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White paper - Wikipedia, the free encyclopedia

White paper
From Wikipedia, the free encyclopedia

A white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.[1] White papers are used in two main spheres: government and businessto-business marketing. They may be considered as grey literature.

Contents
1 White papers in government 2 White papers in business-to-business (B2B) marketing 3 See also 4 References 5 Further reading 6 External links

White papers in government

White papers originated in governments, and many point to the Churchill White Paper of 1922 as the earliest well-known example.[2] White Papers are a "... tool of participatory democracy ... not [an] unalterable policy commitment".[3] "White Papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them."[4] In Canada, a white paper "is considered to be a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public".[5] The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques".[6] "White Papers are used as a means of presenting government policy preferences prior to the introduction of legislation"; as such, the "publication of a White Paper serves to test the climate of public opinion regarding a controversial policy issue and enables the government to gauge its probable impact".[7] By contrast, green papers, which are issued much more frequently, are more open ended. Also known as consultation documents, green papers may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion. White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process. Examples of governmental white papers include White Paper on Full Employment, White Paper of 1939, and the 1966 Defence White Paper.

White papers in business-to-business (B2B) marketing
Since the early 1990s, the term "white paper" has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors. In digital marketing, white papers are often referred to as a form of

en.wikipedia.org/wiki/White_paper

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1973. p. ^ Michael A. 8. Audrey D. WhitePaperSource Publishing. or highlight a particular product or service from a vendor. 7. the free encyclopedia content marketing. The Machinery of Government. or points about a certain business issue. The Structures of Policymaking in Canada.html). or support a technical evaluation at the bottom of the sales funnel. Gordon (2013). Numbered list: Presents a set of tips. ISBN 978-0-557-16324-3. 15. Toronto.[8] There are. 167.wikipedia. ^ Doerr. and Peter Aucoin. or methodology. Problem/solution: Recommends a new. They may also present research findings. build mind share. improved solution to a nagging business problem. 1969. This type is best used to get attention with new or provocative views.0: Designing Information for Today's Time and Attention Challenged Business Reader. Stelzner. The Role of White Papers. e-Study Guide for: The Irish Experience since 1800: A Concise History by Thomas E.google. Thesis (Ph. 247. ^ Doerr. Toronto. ISBN 978-1-4784-5946-0. ^ Chapin. Cram101. questions. Citizen involvement in Public Policy-making: Access and the Policy-making Process. ^ Doerr. p.B. The Role of White Papers in the Policy-making Process: the Experience of the Government of Canada. 1978. New York: Wiley.com/books?id=rcGNT2HCSb8C&pg=PT247). MacMillan. 2008. Audrey D. three main types of commercial white papers: Backgrounder: Describes the technical and/or business benefits of a certain vendor's offering. Audrey D. en. 153. 5. Henry and Denis Deneau. 33.Carleton University.writingwhitepapers. Denver. pp.com/resources. Further reading Graham. This type is best used to generate leads at the top of the sales funnel. ^ Cram101 Textbook Reviews (1 January 2013). Jonathan (2009). p. p. Ottawa. ^ Graham. especially by using FUD. product or method is superior for solving a specific business problem. White Papers For Dummies. Methuen. Learn all about white papers (http://www. 3. How to Pick the Perfect Flavor for Your Next White Paper. Many of these white papers argue that one particular technology. Hachey (http://books. 214. 56 6. 179-203. 2. Crafting White Paper 2. or cast aspersions on competitors. either a product. ^ Kantor. ThatWhitePaperGuy. it is not workable to combine the detailed product information of a backgrounder with the industry-wide perspective of a problem/solution white paper. California: WhitePaperSource Publishing. 1. Colorado: Lulu Publishing. Canadian Council on Social Development.[9] While a numbered list may be combined with either other type. 9. ISBN 978-1-11849692-3. essentially. ISBN 978-0-9777169-3-7. G. Michael (2006). Government Green Papers. Poway. See also Persuasive writing Grey literature References 1.12/5/13 White paper . list a set of questions or tips about a certain business issue. 366. Gordon (2010). This type of white paper is best used to supplement a product launch. Library World 71:49 Aug. 4. service. p. Writing White Papers: How to capture readers and keep them engaged. John E. Stelzner. argue a business case. 1981.Wikipedia. ^ Pemberton. p. or inform and persuade stakeholders.D) . 1971.org/wiki/White_paper 2/3 . p. In: Doern.

Florence. en. 256.eu/legislation_summaries/glossary/white_paper_en.org/w/index. p. ISBN 978-0-324-30082-6. Wikipedia® is a registered trademark of the Wikimedia Foundation.wikipedia. a non-profit organization. By using this site. (2006).12/5/13 White paper .org/wiki/White_paper 3/3 . Kentucky: South-Western Educational Publishing. Robert W. The White Paper Marketing Handbook .htm) Retrieved from "http://en. External links White paper – EU glossary (http://europa. the free encyclopedia Bly. additional terms may apply.. you agree to the Terms of Use and Privacy Policy.wikipedia. Text is available under the Creative Commons Attribution-ShareAlike License.Wikipedia.php?title=White_paper&oldid=581834533" Categories: Marketing Technical communication White Papers This page was last modified on 15 November 2013 at 22:48. Inc.

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