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PROJECT: DEFINING YOUR AUDIENCE This project gives you the opportunity to engage in situational analysis so that you

can define the audience for your speech. When you're finished, you should know something about the type of audience you're working with, including its demographics and the occasion that brings them together to listen to what you have to say. OBJECTIVES Define audience type, demographics, and occasion for a speech. Instructions Carefully answer the following questions about your anticipated audience. If you don't already know your audience, then contact someone who would know. Use the text box below the questions to write your answers. Who will your audience be (classmates, club members, etc.)? To what type of audience will you be speaking? Will it be a pedestrian, passive, selected, concerted, or organised audience? What will the size of your audience be? What races or ethnic backgrounds will be represented in your audience? What is the age range of your listeners? Will you be speaking to adults, teenagers, children, or people of all ages? Will you be speaking to men, women, or a mixed group? Is your audience affiliated with a particular religious, political, or social organization? If so, which one and how will it affect your message? How much does your audience know about your topic? What do you want your audience to know, believe, feel, or do? According to your answers above, write out your statement of purpose: I want my audience to . . .