Why are marketing communications 'integrated?

' Integrated means combine or amalgamate, or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communications. Different messages confuse your customers and damage brands. So if a TV advert carries a particular logo, images and message, then all newspaper adverts and point-of-sale materials should carry the same logo, images or message, or one that fits the same theme. Coca-Cola uses its familiar red and white logos and retains themes of togetherness and enjoyment throughout its marketing communications

Reference Page Entry Kennaugh, C. (2011 ). Develop a marketing communications plan. Microsoft Corporation. Retrieved from http://office.microsoft.com/en-us/word-help/develop-a-marketing-communications-planHA001171113.aspx In-Text Citation 1. [Insert the paraphrased material] ( Kennaugh, 2011 ). 2. The Kennaugh ( 2011 ) website [Insert the paraphrased material]. 3. Kennaugh ( 2011 ), "[Insert the quotation]” ( para. ).

Reference Page Entry Dolak, D. (1999-2010). The Marketing Communications or Promotional Mix. Retrieved from http://www.davedolak.com/promix.htm In-Text Citation 1. [Insert the paraphrased material] ( Dolak, 1999-2010). 2. The Dolak ( 1999-2010) website [Insert the paraphrased material]. 3. Dolak ( 1999-2010), "[Insert the quotation]” ( Setting the Promotion Mix, para. ).

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