Edinburgh Business School

MBA, MSc & DBA programmes

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Welcome Background Heriot-Watt University Edinburgh Business School EBS ArabWorld The EBS Alumni Club Recognition of Quality EBS ArabWorld Approved Learning Partners The EBS approach to learning The MBA Arabic Language option Specialist MBAs 1 2 2 2 2 2 3 4 4 5 6 7 8

Intermediate Awards MSc Financial Management MSc Marketing MSc Human Resource Management The DBA Programme structure The courses and programmes Course descriptions The course websites What our students say The Faculty Classroom support for students Graduation Application process

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The core content is now enhanced by online services which provide high levels of interactivity and support for students. You may also choose to combine study routes in achieving your goal. This year we announce the launch of a range of MSc programmes in business subjects and the availability of our courses and examinations in three languages in addition to English. or you may study on-campus in Edinburgh intensively over one year. USA. The distinguishing features of EBS courses are: • Degrees from Heriot-Watt University are recognised globally • Heriot-Watt is a Royal Charter University • Heriot-Watt is approved by the US Department for Education • Our courses are created by experts from top US and European Business Schools • Our MBA programme was listed second largest in the Financial Times survey ‘20 of the top distance learning MBAs’ in March 2009 • Over 40% of the top Fortune 500 companies have employees on EBS programmes • Flexibility of study mode ranging from full time on campus to distance learning with possibilities of mixtures of both. has produced over 11. After this research phase. where I was investigating innovative teaching techniques and how students learn. or at one of our Approved Learning Partners with local tutors.500 graduates.500 active students studying the MBA Programme in 150 countries. and over 7. launched in 2003. Edinburgh Business School Heriot-Watt University. PhD. the DBA programme. where and in which language to take examinations. the Graduate School of Business of Heriot-Watt University Edinburgh Business School (EBS) is well known throughout the world because of its innovative MBA programme. www. The successful and innovative approach of Edinburgh Business School has its roots in research carried out at Stanford Business School.ebsarabworld. • Online services making possible high levels of interactivity with EBS faculty and other students. now is the time to get in touch. now has over 400 students placing EBS again in the forefront of world leading business schools. If you believe you have the intellectual energy and commitment for these programmes.Welcome Thank you for your interest in Edinburgh Business School.com 1 . since its launch in 1990. I spent 15 years developing the Core Courses with a team of leading faculty drawn from top Business Schools in Europe and the US. Professor Keith Lumsden MA. • Tutorial attendance with approved learning partners throughout the world. Scotland • Student freedom to decide when. FRSE Director. which. Our programmes offer complete flexibility – as a student you may choose the self-study mode and take several years to earn your degree. In addition to the MBA Programme.

Canada and of course in Edinburgh. Trinidad. Hong Kong.hw. For more information on EBS ArabWorld visit: www.500 alumni.Background An institution with a history of cutting-edge education Heriot-Watt University Heriot-Watt University was established in 1821 as a school for engineers and was the world’s first technical institute. educational programmes and school textbooks. the Sciences of the Holy Koran. corporate and international students are met in one location. the Arab world’s largest educational publishers.ebsarabworld. have helped it grow into one of the largest in the world. the School hosts pre-graduation parties in Edinburgh and takes the opportunity to welcome personally all new graduates into the alumni network. The University has achieved a consistent level of innovation offering an extensive range of degrees in science. marketing. Heriot-Watt University’s wider alumni association and this also holds events on a global basis. business and languages. Switzerland. The School encourages networking through its alumni website www. In addition. Every year. contact Sally MacLeod at the School on sem@ebs. the University continues to thrive as an institution at the cutting edge of the technologies of our time. alumni can debate. Librairie du Liban is one of wEBSpace . an events calendar and a career section. Islamic encyclopedias. local clubs and events. This powerful community drawn from over 150 countries and from all major industry sectors provides an active social and professional network. and belief in the Business School. explain.ac. regional ambassadors.connecting Edinburgh Business School alumni around the world. wEBSpace is the new free service available to all graduates of Edinburgh Business School which enables online communication between them across 150 countries worldwide. technology. the pioneer of steam power. search. and James Watt. engineering. solve and learn in the company of a powerful worldwide network of people with a common set of business tools and techniques. appointment of pan-Arab Approved Learning Partners. Recent Edinburgh Business School alumni events have been held in Cairo. create. The high standards of the University are monitored through inspections carried out by the UK government’s Quality Assurance Agency. suggest. Edinburgh Business School has over 11. Through discussion forums. The founder of EBS ArabWorld was Mr Khalil Habib Sayegh founder of Librairie du Liban. academic works. EBS ArabWorld plays a central role in translating and publishing the courses in the Arabic language. Kenya. and continues to build on its reputation for academic rigour and innovative thought. Germany. Its founders intended the school to educate people for the rapidly changing technologies of the day and its name commemorates two Scottish champions of technology and commerce: George Heriot. where the needs of on-campus.uk 2 .com The Edinburgh Business School Alumni Club The greatest ambassadors of the Edinburgh Business School are the students and graduates of the programmes. all Edinburgh Business School alumni are members of the Watt Club.ebsglobal. The School is located in a state-of-the-art teaching and administrative centre on the Heriot-Watt campus. Edinburgh Business School Edinburgh Business School is the Graduate School of Business of Heriot-Watt University and provides applied management programmes to both individual students and major corporations. a searchable directory. To get connected to wEBSpace. EBS ArabWorld EBS ArabWorld formerly known as Arab International Education is the partner of Heriot-Watt University and Edinburgh Business School for the MBA in English in the Arab World. It is a long term joint venture partner of Pearson Education with successful publishing programmes and translations across the Arab World. The Business School is subject to the academic processes of the University and is run by a Board of Directors drawn from the worlds of academia and business under the chairmanship of Sir Bob Reid. financier to King James VI. whose successes. and many aspects of student service.net. 1944. publishing over 700 dictionaries. Just as its founders in 1821 intended. Dubai.

Heriot-Watt University. All universities in the UK are subject to regular audit by the Quality Assurance Agency (QAA). • Boards of Examiners including independent external examiners. Cairo 2007. Dr Youssef Boutros-Ghali Minister of Finance of Egypt with EBS MBA graduates. a national body responsible for ensuring that higher education institutions meet national quality standards at both institutional and subject level.ebsarabworld. Celebration of Achievement ceremony. Heriot-Watt is also approved by the US Department of Education. institutions are only able to award a recognised higher education degree by virtue of a Royal Charter. Universities are also subject to scrutiny from the relevant funding body. The Edinburgh Business School programmes have to pass through a number of authorities within the University including the: Royal Charter • Postgraduate Studies Committee which reviews programmes every 5 years to ensure that programmes are up to date and offer appropriate academic standard. that marking processes are fair and consistent and that the assessment procedures are conducted appropriately. or more recently by Act of Parliament. In addition to external agencies. ensure that every assessment is at an appropriate standard. www. in the case of Heriot-Watt.com 3 . The University assures the quality and academic standards of its educational provision in a number of ways. Heriot-Watt was granted its Royal Charter in 1966.Recognition of Quality Quality and Standards at Heriot-Watt University Within the education system in the United Kingdom. has a number of internal structures and systems designed to ensure that the quality of awards is maintained. like all UK Universities. • Quality and Standards Forum which ensures that programmes and courses comply with the national frameworks for standards and quality set by QAA. the Scottish Higher Education Funding Council.

For further information regarding the Arab world Approved Learning Partners please go to the following website: www.S. For full details and further information. a network of Approved Learning Partners exists in the Arab World to provide you with academic services using tutors who have been individually approved by Edinburgh Business School and Heriot .EBS ArabWorld Partner of EBS for the Arab World EBS ArabWorld is the strategic partner of Edinburgh Business School in the Arab world and specialises in the requirements of students from these regions. Sterling. On becoming a student of Edinburgh Business School. Lebanon. For this reason.A. you are allocated a Student Adviser who remains with you throughout your studies. dollars. . until you have completed your degree.com (for the MBA & MSc) ebsdba@ebsarabworld. Amongst EBS’s Arab world academic partners are the American University in Cairo and Ain Shams University where the EBS MBA programme allows participants to acquire a degree from a globally recognized Royal Chartered University in the heart of Cairo.study learners. EBS ArabWorld works with Edinburgh Business School to provide support to the students in the delivery of the MBA.Espace(73) Swift Code:AUD BL BBX EBSAW is responsible for the marketing and distribution of the Arabic version globally. DBA and Masters Programmes.ebsarabworld. Account number: 907362 With: Bank Audi S. EBS ArabWorld will announce the appointment of further Approved Learning Partners for the teaching of the EBS MBA courses in the Arab countries. Egypt. Tel: + 961 9 222 827 / +961 9 224 827 Fax: +961 9 224 828 Email: ebsmba@ebsarabworld. taking your course orders and invoicing you in your local currency.com Approved Learning Partners Not all students wish to tackle the programme or specific courses within it as self .ebsglobal. or in your local currency and fees can be submitted by cheque or bank transfer to the following address: Beneficiary: EBS ArabWorld Ltd.Watt University.net Heriot-Watt University Dubai Campus 4 . Zouk Mosbeh.com Arabic MBA: arabic@ebsarabworld. offering teaching and tutoring schemes that have the approval of Edinburgh Business School. Kesrouan. Payment plans You can pay fees in U. contact: EBS ArabWorld c/o Arab International Education Sayegh Building. EBS ArabWorld can help you by advising on courses.Saradar Group Zouk Branch . and Heriot-Watt University Dubai Campus which is located in a state-of-art teaching and administrative centre in Dubai Academic City.L.com (for the DBA) Web: www. Your adviser: • Provides you with information • Answers your queries • Helps you with your application and student administration • Advises you on the study routes and course options most suitable for you • Takes your course orders • Stays in touch with you as you progress through your programme • Ensures that you are kept up to date on all developments. EBS ArabWorld manages the Student Adviser team to help selfstudy students and enquirers from the Arab countries in English or Arabic.

• You are not required to produce project work. • You do not need extra reading or access to a university library. • You sit examinations when you are ready. • Electronic versions of the Course text (in PDF and HTML formats) to ensure access to fully up-to-date content.The Edinburgh Business School approach to learning Totally flexible study combined with rigorous assessment Edinburgh Business School offers you a range of courses which can be taken in different combinations to earn different postgraduate degrees. each chapter is supported by a set of test materials designed to measure understanding and application of concepts and analytical ability.com 5 . The DBA programme continues to grow. • You choose to study the courses in the combination to give you the degree award you want. • You study at your own pace and in your own time. The standard MBA and MSc programmes each consist of 9 courses. While the flagship programme is the MBA. • Past examinations questions with worked answers. Each course text is divided into chapters. The course website for each course is accessed through a secure password system and provides extra materials to enable you to master the subject such as: • Cases and questions to test comprehension. some of which are mandatory core courses and others are chosen from a range of elective courses (see chart on pages 14-15).ebsarabworld. Modular structure The modular structure of the programmes and flexible nature of the courses are designed to enable you. to fit your study to your lifestyle. • Faculty web-boards to allow you to post questions to faculty and review the archived answers. www. Each equates to 20 credit points under the UK system (and typically 5 under the US system). • The unique Profiler © software which interprets your performance to give guidance on strengths and weaknesses. in 2006/7 the school launched a range of MSc programmes. • You are not required to attend any seminars. How each course works Each course covers a specific subject and represents approximately 200 hours of actual study time. with no requirement for extended study leave or a limit on programme duration. and to provide it in downloadable form. as a business professional. • You choose the study order of your courses to suit your career needs or personal preferences.

The majority of self-study students complete the MBA in 3 years (although some plan their studies over a longer period). When you believe you have mastered a Course. The MBA programme can be completed in one year by full-time study and two years by part-time study. Each Course is entirely self-contained. Exemptions Holders of a relevant undergraduate degree may be eligible for one exemption.The MBA More students from more countries than any other MBA programme The MBA draws students from all the world’s leading economies and cultures. Examination scripts are marked by Edinburgh Business School faculty and are subject to rigorous scrutiny by External Examiners from other UK universities. Admission The standard entry requirement for the MBA is an undergraduate degree from a recognised institution. and will show how to apply the skills you learn to your own organisation. For a complete list of examination dates until 2012. when or how they study – but which gives them a degree with international respect and credibility. (These Courses will count towards your MBA). and the length of time you spend on each. which must include at least 1 Core Course. Alternatively. Each Course will focus on a specific aspect of business. visit www. Over 40% of Fortune 500 corporations have employees on this programme. and the average time to complete an MBA entirely through self-study is three years – although it can be completed in one year’s intensive study. and there is a maximum of two exemptions for relevant professional qualifications. You can choose from over 350 exam centres around the world. self-assessment with full feedback. or over a period of many years depending on your specific circumstances. You are permitted a maximum of 2 examination attempts for each Core Course.net for details. This enables you to choose the order in which you study each Course. Each Course uses a combination of clear and applied content. It was specifically created for business men and women who want to gain advanced management skills and expertise through a programme which does not constrain them as to where. See www. assumes no prior knowledge and can be studied independently of the other Courses in the MBA. computer profiling. and access to faculty web-boards to equip you with the necessary skills and knowledge to pass the examination and to apply your learning to your organisation. 6 . fully worked-out sample examinations. You will spend approximately 200 hours studying each of the 9 Courses.net Duration The time taken to complete the award will differ according to the study route you choose. You do not have a choice of question within the examination: all are compulsory.ebsglobal.ebsglobal. Assessment Each Course is assessed through a written three-hour examination. you will be admitted onto the MBA when you have passed three MBA Courses. Additional requirements exist for students who wish to study on-campus. Credit transfers are also available. you can apply for examination at the next available diet.

äGQô≤ŸÉH á°UÉÿG âfÎfE’G áµÑ°T ™bGƒe ∫ÓN øe ∂dPh .ájõ«∏µf’G á¨∏d :ÜÓ£dG áeóN ≥jôØH ¿B’G π°üJG äÉeƒ∏©ŸG øe ójõª∏d arabic@ebsarabworld.ájõ«∏µf’Gh ∫ɪY’G IQGOG ‘ Òà°ùLÉŸG äGQô≤e ºYóJ »àdG ájQGOE’G ᪶fC’G q¿G ÒZ á«aÉc áaô©Ã ™qàªàdG …Qhô°†dG øe Gòd .á«°ùaÉæàdG p IQGOE’ √È f O G E á«q ∏ c ≈æ©o J ±ƒ°Sh äÉYÉ°S çÓK É¡J ó ªa á«£ÿG äÉfÉëàe’G Ée n q q CG . and three electives Negotiation. êÉ¡æe ∂«dG á«Hô©dG á¨∏dÉH Ék≤WÉf âæc GPG ∂à¨∏H ܃àµe »°SGQO Òà°ùLÉŸG äGQô≤e AÉ£YG èeÉfôH ∫ɪYC’G IQGOE’ √nÈfpOGE á«q∏c äQƒq W ó≤d .ebsarabworld. and all students will have access to pdfs of Arabic and English language versions from the Course websites. Marketing.Arabic Language option MBA language options ∫ɪY’G IQGOG ‘ Òà°ùLÉŸG äɨd äGQÉ«N Your MBA programme in your language. and Spanish.»é«JGΰS’G §«£îàdGh ™jQÉ°ûŸG IQGOGh »JÉ°ù°SDƒŸG á«é«JGΰS’Gh ájô°ûÑdG OQGƒŸG IQGOGh ¢VhÉØàdG :á«dÉàdG áqjQÉ«àN’G . Edinburgh Business School has translated the MBA core course texts and some elective course texts into Arabic. and earn their Masters degrees if they can pass the tough examination process.com 7 . Edinburgh Business School will offer the three-hour written examinations in Arabic across its network of international examination centres. if you are a speaker of Arabic Edinburgh Business School believes that people with the necessary intellect and application should be able to benefit from graduate level education. Student advising in Arabic is available on: arabic@ebsarabworld. We expect that students will have sufficient English to communicate with the Edinburgh Business School administration department. Chinese.¢Vô¨dG Gò¡d ∑ƒ∏°ùdGh ≥jƒ°ùàdGh ∫ÉŸG º∏Yh OÉ°üàb’G º∏Yh áÑ°SÉÙG :»gh á©Ñ°ùdG äGQô≤ŸG ¤EG áaÉ°V’ÉH . Project Management. Competitive Strategy and Human Resource Management. All purchasers of the MBA materials will be able to choose the language of their printed Course text (English or Arabic). Organisational Behaviour.com . You can study the courses in one language or a combination of both.á«Hô©dG á¨∏dÉH ºYódGh QÉ«àNG á°Uôa ∫ɪY’G IQGOG Òà°ùLÉe OGƒe øe øjó«Øà°ùŸG íæe ¤G ∞°VG á«fɵeG áaÉc ÜÓ£dGh .(á«Hô©dG hG ájõ«∏µf’G) áYƒÑ£ŸG ¢ShQódG á¨d á«Hô©dG Úàî°ùædÉH á°UÉÿG PDF ádƒªÙG äÉØ∏ŸG ∫ɵ°TG ¤G ∫ƒ°UƒdG .ô°üe ‘ ¢ùª°T ÚY á©eÉL õcGôŸG √òg øe ôcòfh .á«dhódG ÉgõcGôe áµÑ°T ÈY É¡FGôLÉH ∫ɪYC’G ¿Óª©J EBS ArabWorldh ∫ɪYC’G IQGOE’ √nÈfpOGE á«q∏c q¿GC ¤G IQÉ°TE’G QóŒ ¢ShQódG ÚeCÉàd ∂dPh Ióªà©ŸG º«∏©àdGh ºYódG õcGôe øe áµÑ°T õ«¡Œ ≈∏Y . Economics.ºt∏©àdG á≤jôW hCG á°SGQódG á¨d ¤G Ò°ûJ ø∏a á«FÉ¡ædG IOÉ¡°ûdG ÉqeCG www.∫ÉÛG Gòg ‘ IóFGôdG É¡fG á≤«≤◊Gh á«°SÉ°SC’G äGQô≤ŸG Öjô©àH ¿ƒjƒHôJ á«ŸÉ©dG á«Hô©dG âeÉb . Strategic Planning.com The final awards will not refer to the language of study. Finance. Edinburgh Business School and EBS ArabWorld will also appoint a network of Approved Learning Partners to provide students with tutoring and support in Arabic.ájõ«∏µf’G á¨∏dÉH iƒ°S ôaƒàJ ød .á«fÉÑ°S’Gh ᣰq ùÑŸG á«æ«°üdGh á«Hô©dG πª°ûJ á«aÉ°VEG äɨ∏H ∫ɪY’G IQGOG ‘ . Arab International Education has translated into Arabic the seven core courses: Accounting.

MBA with a Specialism in Finance You must complete all 7 core MBA courses and 4 courses from the specialist elective group: • • • • • • • Corporate Governance Credit Risk Management Derivatives Financial Risk Management Mergers and Acquisitions Practical History of Financial Markets Quantitative Methods MBA with a Specialism in Marketing You must complete all 7 core MBA courses and 4 from the specialist elective group: • • • • • • • • • • Consumer Behaviour International Marketing Marketing Channels Marketing Communications Marketing Research Negotiation Quantitative Methods Principles of Retailing Sales Force Management Services Marketing MBA with a Specialism in Strategic Planning You must complete all 7 core MBA courses and 4 courses from the specialist elective group: • • • • • • • • Alliances and Partnerships Corporate Governance Competitive Strategy Leadership Making Strategies Work Mergers and Acquisitions Strategic Negotiation Strategic Risk Management MBA with a Specialism in Human Resource Management You must complete all 7 core courses and 4 courses from the specialist elective group: • Developing Effective Managers and Leaders • Employee Relations • Human Resource Development • Human Resource Management • Influence • Managing People in Changing Contexts • Managing People in Global Markets • Negotiation • Performance Management • Employee Resourcing • Managing Personal Competencies 8 . The specialisms provide you with a deeper understanding of a specific discipline If you want the range of generalist skills of the 7 core courses. but also wish to specialise in a chosen subject area.Specialist MBAs Enable you to extend your MBA programme to meet your specific career requirements. you can take 4 specialist electives for an MBA in Finance. Marketing or Strategic Planning. Human Resource Management.

Diplomas The Postgraduate Diploma is recognition of the knowledge and success gained in a specific field. Postgraduate Diploma in Marketing Requirements: 6 Courses including 4 Specialist Marketing Electives and the Core Course Marketing. Requirements: 3 Courses including at least 1 Core Course. Human Resource Management.Intermediate Awards create your ideal programme Programmes are structured to allow you the greatest possible flexibility. and provides employers with evidence of a milestone achievement or a stand-alone award. or can be studied in their own right. Specialist MBAs are available in Marketing. Intermediate awards can be collected en route to your final MBA. It also provides you with a benchmark to assess your suitability for the MBA programme.com 9 . Postgraduate Diploma in Human Resource Management Requirements: 6 Courses including 4 Specialist Human Resource Management Electives and the Core Course Organisational Behaviour. Individual Courses You can take each of the MBA Courses individually to update specific skills or to meet a specific business requirement. Postgraduate Diploma in Finance Requirements: 6 Courses including 4 Specialist Finance Electives and the Core Course Finance. Finance and Strategic Planning to allow you to take your study into a more advanced area. You may take individual Courses to suit your own business needs. www. Certificate Postgraduate Certificate in Business Administration The Certificate allows you to matriculate onto the MBA programme without a first degree.ebsarabworld. Postgraduate Diploma in Business Administration Requirements: 6 Courses including at least 1 Core Course. Postgraduate Diploma in Strategic Planning Requirements: 6 Courses including 4 Specialist Strategic Planning Electives and the Core Course Strategic Planning.

and who require a wide ranging understanding of financial techniques and their application – but do not require high level mathematical understanding of finance theories. Passes in 6 courses including all 5 core lead to a Postgraduate Diploma in Marketing. 10 . and full descriptions of each subject course are given on pages16-19. Exemptions/credit transfers: ACCA part 3 holders may be eligible for credit transfers from 4 of the MSc courses. Admission: entry normally requires a relevant undergraduate degree. The MSc will provide a strong preparation for a career in a wide variety of positions within the finance profession. Passes: required in 5 core and 4 elective courses (see pages 14-15). Interim/exit awards: passes in ‘Finance’ and two other core course lead to the award of a Postgraduate Certificate in Financial Management. investment behaviour. A full list of the core and elective course in this MSc programme is given in the chart on pages14-15. 1) Accounting 2) Finance 3) ACCA students who have passed the ACCA part 3 course Advanced Taxation will be exempt from one elective course 4) ACCA students who have passed the ACCA part 3 course Audit and Assurance Services will be exempt from one elective course Other professional qualifications or undergraduate degrees may also merit exemption. The MSc offers specialist study in the areas of corporate finance. The emphasis of the programme is on developing your ability to apply this knowledge effectively and to produce marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets. or for those who want to increase their specialist skills and knowledge MSc Financial Management The Masters in Financial Management is targeted at professionals who want to develop a career in finance. Careers in finance depend upon a strong understanding of the foundations of finance. or passes in ‘Marketing’ and two other core courses. and the dynamic nature of finance. investments. A full list of the core and elective courses in this MSc programme is given in the chart on pages14-15. Exemptions/credit transfers: CIM Professional Diploma holders are exempt from 4 of the core courses (all the core except International Marketing). tools and techniques of marketing. and full descriptions of each subject course are given on pages 16-19. and risk management. It will give you a relevant practical knowledge of finance that can be put into use straight away. Interim/exit awards: passes in Marketing and two other core courses lead to the award of a Postgraduate Certificate in Marketing. or passes in ‘Finance’ and two other core courses. Passes: required in 5 core and 4 elective courses.MSc programmes These Masters level programmes are for professionals at the beginning of their chosen career. Admission: entry normally requires a relevant undergraduate degree. Other professional qualifications and undergraduate degrees may also merit exemptions. Passes in 6 courses including all 5 core lead to a Postgraduate Diploma in Financial Management. MSc Marketing The MSc in Marketing is an intellectually challenging programme which equips you with the necessary knowledge of the key concepts.

A full list of the core and elective course in this MSc programme is given in the chart on pages 14-15. or passes in ‘Human Resource Management’ and two other core courses. at senior management level individuals are expected to contribute more than their functional specialty. Interim/exit awards: passes in ‘Human Resource Management’ and two other core courses lead to the award of a Postgraduate Certificate in HRM. • Employee champion: listening and responding to employees' needs. In addition to core HR concepts and techniques. senior managers holding substantive positions in organisations. The programme is designed to help managers develop the strategic. www. In the world of rapid change organisations that can identify the need for change. functional and personal competences required to meet the increasingly demanding roles of HR.MSc Human Resource Management This programme is aimed at professional managers already working in the field of ‘people management’ or who see their careers developing in that direction. or passes in’ Strategic Planning’ and two other core courses.com 11 . whatever their present level of experience. the programme addresses the increasingly important interfaces between HR and other key business functions. information and communications technologies and knowledge management. Typically. Exemptions/credit transfers: various undergraduate degrees and professional qualifications may merit exemption. Admission: entry normally requires a relevant undergraduate degree. Admission: entry normally requires a relevant undergraduate degree. Managing across these interfaces is seen as an important way in which HR can meet the key strategic aims of organisations. Passes: required in 5 core and 4 elective courses. In doing so they need to understand how an organisation can arrive at and deliver its strategic objectives. MSc Strategic Planning The Masters in Strategic Planning is targeted at individuals who either are. Exemptions/credit transfers: Various undergraduate degrees and professional qualifications may merit exemption. While an MBA prepares individuals for the wide role of management. • Change agent: managing change processes to increase the effectiveness of the organisation. or intend to become. Interim/exit awards: passes in Strategic Planning and two other core courses lead to an award of a Postgraduate Certificate in Strategic Planning. design the changes needed and implement those more effectively and efficiency than others are more likely to survive and prosper. • Administrative expert: working to improve organisational processes and deliver basic Human Resource services. the area of top level strategy formulation and execution requires an additional set of knowledge and skills. Passes in 6 courses including all 5 core lead to a Postgraduate Diploma in HRM. The programme is structured to reflect the roles now demanded of the HR professional: • Strategic partner: working to align Human Resources with business strategy. Passes in 6 courses including all five core courses lead to a Postgraduate Diploma in Strategic Planning. and full descriptions of each subject course are given on pages16-19. Passes: required in 5 core and 4 elective courses. including marketing and communications.ebsarabworld.

ebsglobal. Whereas a PhD will develop professional researchers. and define an appropriate subject for your thesis – the Mentored stage • conduct a literature search. (a major university) • The effects of intrinsic performance incentives on the alignment between front line operational activities and strategy in. students can develop more or less any area of specialisation provided the chosen area is sufficiently reliable and robust. you should normally have a minimum of 5 years relevant business experience. All candidates are required to apply to EBS for admission using the relevant application and reference forms which are available to download from www. To achieve your DBA.. and write and defend your thesis – the Supervised stage. you must have a relevant undergraduate degree from a recognised university. To be eligible for direct admission to the DBA programme you must hold at least one of the following qualifications: • a Heriot-Watt University MBA. Admission and application To be eligible for admission to an EBS MSc programme. Please note that there is no DBA Application or Registration fee.000 per year. • a PhD in a relevant area. Fees liable to change without notice 12 . It currently has several hundred high calibre candidates from all over the world from a diverse range of backgrounds . plus the Research proposal fee. In the Course stage (see opposite) candidates can specialise in one of four specific discipline areas. Payable on allocation of a mentor. The EBS DBA is non-specific and can cover almost any aspect of applied business. Fees: The subject courses and the Introduction to Business Research courses carry the standard EBS fee per course plus the standard EBS examination fee There are additional DBA fees for: The Mentored stage: £1. • a Masters degree such as MSc. plus the annual supervision fee(s) for the Supervised stage. DBA benefits The EBS DBA offers a number of valuable benefits.. The Supervised stage: £4. The programme: • builds on the internationally successful EBS MBA programme utilising established distance learning based delivery and support systems. MPhil in a relevant field of study. Total DBA fees are therefore the relevant EBS subject course and examination fees. In addition. or if they have relevant Masters qualification they can apply directly on to the DBA. programme. and from senior academics in Ireland to post doctoral researchers in Vietnam.net There is no fixed start date for the DBA programme: you can apply and commence your studies. implement and evaluate issues facing your organisation. MA. people who are able to analyse complex business issues and develop original and reliable solutions. • From silo to enterprise wide risk management – to what extent does the introduction of an enterprise wide risk management system affect the corporate governance system at. Current research subjects under supervision include the following general areas.from senior police commanders in Asia to company CEOs in Canada. Payable in advance of each 12 month period. In the later stages of the DBA. • produces applied research professionals. (a major police force) • The Sarbanes-Oxley Act and (European) non-profit organisations: empirical research of organisational compliance • Capital investment decision making in… (a mining PLC) from 2000 – 2008: reconciliation of strategic management and financial management theories through the risk interdependency model. at any time of year.The DBA Designed for executives who want to apply research-based thinking to business issues. you are required to • demonstrate your knowledge and expertise in the subject discipline(s) required to underpin the subject of your thesis – the Course stage • acquire the skills needed to define and undertake a thesis. Candidates can base their research on applications directly relevant to their own companies and or employers.200.. EBS will then determine an appropriate bespoke study route to support the candidate’s research interest. • generates understanding of synergies and insights that can only be developed by integrating different disciplines within the context of original research. • an approved MBA of equivalent standard to that offered by EBS. • An investigation into the environmental uncertainty characteristics and adopted strategic orientations in the telecommunications Industry in… (an African country). DBA background This DBA programme was introduced in 2003 as one of a small number of active DBA programmes within the UK. this DBA will enable you to use research methods to define. Subject to status..

com 13 . Marketing. Communication with your supervisor will primarily be via email. and Strategic Planning. After acceptance of the literature review and synthesis. Your EBS mentor will work with you to help in the preparation of the research proposal. www. This ‘tailored’ route is at the discretion of the DBA Research Committee and additional academic references may be required. The Mentored stage is normally of one year’s duration. analysis and drawing conclusions. Introduction to Business research 3 concentrates on statistical techniques for data collection. you will be allocated a mentor and be required to complete the EBS courses Introduction to Business Research 2 and 3. each stage of your research must be developed to a level acceptable to the EBS DBA Research Committee. The Committee will determine additional subject-based courses that you will be required to complete with EBS before you can start the Mentored stage. Introduction to Business Research 2 considers research methodology and literature review. EBS currently offers MSc programmes in Financial Management. allocated to you by EBS. It explains how to do a business-related literature review and then use it to develop a hypothesis or theory about a business issue. but this can of course vary greatly by individual student. the two Introduction to Business Research courses are each assessed by written three hour examinations.ebsarabworld. which is then submitted formally to the University and assessment takes the form of a review followed by a viva voce ‘defence’ of your thesis. it is recommended that you focus on a specialist MSc programme in the Course stage.000 words) under the direction of your supervisor. The EBS MSc programmes will ensure you have sufficient subject knowledge for a thesis in any of these broad subject areas. Your mentor will be a senior academic with experience of mentoring DBA students but not necessarily an expert in the subject of your final thesis. and will allocate to you approximately six hours of contact time per month. carry out your research and write your thesis. Some subject courses may also be studied on campus at EBS. In this stage you will also develop your thesis proposal. Your supervisor will be a senior academic with specific knowledge of your chosen area of research. If you do not have a clear concept for your thesis proposal. and each includes the course Introduction to Business Research 1 which provides a basic understanding of what research is and how it is done. The supervised stage is normally of two to three years duration. Your research proposal must be submitted to the EBS DBA Research Committee for approval. you will be allocated a supervisor whose expertise lies within your proposed area of research. The examination will be conducted in person or by live video link at the university’s discretion. you will work on your thesis (approximate length 45. Each course normally requires 200 hours of study. Or • Apply to the EBS DBA Research Committee with details of an existing degree at Masters level (or higher) and the proposed subject for your thesis. The EBS subject courses can be studied by self-managed distance learning.DBA – The Three Stages Subject Knowledge – the Course stage You have two ways to demonstrate your knowledge in the subject area of your proposed thesis: • Complete one of the EBS MSc degree programmes listed on pages 10 and 11. He or she may or may not by a member of EBS’s faculty. it is returned to you with suitable explanations and you will continue to develop the research proposal until a standard acceptable to the EBS Research Committee is achieved. Human Resource Management. Research skills and research proposal – the Mentored stage To embark on this stage of your DBA. As with the research proposal. or with an EBS Approved Learning Partner (see page 4). If the research proposal is not acceptable. As with other EBS subject courses. Once the research proposal is accepted. to conduct a literature review to support your research and underpinning methodology. Literature review and thesis – the Supervised stage During this stage of the DBA programme. you work under the direction of the supervisor.

The courses and programmes Course MBA MSc Marketing MSc Financial Management MSc HRM MSc Strategic Planning Accounting Alliances and Partnerships Competitive Strategy Consumer Behaviour Corporate Governance Credit Risk Management Derivatives Developing Effective Managers and Leaders Economics Employee Relations Employee Resourcing Finance Financial Risk Management Human Resource Development Human Resource Management Influence International Marketing Introduction to Business Research 1 Introduction to Business Research 2 Introduction to Business Research 3 Leadership Core Elective Elective Elective Elective Elective Elective Elective Core Elective Elective Core Elective Elective Elective Elective Elective – – – Elective – – – Core – – – – – – – – – – – Core – – – – Core – – – Elective Core Core – – – – Core Core – – – – – – – – – – – – – – – Elective – Elective Core – Core Core – – – – – – – Elective Core – Elective – – – – – – – – – – – – – – Elective 14 .

Course MBA MSc Marketing MSc Financial Management MSc HRM MSc Strategic Planning Making Strategies Work Managing People in Global Markets Managing People in Changing Contexts Managing Personal Competence * Marketing Marketing Channels Marketing Communications Marketing Research Mergers and Acquisitions Negotiation Organisational Behaviour Performance Management Practical History of Financial markets Principles of Retailing Project Management Quantitative Methods Research Methods in Business and Management Sales Force Management Services Marketing Strategic Negotiation Strategic Planning Strategic Risk Management Elective Elective Elective Elective Core Elective Elective Elective Elective Elective Core Elective Elective Elective Core Elective Elective Elective Elective Elective Core Elective – – – – Core Elective Core Core – Elective – – – Elective – Elective Elective Elective Elective – – – – – – – – – – – Elective – – – Elective – – Elective Elective – – – Elective – – Elective Core Elective – – – – – Elective Elective Core – – – – Elective – – – – – Core – – – – – – Elective – – – – – Core – Elective – – Elective Core Core * scheduled for release in 2010 – contact EBS for further information www.com 15 .ebsarabworld.

through to the problems that companies face in financial distress and bankruptcy. Alliances and Partnerships Professor Alex Roberts. options and swaps form the major classes. many managers are unaware of the financial position of their own organisations. is essential for effective decision making. The problem is that choices have to be made among competing uses for funds because businesses typically face constraints on the availability of capital. determines profitability and business strategy. documentation) and change management. Credit Risk Management Ken Brown. Why consumers buy. The course will examine credit risk modelling. new markets and technologies. and their strengths and weaknesses. performance (appraisal and management of performance). Competitive Strategy develops a set of analytical approaches and tools to help formulate and evaluate these strategies on a topic-by-topic basis. acquisition. But the enduring simplicity of this definition is deceptive. At the macro level factors such as the business cycle. It is therefore necessary to achieve a balance and alignment among external and internal controls. Developing Effective Managers and Leaders Chris Mabey It is generally agreed that management development refers to the process by which individuals improve their capabilities and learn to perform effectively in managerial roles. Economics Professor Keith Lumsden Very few managers have a grasp of economic principles and because of this it is often wrongly concluded that economics is irrelevant to running a business. We buy and use goods and services constantly. selection. Doing both successfully can be very difficult to achieve.Course descriptions Full details at www. retention and dismissal). The prevalence of consumption is such that we are often unaware of its importance in shaping our lives and this elective adopts a psychological approach to its subject matter. international expansion) and means for pursuing these directions (such as internal expansion. risk management is one of the key functions of the financial system and also one of the analytical pillars of finance. In fact. Dr William Wallace Organisations are increasingly making use of alliances and partnerships as a way of improving position. Financial concepts also provide 16 . Financial tools make it possible to reduce a bewildering array of cash flows spread over a variety of time periods to a single set of numbers: the net present values. Understanding derivative pricing is an important element for financial engineers when seeking to address problems in finance. Corporate Governance Dr. opportunity cost and profit maximisation. According to Robert Merton. you will be unable to understand competitive forces and you will have little idea of how to allocate resources efficiently.net Accounting Professor Niall Lothian. the assessment of credit risk. in fact. from good credit to bad. have a direct bearing on business success. alliance).ebsglobal. interest rates and exchange rates directly affect product demand and cost of production. of which forward contracts. So by ignoring economic principles you will be unable to figure out likely changes in market conditions. and how is this to be interpreted and measured? Derivatives Dr Peter Moles Derivatives. what they buy and how they respond to marketing and advertising influences. are the crucial issues dealt with in this course. This course provides an understanding of the credit process. Kathryn Vagneur The modern corporation operates within an ever changing framework of law and is subject to the direct control of the Board of Directors. what exactly is included in the term development. Peter Moles Credit risk is a major concern to market participants. economic factors affect businesses and decision making at three levels. administration (policy development. Employee Resourcing Professor Paul Iles Employee Resourcing is concerned with the range of methods and approaches used by employers in resourcing their organisations in such a way as to enable them to meet their key goals. These tools enable the efficiency principles of economics to be applied in a rigorous manner. are key instruments for firms to transfer and mitigate their risks. At the company level efficiency principles. Each element attracts controversy. education and learning? Why should we focus exclusively on managers and managerial roles? What is meant by effective performance. It looks at alternative directions (such as vertical moves. In making use of joint ventures organisations can pool individual resources and strengthen areas and work as an organisational team in order to improve effectiveness. and managing credit risk. At the market level the type of competition. futures. An understanding of financial and management accounting techniques. and the management of financial distress. How much should you charge for your products? To decide this you have to know how much they cost and this is notoriously difficult to determine. ranging from monopoly to perfect competition. and how is this to be distinguished from management training. Competitive Strategy Professor Neil Kay This course is about strategic choices. including marginal analysis. The Board must ensure the law is adhered to while simultaneously ensuring that strategies for long term success are set and implemented. For instance. risk management and competitive behaviour. Finance Professor Kenneth Boudreaux Different investment projects generate different cash flows and different levels of risk. procedural development. It therefore involves staffing (recruitment. Consumer Behaviour Dr David Statt Consumer behaviour is something we all engage in every day. Professor John Small What do profit and loss accounts and balance sheets tell you? They are valuable sources of insight into the financial strength of competitors but you have to know what you are looking for.

this is now seen as less important than skill in financial decision making. There is no shortage of good strategic planning. the issues surrounding how to implement strategies are less well known. Leadership Tony Berry. International Marketing Dr Philip Cateora. Dr William Wallace The second research course concentrates on developing an understanding of the concept of a methodology and literature review from a business perspective. the conflicts inherent to that relationship and the processes used to resolve these conflicts and manage the relationship. frameworks and tools to help them manage change more effectively in global economies. Frances Pfab The third methodology course concentrates on developing the statistical techniques necessary for data collection and analysis so that conclusions can be generated. content-based intervention. quality trade-offs to be made and project management tools and techniques are essential in keeping change processes on track. The rationale for the course is straightforward: in today’s environment the observed volatility in financial and commodity markets is testimony to the inherent risks firms face. Andrew Maclennan Today. These influences and their implications for employee relations are examined in depth in this course. In the era of globalisation. Human Resource Management Professor Tony Keenan Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. It provides an approach and framework for identifying and analysing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective. It is about understanding how managers deal with other managers upwards and sideways in.com 17 . For these reasons. which is a self-directed. control. It is therefore necessary to establish a basic understanding of what research is and how it is done. and many others. Introduction to Business Research 2 Professor Alex Roberts. work-based process. Financial Risk Management Dr Peter Moles Managers with a finance responsibility are expected to have a working knowledge of the principles and practices of financial risk management. supply chains and production activities – and with many organisations needing to be competitive internationally as well as locally – the employment relationship is subject to a much wider range of influences than has traditionally been the case. For most organisations. feelings and behaviours of others over whom we may have limited or no authority but who are able to make decisions that affect ourselves and our organisation. This course will show how to develop a business-related literature review and use it to develop a thesis subject. Making Strategies Work Professor Alex Roberts. Human Resource Development Stephen Gibb Effective individual learning is critical if employees are to acquire the knowledge and skill needed to support the organisation’s business objectives and delivery targets. Whereas in the past such managers devoted their time to financial reporting. Dr William Wallace. Managing Employee Relations Mike Leat This course focuses on the employment relationship. Dr John Graham This course addresses global issues and describes concepts relevant to all international marketers. Financial risk management is the discipline that aims to analyse. However. Introduction to Business Research 1 Professor Alex Roberts. By the end of this course managers will understand HRM from both a strategic and an operational perspective. Influence Professor Gavin Kennedy Influence is the process by which we obtain what we want by affecting the thoughts. to learning. It is an essential www. and – if necessary – reduce those risks to an acceptable level. Introduction to Business Research 3 Professor Alex Roberts.the link between company operations and capital markets: it is impossible to understand the behaviour of the stock market without a grasp of the principles of financial analysis. the wellrounded manager in the successful organisation usually numbers among their priorities the development of people. an instructorled. an increasing internationalisation of markets. leading to increased adaptive capacity. Professor Patrick O’Farrell Most MBA graduates will have done no postgraduate research whatsoever. Dr William Wallace. Richard Bunning Are leaders born or can leadership characteristics be developed? This course is designed to enable you to understand theories. To make the planned strategy work a series of complex monitoring and control tools are required to keep the implementation of the strategy on course. issues and tools of leadership in order to develop yourself as a leader and develop leadership in your organisation. a key preoccupation of the CEOs of most organisations is how to make their intended strategies work in practice. or Human Resource Development (HRD). human resources are their greatest assets and the optimal utilisation of these resources is the key to competitive advantage in today’s increasingly harsh economic environment. Managing People in Changing Contexts Professor Graeme Martin This course is aimed at helping managers understand the key issues in the management and leadership of change in contemporary organisational contexts and provide them with practical advice.ebsarabworld. across and between organisations. The delivery of effective people development practices requires a considerable increase in commitment and enhanced skills from all managers. A shift is taking place from training.

• Numerous examples of how performance management systems are implemented in publicly traded. Various academic disciplines (economics. Orville Walker. politics. the management of knowledge-based enterprises. • Over 30 integrative cases addressing the design and implementation of various aspects of performance management systems in a diverse set of organisations and industries. Negotiation Professor Gavin Kennedy Negotiation is one of several means available to managers to assist in the making of decisions. strategy and operations. Dr William Wallace. the design of modern organisations and managing in international organisations and cultures. This elective provides an up-to-date perspective of the relationships among marketing channels using the Channel Relationship Model (CRM). the late Harper Boyd In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you take. performance management and employee development. psychology. UK. Managing Personal Competencies Iain Henderson and Martin Dowling This course is concerned with how managers can develop the personal skills of effective selfmanagement and the interpersonal skills needed to influence people in organisations. The main objective of this course is to examine how global companies go about managing their multicultural workforce. government. performance and rewards. • Performance management is discussed as an integral part of all organisational units and not the domain of the HR function only. The course will enable you to analyse and critically evaluate marketing problems and opportunities. a continuous process of identifying. Performance Management Dr Herman Aguinis This course addresses the topic of performance management. marketing. Mergers and Acquisitions Professor Alex Roberts. marketing and communication strategy. The emphasis is on solving marketing problems using marketing research. Organisational Behaviour Bob Dailey If you work in organisations. how audiences frame and interpret marketing messages. Drawing on a wide range of disciplines including organisational behaviour. economics. Dr James Lampkin Channel relationships are increasingly important in creating market value and sustainable competitive advantage. Second. Extensive case study material provides insights into the problems and practical applications of the research techniques.and unit-level goals and strategies. measuring and developing the performance of individuals and teams and aligning performance with the strategic goals of the organisation. the context within which marketing communications operate. the price paid is often too high in the sense that potential gains are included in the bid. Corporate and marketing communications are considered as important components of the complete process. One of their major resources is their workforce. The course aims to provide a thorough grounding in the science and practice of negotiation. to favourable market conditions. Third. IT. the measurement of performance. you probably think you know a lot about them. Barbara Jamieson The often-misunderstood concept of marketing communications is examined from a strategic perspective in this course.course for students and managers wanting to understand the people and organisational problems inherent in modern organisations. So why is it so difficult? There are three answers to this. reflecting the author's international academic and practical experience. This course assumes relationship marketing to be essential and sees communication in the context of both transactional and relational exchanges. Marketing Communications Chris Fill. The following ideas are explored: the interlinking of corporate. the change processes necessary to achieve successful integration are typically not identified up front. This course will help you make the right ones. brands and corporate social responsibility. domestic. performance management and coaching and feedback. To capitalise on the capabilities of the workforce. to technological know-how. organisations need to be clear about their strategic fit. It also examines the nature of management and leadership of corporate reputations. These companies draw on many resources from managerial talent. Dr Peter Moles It is well known that mergers and acquisitions rarely result in an effective outcome in terms of creating shareholder value. what complications they may encounter in doing so and how they might deal with these complications. performance management and organisation. Marketing Research Professor Tony Proctor This course provides students with a solid understanding of the marketing research process as well as the practical skills necessary to undertake marketing research of both a qualitative and quantitative nature. the blend of internal and external communications. First. • Topics include the design and implementation of individual and team performance management systems. and global organisations. develop effective teams. It will also help you develop and implement marketing strategies and programmes which take best advantage of your firm's situation. including organisations outside of the United States. By understanding the principles of organisational behaviour you acquire a deeper knowledge of how you relate to other members of the organisation. continental Europe and Asia. motivations and engagement with organisations. HRM. Marketing Channels Dr Lou Pelton. the changing nature of technology in new forms of organisations and the management of changing cultures. The course is international in outlook and draws on a wide range of originally-research cases and illustrations drawn from companies in the US. individual behaviour. Managing People in Global Markets Dr Monir Tayeb Major global companies have been the principal agents of globalisation of the market and indeed the world. The course also discusses other strategic and managerial issues that have a bearing on global employee management. design an attractive job environment and manage the dynamics of organisational change. But do you? An organisation continually has to adapt to changes in the competitive environment. Its effectiveness depends on the motivation and behaviour of the workforce. anthropology and mathematics) have researched negotiation from their particular standpoints and much of this material forms the basis for the scientific analysis of negotiation. and legal issues. sociology. Marketing John Mullins. • Performance management systems are described as key tools to transform people’s talent and motivation into a strategic organisational advantage. it must have appropriate incentives. the relational aspects of network communications. Dr David Strutton. 18 . private. the course focuses on the nature of management and leadership.

and strategy.com 19 . marketing. This is a major error because financial risk is only one element of an organisation's risk profile. Project Management Professor Alex Roberts. This course emphasises the need for a distinctive approach to planning and implementing marketing strategy for service organisations. Christopher Moore This course considers how retailers can achieve competitive advantage by rapid organisational response to changing consumer demands. The complexity of real life can be structured as a process involving objective setting. If you don't realise that organisational processes are actually projects. operational risk and unforeseeable risk. Services Marketing Christopher H. Project management tools and techniques are essential in keeping change processes on track. Dr. Gordon Pepper. Professor Geoff Lancaster An integrated approach to sales management has a direct effect on sales performance. Strategic planning is above all about thinking effectively and using the strategic process approach requires a sound understanding of the other core disciplines. The case subjects in this text. that information will often be in numerical form. management. influence and control sales staff are also examined. choosing a strategy.ebsarabworld. Suzanne Fernie Service industries face dramatic changes in their environment. Research Methods in Business and Management Devi Jankowicz Topics covered include: • Research methods and your dissertation • The project process • The research process • Using what’s already known • Semi-structured primary data techniques • Fully structured primary data techniques • Writing the dissertation Sales Force Management Professor David Jobber. Taken together they can be classed as strategic risk. cognitive psychology. This course provides a unique tool kit for all managers who have to confront risk issues. www. illustrate the application of the core concepts. Lovelock. Around the world. international business. There is a huge difference between understanding risk and managing risk. human performance. Strategic Negotiation follows this advice into the implementation phase of strategy and is organised around case examples to demonstrate the application of the concepts from its process model to the real world. Strategy is not a series of axioms to be rote learned. the course shows how the integration of marketing. Other risks include change risk. human resources management. The cases are drawn from consultancy work in various industries and business situations and they also draw upon the work of colleagues who have demonstrated competence in this field. Established ways of doing business are no longer adequate. and others included in the online materials. As well as examining operational functions of retailing. Practical History of Financial Markets Andrew Smithers. Herman Brodie. education. industrial and organisational psychology. Clearly all of these steps are crucial and organisations succeed or fail depending on the robustness of their strategic processes. sociology. it is about the application of thoughtful analysis to real-world problems. Strategic Negotiation Professor Gavin Kennedy The focus of Strategic Negotiation is on the generation and implementation of negotiation strategy. The course also investigates future patterns for retail growth particularly in international/global retailing and in e-commerce. analysing competitive positioning. This means that there are no easy answers to strategic problems and the solutions offered by business gurus can be seen for what they are: popular appeals to intuition which are largely devoid of any conceptual or empirical basis. you may get nasty surprises when things turn out unexpectedly. The objective of this course is to enable students to make good decisions and to be able to organise and understand numbers. Peter Warburton Joachim Goldberg. Stephen Wright. Perhaps the most significant trend – representing both a threat and an opportunity – is the increasingly competitive nature of service markets. William Wallace and Neil McClure Corporate risk is typically regarded as equivalent to financial risk. this course considers sales force management from a strategic perspective. In the world of business. information systems. Principles of Retailing Suzanne Fernie. Strategic Planning Professor Alex Scott The major problem facing chief executives is to make sense of a spectrum of information and apply appropriate tools and techniques in driving an organisation through a complex and continually changing competitive environment. implementing it and adapting to feedback over time. John Fernie. Sandra Vandermerwe. buying and logistics functions drive the growth of retail organisations. social psychology. Barry Riley. Quantitative Methods Professor David Targett In order to make decisions it is necessary to have access to information. organisational behaviour. As well as providing a thorough and up-to-date overview of the accumulated theory and research evidence relevant to sales force management. innovative newcomers offering new standards of service are succeeding in markets where established competitors have failed to please today’s demanding customers. Russell Napier There are important lessons from history which are typically locked up in the heads of older practitioners in the field and which each succeeding generation appears to find it necessary to learn afresh. cost and quality trade-offs. The intention of this course is to set out these important lessons and provide fund managers with an historical context within which current events can be interpreted. and the question is then how to manage risk in all its dynamic complexity. public administration. Practical actions which sales managers can take to direct. Dr. Rigorous project management techniques will not solve all problems but they do clarify the process of achieving the project's goals. William Wallace Implementing organisational change can be visualised as a project with time. They provide a framework for your understanding of the strategic negotiation process and for your application of the process to general situations.• Scholarly and practitioner-oriented bibliographic sources from a broad set of disciplines including auditing. communication. Strategic Risk Management Professor Alex Roberts. Barbara Lewis. ranging from developments in computerisation and telecommunications (including the Internet) to the emergence of global markets for their output.

• Access to pdf version of the course text and other downloadable files. and other online communities. case studies and essays to test your understanding of the subject. • Profiler final examinations: latest attempt: The Profiler™ also offers a view based on your latest attempt at each question. • Student’s question. Edinburgh Business School supports this with Faculty web-boards available via each course website (and also by fax and the postal service). All students. • Main profiler: first attempt: The Profiler™ records the results of your self-assessment tests and uses them to build up a picture of your strengths and weaknesses. Assessment Each course is assessed by a written three hour examination which is set and graded by Edinburgh Business School faculty. in one of the 350 exam centres which Edinburgh Business School runs all over the world. • Links to external websites of relevance to the subject • View a detailed table of contents as well as listings of tables and figures. take the same examination on the same day. the Profiler™ helps you to assess your readiness for the exam. • Main profiler: latest attempt: The Profiler™ also offers a view based on your latest attempt at each question. • Topic-by-topic analysis of your strengths and weaknesses. • Complete index of course content. • Search for a particular term. • EBS Faculty response. • Profiler final examinations: first attempt: Some questions allow you to test yourself against problems of examination standard.The course websites • Fully searchable version of the course text. so you can see how your understanding improves. regardless of study mode or programme. • Past examination papers with model answers. The web is also used for many aspects of course administration. based on your responses to the self-assessment questions. 20 . so you can see how your understanding improves. including registration for exams and a results service. • Discussion board where you can post queries for Faculty. • Multiple choice questions. Networking Students come from over 150 countries in the world and many choose to communicate with their faculty and peers through the web-boards or via discussion groups set up for the purpose.

experiencing the pain of despair and the joy of success. I intend to continue my studies in Human Resources Management with EBS. yet needs to develop his academic skills. Being a full-time on-campus student I had to cope with both language and cultural differences.com 21 . which at first were quite daunting. I would recommend this MBA program to those who wish to grow their career and enhance their prospects. I’ll be taking the programme off-campus. as a distance learning student this time! Name: Ahmed Gasser Origin: Egypt Company: Areva T&D I have a civil Engineering background with very limited scope of business courses. The faculty are extremely helpful and take keen interest in every individual. I am sure I would have achieved the same result had I chosen to do the course as a distance-learning student. When look back at my MBA program. Name: Safwat Kabany Origin: Syria For Safwat Kabany from Syria. I was promoted to a Sales Manager in a world leader energy company only a few months after getting my degree from Edinburgh Business School. I feel very satisfied that I have participated in such a strong program. All the courses were very well developed to meet the current challenges of the booming economic world. The strategic management edge gained through studying this MBA was applied directly to my work at exceed Contact Center and helped me move to the reputable Kharafi Group after completion. I therefore knew a lot about the high standards at Heriot-Watt and these are certainly evident in EBS’s MBA programme. The Heriot Watt program offers a comprehensive syllabus that facilitated studying while working on a full time basis. The journey took me into deep waters. EBS MBA program offered me exactly what I need to be able to take my career to the next level. and the courses that I studied. Actually. doing his MBA with Edinburgh Business School was the most logical choice. which encouraged me to make the right decision to join Edinburgh Business School in an MBA program.ebsarabworld. I capitalized on all the courses I studied to feel a better performance in my position. and this has opened a range of new career paths that were not possible before. perhaps taking a little more time. The way the courses are designed and delivered is extremely efficient for somebody who has a senior and very demanding business role. Name: Nivine Mohamed Rushdy Origin: Egypt Company: Egypt Kuwait Holding Company (Alkharafi Group) In December 2002. The course designs are fit for any kind of background and very easy to understand since based on real life examples. and having reached a management role in my career. Having an engineering background. However.What our students say Name: Fadi Moubarak Origin: Lebanon Company: Cisco Systems “Efficient and Great Immediate Impact to my career”. By being on-campus one has almost immediate face-to-face access to faculty members. This program was in no way stress free but I can comfortably say that it has addressed most of the challenges of the business world in an organized comprehensive manner. EBS however is very skilled at dealing with people from different backgrounds and cultures and it wasn’t long before I felt very comfortable in this environment. but EBS’s new on-line technology will no doubt enhance the university’s capacity to communicate with distance learning students in the near future. This is how I would summarise my experience and the program. After three years of professional working experience I discovered my lack of business skills. www. I want to thank Edinburgh Business School for contributing to my career. I started a challenging educational journey with Heriot Watt MBA program. I’m in the petro-chemical industry and Heriot-Watt University is one of the world leading academic institutions in this field of industry.

consultancy and research experience. Rolls-Royce. Companies that have used the Lumsden materials and methodology include American Express. Lumsden. He pioneered many of the techniques that form the basis of the MBA Courses. 22 . Faculty is based either in Edinburgh Business School. Barclays Bank. California. case studies. some of which have been translated into seven languages. Professor Lumsden consults with major companies throughout the world. JP Morgan. British Petroleum. British Telecom. databases and computer simulations. and Volvo Transport. Marks & Spencer. particularly self-assessment questions and problems.The Faculty All of the Business School’s courses are authored by leading faculty with extensive international teaching. Director of Edinburgh Business School The concept of the MBA was the brainchild of Professor Lumsden while he was at Stanford University. IBM. Professor Keith G. Hewlett-Packard. He wrote the first programmed-learning texts in Economics. He has published 14 books and over 60 articles in professional journals. or is drawn from other top European or North American Schools.

BSc. R. K. AB..... Professor Scott is an Economist and has published 2 books and over 30 research papers on efficiency in education. BSc. A. FRSA MCIOB. BA..com 23 . energy and the environment. FCCA Kennedy. MA. efficient use of energy... Professor Alexander Roberts. FRSA Scott.. He has conducted seminars and managerial briefings in Europe. Honorary Professor of Organisational Behaviour. MBA. CA. MA. I. MAPM Lumsden. DSc. Professor Niall Lothian. New Orleans. Des Moines. Academic Faculty Boudreaux. MSc.. C. MBA. FRSA Henderson. D. His research interests lie in identifying ways to improve competitive advantage through changes in workforce systems and conducting analyses of current business. Hon Brown. DPhil.. B. MSc. Louisiana and Professor of Management and Strategy at the School of Business. A. K.. MBA. DEcon. Professor Lothian has taught at IMEDE (now IMD) in Lausanne and is currently a member of the visiting faculty of INSEAD. BA. B. BA. I. Lothian. J. J. PhD www. P. Professorial Fellow. MSc FLSE. France. including 10 years at executive director level within multinational subsidiaries of American and European-based businesses.. Professor Lothian has been a consultant to British Government agencies such as the Ministry of Defence and the Cabinet Office and to a number of international companies. MA. Tulane University. PhD. I. PhD Ricketts. MBA. FBA. Drake University. PhD. MCIM FCIS. A. Professor Robert C. Sir A.. PhD. PhD Small. Jamieson.. The practical relevance of his work is underpinned by 15 years in senior management. N. BA. MCBS Kay. the latter under the auspices of the United Nations Industrial Development Organisation. PhD Peacock.. MBA. FRSE Vagneur. Fontainebleau. G. PhD. PhD FCInstM Walker. PhD. researches and consults for major organisations on strategy development and implementation. G. FCIPD Wallace. PhD Roberts. MA.. DSC. FRSE Dailey. Freeman School of Business.. PhD Lauder. Dailey. Professor Roberts lectures. BA. J.. N. FCCA. PhD Keenan. BA. MA. Iowa. K. BA. Professorial Fellow and Academic Director. MSc. PhD CPA Moles. M. Africa and China. K. BSc.ebsarabworld. PhD. MSc. He is a pioneer in developing and carrying out research into new educational techniques. MBA. DUniv. MBA. MA. BSc.. O. particularly in the field of business simulations. CBE. MA. MSc. W. Martin. PhD Mullins. BA.. and the cost to the taxpayer of government industrial aid programmes. Targett.Professor Alex Scott. Professor Dailey was formerly Associate Professor of Organisational Behaviour at the A... BA.

and 10 years experience delivering the full. and you can choose which.net Contact EBS for more information on how to apply to join these sessions. The tutorials are designed for all MBA. and are also open to non-degree students and business executives.Classroom support for students Edinburgh Business School 4 day seminars A schedule of intensive 4 day seminars in selected courses is delivered on campus at Edinburgh Business School. 24 . The courses covered and the dates of the seminars are given on www. These seminars are based on the School’s experience of teaching to corporations. The courses and the dates of the revision sessions are given on www.and part-time MBA. Edinburgh Business School 2 day revision sessions A schedule of 2 day revision sessions in selected subjects are delivered on campus at Edinburgh Business School. and provide you with practical applications and case studies. Application should be made to Edinburgh Business School at least one month before the start date. if any. subject to normal on campus entry criteria. EBS Partner Conference 2008 Students who come to the revision sessions will be expected to have already spent the 200 hours of prior study for each course. MSc and DBA students. of the course(s) you wish to attend in Edinburgh. These 2 day sessions are conducted by Edinburgh Business School faculty and give advice on examination preparation. It is possible to take seminars in all 7 of the MBA core courses over any given 12 month period (but you must demonstrate English proficiency and two years relevant business experience to study all the core courses on campus). The seminars assume prior study of the course materials.ebsglobal.ebsglobal. Attendance is not mandatory.net Contact EBS for more information on how to apply to join these sessions.

com (MBA & MSc) ebsdba@ebsarabworld. hosted a Celebration of Achievement event and evening reception in Cairo on Saturday 17th February 2007.com 25 .ebsarabworld. hosted at the Semiramis InterContinental Hotel. The event.com (DBA) arabic@ebsarabworld.com (Arabic MBA) website: www. Prior to each graduation. to come oncampus with friends and family and meet their peers and their faculty.hw.uk www. Edingburgh Business School in conjunction with its partner in the Arab World. Please contact the on-campus office at: Edinburgh Business School Heriot-Watt University Riccarton Campus Edinburgh EH14 4AS United Kingdom Tel: +44 (0)131 451 3090 Fax: +44 (0)131 451 3002 Email: oncampusmba@ebs. please see page 6 Self-Study: Students can start at anytime by purchasing their first course. EBS ArabWorld. Edinburgh Business School holds a reception in the School which has proved extremely popular with students. These ceremonies provide an opportunity to recognise and celebrate the achievements of students and also enable self-study and Approved Learning Partner students (who may not have visited Edinburgh before). was the first opportunity for the EBS graduates and graduands in the Middle East to participate in an event of this kind.ac.com DBA For details on entry criteria and assessment for the DBA. On-Campus: On-campus study requires students to complete a formal application process.com For further information regarding the Arabic MBA please contact a student adviser on arabic@ebsarabworld. Tel: +961 9 224 827 or +961 9 222 827 Fax: +961 9 224 828 e-mail: ebsmba@ebsarabworld. with EBS inviting each of the 230 graduates from the Arab countries who had already completed their MBA as well as graduands who have just become eligible to graduate to participate in the special ceremony. Purchase your first course now by completing the Course Purchase form which can be found on our website or by contacting the student adviser and sending it by fax to: EBS Arabworld EBS Student Services. please see page 12 It is recommended that you complete a DBA application form before purchasing courses as entry onto the programme is not guaranteed.ebsarabworld.Graduation The degrees are awarded by Heriot-Watt University. DBA application forms should be returned to Edinburgh Business School (on-campus office) at the address below. Application process MBA For details on entry criteria and assessment for the MBA. The University holds graduation ceremonies in Edinburgh in July and November each year.

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