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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd.

, Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 A Project Feasibility Study Presented to The Faculty of Dr. Filemon C. Aguilar Memorial College of Las Pias

In Partial Fulfillment of the Requirement for the Degree of Bachelor of Science in Business Administration Major in Financial Management

Presented by: Buyugan, Lovely Encinas, Jayson Laroya, Marvin Mahilum, Christian Molina, Albert

IV-8

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 CHAPTER I INTRODUCTION This feasibility study is the systematic analysis of all the factors that affect the possibility of success in this business. Other findings presented in the study become the basis in deciding whether or not the operation can be sustained. It is a type of business that determines the achievability of the product. Rice is one of the most basic and important necessity in a Filipinos daily life. It is also considered as an important food in many Asian countries. Philippines is one of the biggest rice importers in South-east Asia. Rice is being considered as one of our staple food and comfort food. To have rice in every meal is one of the traditional we inherited from our ancestors. A Filipino cant last a day without eating it. We are used to have it in every breakfast, lunch and dinner. Putting up a rice retailer business named Three Rice Retailer which a wise and a good choice because of the high demand of rice here in our country. It will offer high quality but affordable varieties of rice. The aim of the study was to look at the feasibility and potential of various techniques. A. Business Objectives 1. To provide jobs within the community. 2. To meet the demand of the consumers. 3. To know the potential buyers. 4. To give the customer quality rice at fair competitive price. 5. To build the good relationship to the customers.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 B. Mission Statement To provide quality rice and service that meets its customers satisfaction. C. Vision Statement To be the number one rice retailing store in Las Pias City and to help community by giving high quality and affordable rice.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 CHAPTER II TECHNICAL ASPECT Objectives 1. To describe the product that will offer in the market. 2. To determine the cost and profit for each product offered. 3. To know what kind of supplies, equipment and furniture and fixture the business will use. 4. To know the overall investment cost.

A. Company Description One great factor in the success of a business is its name, for it will give the firm its own personality and will be distinguished from other business. It will stand as a flag on which lies the performance of the business. With the name alone it can attract the prospect investors and clients to respond to the product. The name of the firm can give them a great impact and leaves a mark to the customers. The name of the business is Three Rice Retailer. This will give an easy recognition because every Filipino loves to eat rice three times a day. B. Type of Business Organization Sole Proprietorship is a type of business organization that is owned and controlled by one individual and in which there is no legal distinction between the owner and the business. The owner receives all the profits (subject to taxation) and has unlimited responsibility for all the losses and debts. Every asset of the business is owned by the proprietor.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 These are the factors that were considered in choosing sole proprietorship as the form of business organization of Three Rice Retailer. 1. The formation of sole proprietorship business is very easy and simple. No legal formalities are involved for setting up the business excepting a license or permission in certain cases. 2. The entrepreneur owned the controlled the business alone. The entire profit goes to his pocket. This motivates the proprietor to put his heart and soul in the business to earn more profit. 3. The entrepreneur takes all the decision of the business. 4. Each and every aspect of the business is looked after by the proprietor and the business. 5. The sole proprietorship business is undertaken on a small scale. If any change is required in the business operation, it is easy and quick to bring the changes. 6. The scale of operation of sole proprietorship is small and also the employees work under his direct supervision, the proprietor must maintain the harmonious relationships with the employees. 7. The cost of formation of a sole proprietorship is to minimal because no cost is involved in its formation excepting the license fee in certain cases. 8. The dissolution of the sole proprietorship is also very easy. Since the proprietor is the supreme authority and no regulations are applicable for closure of the business he can easily dissolve his business any time he likes.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 C. Product Description Products Dinurado / Denorado Description Denorado rice or Mindoro rice a type of rice popular in the Philippines because of its great characteristics, quite expensive than the other rice. This rice is tender, slightly sticky when cooked sweet and pearly white color. Good for household consumption.

Sinandomeng

This rice is also mostly bought by people because if you cooked it the grain is soft and delicious. Sweet preferred for household consumption.

Milagrosa

This type of rice is aromatic long-grain rice with almost translucent grain. It is very soft, sweet and good smell when cooked.

Angelika

This type of rice is soft, tender and sweet when coke. It is pearly white in color.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Wag-wag Wagwag has been around since 1955 when it was first released by the Philippine Seed Board for lowland cultivation, primarily in Nueva Ecija and in flood affected inland areas of Cagayan Valley. Derived from the Tagalog word wagwagin meaning to shake off.

Wagwag is a traditional rice variety that was extremely popular in the 60s and 70s for its first-class grain quality. This type of rice medium grain rice which is tender when cooked and having a sweet flavor.

Glutinous (Malagkit)

This type of rice is also called sticky rice, sweet rice or waxy rice that is mainly grown in Southeast and East Asia which has opaque grains, very low amylase content and is it sticky when cooked

Jasmin

This type of rice is a long grain variety of rice that has a nutty aroma and it is more expensive unlike to other rice.

Sta. Rita

This type of rice medium grain rice which is tender when cooked ad having a sweet flavor and delicious

Brown Rice

This type of rice is whole grain rice. It has a mild, nutty flavor, and is chewier and more nutritious than white rice, but goes rancid more quickly because the bran and germ which are removed to make white rice contain fats that can spoil.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Black Rice Black rice (also known as purple rice or forbidden rice) is a range of rice types, some of which are glutinous rice. Varieties include but are not limited to Indonesian black rice and Thai jasmine black rice. Black rice is high in nutritional value and contains 18 amino acids, iron, zinc,

copper, carotene, and several important vitamins. The grain has a similar amount of fiber to brown rice and like brown rice, has a mild, nutty taste. Black rice is a deep black color and usually turns deep purple when cooked. Its dark purple color is primarily due to its anthocyanin content, which is higher by weight than that of other colored grains but more limited in the number of different anthocyanin species present. It is suitable for making porridge and it can also be used for making dessert.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 D. Location and Facilities Since location is a key factor that determines the success of the business, the proponents decided to situate at #4 Naga Road, Pulang Lupa II, Las Pias City. The business renting a commercial space with a measure of 48 square meter. The space includes toilet room and sink. The proponents chose this site because the place is accessible and surrounded by subdivisions and also to those by passes along Naga Road to Pulang Lupa and vice versa.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 E. Layout TOP VIEW

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 F. Company Logo

This logo symbolizes the love of Filipino people eating rice three times a day. The three sacks of rice represent the varieties of rice that the business offering and the grain shows the good quality of rice the business offered.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 G. Materials and Equipments a) Store Equipments
EQUIPMENT

Unit Wall Fan

Supplier Puregold (Moonwalk) Weighing Scale Puregold (10kgs) (Moonwalk) Weighing Scale Puregold (60kgs) (Moonwalk) Exhaust Fan Puregold (Moonwalk) Push Cart Fire Darosan Enterprises Extinguisher

Brand Asahi Asahi Asahi Asahi

Quan-tity 2 1 1 2 1 2

Price per unit Php1,170.00 850.00 1,550.00 989.75 1,250.00 2,700.00

Total 2,340.00 850.00 1,550.00 1,979.50 1,250.00 5,400.00 13,369.50

Rhino TOTAL

DELIVERY VEHICLES

Delivery Tricycle Kawasaki Motors (Casimiro)


FURNITURE AND FIXTURES

Kawa-saki (Boxer-CT 150)

95,000.00

95,000.00

Table Chair Filing Cabinet

Frejr Furniture Frejr Furniture Food City (Ilaya, Las Pias ) Total

1 3 1

1,700.00 350.00 1,500.00

1,700.00 1,050.00 1,500.00 4,250.00

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 b) Cost of Renovation Unit Plywood (Rice Divider and Storage Room) Fluorescent Lamp 21 inches 36 watts Ace Hardware (Sm South Mall) Bulb 25 watts Ace Hardware (Sm South Mall) Paint (Latex, white, 4 Liters) Ace Hardware (Sm South Mall) Paint (Enamel, white 4 Liters) Ace Hardware (Sm South Mall) Lumber 2x2x12 inches Kabisote Hardware Coco 30 230.00 6,900.00 Boysen 1 679.75 679.75 Boysen 1 659.75 659.75 Philips 2 100.00 200.00 Philips 2 699.00 1,398.00 Supplier New Distinct Hardware Brand Mayur Quantity 15 Price per unit Php430.00 Total Php6,450.00

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Nail #1 New Distinct Hardware Nail #2 New Distinct Hardware Nail #3 Kabisote Hardware Labor 5 Days 500.00 Per day Scooper (Stainless) Total Puregold (Moonwalk) 3 150.00 450.00 Php19,622.50 2,500.00 2 Kilos 90.00 180.00 1 Kilo 85.00 85.00 2 Kilos 80.00 160.00

c) Office Supplies Unit Supplier Brand Quan-tity Consumpt ion/ Useful Life Calculator National Bookstore (SM Southmall) Logbook National Bookstore (SM Southmall) Valiant 2 1 Year 95.00 190.00 Casio 2 3 Years Php180.00 Php360.00 Price per Unit Total

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Ball Pen National Bookstore (Southmall) Fiber Castle 2 1 Month 10.00 20.00

Stapler

National Bookstore (Southmall)

3 Years

150.00

150.00

Staple Wire

National Bookstore (Southmall)

5 Boxes

1 Years

50.00

250.00

Folder

National Bookstore (Southmall)

10

1 Year

5.00

50.00

Envelop

National Bookstore (Southmall)

10

1 Year

5.00

50.00

Total

Php1,070.00

d) Maintenance Supply Unit Supplier Consumption/ QuanUseful Life Dustpan (Stainless) Broom Ace Hardware (Sm South Mall) Puregold (Moonwalk) 6 Months 2 149.50 299.00 1 Year tity 2 Price per Unit Php79.75 Php159.50 Total

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Mop Ace Hardware (Sm South Mall) 6 Months 1 279.50 279.50

Trash Bin

Ace Hardware (Sm South Mall)

5 Years

250.00

500.00

Rug

Puregold (Moonwalk)

1 month

10

1.00

10.00

Doormat

Puregold (Moonwalk)

3 months

35.00

70.00

Dipper

Puregold (Moonwalk)

3 months

25.00

25.00

Pail

Puregold (Moonwalk)

3 months

120.00

120.00

Total

Php1,462.50

e) Promotion Cost Supplier Signboard Mister Printer Tarpaulin Flyers Total Mister Printer Mister Printer Size 3*12 ft 3*9 ft 3*6 inches Quantity 1 4 500 Price per Unit Php2,000.00 250.00 2.00 Total Php2,000.00 1,000.00 1,000.00 Php4,000.00

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 f) Packaging Supplies Size Quantity Supplier Price per Unit Small 7x20 100 Packs (100/pack) Escobedo Packaging And General Merchandise Medium 50 Packs 10x16 (100/pack) Escobedo Packaging And General Merchandise 24.00 1 Year 1,200.00 Php17.00 1 Year Php1,700.00 Consumption Total

Large 14x20

25 Packs (100/pack)

Escobedo Packaging And General Merchandise

45.00

1 Year

1,125.00

Total

Php4,025.00

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 g) Cost of Supply
COST OF SUPPLY

Brand Denorado Special Denurado Sinandomeng Premium Sinandomeng Milagrosa Angelika Super Angelika Wag-wag Jasmin Glutinous (Malagkit) Black Rice Brown Rice Total

# of Sacks (25 kilos Per Sack) 80 40

No. of Sacks(50 Kilos per sack) 28

Price per kilo 37.20 40.00

Total 126,480.00 40,000.00 91,200.00 32,000.00 51,200.00 73,440.00 33,000.00 51,600.00 47,600.00 7,200.00 4,500.00 3,500.00 561,720.00

60 40 40 48 40 40 20 10 4 2 2 220 (5500 Kilos) 234 (11700 Kilos)

30.40 32.00 25.60 30.60 33.00 25.80 47.60 36.00 45.00 35.00 418.20

Suppliers: 1. VJ RICEMILL Address: McArthur, Highway, Bocaue, Bulacan Telephone: 02 861 3773 Mobile: +63 926 285 8000(Globe/Touch Mobile) +63 946 644 4443(Smart/Talk 'n Text) Email: sales@vjricemill.com

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2. Primavera Rice Mill Address: #61 J. Chanjungco Street Corner Eagle Street, New Marikina Subdivision, Marikina City 1800 Telephone: (02) 646 6397 3. Inandan Rice Mill Address: #18 Provincial Road Rosario, Cavite City Telephone: (046) 321-3622

H. Utilities Expense Items Provider Daily Consumption Monthly Consumption Electricity Water Telephone Load Total Meralco Maynilad PLDT Globe Php12.62 10.00 33.00 10.00 Php65.62 Php353.64 300.00 990.00 300.00 Php1,943.64 Yearly Consumption Php4,243.68 3,600.00 11,880.00 3,600.00 Php23,314.68

Breakdown of Electric Bill Item Quantity Wall Fan Exhaust Fan Fluoresc ent Lamp 2 36 Watts 5 0.50 2.54 71.12 2 2 65 Watts 50 Watts Wattage Number of hours used per day 6 4 Cost per hour Php0.92 0.70 Cost per day Php5.50 2.82 Cost per month Php154.10 79.02

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Light bulb Total 2 25 Watts 5 0.36 Php2.48 1.76 Php12.62 49.40 Php353.64

I. Rental Expense Monthly Rent Php10,000.00 Yearly Php120,000.00

J. Gas and Oil Expense Daily Consumption Gas and Oil Php100 Weekly Consumption Php700 Monthly Consumption Php3,000 Yearly Consumption Php36,000

K. Legal Requirements Validity 1. Business Name Registration (DTI) 2. Mayors Permit Requirements: Business Name Certificate (DTI) Sketch of the business location Homeowners Clearance Fire Safety Permit Community Tax Certificate Barangay Clearance Electrical Inspection Clearance 300.00 25.00 400.00 1,000.00 5 Years 1 Year Fee Php300.00

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Sanitary Permit Lease Contract 2 pcs. 2x2 colored ID Picture 3. Tax Identification Number (TIN) Requirements: Application Form 1901 Mayors Permit Registration Fee 4. Social Security System (SSS) Certificate Requirements: Accomplished R1 Form Business Name Certificate (DTI) Mayors Permit 5. Philippine Health Insurance Corp. (PhilHealth) Membership 6. Pag-Ibig Membership Total Php2,645.00 500.00 20.00 100.00

L. Business Schedule Business Hour 9am-7pm Open Daily

M.Waste Disposal There will be a garbage bag inside the trash bin and it will dispose when it already full. The garbage will be collected by the garbage track collector of Las Pias City every Friday morning. The empty sacks of rice will be sold.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 CHAPTER III MANAGEMENT ASPECT Management is a purposive activity. It is something that directs group effort towards the attainment of certain pre-determined goals. It is the process of working with and through others to effectively achieve the goals of the organization by efficiently using limited resources in the changing world. In planning a business, there is a need for better understanding of the form of organization and a proper decision making on how to effectively and efficiently manage the men, money, materials, machines and methods to attain the comp anys objective. A. Human Resource Management

a) Organizational Chart

Owner/Manager

Helper/Driver 1

Helper/Driver 2

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 b) Duties and Responsibilities Owner/Manager 1. The manager is the one who manage and supervises the overall operation of the business. 2. As the owner of the business, he/she has the responsibility of the firms debts and other obligations of the firm. . 3. He/she is also responsible in decision making and other matters with connection to the business. Helper/Driver 1 & 2 1. The helper is responsible in attending the needs of the customers. 2. Responsible in weighing the rice and carrying it to the customers. 3. He is responsible for the delivery of rice to the customer. 4. He is responsible to help his co-worker.

c) Recruitment Process In hiring of personnel, recruitment will be the first step. Next is the requisition of new employees and actual recruitment of applicants. Recruitment can be done through employee referral and they must be residing within the vicinity of Las Pinas City.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Hiring Flowchart Reception of Applicants

Preliminary Interview

Final selection by the owner

Orientation/ Introduction d) Training Flowchart Training of employees is also required so these employees would learn to perform and be more efficient in performing a job. It is designed to provide new employees with the information needed to function comfortably and effectively in the organization. Training of workers will be within one week. Training will include handling of machine equipment and being familiar with the nature of their work and around the vicinity area of the company.

Orientation

Familiarization

Actualization

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 e) Manpower Qualification: Position Helper/Driver 1 & 2 Qualifications Male and at least high school graduate. Physically fit and has a well built body. At least 18 years old and above. Never been involved in any criminal violation Have a Drivers license Have a driving experience for at least one year Honest, Responsible and hardworking.

f) General Business Policies and Rules on Discipline 1. Employees must be polite at all times. 2. Proper hygiene must be maintained inside the working area. 3. Tardiness must be eliminated to avoid sanctions. 4. Customers are always right. 5. Reason for absences shall be reported two days before the day of absence. 6. No work, NO pay. 7. In case of emergency, the employees must contact the owner at the day incident occurred.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 h) Sanction 1. For the first offense of the above policies, the employee will be subjected to verbal warning. 2. For the second offense, a written warning will be given to the employee. 3. Habitual violation of these policies will be ground for termination.

i) Human Resource Schedule Employee Helper/Driver 1 Helper/Driver 2 On duty 9am-6pm 10am-7pm Break Time 11am-12pm 12pm-1pm Day off Monday Tuesday

j) Human Resource Salary

DAILY MINIMUM WAGE RATES National Capital Region (NCR) a/ Per Wage Order No. NCR-18 b/ (Effective: 4 October 2013) Sector/Industry Basic Wage Basic Wage Increase Retail/Service Establishments employing 15 workers or less P 399.00 P15.00 New Basic Wage P 414.00 P15.00 P 429.00 COLA New Wage Rates

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 1. Basic Salary Employee Helper/Driver 1 Helper/Driver 2 Total Daily Php429.00 429.00 Php858.00 Weekly(6days) Php2,574.00 2,574.00 Php5,148.00 Monthly(26days) Php11,154.00 11.154.00 Php22,308.00 Yearly Php133,848.00 133,848.00 Php267,696.00

2. Salary Deduction

Helper 1 2 Total
ER 820.30 820.30 1,640.60

SSS EE 399.70 399.70

Total

Ees

PhilHealth ErS

Pag-ibig Total

Total

Net Pay

799.40

1,220 1,220 2,440

137.5 137.5 275

137.5 137.5 275

275 275 550

100 100 200

637.20 10,516.80 637.20 10,516.80


1,274.40 21,033.60

k) Employee Benefits

a. Social Security System (SSS) b. Philippine Health Insurance Corporation (PhilHealth). c. Pag-ibig Fund d. Overtime and Holiday Pay e. Paternity Leave f. Christmas Bonus

B. Quality Control To ensure the quality of rice, the business must implement the FIFO (First in First out) system. This system is that the first product delivered must be sold.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 C. Gantt Chart 2013
Activities
1 week 2 week

2014 Dec.
4 week 1 week 2 week 3 week 4 week

Oct.
3 week 4 week 1 week

Nov.
2 week 3 week

Jan

Project conceptualization And planning Preparation of business proposal Survey of location Population and environment evaluation Distribution of questioners Canvassing of materials and Equipments Registration of legal forms Allocation of funds Building and Facility Renovation Recruitment and selection of workers Advertising and promotion Start of operation

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Chapter IV Marketing Aspect A. Objectives 1. To determine if the proposed business is feasible in the chosen market 2. To determine the target market 3. To determine the size, nature and growth of total demand for the product. 4. To understand the market place and costumer needs and wants.

B. Plan of Distribution The Three Rice Retailer decided to distribute product through retailing in a store and delivery system, such as home delivery and free delivery to the volume costumer to increase sale. This will help the promotion and introduction of the product that will surely give immediate growth of business.

C. Market Segmentation

a. Target Market Strategy Three Rice Retailer will focus on the needs of markets especially to the households near the location. Three Rice will also focus in the area where the target market is identified. b. Market Needs The location is a good place for the business, the Pulang Lupa Dos is a residential and commercial area there is so many businesses and houses situated near the location as evidence many establishment are situated such as convenient store, laundry shop and subdivision.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 c. Market Trends Commercial businesses trending in this area have a strong demand due to needs of people basic needs such as food. As evidence that there is a strong demand of food in this area is that the increasing population, the increase in population means increase in demand.

d. Market growth Commercial Businesses have a good performance in Pulang Lupa Dos, businesses became stable and have a high growth of income this is because of a increasing population in the area.

D. Competitive Edge Determining the competitive edge of the business against the competitors will help the business to improve the products and services that the business offered. Since the business Three Rice Retailer is a large rice retailer in Pulang Lupa Dos, the business must have more back up stocks of rice compare with the competitors, the firm also offers many varieties of rice. The proponents also offer free delivery to volume costumer. E. Marketing Strategy

a. Positioning statement Three Rice Retailer is a rice retailer that offers many variety of rice for the costumer to have choices in buying rice. Three Rice Retailer is the only rice retailer in the Barangay Pulang LUpa Dos to offer free rice delivery that helps the customers to maximize their time.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 b. Pricing Strategy Setting the right price is a crucial step toward achieving the profit. Three Rice Retailer is in business to make a profit, but figuring out what and how to price a product may not come easily. Three Rice Retailer depends its price with the production costs mark-up which is 20% of the supplier.

c. Promotion Strategy Advertising and promotional programs are one of the essential factors that the business should take care of. The rate of the popularity of ones firm depends on how it is introduce to the market. It is very important that the management will have effective and informative advertisement and

promotional program to be able to get the attention of its potential buyers.

These are the promotional strategies that the business will be using: 1. Flyers These promotional papers will be distributed to the public to increase the popularity of the business. 2. Tarpaulin These promotional material will be use to expand the exposure of the business, it will be posted to the public area to attracts more potential customers.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 d. SWOT ANALYSIS Strengths 1. Accessible location 2. Product quality 3. A high demand 4. Offered free delivery Weaknesses 1. Unrecognized brand 2. Small store sized and inability to find expansion 3. Shop name is not well known.

Opportunities 1. Increasing population

Threats 1. Entry of new competitors

2. Opportunity to purchase a smaller 2. Natural calamities retailer to increase market share. 3. Price wars among key competitors 4. Farming cost increase

Page | 32

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 F. Demand Analysis The target markets of the business are the households in Barangay Pulang Lupa Dos, Las Pias City where the business located. To get the demand for the project, the proponents used questionnaires to gather information. The Slovins formula and systematic random sampling method were used to get the sample size. The proponents divided the population by the household size of five (5) to get the total number of households in Barangay Pulang Lupa Dos, Las Pias City. Number of households = population household size Name of Barangay Pulang Lupa Dos Total Population 32,252 32,252 Household Size 5 5 No. of Households 6,450 6,450

To get the Sample Size: Slovins formula Where: n= Sample Size N=Total Population e= Margin of Error (5%)

Computation for Sample Size:

Page | 33

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 1. Average Peso Consumption Per Month Average Peso consumption = average time average budget a. Average times that respondents buy rice in a week:

Number of Times Once Twice Thrice Total

Percentage 81% 13% 6% 100%

Sample Size 377 377 377

Result 0.81 0.26 0.18 1.25

Average time: Once (1) a week b. Average peso consumption of respondents spent weekly:

Budget per month 200 and below 201-400 401-600 601-800 801- 1000

Ave. of weekly budget

Percentage

Sample Size

Result

200 300.50 500.50 700.50 900.50

4% 7% 19% 31% 28%

377 377 377 377 377

8.00 21.04 95.10 217.16 252.14

Page | 34

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 1001 and above Total 1001 11% 100% Average Budget per week: 703.55 377 110.11 703.55

c. Average peso consumption per month:

= 1 703.55 = 703.55 x 4 (No. of week in a month) = 2,814.20 Average Peso consumption per Month: P 2,814.20 2. Prior and Projected Population The table shows the actual number of population within Pulang Lupa Dos, Las Pias City based on the growth rate of Las Pinas City according to National Statistics Office. The growth rate is (1.57%) as of 2010. a. The Prior Years:

Year 2010 2009 2008

Computation 30,779 1.0157 30,303 1.0157

Number of Population 30,779 30,303 29,835

Number of Households 6,156 6,061 5,967

Page | 35

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2007 2006 29,835 1.0157 29,374 1.0157 29,374 28,920 5,875 5,784

a. For projected years:

Year 2011 2012 2013 2014 2015 2016 2017 2018

Computation 30,779 0.0157 + 30,779 31,262 0.0157 + 31,262 31,753 0.0157+ 31,753 32,252 0.0157+ 32,252 32,758 0.0157+ 32,758 33,272 0.0157+ 33,272 33,794 0.0157+ 33,794 34,325 0.0157+ 34,325

Projected population 31,262 31,753 32,252 32,758 33,272 33,794 34,325 34,864

Number of Households 6,252 6,351 6,450 6,552 6,654 6,759 6,865 6,973

3. Total Demand in Peso For 2014 = present number of population Average peso consumption per month number of month in a year = 6,552 2,814.20 12 = 221,263,660.80 Total Demand inTotal Peso for 2014: 221,263,660.80 Demand in Peso
Page | 36

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Prior and Projected total Demand in Peso 2006-2018 Year 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Total Number of households 5,784 5,875 5,967 6,061 6,156 6,252 6,351 6,450 6,552 6,654 6,759 6,865 6,973 Average peso consumption per month 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 2,814.20 No. of month in a year 12 12 12 12 12 12 12 12 12 12 12 12 12 Total Demand 195,327,993.60 198,401,100.00 201,507,976.80 204,682,394.40 207,890,582.40 211,132,540.80 214,475,810.40 217,819,080.00 221,263,660.80 224,708,241.60 228,254,133.60 231,833,796.00 235,480,999.20

Page | 37

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

F. Supply Analysis 1. Average profit per day This is the average revenue earned per day of all the existing competitors computed as follow:

Competitors Silver Rice Store Paul John Rice Store Total Revenue

Daily profit 25,000 20,000 45,000

Average profit per day

22,500.00 Average profit per day: P 22,500.00

2. Average Profit Per Day of Prior and Projected Years The proponents assumed the 2% rate of increase in average revenue per day, computed as follows:

Page | 38

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

a. For prior year:

Year 2013 2012 2011 2010 2009 2008 2007 2006

Computation 22,500.00 1.02 22,058.82 1.02 21,626.29 1.02 21,202.25 1.02 20,786.52 1.02 20,379.00 1.02 19,979.41 1.02

Average revenue per day 22,500.00 22,058.82 21,626.29 21,202.25 20,786.52 20,379.00 19,979.41 19,587.66

b. For projected year:

Year 2014 2015 2016 2017 2018

Computation 22,500.00 1.02 22,950.00 1.02 23,409.00 1.02 23,877.18 1.02 24,354.72 1.02

Projected revenue per day 22,950.00 23,409.00 23,877.18 24,354.72 24,841.81

Page | 39

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

2. Number of Competitors Prior and Projected Years The proponents assumed a 2% rate of increase on the number of competitors in a year, computed as follow: a. For prior years:

Year 2013 2012 2011 2010 2009 2008 2007 2006

Computation 2 1.02 1.96 1.02 1.92 1.02 1.88 1.02 1.84 1.02 1.80 1.02 1.76 1.02

Number of competitors 2 1.96 1.92 1.88 1.84 1.80 1.76 1.73

b. For projected years:

Year

Computation

Number of competitors

Page | 40

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2014 2015 2016 2017 2018 2 1.02 2.04 1.02 2.08 1.02 2.12 1.02 2.16 1.02 2.04 2.08 2.12 2.16 2.20

3. Total Number of Days that the Competitor Serve the Target Market Number of days open in a week 7 7 14

Competitors Silver Rice Store Paul John Rice Store Total

Average number of day open in a week =

= 7 days Number of days open = average of days open in a year number of week in a year = 7 days 52 week = 364 days

Page | 41

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

4. Total Supply in Peso For 2014 = present number of competitors average revenue per day Number of days

serving the target market = 2 22,950 364 days = 16,707,600.00

Total Supply in Peso for 2014: P 16,707,600.00 Total Supply in Peso 2006-2018 Year 2006 2007 2008 2009 2010 2011 2012 2013 Number of competitors 2 2 2 2 2 2 2 2 Average Number of day revenue per day in a year (P) 19,587.68 19,979.43 20,379.02 20,786.60 21,202.25 21,626.29 22,058.82 22,500.00 364 364 364 364 364 364 364 364 Total Supply 14,259,831.04 14,545,025.04 14,835,926.56 15,132,644.80 15,435,238.00 15,743,939.12 16,058,820.96 16,380,000.00

Page | 42

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2014 2015 2016 2017 2018 2 2 2 2 2 22,950.00 23,409.00 23,877.18 24,354.72 24,841.81 364 364 364 364 364 16,707,600.00 17,041,752.00 17,382,587.04 17,730,236.16 18,084,837.68

H. DEMAND AND SUPPLY ANALYSIS 1. Demand and Supply Gap

= 221,263,660.80 - 16,707,600.00 = 204,556,060.80 Demand and Supply Gap for 2014: P 204,556,060.80 2. Opportunity Rate

= = 92.45% Opportunity Rate for 2014: 92.45%

Page | 43

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

Demand and Supply Gap and Opportunity Rate 2006-2018 Year 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Total Demand Total Supply Demand and Supply Gap Opportunity rate 92.70% 92.67% 92.64% 92.61% 92.58% 92.54% 92.51% 92.48% 92.45% 92.42% 92.38% 92.35% 92.32% 92.29%

195,327,993.60 14,259,831.04 181,068,162.60 198,401,100.00 14,545,025.04 183,856,075.00 201,507,976.80 14,835,926.56 186,672,050.20 204,682,394.40 15,132,644.80 189,549,749.60 207,890,582.40 15,435,238.00 192,455,344.40 211,132,540.80 15,743,939.12 195,388,601.70 214,475,810.40 16,058,820.96 198,416,989.40 217,819,080.00 16,380,000.00 201,439,080.00 221,263,660.80 16,707,600.00 204,556,060.80 224,708,241.60 17,041,752.00 207,666,489.60 228,254,133.60 17,382,587.04 210,871,546.60 231,833,796.00 17,730,236.16 214,103,559.80 235,480,999.20 18,084,837.68 217,396,161.5 239,161,972.80 18,446,537.20 220,715,435.60

There is 92.45% opportunity rate for 2014. This percentage can be the potential market of the business.

Page | 44

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

3. Market Share Market share is computed by multiplying the demand and supply gap to the percentage of willingness of the respondents resulted from the conducted survey.

204,556,060.80 x 90% = 184,100,454.70

Market Share for 2014: P 184,100,454.70 Market Share 2006-2018 Year 2006 2007 2008 2009 2010 2011 2012 Demand and Supply Gap 181,068,162.60 183,856,075.00 186,672,050.20 189,549,749.60 192,455,344.40 195,388,601.70 198,416,989.40 Percentage of Willingness 90% 90% 90% 90% 90% 90% 90% Market Share 162,961,346.30 165,470,468.00 168,004,845.20 170,594,775.00 173,209,810.00 175,849,742.00 178,575,291.00

Page | 45

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2013 2014 2015 2016 2017 2018 201,439,080.00 204,556,060.80 207,666,489.60 210,871,546.60 214,103,559.80 217,396,161.50 90% 90% 90% 90% 90% 90% 181,295,172.00 184,100,455.00 186,899,841.00 189,784,392.00 192,693,204.00 195,656,545.40

4. Market Share Rate Market share rate is computed as follows:

= 83.20% Share Rate 83.20% MarketMarket Share Rate for 2014: 2006-2018 Market Share Rate 83.42% 83.40% 83.37% 83.34% 83.31%

Year 2006 2007 2008 2009 2010

Market Share 162,961,346.30 165,470,467.50 168,004,845.20 170,594,774.60 173,209,810.00

Total Demand 195,327,993.60 198,401,100.00 201,507,976.80 204,682,394.40 207,890,582.40

Percentage 100% 100% 100% 100% 100%

Page | 46

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2011 2012 2013 2014 2015 2016 2017 2018 175,849,741.50 178,575,290.50 181,295,172.00 184,100,454.70 186,899,840.60 189,784,391.90 192,693,203.80 195,656,545.40 211,132,540.80 214,475,810.40 217,819,080.00 221,263,660.80 224,708,241.60 228,254,133.60 231,833,796.00 235,480,999.20 100% 100% 100% 100% 100% 100% 100% 100% 83.28% 83.26% 83.23% 83.20% 83.17% 83.14% 83.11% 83.08%

Opportunity Rate and Market Share Rate Difference 2006-2018 Year 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Opportunity rate 0.9269 0.9266 0.9263 0.9260 0.9257 0.9254 0.9251 0.9247 0.9244 0.9241 0.9238 0.9235 0.9232 Market Share Rate 0.8342 0.8340 0.8337 0.8334 0.8331 0.8328 0.8326 0.8323 0.8320 0.8317 0.8314 0.8311 0.8308 Difference 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09

Page | 47

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 This table shows the difference between the opportunity rate and market share rate. From 2006 to 2013, the difference rate is 9% and will still be 9% even if the business starts on 2018. This means that the potential market for the rice retailing business will still be the same even if the Three Rice Retailer will enter in the industry. At the end of 2018 there is still 9% potential market for the business.

Page | 48

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

Survey Results and Data Analysis: Distribution of questionnaire to the respondents according to age No. of respondents 15-20 21-30 31-40 41-50 51-60 61-70 71 And above Total 18 49 117 122 67 3 1 377 Percentage 5% 13% 31% 32% 18% 1% 0% 100%

Page | 49

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22
15-20 21-30 31-40 41-50 1% 0% 5% 18% 13% 51-60 61-70 71 and above

32%

31%

Analysis Out of three hundred seventy-seven (377) respondents, five percent (5 %) of them is on the age of fifteen to twenty (15-20), thirteen percent (13%) of them is on the age of twenty-one to thirty (21-30), thirty-one percent (31%) of them is on the age of thirty-one to forty (31-40) , thirty-two percent (32%) of them is on the age of fortyone to fifty (41-50), eighteen percent (18%) of them is on the age of fifty-one to sixty (51-60), one percent (1%) of them is on the age of sixty-one to seventy (61-70) and zero percent (0%) of them is on the age seventy-one (71) and above. This simply means that the percentage levels of the respondent it occur that buyers ranging from thirty-one to fifty (31-50) are active in buying process.

Page | 50

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

Distribution of questionnaire to the respondents according to gender No. of respondents Male Female Total 147 230 377 39% 61% 100% percentage

Page | 51

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

39% male female 61%

Analysis The survey finds out that the distribution of questionnaire to the respondents according to gender that one hundred forty-seven (147) of them are male while two hundred thirty (230) are female. This means that majority of the respondents are female.

Page | 52

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 1. Do you eat rice? No. of Respondents Yes No Total 377 0 377 100% 0% 100% Percentage

100%

yes

Analysis Based on the survey out of three hundred seventy-seven (377) respondents, one hundred percent (100%) of them said that they eat rice. The result of the survey implies that there is a strong demand of rice in the location of the business and there is a big chance for business to earn more profit.

Page | 53

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 2. How often do you eat rice in a day? No. of Respondents Once Twice Thrice Four times and above Total 5 100 200 72 377 Percentage 1% 27% 53% 19% 100%

once

twice

thrice 1%

four and above

19% 27%

53%

ANALYSIS The table and graph above shows that majority of the respondents, which is fiftythree percent (53%) of them eat rice three times a day, twenty-seven percent (27%) of them eat twice a day, nineteen percent (19%) of them said they eat rice four times and above in a day and one percent (1%) of them said that they eat once a day. The result of the survey shows that many of the respondents eat rice three times a day. This means that there is a biggest opportunity to put a business because of the high demand in the location.

Page | 54

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 3. Do you buy rice? No. of respondents Yes No Total 325 52 377 Percentage 86% 14% 100%

14%

yes no 86%

Analysis The table and graph above shows that out of three hundred seventy-seven (377) respondents, three hundred twenty-four (324) of them or eighty-six (86%) said they buy rice and fifty-two (52) or fourteen percent 14% said they dont buy rice. As the result s, the proponents concluded that the business have many potential customer. It will help the business to earn more profit.

Page | 55

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 4. How often do you buy rice in a week? No. of Respondents Once Twice Thrice Total 306 49 42 377 Percentage 81% 13% 6% 100%

6% 13% Once Twice Thrice 81%

Analysis The table and graph above shows that the majority of the respondent or eighty one percent (81%) of them said that they buy rice once in a week, thirteen percent (13%) of them said that they buy rice twice in a week and six percent (6%) said that they buy rice thrice in a week. The result of the survey shows that the business must operate seven (7) days a week to serve customers. Since, majority of the respondents buy rice once a week, the business should have enough supplies to meet the demand of the customers.

Page | 56

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

5. What kind of rice do you buy? Kinds of Rice Denorado Special denorado Senandomeng Premium Senandomeng Milagrosa Sampaguita Maharlika Ifugao Jasmine NFA C4 Angelika Super angelika Wag Wag Malagkit Brown Rice Black rice Total 28 6 6 2 20 4 3 41 32 28 4 5 3 377 7% 2% 2% 1% 5% 1% 1% 11% 9% 7% 1% 1% 1% 100% No. of respondents 42 28 84 41 Percentage 11% 7% 22% 11%

Page | 57

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

Denorado 1% 1% 1% 7% 9% 11% 7% Special Denorado Senandomeng Premium Senandomeng Milagrosa Sampaguita Maharlika Ifugao Jasmine 11% 22% 1% 1% 5% NFA C4 Angelika Super Angelika Wag-Wag 1% 2% 2% 7% 11% Malagkit Brown rice Black Rice

Analysis The table and graph above shows that out of three hundred seventy seven (377) respondents, eleven percent (11% )of them buy Denorado, seven percent (7%) of them said that they buy Special Senandomeng, twenty-two percent (22%) of them said that they buy Senandomeng, eleven percent(11%) of them buy Premium Senandomeng, seven percent (7%) of them buy Milagrosa, two percent (2%) of them

Page | 58

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 said that they buy Sampaguita, two percent (2%) of them said that they buy Maharlika, one percent (1%) of them said that they buy Ifugao rice, five percent (5%) of them said that they buy Jasmine, one percent (1%) of them said they buy NFA rice, one percent (1%) of them said they buy C4, eleven percent (11%) of them said that they buy Angelika, nine percent (9%) of them buy super angelica, seven percent (7%) of them buy Wag Wag, one percent (1%) of them said they buy Malagkit, brown rice and black rice. The result of the survey implies that the firm should focus on the top selling rice like Denorado, Special Denorado, Senandomeng, Premium Senandomeng, Milarosa, Angelika and super Angelika. The firm must increase the supplies of top seller and reduces those less known.

Page | 59

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 6. How much do you spend in rice per week? No. of respondent 200 and below 201-400 401-600 601-800 801-1000 1001 and above Total 15 26 72 117 107 40 377 Percentage 4% 7% 19% 31% 28% 11% 100%

200 and below

201-400

401-600

601-800

801-1000

1001 and above

11%

4%

7%

19% 28%

31%

Page | 60

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 ANALYSIS out of three hundred seventy-seven (377) respondents, four percent (4%) of them spend two hundred (200) pesos and below for rice , seven percent (7%) of them spend from two hundred-one to four hundred (201-400) pesos for rice, nineteen percent (19%) of them spend from four hundred-one to six hundred (401-600) pesos for rice, thirty-one percent (31%) of them spend from six hundred-one to eight hundred (601-800) pesos for rice, twenty-eight percent (28%) of them spend from eight hundred-one to one thousand (801-1000) pesos for rice, and eleven percent (11%) of them spend from one thousandone (1001) pesos and above for rice. The result of the survey will help the business to determine the weekly sales.

Page | 61

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 7. How many kilo/s of rice do you usually buy in a week? Choices 1-5 Kilograms 6-10 Kilograms 11-20 Kilograms 21-25 Kilograms 26-50 Kilograms 51 Kilograms and above Total 377 100% No. of respondents 15 27 104 179 40 12 Percentage 4% 7% 28% 47% 11% 3%

1-5 Kilograms 21-25 Kilograms

6-10 Kilograms 26-50 Kilograms 3% 4% 11% 7%

11-20 Kilograms 51 Kilograms and above

28%

47%

Page | 62

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

Analysis Based on the table and graph above, out of three hundred seventy-seven (377) respondents, four percent (4%) of them said that they usually buy rice from (1-5) kilograms, seven percent (7%) of them said that they buy rice from (6-10) kilograms, twenty eight percent (28%) of them said that they buy rice from (11-20) kilograms, forty seven percent (47%) of them said that they buy rice from (21-25) kilograms, eleven percent (11%) of them said that they buy rice from (26-50) kilograms and three percent (3%) of them said that they buy rice from (51 kilograms and above) The results of the survey means that majority of the respondents said that they buy rice ranging from twenty-one to twenty-five (21-25) kilograms. This means that the business must have more supplies to cover the demand of the customers.

Page | 63

DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22

8. How much per kilo of rice do you buy? No. of respondents 30 and below 31-35 36-40 41-45 46-50 51-55 56-60 61 and above Total 21 42 102 121 64 15 8 4 377 Percentage 6% 11% 27% 32% 17% 4% 2% 1% 100%

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22
25-30 31-35 36-40 41-45 46-50 51-55 56-60 61 and above

2% 1% 4% 17% 6% 11%

27% 32%

Analysis Based on the table and graph above, out of three hundred seventy-seven (377) respondents, six percent (6 %) of them said that they spend from thirty (30) pesos and below per kilo of rice, eleven percent (11%) of them said that they spent from thirty-one to thirty-five (31-35) pesos per kilo of rice, twenty-seven percent (27%) of them said that they spend from thirty-six to forty (36-40) pesos per kilo of rice, thirty-two percent (32%) of them said that they spend from forty-one to forty-five (41-45) pesos per kilo of rice, seventeen percent (17%) of them said that they spend from forty-six to fifty (46-50) pesos per kilo of rice, four percent (4%) of them said that they spend from fifty-one to fifty-five (51-55) pesos per kilo of rice, two percent (2%) of them said that they spend from fifty-six to sixty (56-60) pesos per kilo of rice and one percent (1%) of them said that they spend from six-one (61) pesos and above per kilo of rice.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 This means that majority of the customers spend from thirty-six to fifty (36-50) per kilo in buying rice. The business should offer this range of prices of rice. The result will also help the pricing and mark-up of the product.

9. Where do you buy rice? No. of respondents Supermarket Rice retailer Sari-sari store Public market Total 41 100 128 108 377 11% 26% 34% 29% 100% Percentage

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22
Super Market Rice Retailer Sari-sari Store Public Market

11% 29% 26% 34%

Analysis Based on the table and graph above, out of three hundred seventy seven (377) respondents, eleven percent (11%) of them said that they buy rice in the supermarket, twenty-six (26%) of them said that they buy rice in rice retailer, thirty-four percent (34%) of them said that they buy rice in sari-sari store and twenty-nine percent (29%) of them said that they buy rice in wet market. This implies that the competition of selling rice is very close; this result will help the firm to make a good management and marketing strategy to attract more customers. 10. For how many persons do you usually buy rice? No. of respondent 1 2-3 4-5 6-8 9-10 11 and above 20 112 180 60 4 1 Percentage 5% 30% 48% 16% 1% 0%

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Total 377 100%

1% 0% 5% 16% 1 Person 30% 2-3 Persons 4-5 Persons 6-8 Persons 9-10 Persons 11 Persons and above 48%

Analysis Based on the table and graph above, out of three hundred seventy seven respondents, five percent (5%) of them said that they buy rice for one (1) person, thirty percent (30%) of them said that they buy for two to three (2-3) persons, forty percent (48%) of them said that they buy rice for four to five (4-5) persons, 16% of them said that they buy rice for six to eight (6-8) persons, one percent (1%) of them said that they buy

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 rice for nine to ten (9-10) persons and zero percent (0%) of them said that they buy rice for eleven (11) persons. This results shows that the majority of the respondents buy rice for 4-5 persons in the family. This only means that there is a high demand of rice in the location because of the high consumption of rice per family.

11. Do you buy imported rice? Respondents Yes No 61 316 Percentage 16% 84%

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 Total 377 100%

16% a. Yes b. No 84%

ANALYSIS Based on the table and graph above, out of three seventy six (376) respondents, sixteen percent (16%) of them buy imported rice, and eighty-four percent (84%) do not buy imported rice. The result of the survey means that the business must focus in selling local rice rather than selling imported rice.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 12. What are characteristics of rice do you buy? Respondents Smell Swelling Color Grain type Texture Appearance Total 129 40 108 32 24 44 377 Percentage 34% 11% 29% 8% 6% 12% 100%

Smell

Swelling

Color

Grain Type

Texture

Apperance

12% 6% 34% 8%

29%

11%

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 ANALYSIS Based on the tables and graph above, out of three hundred seventyseven respondents (377) shows that thirty-four percent (34%) of the respondent consider the smell in buying rice, eleven percent (11%) consider the swelling, twenty-nine percent (29%) consider the color, eight percent (8%) consider the grain type, six percent (6%) consider the texture, and twelve percent (12%) consider the appearance in buying rice. The highest percentages are color and smell; this implies that these are the primary characteristics that customers consider in buying rice. In order to gain the market stability, the business should offer high quality rice.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 13. What color of rice do you buy? Respondents White Brown Red Black Total 367 3 0 5 377 Percentage 98% 1% 0% 1% 100%

1%

1% 0%

a. White b. Brown c. Red d. Black 98%

ANALYSIS Based on the tables and graph above, out of three hundred seventy-seven (377) respondents, ninety-eight percent (98%) are usually buy white rice, one percent (1%) buy brown rice, and also one percent (1%) of the respondents buys black rice. The result implies that the firm should have more supply of white rice in order to meet the needs of customer.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 14. What grain of rice do you buy? respondents Long grain Medium Grain Short grain Broken grain Total 181 102 90 4 377 Percentage 48% 27% 24% 1% 100%

Long Grain

Medium Grain 1%

Short Grain

Broken Grain

24% 48%

27%

ANALYSIS Based on the tables and graph above, out of three hundred seventy-seven respondents(377), Forty-eight (48%) of them usually buy long grain rice, twenty-seven percent (27%) usually buy medium grain, twenty-four percent (24%) of the respondents buy short grain rice, and one percent (1%) of the respondents buy broken grain rice. This implies that the business should supply more long grain rice and medium in order to meet the needs of the customers.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 15. Do you consider the price of rice do you buy? Respondents Yes No Total 353 24 377 Percentage 94% 6% 100%

6%

Yes No

94%

ANALYSIS Based on the table and graph above, out of three hundred seventyseven respondents (377), that ninety-four percent (94%) of the respondents considered the price in buying rice, and six percent (6%) of respondents do not considered the price in buying rice. The business should offer good quality of rice but affordable in or order to meet the demand of the customers.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 16. What do you consider in buying rice? Respondents Price Quality Brand name Total 193 136 48 377 Percentage 51% 36% 13% 100%

13% Price 51% 36% Quality Brand name

ANALYSIS Based on the tables and graph above, out of three hundred seventy-seven (377) respondents, fifty-one percent (51%) of them considered the price in buying rice, thirtysix percent (36%) considered the quality, and thirteen percent (13%) for the brand name. It means that many of the costumers considered the price and quality of rice than the brand. This means that the business should offer high quality rice and affordable.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 17. What type of rice do you usually buy? Respondents Well milled rice Premium rice Fancy rice Total 209 156 12 377 Percentage 55% 42% 3% 100%

3%

Well milled rice 42% 55% Premium rice Fancy rice

ANALYSIS Based on the tables and graph above, out of three hundred seventy- seven (377) respondents fifty-five percent (55%) of the respondents buy well milled rice, forty-two percent (42%) of the respondents buy premium rice , and three percent (3%) buy fancy rice. This implies that the business should sell more well milled and premium rice to meet the customers satisfaction.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 18. Do you want your rice to be delivered? Respondent Yes No Total 273 104 377 Percentage 72% 28% 100%

28% Yes No 72%

ANALYSIS Based on the table and graph above, out of three hundred seventy- seven (377) respondents, seventy two percent (72%) of the respondents wants to deliver their rice, and twenty eight percent (28%) dont want their rice to deliver. This implies that the business should offer a free delivery service in order to attract more customers and to meet the needs of customers.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 19. Do you like to have a rice retailer in your community? Respondent Yes No Total 373 4 377 Percentage 99% 1% 100%

1%

Yes No

99%

ANALYSIS Based on the table and graph above, out of three hundred seventy-seven respondents (377), ninetynine percent (99%) wants to have a rice retailer in their community, and only one percent (1%) doesnt want to have a rice retailer in their community. This results shows that the business have a big chance to capture the market, because almost 100% of the respondents want to have a rice retailing company in their community.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 20. Are you willing to patronize our products if we are going to put up a rice retailing store in your community? Respondent Yes No Total 339 38 377 Percentage 90% 10% 100%

Yes

No

10%

90%

ANALYSIS Based on the table and graph above, out of three hundred seventy-seven respondents (377), ninety percent (90%) are willing to patronize the product, and ten percent (10%) are not willing to patronize the product. This indicates that putting up a rice store will become successful because majority of the respondents would like to patronize the product of the business.

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DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIAS Golden Gate Subd., Talon III, Las Pias City Telephone : (02) 805-84-25; 805-85022 Fax : (02) 805-85-22 CHAPTER V Socio-Economic Aspect

Contributions to the Philippine Economy A. Government Since the business will be registered, it will pay taxes to the government in order to operate legally. These taxes paid to the government will be used in building services and public infrastructure that would benefit the people. B. Society The business is also concerned with the health of our customers. We are not just after profit, but we are also after satisfaction and safety of our customers. The business offers a good quality and healthy rice that can be eaten by our customers. The business is also offering affordable and free delivery rice to attract customers and to be able to build customer loyalty and competitive advantage. From that, the customers will be able to experience to eat rice that is good in taste and affordable which can make them to save money. C. Labor/Employment The business will also contribute the society. The Filipino people will benefit through employment. Since we need employees to fully operate the business, we will hire qualified applicants. This action will reduce the rate of unemployment in the Philippines. The employees, by offering right salary and wages in exchange of their service, would increase the standard of living or at least satisfy their personal needs.

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