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Corporate Partnerships

Forum Meeting
Dublin 27 June 2008
Corporate Partnerships

• Types:
– Human resources
– Funding
– Advocacy
– Brand awareness
– Business facilitation
Human Resources

• Hibernian General Insurances


• Randstad
• Accenture
Hibernian

• Twined with North Kazakstan Credit


Foundation
• Management advice on
– Branch development and management
– Loan management and optimisation
– Marketing, reputation and brand building
– Fundraising

• New market learning


• HR – motivation and retention of staff
Randstad

• 45 volunteers a year from internal and


external sources
• HR support to VSO Partners
• Funding of Disability programmes
• IT and recruitment expertise to VSO

• HR – retention and motivation of staff


• PR – image building with public
Accenture

• Short-term Volunteer Programme


• Staff seconded to short-term
management related placements

• HR – retention and motivation


• Staff learn new skills
Funding Partnerships

• RBS (Ireland)
• ESB
RBS Ireland

• Funding volunteer placement and


volunteer related projects in Zambia
• Funds from company and staff
foundation
ESB

• Volunteer placements
• Funding access to:
– Education: Eritrea schools solar power
programme
• Funds from ESB and staff foundation
Advocacy Partnerships

• Starbucks
Starbucks

• ‘Dialogues at Starbucks’; series of open


discussions and debates on local and
development issues

• Support Starbucks set-up internal


volunteering policies and procedures
Brand Awareness

• Cause related marketing


Cause Related Marketing

• Message promotion – Concern and Tipperary


Water; Burger King and Local Charities
(Campaign for your Cause); RED
• Ethical products – approval stamp e.g. Fair
Trade
• Transactional programmes – AA frequent
flyer and Kids in Need
• Licensing programmes – STC
Business Facilitation

• Google
• African Business Forum
Google

• VSO website development and


optimisation support
• Support to VSO’s IT capacity building
programmes

• Short-term volunteering
• Knowldege of Mozambique
African Business Forum

• Partnership with
– Kenyan Embassy, Value Added in Africa,
Enterprise Ireland, Irish Aid
• Promote increased trade between
Kenya and Ireland
• Increase jobs in Kenya
• Increase competitiveness of Irish
companies