You are on page 1of 16

Corporate Partnerships

Forum Meeting
Dublin 27 June 2008
Corporate Partnerships

• Types:
– Human resources
– Funding
– Advocacy
– Brand awareness
– Business facilitation
Human Resources

• Hibernian General Insurances

• Randstad
• Accenture

• Twined with North Kazakstan Credit

• Management advice on
– Branch development and management
– Loan management and optimisation
– Marketing, reputation and brand building
– Fundraising

• New market learning

• HR – motivation and retention of staff

• 45 volunteers a year from internal and

external sources
• HR support to VSO Partners
• Funding of Disability programmes
• IT and recruitment expertise to VSO

• HR – retention and motivation of staff

• PR – image building with public

• Short-term Volunteer Programme

• Staff seconded to short-term
management related placements

• HR – retention and motivation

• Staff learn new skills
Funding Partnerships

• RBS (Ireland)
RBS Ireland

• Funding volunteer placement and

volunteer related projects in Zambia
• Funds from company and staff

• Volunteer placements
• Funding access to:
– Education: Eritrea schools solar power
• Funds from ESB and staff foundation
Advocacy Partnerships

• Starbucks

• ‘Dialogues at Starbucks’; series of open

discussions and debates on local and
development issues

• Support Starbucks set-up internal

volunteering policies and procedures
Brand Awareness

• Cause related marketing

Cause Related Marketing

• Message promotion – Concern and Tipperary

Water; Burger King and Local Charities
(Campaign for your Cause); RED
• Ethical products – approval stamp e.g. Fair
• Transactional programmes – AA frequent
flyer and Kids in Need
• Licensing programmes – STC
Business Facilitation

• Google
• African Business Forum

• VSO website development and

optimisation support
• Support to VSO’s IT capacity building

• Short-term volunteering
• Knowldege of Mozambique
African Business Forum

• Partnership with
– Kenyan Embassy, Value Added in Africa,
Enterprise Ireland, Irish Aid
• Promote increased trade between
Kenya and Ireland
• Increase jobs in Kenya
• Increase competitiveness of Irish