Customer and Product Development

Derrick Morton CEO, FlowPlay

It’s About the Customer

More startups Fail from a lack of customers than from a failure of product development.
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“Waterfall Development”

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Agile Development

Assume you don’t know the answer or the question
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The Agile Manifesto
1. Customer satisfaction by rapid delivery of useful software 2. Welcome changing requirements, even in late development 3. Working software delivered frequently 4. Working software is the principal measurement of progress 5. Sustainable development at a constant pace 6. Close daily cooperation between business and developers 7. Face to Face conversation 8. Projects are built around motivated individuals, who are trusted 9. Continuous attention to technical excellence and good design 10.Simplicity is essential – the art of maximizing the amount of work not done 11.Self-organizing teams 12.Regular adaptation to changing circumstances

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LEAN STARTUP TEAM

PROBLEM TEAM

SOLUTION TEAM

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Market Types
You’re doing one of these three things •Creating a new market – Palm, Google Glass •Bringing a new product to an existing market – Samsung Note •Resegmenting an existing market – low cost, Southwest Airlines

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AARRR

@davemclure http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

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