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Confectionary Brands , [online], Intangible Business Limited,Available fromhttp://www.intangiblebusiness.com/Brand-services/Marketingservices/News/Confectionary-brands~349.html [Accessed 23 rd June 2012].Groucutt, J., 2005. Foundations of Marketing . New York: Palgrave Macmillan.LAMB, C.W., HAIR, J.F., MCDANIEL, C., 2011, Essential of Marketing , [online], 7 th Edition, Cengage Learning, Available fromhttp://books.google.com.my/books?id=QpCvQfnPpNwC&pg=PT66&dq=what+are+OB JECTIVES+oF+marketing+plan&hl=en&sa=X&ei=VgLfT5pGcPNrQfnt7nIDQ&ved=0CD0Q6AEwAA#v=onepage&q=what%20are%20OBJECTIVES %20oF%20marketing%20plan&f=false [Accessed 23 rd June 2012 haria banking growth is fast. It opens probability for the issuing sharia credit card which has a good prospect. Thought, a great number of Indonesian are moslem. PT Bank BNI Syariah has seen this potential by issuing Hasanah Card (sharia credit card) since 2009. This new product needs an effective promotion to maintain the old costumer and also offer the new costumer. Thus, this research have three goals are to: (1) learn how PT Bank BNI Syariah promote Hasanah Card to costumer, (2) analyse which factors are influencing its promotional strategy, and (3) arrange effective alternative promotional strategy. Primary and secondary data are used in this research. AHP (Analytical Hierarchy Process) is used as analytical tool. Based from the result of this research, the market location and customer are the most influencing factors in the arranging of Hasanah Card promotional strategy. The in