The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953.

In 1990, the Washington Post said, i! there is su"h a thin# as the 10 "ommandments o! business then the se"ond was laid down by $"ott M %utli& and 'llen ( %enter in )!!e"tive *ubli" Relations

Sign up to vote on this title
UsefulNot useful