P. 1
The Political Herald: Presentation

The Political Herald: Presentation

Views: 4|Likes:
Published by Sean Joudry
A presentation for my Entrepreneurship 12 class regarding my fictional venture, "The Political Herald".

This walks through the entire business proposal.
A presentation for my Entrepreneurship 12 class regarding my fictional venture, "The Political Herald".

This walks through the entire business proposal.

More info:

Published by: Sean Joudry on Oct 12, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

 Canadian

political news website

 Three levels of Canadian politics ▪ Federal, Provincial, and Municipal.

 Clean interface  Community Features
 Give competitive edge

 Visitors

can create account/profile.

 Customize view of PH’s homepage.

 Users comments  Web Forums  Democratic promotion  Blog hosting/tools

of stories.

 Blog posts appear on PH’s homepage

 Open  Link

to OpenID & Facebook users

 Integration with Facebook network

other sites to their PH’s profile

 Digg, Reddit, Facebook, Flickr, Blogger,

Twitter, ect.

 These

features are lacking in competition.  User integration will gain PH loyal users, VS. websites such as the CBC or CTV.  Easy to adapt.  Clean interface.

 Founder has experience  Canadians don’t have a “main

news

site”

 Expand into other countries  Contracts with major newspapers  Add new features to attract other

audiences  Expand company into other news genres

 28-55 years of age  Office workers  Average web buyer

is 43

 CBC

4.1 Million unique hits a month

 CTV.ca

 Google’s Adsense  Local Events  Digg, Reddit, Delicious,

Youtube

 Hosted

by Hostway.com bought from Godaddy

$21 a month

 Domain

 Most

surveyed had moderate knowledge of Canadian Politics.  Few said “not sure”.  A large portion said they have participated in online forums.  Majority have clicked on web ads.

 Google

Adsense

 Modest websites take 250K to make

$100 in revenue.

▪ 1,875,000 visitors = $15K
▪ Cover monthly costs  Assuming each views 20 pages a month.

 Writer/Reporter

$31,000 a year

 Server  Web

Administrator

 $50,000 a year

Design

 $5,000

 Reporters

based at home.

 To report on local/provincial events.

 Weekly

meetings to discuss events, website grossing.

 CBC  CBC

website online in 1996 most popular Canadian news website.
Little innovation over years in service.

 Websites

must give community

control.
 Keep things free  Gain loyal followers. ▪ Digg, Reddit, Youtube, Wikipedia

 32

Million Canadians

 80% being online at some point ▪ 25 millions.

 Add new features to website.  Expand to other countries around

the world.  Expand into other news sections.  Create podcast/vidcast.  Partner with major newspapers.

 $19809.65

to start up company/pay first month.  Loan from CEED, 20K
 Investment of 5K

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->