE CONSTANT

TAG HEUER ORIS GRAND SEIKO TISSOT BREITLING VICTORINOX SWISS ARMY BALL GRAHAM FORTIS TW STEEL

CASIO SEIKO CITIZEN TIMEX ORIENT ALBA LACOSTE LUMINOX PUMA SWISS FORCE

GUESS GUY LAROCHE DKNY DIESEL ELLE GIORDANO SOVIL ET TITUS SWATCH TENDENCE TITAN

LOUIS LAUREN SANDOZ WILSON POMAR ROMANSON GALANT VALENCE Q&Q WEST END GP

Top10byStore2013
-Ramkamhang Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 1 2 3 4 7 6 5 9 8 10 Status Brand -Thapra Sale Ranking 2013 1 2 3 4 5 6 7 8 9 10 Sale Ranking 2012 1 2 3 4 7 5 6 10 8 Status Brand

CASIO SEIKO Q-Time CITIZEN GUESS GUY LAROCHE ELLE MIDO TIMEX SEIKO CLOCK

CASIO SEIKO CITIZEN GUESS MIDO TIMEX RHYTHM TAG HEUER DKNY SEIKO CLOCK

Top10byStore2013
-Ngamwongwan Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 1 2 3 5 4 9 6 8 10 9 Status Brand -Bangkae Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 3 4 2 1 5 8 7 9 6 10 Status Brand

CASIO TAG HEUER SEIKO GUESS CITIZEN ORIS MIDO Q-Time RADO TIMEX

GUCCI CASIO SEIKO TAG HEUER MIDO CITIZEN RADO LONGINES ORIS GUESS

Top10byStore2013
-Bangkapi Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 1 2 3 5 10 7 4 6 8 13 Status Brand -Korat Sale Ranking 2013 1 2 3 4 5 6 7 8 9 10 Sale Ranking 2012 2 1 5 3 4 7 6 9 11 12 Status Brand

TAG HEUER CASIO SEIKO CITIZEN RADO GUCCI TIMEX Q-Time GUESS ORIS

CASIO SEIKO GUESS CITIZEN TAG HEUER RADO Q-Time TIMEX MIDO SEIKO CLOCK

Top10byStore2013
-Emporium Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 1 2 5 3 9 6 8 10 12 15 Status Brand -Paragon Sale Sale Ranking Ranking 2013 2012 1 2 3 4 5 6 7 8 9 10 1 2 9 3 4 11 6 10 5 8 Status Brand

TAG HEUER CASIO Q-Time SEIKO MAURICE LACROIX GUCCI ISSEY MIYAKE GUESS CHARRIOL CITIZEN

TAG HEUER LONGINES CASIO GRAND SEIKO GUCCI ISSEY MIYAKE BREITLING RADO ORIS SEIKO

STRATEGIC PLAN 2014

GP

BUDGET FOR WG CAMPAIGN ROAD SHOW PROMOTION EXCLUSIVE EVENT PARTNERSHIP MARKETING

2.2 REQUEST BUDGET FOR WG CAMPAIGN

OBJECTIVE

TO ENHANCE BRAND IDENTITY WATCH GALLERIA WITH ALL BRANDS

TO ESTABLISH AND DRIVE BRAND CONNECTION WITH CUSTOMERS AMONG COLLABORATION TOGETHER TO LEVERAGE SALES TOGETHER

BRAND IDENTITY
STRENGTHEN BRAND IMAGE

INTANGIBLE ASSET

BUILD BRAND IDENTITY

BRAND CONSISTENCY

UNIQUENESS

BRAND IDENTITY
DEPARTMENT NAME DEPARTMENT

LOGO

BRAND IDENTITY
CORE PRODUCT WATCH

TREND GATHERINGS TREND INSPIRATION

BRAND IDENTITY
TRENDS VARIETY DESIGN

STYLES
DISCOVER GATHER World famous watch brands Start watch trends from Basel INSPIRE In various watch styles matching your character

STRATEGY

BRAND EXPRESSION
Brand Visualization & Communication

BRAND ENGAGEMENT
Connecting brand with consumers

BRAND EXPERIENCE
Emotionally attached brand with consumers

VISUALS

NEWSPAPER

3 POP-UP
STORE

TREND CONSUMER - WATCH

SOCIAL STATUS

FUNCTIONAL

OBJECTIVE
watch definition

WHO WE ARE

differentiation TO BE UNIQUE

watch communication LUXURY BRANDS

LUXE

watch communication INNOVATION HI END

watch communication SPORT CASUAL

watch communication FASHION BRANDS

watch communication SIMPLIFY BRANDS

watch communication 5 CHARACTERS

LUXE

WATCH GALLERIA PERFORMANCE 2013


GRANDOPENINGATSIAMPARAGON:513AUGUST2013

Watch Galleria is the magical world of watches full-fledged with the most famous collections from around the world top watch brands. They are united in the same land of wonders wherever of your steps would perfectly discover the touchable variety of values; innovation, performance, modernity and state of the art of timepieces in accordant to the today lifestyle

WATCH GALLERIA PERFORMANCE 2013


GRANDOPENINGATSIAMPARAGON:513AUGUST2013

Pop Up Store

Presenting 5 Character

LUXE
Many said watches are more than timekeepers. That is the beginning of luxury watches with the main aspects of beauty and timekeeping functions. Luxe would present these kinds of creations to be discovered.

Pop Up Store

Presenting 5 Character

MODERN
Modern is necessary for today to present the individual. For the watches, they are focusing on creativity, innovation, material and functional ability for today modern life.

Pop Up Store

Presenting 5 Character

SIMPLIFY
The long lasting character of watches is minimal and simple. These watches designed to be a real companion who can go along with you to all events or activities of life, meanwhile they act in accordant to the modern lifestyle with never out of date.

Pop Up Store

ADVENTURE
Highperformanceandprecision,bold andfunctionalaretheelementsof adventuredwatchesandarethe requirementofalladventures.These watcheswouldimplementallchallenging rolesoractivitiesfortodayuse.

Pop Up Store

FUN
Thebestgiftforlifeisfun.Withfunwatches,theyexclusively andspeciallydesignformakingjoyousnessandthecolorfullife ofpeople.Watcheswiththeperfectcombinationbetween creativeideaandincrediblegimmickaretrulyafunforlife.

GRANDOPENINGATSIAMPARAGON:513AUGUST2013

Pop Up Store

CLIPPING NEWS

NEWSPAPER
GATHER PRODUCTS DISCOVER TREND UPDATE INSPIRED CHARACTER ENDORSEMENT

PagePromotion:NewspaperWG

COMMUNICATION

PromotionNews

PR(2014)
MINIEVENT

April2014

July2014

July&December2014

December2014

2.3. ROADSHOW PROMOTION


REQUEST RENTAL BUDGET 2014 @ THE MALL
WATCH GALLERIA @ BANGKAE THE MALL SUMMER WATCH WATCH GALLERIA @ THAPRA +BANGKAE WATCH GALLERIA @ THAPRA THE MALL KORAT WATCH FAIR BWW NO. 14 @ BANGKAPI & BANGKAE : 6 -19 FEB 2014 : 24 APR 7 MAY 2014 : 26 JUN 9 JUL 2014 : 3-15 OCT 2014 : 30 OCT-12 NOV 2014 : 27 NOV 10 DEC 2014

REQUEST RENTAL BUDGET 2014 @ PARAGON


PARAGON WATCH DESTINATION : 21 APR 1 MAY 2014 SIAM PARAGON WORLD WATCH & JEWELRY 2014 : 31 JUL 18 AUG 2014 WATCH GALLERIA @ PARAGON : OCT 2014 WATCH GALLERIA @ PARAGON : NOV 2014

ROAD SHOW PROMOTION Concept:


Road show with concept by create gimmick for each branch Sale with Top up promotion as annual event for each branch

ROAD SHOW THE MALL 2014


Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

THE MALL WATCH GALLERIA M5,6,10 THE MALL WATCH GALLERIA M7 THE MALL WATCH GALLERIA M8 THE MALL WATCH GALLERIA M10 THE MALL SUMMER WATCH FESTIVAL THE MALL M8 WATCH GALLERIA M3,8 THE MALL

THE MALL WATCH GALLERIA WATCH GALLERIA M5,7 MOTHER DAY M8 THE MALL

THE MALL WATCH GALLERIA M3 WATCH GALLERIA THE MALL KORAT WATCH M6,8 FAIR M10

THE MALL BANGKOK WORLD WATCH M8,7 THE MALL WATCH GALLERIA M6,7

ROAD SHOW EMP , SPR 2014


Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

PARAGON PRECIOUS GIFT OF LOVE PARAGON WATCH DESTINATION PARAGON THE PRECIOUS TIME SIAM PARAGON WORLD WATCH&JEWELRY

WATCH GALLERIA @PARAGON PARAGON THE PRECIOUS TIME WATCH GALLERIA @EMP

BUDGET : PREPARE RENTAL BUDGET

SIAMPARAGON WORLD WATCH & JEWELRY 2014

EXAMPLE CONCEPT

SHOP & ROAD SHOW

48

Seiko Exhibition Fashion Hall, The Mall Bangkapi

Citizen Exhibition Fashion Hall, The Mall Bangkapi

BOVET & MAURICE LACROIX EXHIBITION

2.4 EXCLUSIVE EVENT

CITIZEN
ExclusiveEvent@TheMallBangkapi On 26 April 2013 TheMallSummerWatchFestival2013:FashionHall

Digital SHOP IN SHOP Opening Event


@ SIAM PARAGON
On 22 May 2013

GUCCI HALL OF MIRRORS, Paragon

RED DOT DESIGN AWARD


@ Siam Paragon: Fashion Gallery 1
17 27 June 2013

HALL OF FAME SIAM PARAGON


On 20 24 June 2013

Grand Opening new SHOP IN SHOP


On 18 July 2013

MidoSnackBar2430July2013
DecorationatrestingareainWatchDivision 2628JulyhaveMidoprettyservesFrenchsnackforSiamParagon customeraroundrestingarea

STANDONYOURSTYLE
@SiamParagon
3August2013

2.5 PARTNERSHIP MARKETING


Focus ONE TO ONE marketing

and
Partnership Marketing with M card & M Globe

Exclusive Premium by DKSH

TROCADEROGROUPMAGICPOINT
MagicPoint 2 1 Point(Oris,Gucci,Orient,Issey Miyake) 5 1 Point(GrandSeiko,WCNBox) 10 1 Point ()
1.MagicPoint 2.MagicPoint 3.MagicPoint 4.MagicPoint 5.MagicPoint 6.MagicPoint 7.MagicPoint 8.MagicPoint 9.MagicPoint 2,500point 6,000point 11,000point 30,000point 60,000point 80,000point 140,000point 220,000point 500,000point

SiamParagonWatchExpo2013 Specialdeal:whenpurchase2piecesofAEL getCHARRIOLRing(only10items)(12,000THB)

Special Promotion for


(Exclusive discount 30% 35%)
4 Nov 31Dec 13 27 Nov 31Dec 13

PROMOTION BY TIMEDECO

EXCLUSIVE PROMOTION By TITAN

siam Paragon Watch Expo 2013 Automatic 9367KM01 15,000 ! 1 : 1

BANGKOKWORLDWATCH13
BangkokWorldWatch2013 Purchasedabove5,000THBGetFree!AlainDelon Necklacevalue1,290THB (1pcs.)ForFirst100customersONLY!

SPECIALPROMOTION
** SEVENTEEN 500 ODM ESPRIT ( 30%) ( 56)

SPECIALPROMOTION

TheMall

()

40%

PC
23 24 4 - 5 6 - 7 13 14 20 21 27 28 11 12
:- / PC
20%

M Card Type
Platinum M Card: Prestige M Card
Our loyalty members with high active rate Premium selected customers by invitation only

Expatriate M Card:

Exclusive card for foreign residents

M Card :
New generation of the most popular loyalty card

Core Benefits
10% discount + Point accumulation

5% discount + Point accumulation

5% discount + Point accumulation

Point accumulation

Strategies
Receive M Point upon every purchase:
-Department store THB25 = 1 M Point -Home Fresh Mart/ Gourmet Market THB25 = 1 M Point -Power Mall THB50 = 1 M Point

800 M Points are redeemable for THB100 M Cash Coupon

More special price or discounted price throughout the stores

Simply present M Card at over 100 allied partners to be entitled to extra privileges or discount

Beyond expectation with exclusive prizes, rewards, privileges specially selected for valuable members

Member Profile

No of member

NOW

over 2.5 million and growing

No of Member
Platinum M Card 17,000 cards

Prestige M Card 500,000 cards

Expatriate M Card 70,000 cards

M Card 1,613,000 cards

PlatinumMCard PrestigeMCard ExpatraiteMCard MCard

Gender

(Non Platinum)

Male 33% Female 67%

Age
31.94%

(Non Platinum)

24.02%

14.36% 11.18% 8.60% 8.50%

1.40%

Y 1518

Y 1924

Y 2535

Y 3645

Y 4650

Y 51 up Not specified

Marital Status

(Non Platinum)

Other 13.05% Married 32.55% Single 54.40%

Income
33.49%

(Non Platinum)

24.15%

14.56% 8.97% 5.44% 4.08% 5.53% 1.64% 2.15%

Profession
29.88%

(Non Platinum)
29.22%

13.60% 8.94% 5.33%

12.39%

0.64%

Member Usage

Active Rate

M Card Spending

Section Department HFM/Gourmet Power Mall Total

M Card Spending / Total Sales

69% 68% 82% 72%

As of Sept 2012

Mailer Card and SMS

160 70 + 67 SMS 0.50

SMS

Mailer Card

mailer card M Card Watch Galleria Mailer Card 4.75 ( 3 + 1.75 )

M Card Contact Channels


Call Center

02-789-5555

Interactive & professional :


- M Card privilege providing - M Card customer service - M Point checking

M Card Contact Channels


www.mcardmall.com

Social Network

3
RENOVATE PLAN 2014

RENOVATE PLAN 2014


Major Renovate
BANGKAE = Q2 EMPORIUM = Q4

Minor Renovate
MALL NGAMWONGWAN = APRIL 2014

PRUNING BRAND EVERY BRANCH

Emporium

Lay Out

Emporium

New concept & New design

Emporium

New concept & New design

Emporium

New concept & New design

Emporium

New concept & New design

Emporium

Exclusive Exhibition at void & link to walk way In front department store

Request
PopupSpacefor

WATCHGALLERIA
Exhibition

ZONELUXURY

GrandSeiko

ZONEPOPUP&INSPIRE ZONELUXURYPEN&WATCHBOX

ZONEMIDLUXURY &TREND

POPUPSCHEDULE2014 2015
Nov Dec Jan Feb Mar :BOVET :CORUM :ML :TAGHeuer :LEICA

www.themegallery.com

Emporium

New concept & New design

RENOVATE BANGKAE PLAN


Timeline June-July 2014

Bangkae

4
ADVERTISING 2014

ADVERTISING
Watch Galleria (Basel report)
Mar - May 2014 Jul - Sep 2014 Nov - Dec 2014 RATE ADVERTISE : 60,000/page Back Cover : 70,000 Only Issue 1

E&P Magazine
Issue : FEB MAY AUG NOV Advertorial Page : 40,000/page

Hall 5-8 Impact Muang TongTani


1 TBC (5 days) JULY 2 - 6,2014 (5 days) OCT 1 - 5,2014 (5 days)

-- 11.00-22.00 . - 10.30-22.00 .

How to achieve our sale target & Request from department store

RENTAL

38,400 ( ex vat )
Supplier - 5 + 100 ELECTRIC

( ex vat )
100(100=1) 250

360
15 Single Phase 5,950

8,500

Ordinary Problem
Product and staff must be ready before 10.00 am. [Opening Hour] Especially for Road Show Promotion eg. Pendulum , Macrorich Metro Please provide staff when permanent staff has day off Product stock should be monitor 1 time per month at least Furniture for Road show must be proper in nice looking

THANK YOU

For Your Attention