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Prezentare CSR

Prezentare CSR

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Prezentare CSR
Prezentare CSR

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FENOMENUL” C.S.R.
FENOMENUL” C.S.R.
(RESPONSABILITATE SOCIALÃ CORPORATISTÃ)
(RESPONSABILITATE SOCIALÃ CORPORATISTÃ)
ÎN SECTORUL PRIVAT DIN ROMÂNIA
ÎN SECTORUL PRIVAT DIN ROMÂNIA
STUDENT : STOIAN CIPRIAN DUMITRU STUDENT : STOIAN CIPRIAN DUMITRU
CONF. UNIV. DR. : MARINELA GHERES CONF. UNIV. DR. : MARINELA GHERES
FACULTATEA DE STIINTE ECONOMICE SI GESTIUNEA AFACERILOR FACULTATEA DE STIINTE ECONOMICE SI GESTIUNEA AFACERILOR
UNIVERSITATEA BABES-BOLYAI CLU NAPOCA UNIVERSITATEA BABES-BOLYAI CLU NAPOCA


ÎNAINTE !
DAR ÎN CE
DIRECŢIE ?



CONTINUŢUL PREZENTĂRII
CONTINUŢUL PREZENTĂRII
:
:
!. !.
INTRODUCERE
INTRODUCERE
". ".
FUNDAMENTE TEORETICE
FUNDAMENTE TEORETICE
#. #.
TIPOLOGII DE C.S.R. ÎN SECTORUL PRIVAT
TIPOLOGII DE C.S.R. ÎN SECTORUL PRIVAT
$. $.
BENEFICII ALE C.S.R.
BENEFICII ALE C.S.R.
%. %.
STUDIU DE CA&
STUDIU DE CA&
'. '.
CONCLU&II
CONCLU&II
(. (.
P)RERI PERSONALE
P)RERI PERSONALE
*. *.
BIBLIOGRAFIE
BIBLIOGRAFIE

METODOLOGIA DE CERCETARE
METODOLOGIA DE CERCETARE
1. SURSE BIBLIOGRAFICE – MATERIALE
SCRISE
2. SURSE BIBLIOGRAFICE – MATERIALE
ONLINE, GRAFICE, TABELE
3. STUDII DE CAZ ALE COMPANIILOR ACTIVE
ÎN C.S.R.

!. INTRODUCERE
!. INTRODUCERE

A+,- ., /012341 56 "
A+,- ., /012341 56 "
748/,90/: 2/,5:-:46/, :
748/,90/: 2/,5:-:46/, :

R,12;4169:5:868,6 1;<:65= <;/2;/68:18=
R,12;4169:5:868,6 1;<:65= <;/2;/68:18=
,18,
,18,
13-6 34;/ 6<>:34: <32/:41, 748/-; 18/68,?:,
13-6 34;/ 6<>:34: <32/:41, 748/-; 18/68,?:,
2, 8,/-,4 534?: .;46>::@ 12;41;/:A=/:@
2, 8,/-,4 534?: .;46>::@ 12;41;/:A=/:@
+;53486/:68@ ,B2,/8:A=@ 9,4,C:<::.
+;53486/:68@ ,B2,/8:A=@ 9,4,C:<::.
R,12;4169:5:8=>:5, 1;<:65, 65, <;-264::5;/
R,12;4169:5:8=>:5, 1;<:65, 65, <;-264::5;/
.:C,/= 74 C34<>:, ., 2/;C:535 5;/.
.:C,/= 74 C34<>:, ., 2/;C:535 5;/.

A) Ce este “Responsabilitatea socialã corporatistã” ? Responsabilitatea socialã corporatistã” ?

B) D, <, 1-6/ :-25:<6 ; <;-264:, 74 618C,5 .,
B) D, <, 1-6/ :-25:<6 ; <;-264:, 74 618C,5 .,
2/;:,<8, D
2/;:,<8, D

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.#i .,$ !"c2$ &i.(ii (%o!,c'$o%i !"
0,n,%i 7i &"%/icii.

". FUNDAMENTE TEORETICE
". FUNDAMENTE TEORETICE



C.S.R.-35 6 -6: C;18 .,43-:8
C.S.R.-35 6 -6: C;18 .,43-:8
7
7
4 8/,<38:
4 8/,<38:


- <;/2;/68, <:8:A,41E:2F
- <;/2;/68, <:8:A,41E:2F


- <;/2;/68, 2E:5648/;2GF
- <;/2;/68, 2E:5648/;2GF


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- <;/2;/68, 1;<:,865 -6/H,8:4?F


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- <;--34:8G 6CC6:/1F


- <;--34:8G .,+,5;2-,48
- <;--34:8G .,+,5;2-,48
.
.

PRINCIPIUL C.S.R. ÎN VIZIUNEA INTERNA8IONAL9 :
SURSA: RESPONSABILITATESCOALA.RO

#
#
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.,C:4,61<= C.S.R.-35 I: 1= 1869:5,61<= :4.:<68;/::
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2/:4 <6/, 2;68, C: ,+65368 74 -;. 8/64126/,48.
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A18C,5@ 1-63 .,A+;5868 # -;.,5,:


!. M;.,535 O.N.U. (U.N. GLOBAL COMPACT)
!. M;.,535 O.N.U. (U.N. GLOBAL COMPACT)


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". M;.,535 U4:34:: E3/;2,4,


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D,A+;586/, E<;4;-:<
0
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(O.E.C.D.)
(O.E.C.D.)

#. TIPOLOGII DE C.S.R. ÎN
#. TIPOLOGII DE C.S.R. ÎN
SECTORUL PRIVAT
SECTORUL PRIVAT

C;4C;/- 8:2;5;?:,: /,65:A680 ., PE:5:2 J;,85,/ I:
C;4C;/- 8:2;5;?:,: /,65:A680 ., PE:5:2 J;,85,/ I:
N64<G L,,@ 2/;?/6-,5, ., C.S.R. 2;8 C:
N64<G L,,@ 2/;?/6-,5, ., C.S.R. 2;8 C:
7-20/
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:8, 618C,5 :
:8, 618C,5 :
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(#n$", in-,"n+2n! (,$"%nic o(ini# (,0ic' !#$o%i$' .,$E."!i#$i*#$"i
inc'*i%i )o0#".

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3n$%E,n -on! !"&$in#$ !"&co("%i%ii 7i #n$%"n'%ii # 1D co(ii $#"n$#+i # -o$0#

C) M6/H,8:4? 1;<:65 :
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con/in)' (,0ic, &' #!o($" ,n co.(o%$#."n$ (o*i$i/.
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E=".(,: C#.(#ni# Ac$i/i# !" # D#non", (%in con/in)"%"# -"."io% !" #
con&,.# ,n $i.( !" 1B *i" i#,%$, ("n$%, %"*o/#%"# (%o0"."o% !" $%#n*i$
in$"&$in#

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B"n"-icii: c2n! &" !o%"7$" 3n$'%i%"# oi#i$'+ii 7i %"(,$#+i"i co.(#ni"i,
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# Co&$in"7$i

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D"$#ii : &,n$ ini+i#$i/" (%in c#%" o co.(#ni" 37i 3.0,n'$'+"7$", 3n .o!
/o,n$#% .o!, !" o("%#%", 3n #7# -" 3nc2$ &' con$%i0,i" # 0in"" )"n"%#
# co.,ni$'+ii 7i # (%o$"F#%"# ."!i,,i.
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c%"7$"%"# /2n*'%io%.
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c#%" (,0ic, o con&i!"%' 0"n"-ic', &" !o%"7$" (%o$"F#%"# &'n'$'+ii
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S,("%Si*" !" c#%$o-i (%#Fi+i.

$. BENEFICII GENERALE ALE
$. BENEFICII GENERALE ALE
PROGRAMELOR C.S.R. :
PROGRAMELOR C.S.R. :

PRINCIPALELE BENEFICII SUNT:
PRINCIPALELE BENEFICII SUNT:
E!i-"%"n+i"%"# conc,%"n+"i 7i o0+in"%"# oi#i$'+ii -#+' !" 0%#n!G
E3.0,n'$'+i%"# %"(,$#+i"i co.(#ni"iG
Ec%"7$"%"# /2n*'%io% 7i # co$"i !" (i#+' # co.(#ni"iG
E#$%#)"%"# 7i ('&$%#%"# #n)#F#+io% /#o%o7i.

%. STUDIU DE CA& :
%. STUDIU DE CA& :

PROIECT : CIEL AKARDS "LL'
PROIECT : CIEL AKARDS "LL'
P%oi"c$, Ci" AK#%!& # #/,$ c# &co( &,&+in"%"# $in"%io% #-#+i #
3nc"(,$ !" !%,., c#%" (%o.i$ &< #!,c< (,&E/#o#%" co.,ni$<+ii !"
0,&in"&& !in Ro.2ni#.
Co.("+i# &E# #!%"&#$ $in"%io% #n$%"(%"no%i, &$,!"n+io% 3n
"cono.i" 7i -i%."o% !" con$#0ii$#$". Ac"#&$# &E# !"&-<&,%#$ 3n
("%io#!# #,),&$ – noi".0%i" 2II@.
3 &"c+i,ni :
1. C"" .#i 0,n" (#n,%i !" #-#c"%i ("n$%, (%oi"c$"" !" 50,&in"&& &$#%$E
,(6
2. C"i .#i 0,ni &$,!"n+i 3n Econo.i"
3. C"i .#i 0,ni $in"%i "cono.i7$i CECCAR

REZULTATE :
REZULTATE :

peste 100 de înscrişi în cele 3 sec peste 100 de înscrişi în cele 3 secţ ţini de c!ncrs" ini de c!ncrs"

11#0 de $%!n$ 11#0 de $%!n$ţ ţi l$ $lert$ Ciel A&$rds" i l$ $lert$ Ciel A&$rds"

'(' de p$rticip$n '(' de p$rticip$nţ ţi l$ c!ncrsl !nline )Eşti pre*+tit s+ i l$ c!ncrsl !nline )Eşti pre*+tit s+
începi ! $,$cere-. c$re s/$ des,+şr$t pe p$rcrsl $ 10 începi ! $,$cere-. c$re s/$ des,+şr$t pe p$rcrsl $ 10
0ile1 0ile1
PRE2II: PRE2II:
/
3n %$ni" 3n %$ni"
/
3n ec4ip$5ent de c$lcl" 3n ec4ip$5ent de c$lcl"
/
3n tr$inin*ri speci$li0$te1 3n tr$inin*ri speci$li0$te1
C!ncl0ie : C!ncl0ie : n!t!riet$te6 select$%ilit$te şi încredere n!t!riet$te6 select$%ilit$te şi încredere
!,erite7pri5ite de ,ir5$ Ciel6 c$ r5$re $ derl+rii ni !,erite7pri5ite de ,ir5$ Ciel6 c$ r5$re $ derl+rii ni
$st,el de pr!*r$51 $st,el de pr!*r$51

'. C;4<53A:: :
'. C;4<53A:: :

O/?64:A6>:6 -;.,/40 ,18, ,+653680 M .:4<;5; ., O/?64:A6>:6 -;.,/40 ,18, ,+653680 M .:4<;5; .,
2,/C;/-64>,5, 165, ,<;4;-:<,@ 2/:4 <65:868,6 2,/C;/-64>,5, 165, ,<;4;-:<,@ 2/:4 <65:868,6
-646?,-,48353: I: 2;5:8:<6 ., <;-34:<6/, M I: 74 -646?,-,48353: I: 2;5:8:<6 ., <;-34:<6/, M I: 74
C34<>:, ., <;48/:93>:6 56 +:6>6 1;<:650 6 <;-34:80>:: C34<>:, ., <;48/:93>:6 56 +:6>6 1;<:650 6 <;-34:80>::
D:4 <6/, C6<, 26/8,. D:4 <6/, C6<, 26/8,.



C;4<,2835 ., C.S.R. 6<<,483,6A0
C;4<,2835 ., C.S.R. 6<<,483,6A0
.:-,41:34,6 ., “2,/1;640” 74
.:-,41:34,6 ., “2,/1;640” 74
.,8/:-,4835 <,5,: ., “N3/:.:<0”. C3 658,
.,8/:-,4835 <,5,: ., “N3/:.:<0”. C3 658,
<3+:48,@ <,/, <;-264:,:@ 74 <65:868, .,
<3+:48,@ <,/, <;-264:,:@ 74 <65:868, .,
“2,/1;640”@ 10 C:, “<,80>,64”@ 5;<3:8;/ 65
“2,/1;640”@ 10 C:, “<,80>,64”@ 5;<3:8;/ 65
<,80>::@ -,-9/3 65 <;-34:80>:: 5;<65,.”
<,80>::@ -,-9/3 65 <;-34:80>:: 5;<65,.”

Luminiţa Oprea – “Responsabilitate socialã corporatistã” Luminiţa Oprea – “Responsabilitate socialã corporatistã”

(. P)RERI PERSONALE :
(. P)RERI PERSONALE :

C;41:.,/ <0 R,12;4169:5:868, S;<:650 C;/2;/68:180 ,18, 34 C;41:.,/ <0 R,12;4169:5:868, S;<:650 C;/2;/68:180 ,18, 34
,5,-,48 /,<,48@ ., 13918/68@ <6/, 6.3<, 7-9340>08:/: ,5,-,48 /,<,48@ ., 13918/68@ <6/, 6.3<, 7-9340>08:/:
-6N;/, 1,<8;/353: 2/:+68 .:4 R;-O4:6. -6N;/, 1,<8;/353: 2/:+68 .:4 R;-O4:6.
D, 61,-,4,6@ </,. <0 ,B:180 8;68, 2/,-:1,5, <6 6<,18 D, 61,-,4,6@ </,. <0 ,B:180 8;68, 2/,-:1,5, <6 6<,18
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I: ., ?,4,/65:A68@ 238O4. C: 2/,5368 I: ., <O8 -6: -358, I: ., ?,4,/65:A68@ 238O4. C: 2/,5368 I: ., <O8 -6: -358,
<;-264:: .:4 1,<8;/35 I.M.M. <;-264:: .:4 1,<8;/35 I.M.M.
Î4 6<,56I: 8:-2@ 6<,18 “C,4;-,4” <6/, 6/, 34 9;;- Î4 6<,56I: 8:-2@ 6<,18 “C,4;-,4” <6/, 6/, 34 9;;-
/,-6/<69:5 74 >6/6 4;618/0 ,18, 238:4 <;4I8:,48:A68 <6 /,-6/<69:5 74 >6/6 4;618/0 ,18, 238:4 <;4I8:,48:A68 <6
18/68,?:, ., -6/H,8:4? ., <08/, <5:,4>: I: <;413-68;/:@ 18/68,?:, ., -6/H,8:4? ., <08/, <5:,4>: I: <;413-68;/:@
618C,5 <0 /;6.,5, <35,1, 2;8 C: <3648:C:<68, 56 34 4:+,5 618C,5 <0 /;6.,5, <35,1, 2;8 C: <3648:C:<68, 56 34 4:+,5
132,/:;/. 132,/:;/.
A16.6/@ ,4?5,A,1<35 “C.S.R.” ,18, 34 ,5,-,48 65 -;.,/4:80>:: A16.6/@ ,4?5,A,1<35 “C.S.R.” ,18, 34 ,5,-,48 65 -;.,/4:80>::
,<;4;-:<,@ 8;8 -6: -35>: 12,<:65:I8: P.R. 8/,93:4. 10 6:90 ,<;4;-:<,@ 8;8 -6: -35>: 12,<:65:I8: P.R. 8/,93:4. 10 6:90
74 +:A;/ 6<,18 612,<8 .:4 <6/, 8;>: 26/8:<:264>:: 63 ., 74 +:A;/ 6<,18 612,<8 .:4 <6/, 8;>: 26/8:<:264>:: 63 .,
<OI8:?68. <OI8:?68.

*. BIBLIOGRAFIE :
*. BIBLIOGRAFIE :


L5ini8$ Opre$6
L5ini8$ Opre$6
Responsabilitate socialã
Responsabilitate socialã
corporatistã
corporatistã
6 Editr$ Trit!nic6 9creşti6
6 Editr$ Trit!nic6 9creşti6
:00#1
:00#1

Pr!,1ni;1dr1Ale<$ndr T$sn$di6 Prep1
Pr!,1ni;1dr1Ale<$ndr T$sn$di6 Prep1
ni;1 drd1 R!<$n$ Un*re$n6
ni;1 drd1 R!<$n$ Un*re$n6
Relaţii
Relaţii
Publice
Publice
6 Editr$ Ec!n!5ic=6 :00#1
6 Editr$ Ec!n!5ic=6 :00#1

Lect1ni;1dr1>$niel ?er%=nic=6
Lect1ni;1dr1>$niel ?er%=nic=6
Relaţii
Relaţii
Publice
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6 Editr$ Ec!n!5ic=6 :00#1
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