Just where is that crowd?

Successfully running a digital project, post launch
! Stephen Blyth"
!

Digital Strategies for the Public Sector, NFPs & NGOs" 25 February 2014" Amora Hotel, Wellington"

What I’ll cover

Bring people with you

Let the TLC flow Keep it fresh

First up

Bring people with you

Let the TLC flow Keep it fresh

Garnering the support you need?

Awards

Growth & other stats

User feedback

Strategy & reports

Stories

Return on Investment (ROI)

And the hero is?!

What’s next…..

Bring people with you

Let the TLC flow Keep it fresh

Practical strategies to give out TLC

User testing

Request ideas, feedback

Monthly budget

Periodic review

Experiment!

Reflect, refine, rinse, repeat

….. and finally.

Bring people with you

Let the TLC flow Keep it fresh

Keep it fresh

Editorial calendar

Analytics, & other feedback

Accessibility audit

Practical support

Refresher training !

Feedback loops

To recap

Bring people with you

Let the TLC flow Keep it fresh

References
“Rocket Surgery Made Easy”, by Steve Krug (2010)" ! www.sensible.com " ! Quality web content, by Rachel McAlpine, contented.com" ! www.webpagecontent.com ! " ! NetSmart: a guide to thriving online, by Howard Rheingold" ! www.rheingold.com/netsmart" ! " Detecting Bull (2nd ed.), by John H. McManus" ! www.detectcingbull.com" ! “The Information Diet”, by Clay A. Johnson" ! www.informationdiet.com " ! “Assessing the credibility of online sources” by Phillip Web, web credible" ! www.webcredible.co.uk "

Thank you to….
“Finish line” by www.flickr.com/photos/tharrin"
!

“Co#ee” icon, by Razlan Hanafia, from the Noun Project"
!

“Superhero” icon, by Moriah Rich from the Noun Project"
!

Various icons by handdrawngoods.com @handdrawngoods"
!

“Applause” by Hum from the Noun Project

Stephen Blyth instigator/ roving advisor
Common Knowledge" stephen@commonknowledge.net.nz " www.commonknowledge.net.nz" ph 021 0325 177"
!! @commonknow_nz " http://nz.linkedin.com/stephenblyth

"