Top Five Tablet Vendors, Shipments, and Market Share, First Quarter 2013 (Shipments

in millions)
Vendor

1Q13 Unit
Shipments

1. Apple

1Q13 Market
Share

1Q12 Unit
Shipments

1Q12 Market Year-overShare

Year Growth

19.5

39.60%

11.8

58.10%

65.30%

2. Samsung

8.8

17.90%

2.3

11.30%

282.60%

3. ASUS

2.7

5.50%

0.6

3.10%

350.00%

4. Amazon.com Inc.

1.8

3.70%

0.7

3.60%

157.10%

5. Microsoft

0.9

1.80%

N/A

N/A

Others

15.5

31.50%

4.9

24.10%

216.30%

Total

49.2

100.00%

20.3

100.00%

142.40%

Worldwide Device Shipments by Segment (Thousands of Units)

Device Type
PC (Desk-Based and
Notebook)
Ultramobile
Tablet
Mobile Phone
Total

2012

2013

2014

3,41,273

3,03,100

2,81,568

9,787

18,598

39,896

1,20,203

1,84,431

2,63,229

17,46,177

18,10,304

19,05,030

22,17,440

23,16,433

24,89,723

Source: Gartner (October 2013)