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PRESENTATION ON

DELL INC.

PRESENTED BY
PETHE SARANG S.
HARYKRISNAN G.
HAMID AHMED MOHAMMED
T VISHWESHWARA PRABHAKAR
ABHISHEK LAHA
ABOUT THE COMPANY
The company was founded by Michael Dell in 1985.
Headquarter situated at Round Rock, Texas.
It develops and supports PC’s, servers, data storage
devices, network switches, computer peripherals and
other technology related products.
INTERESTING FACTS
Preferred desktop and laptop provider of enterprises in
U.S
Ships about 140000 systems per day- that’s more than
one every second.
The 10 largest US companies run on DELL.
The top 5 US commercial banks run on DELL.
DELL is the only computer company offering free
computer recycling to consumers worldwide.
14 of the top supercomputers run on DELL.
DELL APPROACH
LISTEN

SOLVE

IMPACT


DELL’S BUSINESS MODEL
Direct sales to customers
Price for performance
Customization
Short delivery time
Latest technology
Online service and support
SALES PROCESS AT DELL
Global \ Demand/
regional supply Demand
Demand
procurement management management
management
Orders
Continuity
Continuity of
of
supply ___
supply ___ Sale
s
Build
Build to
to customer
customer
Supplie specifications
specifications
r
SLC Dell Customer
I I
Supplie
r

No system ever built without customer order
System are custom built in app. 8 hours and shipped
Material pulled and delivered from SLC to factory every 2 hour
M coordinates information, material and logistics to customer sup
upply constraints continuously comm. To sales and managed at P
DELL BRAND NAME AND PRODUCT
RANGES
Optiplex- Office desktop computer systems.

Inspiron- Consumer laptops.

Power Edge- Large corporate servers.

DELL EMC- Storage area network.

PRICING STRATEGIES
Pricing for performance

Market based pricing

Sales based pricing


INDIAN MARKET SHARE
COST REDUCTION MEASURES
Lower inventory

Neglecting Middlemen

Quick delivery

Technology Adoption in Production

R&D
COMPETITORS
 Major Competitors are
HP

Lenovo

IBM

Acer

Compaq
REASON FOR DELL’S SUCCESS
Internet coupled with direct business model.

Virtual integration

Selling points

Do not just sell products- sell values