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WHAT IS POPULAR CULTURE?

Present by: SUNI ANAK JINGGA

WHAT IS IT?

Pop culture is entertainment, music and sports Popular culture is distributed across many forms of mass communication including newspapers, magazines, radio, television, movies, music, books and cheap novels, comics and cartoons, and advertising. It contrasts with high cultural art forms, such as opera, classical music and artworks, traditional theater and literature. In mass communication, the term popular culture refers to messages that make limited intellectual and aesthetic demands through content that is designed to amuse and entertain audiences. (aesthetic refers to the appreciation of beauty and good taste.)

WHERE DID IT COME FROM?


After the Industrial Revolution, people had increased leisure time. This led to demand for amusement and entertainment, which prompted growth of mass media. Also after the Industrial Revolution, the increased supply of goods necessitated advertising to attract consumers. Mass media wanted to reach the largest audience possible. That influenced the content of mass media.

WHY DO WE CARE?

We're concerned with popular culture because:It reaches almost all the public -It influences how we think, dress and act -It has an economic impact on media -It influences content of media

THERE IS A THEORY OF POPULAR CULTURE


Elements of the theory:Privately owned media want profits They need to attract large numbers of people Most people are attracted by entertainment that requires limited intellectual demand Media produces and delivers the content they want kitsch Constant production and consumption of kitsch drives out other kinds of art, which results in:

Destruction of folk and elite art Economic exploitation of the public Diminishing of real-life heroes

WHAT IS IT ABOUT KITSCH?


The word is used as a euphemism for unsophisticated, simple, trivial, trashy or junk. Kitsch works are thought to be in bad taste, have no artistic merit, and make low intellectual demands. Kitsch is what we find in modern media newspapers, magazines, paperbacks, movies, television and on the radio.

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