Professional Documents
Culture Documents
Michael Angeles
http://urlgreyhot.com
Hello
I’m an information architect
and site developer at Lucent
Technologies’ library
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What is a weblog?
A web diary or journal My library weblog
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Some recent statistics
About 11% (50 million) of Internet users are
regular blog readers. (Pew)
Technorati is currently tracking 22.6 million blogs*
There are about 70,000 new blogs a day.
(Technorati)
Bloggers update their weblogs regularly; there are
about 700,000 posts daily, or about 29,100 blog
updates an hour. (Technorati)
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* As of 12/10, 2005; See: http://technorati.com/about/
Technorati blogosphere stats
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http://www.sifry.com/alerts/archives/2005_10.html
Technorati blogosphere stats
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http://www.sifry.com/alerts/archives/2005_10.html
Why we blog The Clue Train Manifesto
http://www.cluetrain.org/
...
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A blog is really a conversation
It’s a 1 to many conversation
You publish
People comment
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More precisely, it’s a cocktail party
Lots of
=
weblogs
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Cocktail party metaphor: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology
The cocktail party* is the blogosphere
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How the parts connect Sites are connected via standard
formats and processes
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XML (RSS) Syndication drives most of it
Blog
Bibliographic data
published as XML
(RSS, RDF, Atom)
Clients read blog feed locally Services store and process blog feed
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Trackback pinging is a supporting technology
My library weblog
Blog
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Blogs in the library
Permalink | Date | Trackback URL
By jibbajabba | View edit history
Post comment
Trackback ping
Trackbacks
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Relationships manifest in the blogosphere
Relationships are observable in indirect linking -- relationship info.
is fed back into the services and give depth to the blogosphere.
Rachel Bill
Results:
Search Search XML
Bill's blog
Bill's blog
entry +
others
XML
Rachel's blog
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Do blogs matter?
Democratic – openness and interactivity
The pulse of the web (within a given audience)
Credibility is an issue
When authoritative – blogs are valuable for
filtering
Readership may be outpacing traditional media
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Key reasons for participating
Direct communication
bypassing the media
discussing things the media won’t
communicating directly with customers
Reputation management
Trend spotting
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Getting started
A few popular blogging software options
WordPress, http://wordpress.org
MovableType, http://movabletype.org
Drupal, http://drupal.org
Hosted services
Kinja, http://kinja.com
NewsGator, http://newsgator.com
Desktop clients
Omea Reader for PC, http://www.jetbrains.com/omea/
reader/
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Blog search services
Technorati, http://technorati.com
Blogpulse, http://blogpulse.com/
Feedster, http://feedster.com
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Questions?