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1.0 Introduction
1.1 History of online shopping:
History of Online Shopping starts not so long ago. Tim Berners-Lee created "The World Wide Web Browser" in 1990. In1994 few other developments took place. Online bank, the first of its kind opened this year. Another development was opening of online pizza shop by pizza hut. In the same year Netscape introduced SSL encryption to enable encryption over the data transferred online. This later became the necessity of online shopping. In 1995, Amazon started operation, one of the largest online shopping mall now. Then in 1996 ebay started its online shopping portal. 1998 witnessed use of electronic postage stamps, where people can download and print postal stamps after paying nominal fee. In 1999 the first online shop in UK launched.
1.2 Overview:
Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping.(www.flipkart.com) When a business buys from another business it is called business-to-business (B2B) online shopping. When a consumer buys from another consumer it is called as consumer to consumer(C2C).online shopping.(www.OLX.com) Our generation stands on very cusps of greatest technology revolution that mankind ever faced. Traditionally consumer buys and sells their product and services on various shops and stores. But in todays world Internet is changing the way consumers shop and buy good services, and rapidly evolved into a global phenomenon. Many companies have started using the internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive market. Companies also use the Internet to convey communication and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customer. The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers. The ecommerce industry in India is all set to touch Rs. 9210 crore by the end of FY08. (30% jump from Rs 7,080 crore in 07).
Total Unique % Reach Visitors (000) Total Internet : Total Audience Retail Amazon Sites Apple.com Worldwide Sites Samsung Group Flipkart.com Homeshop18.com Naaptol.com Bookmyshow.com Myntra.com Priceindia.in Alibaba.com Corporation 46,390 27,171 6,805 3,426 2,759 2,675 2,286 2,145 2,125 2,110 2,047 1,973 100.0% 58.6% 14.7% 7.4% 5.9% 5.8% 4.9% 4.6% 4.6% 4.5% 4.4% 4.3%
1) Ebay.in Ebay is the leader when it comes to online shopping in India. With just about every thing under the sun, ebay is the best portal for shopping in India. Ebay provides a large number of options for buyers in every category. May it be laptops, music CDs or fitness equipment they have it all.
2) FutureBazaar.com FutureBazaar.com from the Future group which is very successful with its brands like Big Bazaar and Pantaloons is the online shopping site from the group. It is place to find great electronic and fashion deals.
3) HomeShop18.com HomeShop18 comes from the Network18 group and is fast becoming one of the best place to shop online in India. Some products can also bought via the cash on delivery option. It provides free shipping and also has an EMI facility for ICICI Bank card holders with no additional cost.
4) Indiatimes Indiatimes shopping has the widest range of consumer electronic items at lowest prices. The portal is supported by the Times of India group and offers support mostly in the north western part of India.
5)Naaptol Launched in January 2008, Naaptol has grown to become India's leading comparison based social shopping portal, the one-stop destination for all shoppers, merchants and market enthusiasts.
6) Flipkart.com Originally started as books only site it now has a good collection of games and movies among other items. Cash on delivery option can also be availed besides other online payment options. Flipkart.com has now emerged as a major player in the online shopping arena in India. They offer cash on delivery on products of all sizes and amount. Moreover they have now started giving 30 day replacement guarantee which is of utmost use. Specifically when we buy electronic items and other gadget there is always a chance that it might get some problems. Also, as Flipkart themselves acquires products in bulk directly from suppliers and ships items by its own self delivery personnel, for this reason there is a marked difference in the product price at Flipkart.com. Whereas sites such as ebay.in has different small-time sellers that sell their items. Majorly shopping at Flipkart is a great experience and value for money.
6 However, 80% of adults who have conducted an online transaction in the past year experience problems when doing so in 2009. Previous Tealeaf surveys have consistently shown that approximately 87% were affected. Bikramjit Rishi (2010) in their study on Online shopping is an innovative option of distribution available in the hands of marketers. It is innovative and creative because marketers can experiment with it in form, content, visibility and availability. In India online shopping is considered as a relevant alternative channel for retailing and it is now an important part of the retail experience. This research study is an empirical study to find out the motivators and decisional influencers of online shopping. The sample has been selected from the youth population as this group of people actually use internet to buy online. The study highlights that reliability; accessibility and convenience are the major motivator factors which motivate the Indian consumer to buy online. Similarly, reluctance and preference are the two decisional factors which influence the decision.
7.0 Objectives:
To know that How many consumer use internet for online buying in India. To know the currant status and improvement of online shopping in India.
To understand various working commercial sides popular for online shopping in India. To list out the benefits of e-purchasing in India. To understand various security measures for online shopping. To study the factor influencing online shopper and consumer. To study which type of product most sold on internet.
8.2 RESEARCH METHODOLOGY RESEARCH STUDY: 8.2.1 Sources of Information a) Secondary Data:
OF
THE
PROPOSED
The secondary data will be obtained from published as well as unpublished search engine, newspapers, books, magazines, journals, websites the other relevant information.
8 As the Project work is in the nature of Exploratory and Descriptive type, it will involve the complete picture of various most popular websites available in India. The collected data will be analyzed using appropriate charts, Graphs, Diagrams, and Statistical techniques. The interpretation of the data will be presented in the form of comparative tables as well as relevant diagram.