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Samsung Galaxy Tab

IMC & STP

SAMSUNG GALAXY TAB


The Samsung Galaxy Tab is an Anroid based mini tablet computer produced by Samsung. The tablet was first introduced on 2 September 2010 at the IFA in Berlin.
Samsung launched the Galaxy Tab in India on 10 November 2010.

South Korean company Samsung Electronics recently said that it has sold more than 10 million Galaxy devices in India by 25 Dec. 2012 with more than 45% of which is the contribution of Samsung Galaxy Tab models. (TOI)

STP of Galaxy Tab Segment


Urban, Premium and Upper Middle Class.

Target
Mainly Youth Savvy People. and Tech.

Positioning
Slim and Sleek, creating a difference and new possibilities to explore a lot.

Integrated Marketing Communication


A concept of marketing communications planning that recogniz es the added value of a comprehensive plan that evaluates the st rategic roles of a variety of communication disciplines and com bines these disciplines to provide clarity, consistency and maxi mum communications impact (through the seamless integration of discrete messages).

Blended Promotional Mix

IMC DONE BY SAMSUNG


The Print Media Advertisement of Samsung Galaxy Tab integrates what all is said about it in its TV commercial and Bill Boards as well as internet image presented by the compa ny focusing on Its

Time To Tab & Start Tabbing tagline.

ITS TIME TO TAB

Promotional Launch Event

The Patent Infringement Case Filed by Apple Inc. against Samsung made it a more Home known product in the Indian Market, the controversy simply became a publicity boon for Samsung and provided it free customer attention. Samsung and Apple are the biggest competitor in the tablet market. But while Apple operate s only on the higher-end of the mobile phone market, Samsung has a product profile that reaches lower incomes.

Controversial Samsung

ITS TIME TO TAB

The new ad from Samsung, boasts about the Galaxy Tabs thickness, where the tablet gets hidden behind a pencil. Yes you heard that right, because the tablet is just 8.6mm thick. That shows how a father hides the Galaxy Tab from his son, just to play his favourite game for some more time.