FORMULAS JAGADISH 1) Return on investment ROI = returns ----------------investments 2) goodwill calculation goodwill percentage = cash increase or decrease in comparison

to previous quarterly in previous year ----------------------------------------------------------------------------------------by share price increase or decrease compared to previous quarterly in previous year to be checked again through discussion 3) calculation of life time value of consumers lifetime value of customers can be analysed by sales generated by company products in the year ------------------------------------------------------* 50 (life time age of customers) number of products sold in a year ( B2B or B2C) TO BE DISCUSSED LATER Q) what is brand equity ? how can it be measured ? Ans) brand equity can be defined as managing the brand by brand manager it can be measured through a) Return on investment ROI = returns ------------------ * 100 investment

* 100

it can also be measured through 4c returns \investment *100 +complementor products amount\share price of that quarter of company and not complementor company Returns on Investment = returns complementor products amount ------------------ *100 + ------------------------------------------------investment share price of that quarter of company to be discussed later

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