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MARY E.

KUSEN
22 Gina Court East Hanover, NJ M: 973.975.3930 E: maryrecio22@gmail.com

Innovative Marketing Professional
A visionary marketing professional, responsible for developing and implementing strategic marketing plans/campaigns to enhance company branding, promote products/services, measure ROI and generate new business. Successful management of all facets of marketing, event planning, public relations and corporate communications, in addition to excellent written and oral communication skills. Over seven (7) years of marketing/communications experience, with a Bachelor of Arts degree and currently pursuing a Master’s degree.  Corporate Communications Event Planning & Execution Brand Identity & Development Public Relations Strategic Sales & Marketing Plans Vendor & Client Communications Website/SEO/Social Media Management Customer Relationship Management Budgeting & Allocation RFP/Contract Coordination PROFESSIONAL EXPERIENCE Director of Marketing May 2010 – present Planned Companies (Parsippany, NJ) Work directly with VP of Business Development to successfully develop and execute strategic marketing plans and sales strategies Led corporate re-branding efforts and internal branding guidelines for $60MM parent company and 4 sub divisions across 6 regional markets Handle all facets of tradeshow/high profile event planning, management and execution, generating $396K in new business Management and allocation of $200K Sales & Marketing Budget Spearheaded company website re-design via Word Press platform and SEO/SEM campaign supervision, generating $315K in new business via SEO opportunities Management of company social media marketing via Facebook, LinkedIn and the NewsFunnel CRM system management for all sales/marketing lead and opportunity tracking Established and maintained successful vendor relationships/contract negotiations Manage the development and design of marketing collateral (print and electronic formats) for parent company, its sub divisions and client accounts Perform high-level copywriting for corporate communications (press releases, website content, marketing collateral, newsletters, email marketing) Development and execution of Marketing/Sales iPhone & Android APP for business development team Coordination of sales contracts and RFPs (request for proposal bids)

Marketing Specialist September 2008 – May 2010 Rymax Marketing Services, Inc. (Pine Brook, NJ) Oversee all management, planning and execution for tradeshows and casino player loyalty events Public Relations/Media support including, press pitching, writing, and editorial coverage Copywriting for Fortune 100 client accounts, marketing collateral, and website content Management of company-wide charity budgets and sponsorships, including Brooklyn Nets (formally New Jersey Nets) and Samsung Four Seasons of Hope Assist Marketing department with market research and competitive analysis Business Development team support with request for proposals (RFP) Publisher of quarterly internal company newsletter to enhance corporate communications Account Coordinator December 2006 – September 2008 Fiore Associates (Morristown, NJ) Work with Public relations team and assist with media pitching and press release writing Assist CEO with project management for client accounts Handle all client meeting recaps and reports Proposal generation to acquire new accounts and contract renewals Mastering of PR tools (i.e. Vocus) and organization of press clip books for global accounts such as International Flavors & Fragrances (IFF) SKILLS Microsoft Office (Excel, Publisher, Power Point, Word, Outlook) CRM Software (Customer Relationship Management) Adobe Photoshop, Illustrator, and InDesign Vocus Public Relations Word Press Content Management System EDUCATION Seton Hall University, South Orange, NJ M.A. Strategic Communication Anticipated Graduation 2015 University of Rhode Island, Kingston, RI B.A. Communication Studies Minor: Business Administration Graduated Magna Cum Laude - May 2007