THE INDIAN CONSUMER .

813 All Households .THE MIDDLE BURGEONS. THE TOP CONSOLIDATES National Consumer Classification System 14% 13% 10% 8% 6% 4% 2% 6% 5% 10% 10% 14% A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3 Base (000s) – 265.

INDIA DEMOGRAPHICS Education* 63% 27% 10% Illiterate +School +Graduates 265 Mn Households 955 Mn 12+ Individuals Age Distribution* 23% 19% 15% 11% 10% 22% 12 to 15 yrs Population Projected to December 2013 on the basis of Census of India 2011 * Individuals 12+.792 16 to 19 yrs 20 to 29 yrs 30 to 39 yrs 40 to 49 yrs 50+ yrs . Base (000s) – 954.

813 All Households Consumer Products’ Purchase All India 23% 21% Edible Oil (P3M) Sugar (P3M) Tea (P3M) Toothpaste (P3M) Fabric Washing (Pwdrs/Lquds) (P3M) Fabric Washing (Cakes/Bars) (P3M) Agarbatti (P3M) Biscuits (P3M) Utensil Cleaners (P3M) Toilet Cleaners (P3M) Coffee (P3M) Floor Cleaners (P3M) Milk Powder/Dairy Whitener (P3M) Ketchup/Sauces (P3M) Honey (P12M) Chyawanprash (P12M) Processed Cheese/Cheese Pdts (P3M) 91% 89% 83% 79% 77% 73% 66% 58% 34% 23% 14% 10% 7% 6% 6% 4% 2% 9% 9% 5% 2% 1% .MEDIA PRODUCTS LEAD THE RURAL CHARGE Durable Ownership All India Two Wheeler Refrigerator Washing Machine PC / Laptop Car Air Conditioner Microwave Oven Base (000s) – 265.

MEDIA CONSUMPTION .

MEDIA CONSUMPTION MEDIA 701.203 281.403 .792 Figures in 000s 602.708 Base (000s) – 954.672 76.911 656.679 50.620 83.

245 12.253 7. Figures in 000s .071 6.565 8.665 7.601 Base (000s) – 954.855 8.136 5.792 * AIR.TOP PUBLICATIONS Publication Dainik Jagran Hindustan Dainik Bhaskar Malayala Manorama Daily Thanthi Language Hindi Hindi Hindi Malayalam Tamil Periodicity Daily Daily Daily Daily Daily Readership* 15.156 Rajasthan Patrika The Times Of India Amar Ujala Mathrubhumi Lokmat Hindi English Hindi Malayalam Marathi Daily Daily Daily Daily Daily 7.526 14.

526 Hindustan Dainik Bhaskar Malayala Manorama Daily Thanthi Rajasthan Patrika The Times Of India Hindi Hindi Malayalam Tamil Hindi English Daily Daily Daily Daily Daily Daily 14.565 8.136 5.665 7.855 8. Figures in 000s .071 6.792 * AIR.245 12.253 Amar Ujala Mathrubhumi Lokmat Hindi Malayalam Marathi Daily Daily Daily 7.601 Base (000s) – 954.156 7.TOP DAILIES Publication Dainik Jagran Language Hindi Periodicity Daily Readership* 15.

071 4.TOP HINDI DAILIES Publication Dainik Jagran Hindustan Dainik Bhaskar Rajasthan Patrika Amar Ujala Language Hindi Hindi Hindi Hindi Hindi Periodicity Daily Daily Daily Daily Daily Readership* 15. Figures in 000s .757 2.855 7.245 12.718 2.665 7.628 2.792 * AIR.480 Base (000s) – 954.291 Patrika Hari Bhoomi Prabhat Khabar Navbharat Times Punjab Kesari Hindi Hindi Hindi Hindi Hindi Daily Daily Daily Daily Daily 2.526 14.

792 * AIR.335 1.253 4.473 1.084 937 722 500 458 453 The Economic Times Mid Day Deccan Herald The Tribune Deccan Chronicle English English English English English Daily Daily Daily Daily Daily 337 Base (000s) – 954. Figures in 000s .TOP ENGLISH DAILIES Publication The Times Of India Hindustan Times The Hindu Mumbai Mirror The Telegraph Language English English English English English Periodicity Daily Daily Daily Daily Daily Readership* 7.

515 Eenadu Gujarat Samachar Divya Bhaskar Sandesh Daily Sakal Telugu Gujarati Gujarati Gujarati Marathi Daily Daily Daily Daily Daily 5.724 3.TOP LANGUAGE DAILIES Publication Malayala Manorama Daily Thanthi Mathrubhumi Lokmat Ananda Bazar Patrika Language Malayalam Tamil Malayalam Marathi Bengali Periodicity Daily Daily Daily Daily Daily Readership* 8.707 Base (000s) – 954.136 5.380 4.770 3.792 * AIR. Figures in 000s .601 5.156 6.565 8.339 3.

792 * AIR. Figures in 000s .TOP MAGAZINES Publication Vanitha India Today Pratiyogita Darpan Saras Salil India Today Language Malayalam English Hindi Hindi Periodicity Fortnightly Weekly Monthly Fortnightly Readership* 2.492 1.132 1.160 1.531 1.762 1.012 979 928 874 Base (000s) – 954.151 Hindi Hindi Malayalam Hindi Malayalam Malayalam Weekly Monthly Weekly Fortnightly Monthly Weekly SamanyaGyan Darpan Manorama Thozil Veedhi Grih Shobha Mathrubhumi Arogya Masika Mathrubhumi Thozhilvartha 1.

132 979 Hindi Hindi Hindi Hindi Hindi Hindi Fortnightly Weekly Monthly Monthly Monthly Fortnightly Jagran Josh Plus Cricket Samrat Meri Saheli Grehlakshmi Sarita 781 652 589 521 476 Base (000s) – 954.TOP HINDI MAGAZINES Publication Pratiyogita Darpan Saras Salil India Today SamanyaGyan Darpan Grih Shobha Language Hindi Hindi Hindi Hindi Periodicity Monthly Fortnightly Weekly Monthly Readership* 1.792 * AIR. Figures in 000s .151 1.160 1.492 1.

792 * AIR.531 583 543 540 452 English English English English English English Weekly Monthly Monthly Fortnightly Monthly Fortnightly Competition Success Review Readers Digest Filmfare Diamond Cricket Today Business Today 444 362 276 271 264 Base (000s) – 954. Figures in 000s .TOP ENGLISH MAGAZINES Publication India Today Pratiyogita Darpan The Sportstar General Knowledge Today Outlook Language English English English English Periodicity Weekly Monthly Weekly Monthly Readership* 1.

012 928 874 826 Malayalam Tamil Malayalam Tamil Malayalam Bengali Monthly Weekly Weekly Weekly Weekly Weekly Kumudam Malayala Manorama Kungumam Balarama Karmasangsthaan 769 661 658 621 614 Base (000s) – 954.TOP LANGUAGE MAGAZINES Publication Vanitha Manorama Thozil Veedhi Mathrubhumi Arogya Masika Mathrubhumi Thozhilvartha Grihalakshmi Language Malayalam Malayalam Malayalam Malayalam Periodicity Fortnightly Weekly Monthly Weekly Readership* 2. Figures in 000s .792 * AIR.762 1.

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