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Course Code ECO515 Course Category Course Title MANAGERIAL ECONOMICS Courses with conceptual focus Course Planner 13612::Chander Shekhar Dogra Lectures 4.0 Tutorials Practicals Credits 1.0 0.0 5.0
TextBooks Sr No T-1 Title Managerial Economics Author Christopher R Thomas,S Charles Maurice,Sumit Sarkar Edition 9th Year 2011 Publisher Name Tata McGraw - Hill Education
Reference Books Sr No R-1 R-2 R-3 R-4 Other Reading Sr No OR-1 OR-2 OR-3 OR-4 OR-5 OR-6 OR-7 OR-8 Journals articles as Compulsary reading (specific articles, complete reference) Introduction to Market structures, Managerial Economics 6th edition by W.W. Norton &Co,chapter 2 (Available in course file) , Techniques of Project Appraisal by Arnold C Harberger, University of Chicago.(Available in course file) , Five rules for pricing excellence by Patrick Lefler.(Available in course file) , Demand, supply and market equilibrium, chapter 3 by Prenhall Publications.(Available in course file) , Updating Managerial Economics by Thomas P. Egan, Business Economics; July 1995.(Available in course file) , Social Cost-Benefit analysis in a nutshell by Rufus Pollock Emmanuel College, University of cambridge.(Available in course file) , Strength of preference and cardinal utility by Veronika Kobberling, Economic Theory 2006.(Available in course file) , On ordinal utility, cardinal utility and random utility , Theory and Decision, 2007.(Available in course file) , Title Managerial Economics Advanced Economic Theory Macroeconomics Theory and Policy Managerial Economics Author Dominick Salvatore, Ravikesh Srivastava H.L. Ahuja D.N. Dwivedi Mark Hirschey Edition 7th 17th 8th 3rd Year 2012 2011 2013 2011 Publisher Name Oxford Higher Education S. Chand Tata McGraw - Hill Education Cengage Learning
Audio Visual Aids Sr No AV-1 AV-2 AV-3 (AV aids) (only if relevant to the course) Market structures.(Available in course file) Oligopoly models by Patrick Bajari.(Available in course file) Demand Estimation.(Available in course file) Salient Features PPT on market structures giving a comprehensive and simple overview of monopolistic competition and monopoly. PPT on Oligopoly models giving a mathematical exposition of oligopoly. PPT on demand estimation giving a simple yet mathematically oriented approach to regression and other estimation techniques
AV-4
LTP week distribution: (LTP Weeks) Weeks before MTE Weeks After MTE Spill Over 7 7 4
Week 1
Lecture 1
L1Student will White board, caselets understand the basic concepts of managerial economics L2 Decision making in market structures
Lecture 2
L1Student will White board, caselets understand the basic concepts of managerial economics L2 Decision making in market structures
Lecture 3
Concept of demand and Law of demand and its White board, caselets the Law of demand graphical representation
Application of Law of Law of demand and its White board, demand in the real world application Discussion of caseletDid Globalization kill US Manufacturing from Managerial Economics: Concepts and Applications by Christopher Thomas, 9th Edition, p.64
Week 1
Lecture 4
OR-4
Determinants of demand Understanding the and the movements in difference between the demand curve movement along the demand curve and shifts in the demand curve.
White board.Discussion of caselet-Gillette introduces Space Technology Global Razors from Managerial Economics by Dominick Salvatore, 7th Edition p.120 White board and diagrammatic repesentation
Week 2
Lecture 5
Theory of Demand and Supply (Law of supply) Theory of Demand and Supply (Determinants of supply) Theory of Demand and Supply (Market equilibrium)
Supply curve and market Understanding supply equilibrium curve factors affecting supply Market equilibrium
Understanding White board and determination of market diagrammatic equilibrium. repesentation Understanding the White board and supply curve and the diagrammatic determination of market repesentation equilibrium. L6 Student will understand the concept of ceiling and floor prices in the real economy. L7-8 Understanding price elasticity, income elasticity and cross price elasticity of demand.L9This lecture can be used for contingency such as clarifying the concepts and numericals pertaining to elasticity. White board and diagrammatic representation,example s and basic numericals. Discussion of caseletEstimation of demand for oranges by market experiment from Managerial Economics by Domininck Salvatore, 7th edition, p 148.Discussion of caselet-Making Magic: The Multiplex way from Managerial Economics by Geetika Ghosh, 2nd edition,p.131
Introduction to supply curve and market equilibrium L6 Ceiling and floor prices L7.Concept and measurement of price elasticity L7 Concept and measurement of income elasticity L8Concept and measurement of cross price elasticity of demand. L9 Applications of elasticity of demand in the real world
Lecture 6
Week 2
Lecture 7
L6 Ceiling and floor prices L7.Concept and measurement of price elasticity L7 Concept and measurement of income elasticity L8Concept and measurement of cross price elasticity of demand. L9 Applications of elasticity of demand in the real world
L6 Student will understand the concept of ceiling and floor prices in the real economy. L7-8 Understanding price elasticity, income elasticity and cross price elasticity of demand.L9This lecture can be used for contingency such as clarifying the concepts and numericals pertaining to elasticity.
White board and diagrammatic representation,example s and basic numericals. Discussion of caseletEstimation of demand for oranges by market experiment from Managerial Economics by Domininck Salvatore, 7th edition, p 148.Discussion of caselet-Making Magic: The Multiplex way from Managerial Economics by Geetika Ghosh, 2nd edition,p.131 White board and diagrammatic representation,example s and basic numericals. Discussion of caseletEstimation of demand for oranges by market experiment from Managerial Economics by Domininck Salvatore, 7th edition, p 148.Discussion of caselet-Making Magic: The Multiplex way from Managerial Economics by Geetika Ghosh, 2nd edition,p.131 White board, examples
Lecture 8
L6 Ceiling and floor prices L7.Concept and measurement of price elasticity L7 Concept and measurement of income elasticity L8Concept and measurement of cross price elasticity of demand. L9 Applications of elasticity of demand in the real world
L6 Student will understand the concept of ceiling and floor prices in the real economy. L7-8 Understanding price elasticity, income elasticity and cross price elasticity of demand.L9This lecture can be used for contingency such as clarifying the concepts and numericals pertaining to elasticity.
Week 3
Lecture 10
R-2:7 R-4:4
Introduction to marginal utility and law of diminishing marginal utility Introduction to EquiMarginal utiltiy
Application of diminishing marginal utility in economic decision making Understanding equimarginal utility and derivation of demand curve from equimarginal utiltiy
Lecture 11
R-2:7
Week 3
Lecture 12
PPT, white board, examples.Discussion of caselet-To Fly Fast or Far: Tradeoffs in the Market from agerial Economics: Concepts and Applications by Christopher Thomas, 9th Edition p.161 White board and diagrammatic representation,example s and basic numericals. Discussion of caseletEstimation of demand for oranges by market experiment from Managerial Economics by Domininck Salvatore, 7th edition, p 148.Discussion of caselet-Making Magic: The Multiplex way from Managerial Economics by Geetika Ghosh, 2nd edition,p.131
Lecture 9
L6 Ceiling and floor prices L7.Concept and measurement of price elasticity L7 Concept and measurement of income elasticity L8Concept and measurement of cross price elasticity of demand. L9 Applications of elasticity of demand in the real world
L6 Student will understand the concept of ceiling and floor prices in the real economy. L7-8 Understanding price elasticity, income elasticity and cross price elasticity of demand.L9This lecture can be used for contingency such as clarifying the concepts and numericals pertaining to elasticity.
Week 4
Lecture 13
Introduction to consumer Understanding PPT, white board, equilibrium consumer equilibrium examples and its relationship with equi-marginal utility Income and substitution effects Diagrammatic understanding of income, substitution and price effects stepwise Diagrammatic representation on whiteboard
Lecture 14
Lecture 15
Introduction to budget line and shifts in budget line.Income consumption curve and price consumption curve
Understanding normal PPT, and inferior goods whiteboard,examples through income from real life consumption curve and price consumption curve PPT, whiteboard, caselets
Lecture 16
Production and cost in the short run(Production Function,Total Product, Average Product and Marginal Product) Production and cost in the short run(Law of Variable Proportions)
Introduction to Calculation and Production function and understanding of Total basic concepts Product, Average Product and Marginal Product Law of variable proportions and its applicability Understanding the application of law of variable proportions in agriculture
Week 5
Lecture 17
Week 5
Lecture 18
Production and cost in the short run(Short run cost-Fixed and Variable costs,Average and Marginal costs)
Introduction to short run Understanding of fixed Numerical examples costs and variable costs, and practice calculation of average and marginal costs Quiz,Test,Presentation and Write Up1
Lecture 19 Lecture 20 Production and cost in the short run(Relationship between short run costs and production) Production and Cost in the Long run.(Isoquants and their properties) T-1:8
Clear understanding of Graphs and numerical relationship between illustrations these variables and graphical representation
Week 6
Lecture 21
Introduction to Isoquants Understanding the role PPT, and their properties of isoquants in decision whiteboard,caselets making Introduction to Isocost curves and their applications L23 Introduction to producer equilibrium and expansion path L24 Shape of long run average cost curve due to economies and diseconomies of scale Introduction to producer equilibrium and expansion path,shape of long run average cost curve due to economies and diseconomies of scale Introduction to producer equilibrium and expansion path,shape of long run average cost curve due to economies and diseconomies of scale L23 Introduction to producer equilibrium and expansion path L24 Shape of long run average cost curve due to economies and diseconomies of scale Isocost curves and their PPTs, whiteboard shift L 23 Student will understand how the long run average cost curve is derived and shaped. PPTs,whiteboard,casel ets
Lecture 22
Production and Cost in the Long run.(Isocost curves and shift in Isocost Curves) Production and Cost in the Long run.(Producer equilibrium)
Lecture 23
Production and Cost in the Long run.(Expansion Path,Long Run Costs, economies and diseconomies of scale)
T-1:9 R-2:20
Understanding how the PPTs,whiteboard,casel long run average cost ets curve is derived and shaped.L 24 The lecture can be used for contingency such as relating concepts with examples. Understanding how the PPTs,whiteboard,casel long run average cost ets curve is derived and shaped.L 24 The lecture can be used for contingency such as relating concepts with examples. L 23 Student will understand how the long run average cost curve is derived and shaped. PPTs,whiteboard,casel ets
Lecture 24
Production and Cost in the Long run.(Expansion Path,Long Run Costs, economies and diseconomies of scale)
T-1:9 R-2:20
T-1:9 R-2:20
Week 7
Lecture 25
Production and Cost in the Long run.(Returns to scale,Relationship between LAC and SAC curves, economies of scope)
L 25 Concept of returns to scale. L 26 Shape of long run average cost and short run average cost curves L 27 Economies of scope, L28 Introduction to revenue curves.Revision of basic concepts
L25 Student will understand Returns to Scale by using isoquant map L26-27 Derivation of Long Run Average Cost curve L28 Introduction to revenue curves and also covering a basic understanding of market structures.Revision of concepts and planning contingencies. L25 Student will understand Returns to Scale by using isoquant map L26-27 Derivation of Long Run Average Cost curve L28 Introduction to revenue curves and also covering a basic understanding of market structures.Revision of concepts and planning contingencies. L25 Student will understand Returns to Scale by using isoquant map L26-27 Derivation of Long Run Average Cost curve L28 Introduction to revenue curves and also covering a basic understanding of market structures.Revision of concepts and planning contingencies.
Lecture 26
Production and Cost in the Long run.(Returns to scale,Relationship between LAC and SAC curves, economies of scope)
L 25 Concept of returns to scale. L 26 Shape of long run average cost and short run average cost curves L 27 Economies of scope, L28 Introduction to revenue curves.Revision of basic concepts
Lecture 27
Production and Cost in the Long run.(Returns to scale,Relationship between LAC and SAC curves, economies of scope)
L 25 Concept of returns to scale. L 26 Shape of long run average cost and short run average cost curves L 27 Economies of scope, L28 Introduction to revenue curves.Revision of basic concepts
Week 7
Lecture 28
Production and Cost in the Long run.(Returns to scale,Relationship between LAC and SAC curves, economies of scope)
L 25 Concept of returns to scale. L 26 Shape of long run average cost and short run average cost curves L 27 Economies of scope, L28 Introduction to revenue curves.Revision of basic concepts
L25 Student will understand Returns to Scale by using isoquant map L26-27 Derivation of Long Run Average Cost curve L28 Introduction to revenue curves and also covering a basic understanding of market structures.Revision of concepts and planning contingencies.
MID-TERM
Week 8 Lecture 29 Market Structure: Perfect competition, Monopoly and Monopolistic Competition (Meaning and importance of perfect competition) Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and output determination under perfect competition) T-1:11 R-2:28 R-4:10 Introduction to perfect competition and its characteristics Understanding the prevelance of perfect competition in real world L30 Student will understand profit maximization,loss minimization, shut down decision, short run supply curve. L32 Understanding of long run equilibrium and how it is achieved L30 Student will understand profit maximization,loss minimization, shut down decision, short run supply curve. L32 Understanding of long run equilibrium and how it is achieved L30 Student will understand profit maximization,loss minimization, shut down decision, short run supply curve. L32 Understanding of long run equilibrium and how it is achieved caselets, PPTs, whiteboard
Lecture 30
L 30-31 Price and output determination in the short run.L32 Price and output determination in the long run
PPTs, whiteboard,Discussion of caselet-Long run adjustment in the US cotton textile industry from Managerial Economics by Dominick Salvatore, 7th edition, p 358 PPTs, whiteboard,Discussion of caselet-Long run adjustment in the US cotton textile industry from Managerial Economics by Dominick Salvatore, 7th edition, p 358 PPTs, whiteboard,Discussion of caselet-Long run adjustment in the US cotton textile industry from Managerial Economics by Dominick Salvatore, 7th edition, p 358
Lecture 31
Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and output determination under perfect competition)
L 30-31 Price and output determination in the short run.L32 Price and output determination in the long run
Lecture 32
Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and output determination under perfect competition)
L 30-31 Price and output determination in the short run.L32 Price and output determination in the long run
Week 9
Lecture 33
Market Structure: Perfect competition, Monopoly and Monopolistic Competition (Introduction to monopoly)
AV-1
Understanding the measurement and reasons for market power and application in the real world Understanding the measurement and reasons for market power and application in the real world L34 Student will understand how short run equilibrium under monopoly is achieved. L35 Understanding how long run equilibrium under monopoly is different from other market structures L34 Student will understand how short run equilibrium under monopoly is achieved. L35 Understanding how long run equilibrium under monopoly is different from other market structures
AV-1
Lecture 34
Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and ouput determination in monopoly)
AV-4
L34 Short run equilibrium under monopoly L35 Long run equilibrium under monopoly
PPTs,whiteboard,casel et-Barriers to entry and monopoly by Alcoa from Managerial Economics by Domininck Salvatore, 7th edition, p 365
Lecture 35
Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and ouput determination in monopoly)
AV-4
L34 Short run equilibrium under monopoly L35 Long run equilibrium under monopoly
PPTs,whiteboard,casel et-Barriers to entry and monopoly by Alcoa from Managerial Economics by Domininck Salvatore, 7th edition, p 365
Lecture 36
R-2:33 R-4:15
L36 Degrees of price discrimination L37 Dumping and its prevalence in the real world
L36 Understanding PPT, whiteboard degrees of price discrimination. L37 Understanding dumping in the real world. Covering contingencies and further clarifying concepts related to market structures. L36 Understanding PPT, whiteboard degrees of price discrimination. L37 Understanding dumping in the real world. Covering contingencies and further clarifying concepts related to market structures.
Week 10
Lecture 37
R-2:33 R-4:15
L36 Degrees of price discrimination L37 Dumping and its prevalence in the real world
Week 10
Lecture 38
Market Structure: Perfect competition, Monopoly and Monopolistic Competition (Meaning of monopolistic competition and its importance)
OR-1 AV-1
PPT, whiteboard,caselet-The monopolistically competitive medical private practice in India from Managerial Economics by Domininck Salvatore, 7th edition, p 373
Lecture 39
Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Price and output determination in monopolistic competition) Market Structure: Perfect competition, Monopoly and Monopolistic Competition(Product variation and selling expenses under monopolistic competition)
Understanding the PPT, whiteboard difference between long run equilibrium under monopolistic competition and perfect competition Understanding the difference between long run equilibrium under monopolistic competition and perfect competition PPT, whiteboard,caseletAdvertiser competition in India from Managerial Economics by Dominick Salvatore, 7th edition, p 377 PPT, whiteboard
Lecture 40
AV-2
Features of oligopoly
Crucial distinction between monopolistic competition and oligopoly Crucial distinction between monopolistic competition and oligopoly
Oligopoly and Game Theory (Similarity and dissimilarity between monopolistic competition and oligopoly) Week 11 Lecture 41 Oligopoly and Game Theory (Sweezy Price Rigidity Model)
AV-2
PPT, whiteboard
Student will understand PPT, the critical feature of whiteboard,examples oligopoly which is price from real world stickiness Understanding how prisoner dilemma impacts decision making in competitive markets PPT, whiteboard.Discussion of caselet-The airlines fare war in India and prisoner dilemma from Managerial Economics by Dominick Salvatore, 7th edition, p 444 PPT, whiteboard.Discussion of caselet-The OPEC cartel from Managerial Economics by Dominick Salvatore, 7th edition, p 399
Lecture 42
Lecture 43
Week 11
Lecture 44
Measuring National Income (Meaning and Concepts) Measuring National Income (Methods of measuring national Income)
R-3:4
National income concepts L45 Output method and income method of measuring national income
Student will understand PPT, whiteboard national income concepts L45 Understanding PPT, whiteboard measuring national income through GDP and aggregation of total income in an economy
Week 12
Lecture 45
R-3:4
R-3:4
L46 Expenditure method L 46 Understanding PPT, whiteboard of measuring national national income income through the equation:C +I+G+(X-M).Circular flow of income L45 Output method and income method of measuring national income L45 Understanding PPT, whiteboard measuring national income through GDP and aggregation of total income in an economy
Lecture 46
R-3:4
R-3:4
L46 Expenditure method L 46 Understanding PPT, whiteboard of measuring national national income income through the equation:C +I+G+(X-M).Circular flow of income Three sector model of national income Understanding three sector model and its significance Understanding four sector model and its significance Step wise diagrammatic representation on whiteboard Step wise diagrammatic representation on whiteboard
Lecture 47
R-3:4
R-3:4
Lecture 48 Week 13 Lecture 49 Measuring National Income (Difficulties in measuring national income) Measuring National Income (Application/use of national income data) Monetary Policy and Fiscal Policy (Meaning and instruments) R-3:4
Quiz,Test,Presentation and Write Up3 Difficulties in measuring national income specifically in developing countries How national income measurements take place in developing countries caselets, PPT, whiteboard
Lecture 50
R-3:4
Uses of national income Understanding how data in various sectors of national income data is the economy actually used L51 Meaning of monetary policy L52-53 Instruments of monetary policy and their impact on the economy.L5455Meaning and instruments of fiscal policy and their use in economic stabilization L51-53 Understanding how monetary policy works and its relevance for India in the current scenario. L54-55 Student will understand the role of fiscal policy in economic growth and stabilization. L51-53 Examples from Indian monetary policy and impact on economy L54-55 examples of fiscal policy from Japan and US.
Lecture 51
R-3:29
Week 13
Lecture 52
R-3:29
L51 Meaning of monetary policy L52-53 Instruments of monetary policy and their impact on the economy.L5455Meaning and instruments of fiscal policy and their use in economic stabilization L51 Meaning of monetary policy L52-53 Instruments of monetary policy and their impact on the economy.L5455Meaning and instruments of fiscal policy and their use in economic stabilization L51 Meaning of monetary policy L52-53 Instruments of monetary policy and their impact on the economy.L5455Meaning and instruments of fiscal policy and their use in economic stabilization L51 Meaning of monetary policy L52-53 Instruments of monetary policy and their impact on the economy.L5455Meaning and instruments of fiscal policy and their use in economic stabilization Discussion on monetary and fiscal policy variables and revision of basic concepts
L51-53 Understanding how monetary policy works and its relevance for India in the current scenario. L54-55 Student will understand the role of fiscal policy in economic growth and stabilization. L51-53 Understanding how monetary policy works and its relevance for India in the current scenario. L54-55 Student will understand the role of fiscal policy in economic growth and stabilization. L51-53 Understanding how monetary policy works and its relevance for India in the current scenario. L54-55 Student will understand the role of fiscal policy in economic growth and stabilization. L51-53 Understanding how monetary policy works and its relevance for India in the current scenario. L54-55 Student will understand the role of fiscal policy in economic growth and stabilization.
L51-53 Examples from Indian monetary policy and impact on economy L54-55 examples of fiscal policy from Japan and US.
Week 14
Lecture 53
R-3:29
L51-53 Examples from Indian monetary policy and impact on economy L54-55 examples of fiscal policy from Japan and US.
Lecture 54
R-3:29
L51-53 Examples from Indian monetary policy and impact on economy L54-55 examples of fiscal policy from Japan and US.
Lecture 55
R-3:29
L51-53 Examples from Indian monetary policy and impact on economy L54-55 examples of fiscal policy from Japan and US.
Lecture 56
Monetary Policy and Fiscal Policy (Target variables and impact on economy)
R-3:29 31
SPILL OVER
Week 15 Lecture 57 Lecture 58 Lecture 59 Lecture 60 Spill Over Spill Over Spill Over Spill Over
Frequency 2
Out Of 3 Total :-
To encourage students to think analytically and correlate economic concepts with real life issues
Each group of students will be allotted a unique case study on managerial economics. Each student is mandatorily required to submit a short written report on the case. This will be followed by a group presentation on the case involving mandatory participation by all students.
Written report (submitted individually by each student before the presentation)-5 marks. Group presentation comprising 25 marks divided into: Introduction to presentation and overview-5 marks Understa 6 questions of 5 marks each thus comprising a total of 30 marks.
Test1
To encourage A mix of analytical and conceptual questions from Unit 1 and students to Unit 2 understand economic concepts and apply them in attempting analytical questions.This will help to prepare students for the mid term examination To refresh the 25 multiple choice questions will be asked from unit 1 to unit learning experience 5.The split of syllabus will be 30% before the mid term and 70% of students through after the mid term. the semester by testing the preciseness of their understanding and knowledge
Individual
5/5
Quiz1
Individual
12 / 12
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned (case analysis,problem solving test,role play,business game etc)
Demand analysis Numericals on elasticity of demand Indifference curves Numericals on short run production and short run cost Numericals on long run production and long run cost Determination and shifts in market equilibrium Doubt clearing and revision
Case Analysis Problem Solving Case Analysis Problem Solving Problem Solving Case Analysis Resolving doubts on numerical problems and graphical illustration of concepts
After Mid-Term
Tutorial10 Presentations on case studies allotted to students for AT 2.Discussion of real life examples on perfetc competition. Presentation on case studies
Tutorial11
Presentations on case studies allotted to students for Case Analysis,Presentation on case studies AT 2.Discussion on real life examples and current news on monopolistic competition. Presentations on case studies allotted to students for AT 2.Discussion on real life examples and illustrations on oligopoly. Perfect competition Monopoly and monopolistic competition Numerical problems on national income accounting Revision and doubt clearing Case Analysis,Presentation on case studies
Tutorial12
Case Analysis Case Analysis Problem Solving Resolving doubts on numerical problems and graphical illustration of concept