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Nowadays, internet cafes are really in demand because of the fast changing technology that the people embraced just like here in the Philippines. Some have their own laptops and bring it to coffee shops so that they could relax and at the same time prepare their assignments and paper works. The people today are very busy and would want to do their jobs in a beautiful and innovative environment that could satisfy their needs and lessen their stress due to busy schedule. Name of the Firm The proposed name of the firm is “AC COMPUTER SHOP”. The owner will register the firm with the Department of Trade and Industry (DTI) and Local Government Unit (LGU) concerned. The firm will be registered as single proprietorship. The business is about computer shop. Location The business will be renting a space along Hi-way near to Government Office, and schools. The target consumers are students, teachers, office workers, and nearby neighborhood especially those people whose relatives or loved ones are abroad. The two hundred (200) meter radius requirements as provided in the existing zoning code and other applicable rules and regulations wherein computer shops and other similar establishments and places of amusements should be put up or constructed at least two hundred (200) meters away from the church, schools, hospitals and other government offices shall be strictly complied with. Long Range Objectives of the Project The AC Computer Shop looks forward to be the most competitive shop in Bocaue and nearby towns of Bulacan. The proponent dreams of making profit and staying long in the business. For operating and establishing “AC COMPUTER SHOP”, I am having some objectives. 1. 2. 3. 4. To earn profit at less investments. To satisfy our customers providing best quality service at effective price. Providing the service at low cost by providing the best quality at affordable price. To know a fair return on the capital invested by the owner.
Feasibility Criteria The following are the most important criteria by which almost every subject is being measured: 1. Raising Funds or Capital – this is the number one need of a business man in putting up a business. Whether he will produce the money by his own pocket or he will have a business loan in a bank. 2. Recognize profit from the business – the main reason of a person for going into business is profit. People tend to enter into this kind of business because of their expectation to earn money or have an income. 3. It helps the economic growth of the area – this company will give a job opportunity to the resident of bulacan. 4. Enhance the availability of the company – the company will become stable if it has the ability to compete to his competitor and ability to continue operations yet there is expected risks in a business. Market Strategies To penetrate the target market, different marketing strategies and promotions will be considered. Leaflets will be distributed and handed out to various business establishments, offices, schools, bus and jeepney stations, friends, and relatives. Games and services offered will be displayed on the store window. I will offer promo’s to attract the consumer like cheaper rate for computer rental, and membership card. I will put a tarpaulin on the place itself where my shop is standing, promoting the opening of my computer shop also one month before the opening. To let the people know that there will be a new Computer Shop on the vicinity. Lastly, I will keep developing my skills by attending seminars to improve my knowledge and to be updated in this business.
Chapter 2 Market Study
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. “AC Computer Shop” provides communities with the ability to access the Internet and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, up to date, and innovative environment that “AC Computer Shop” provides. Service Description AC Computer Shop will provide its customers with full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to AC Computer Shop are listed below: • • • • • • • • • • • • • • • • • • Surf the web at warp speed! Chat online using Instant Messenger, Yahoo, IRC or Pal Talk. Have a video conference with a business associate, family member or friend. Experience hot Internet games like World of Warcraft, Warcraft III, Counter-Strike, Battle Realms and Dance Audition and autojam (3Mbps downstream and upstream) with outrageous ping times. Hook up your laptop to our Internet connection via Ethernet cable. You can even send a print job from your laptop to our network color laser printer. Rent AC Computer Shop for your late-night or all-night gaming party. Send and receive email using your home or business account, or set up a free email account using Yahoo, Hotmail or any other web-based service. Create your own greeting cards, flyers, school reports or presentations using Print Shop, Microsoft PowerPoint or Microsoft Publisher and print them in color. Download shareware programs in the blink of an eye and copy them to a CD or Zip Disk. Scan a picture using one of our self-service photo scanners and send via email. Plan your next vacation or print out driving directions. Listen to music clips and watch videos from your favorite performers with iTunes, Yahoo Music or RealVideo/RealAudio. Type resumes, letters and term papers with Microsoft Word. Send and receive faxes on AC Computer Shop’s color fax machine. Find that dream job using CareerBuilder or Monster Jobs. Check out continuously updated news, sports highlights, weather, and stock quotes. Enjoy quiet online board games from Yahoo. You can even join a Yahoo league! AC Computer Shop will also accept computer repair.
You'll appreciate surfing and gaming at AC Computer Shop. It has super-fast Internet connection; you'll be visiting all your favorite sites in record time. Multi-player gaming is
quicker and more exciting when you and your friends are able to do battle with no lag and plenty of bonding for everyone. My friendly staff is ready to help with your computer needs. Guidelines of Business • • • • Ambiance • • • Price Study It is one of the considerations of the customer that enhance them to rent computers. If the price is lower they will rent. The following services are: Internet/Games Printing black& white (short) (Long) Colored (logo size) Photocopying (short) (Long) Scanning CD burning (max. of 17 songs) Other services: Pay phone (for every 3 min.) Computer Repair (labor) Amount Php. 15.00 / hour 4.00 5.00 8.00 0.75 1.00 10.00 35.00 5.00 250.00 Not too dark and bright because we want the shop more encouraging to work and play. Our computer tables have a board between users for privacy purposes. All furniture are fully furnished and labor included. All malicious sites are blocked. We’re not allowing inserting flash drive or any storage device without the consent of the shop staff. Eating and drinking in the gaming and typing area is not allowed, they are only allow to eat and drink in the waiting area. One person for one unit to maintain orderliness.
Factors Affecting the Market Factors that I consider while putting up my own Computer Shop: • • • • Location – picking a good spot is an advantage for me. Competition – most business – minded people think of competition as a race to charge the lower prices in order to win the customers. Software Licensing – it’s really important to have an original operating system, because pirated OS can eventually damage the system. Expected ROI – investing money in a business is a risk in my case the well tabulated if financial statement is my major concern.
Internet Connection The major cost of a computer shop is the internet connection. For providing better service, the proposed project will use a high band width connection for better speed as the project is going on to provide service of video chat. It is recommended that the internet connection should be taken from the best internet service provider.
Recommended Connection If the project is set up in area, where DSL Internet connection is available, it is recommended to use DSL Internet connection instead of any other Internet connection. This will improve the speed of internet, which will improve the performance of video chat and will also reduce the telephone expense.
Marketing Program AC Computer Shop has three main strategies. The first strategy focuses on attracting novice Internet users, by providing a novice friendly environment, AC Computer Shop hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at AC Computer Shop. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting. The third strategy focuses on building a social environment for AC Computer Shop customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at AC Computer Shop, these customers that came for the more standard entertainment offerings will realize the potential entertainment value the Internet can provide.
Attract Power Internet Users AC Computer Shop’s second strategy will be focused on attracting power Internet users. Power Internet users provide an important function. AC Computer Shop plans on attracting this type of customer by:
• • •
Providing the latest in computing technology. Providing scanning and printing services. Providing access to powerful software applications
The large student and nearby neighborhood population will become an important part of the AC Computer Shop customer base. The student population continues to grow with the success of the educational institutes. Access to the internet, entertainment, and the upscale ambiance will attract the students. Business community is growing rapidly with the addition of new companies day by day. AC Computer Shop will provide an opportunity to local and traveling professionals to check their e-mails communications; this will be an attracting entity for the middle income group and for the residents of Bocaue as they do not have access to the internet at their living places. Market Growth The market for the services AC Computer Shop will offer is growing rapidly. The computer shop hasn't come to this area yet, but similar services are growing rapidly on a global scale. Large cities that cater to large numbers of traveling business people have been saturated with businesses offering the services AC Computer Shop will offer. Business people use the Internet services to catch up on email and communications with their family. My area supports a population that has many of the same needs and interests of this larger group. The student population continues to grow as the University grows in popularity with high-school graduates from out of state. These students tend to have money and an interest in up-scale social centers. AC Computer Shop will target these groups with the use of fliers and tarpaulin.
SWOT Analysis The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses AC Computer Shop must address. It also allows us to examine the opportunities presented to AC Computer Shop as well as potential threats. AC Computer Shop has a useful inventory of strengths that will help it succeed. These strengths include: a knowledgeable and friendly staff, modern computer hardware, and a clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses AC Computer Shop must address. These weaknesses include: a dependence on quickly changing technology and the cost factor associated with keeping modern computer hardware. AC Computer Shop’s strengths will help it capitalize on rising opportunities. These opportunities include, but are not limited to, a growing population of daily Internet users, and the growing social bonds fostered by the new Internet communities. Threats that AC Computer Shop should be aware of include, the rapidly falling cost of Internet access, and rising local competitors. Strengths 1. Knowledgeable and friendly staff – I’ve gone to great lengths at AC Computer Shop to find people with a passion for teaching and sharing their Internet experiences. My staff is both knowledgeable and eager to please. 2. Modern equipment – Part of the AC Computer Shop experience includes access to modern computer equipment. My customers enjoy beautiful and convenient units’ displays, fast machines, and high-quality printers. 3. Up-scale ambiance – When you walk into AC Computer Shop or even sit at my waiting area, you'll feel the technology. Great sound background, nice lighting that sets the mood and the whole area was clean. 4. Clear the vision of the market need – AC Computer Shop knows what it takes to build an upscale computer shop. I and my staff know the customers, the technology, and how to build the service that will bring the two together. Weaknesses 1. A dependence on quickly changing technology – AC Computer Shop is a place for people to experience the technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are measured in weeks, not months. AC Computer Shop needs to keep up with the technology because a lot of the AC Computer Shop experience is technology. 2. Cost factor associated with keeping state-of-the-art hardware – Keeping up with the technology of the Internet is an expensive undertaking. AC Computer Shop needs to balance technology needs with the other needs of the business. One aspect of the business can't be sacrificed for the other. Opportunities 1. Growing population of daily Internet users – The importance of the Internet almost equals that of the telephone. As the population of daily Internet users increases, so will the need for the services AC Computer Shop offers. 2. Social bonds fostered by the new Internet communities – The Internet is bringing people from across the world together unlike any other communication medium. AC Computer Shop will capitalize on this social trend by providing a
place for smaller and local Internet communities to meet in person. AC Computer Shop will grow some of these communities on its own by establishing chat areas and community programs. These programs will be designed to build customer loyalty Threats 1. Rapidly falling cost of Internet access – The cost of access to the Internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay for access to it. AC Computer Shop is aware of this threat and will closely monitor pricing. 2. Rising local competitors – Currently, AC Computer Shop is enjoying a firstmover advantage in the local computer shop market. However, additional competitors are on the horizon, and I need to be prepared for their entry into the market. Many of my programs will be designed to build customer loyalty, and it is my hope that my quality service and up-scale ambiance won’t be easily duplicated. Market Needs As the popularity of internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Public wants access to the methods of communication and volumes of information now available on the internet, and access at a cost they can afford and in such a way that they are not socially, economically, and politically isolated. Market Trends More than ninety percent of my customers are youngsters and their only objective to get to these is to get enjoyment. Marketing Strategies I create some advertising strategies like I will print a thousand of fliers printed with the total cost of Php. 908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also 500 pieces with the cost of Php. 687.50), a month before the opening me and my staff will distribute the fliers. I will also put tarpaulin on the place itself where my shop is standing a month before the opening. It will promote the services offered and also the opening of my Computer Shop. To let the people know that there will be a new Computer Shop on the vicinity. The tarpaulin size is 64” x 100”and amounting Php. 497.75. Management Strategies Maintain a focus on quality products with bottom-line growth through cost reduction and optimal performance. I also focus on technology and innovation to make sure our employees skills are up to standard with today’s mode of production.
Demand Demand in Internet Services for the last five years: Table 1.1
Year Quantity Demand (in peso) 38,720 70,400 82,800 112,250 175,110
2004 2005 2006 2007 2008
As you can see there is 8.08 percent of demand in internet service in year 2004 and increase of 6.6 percent on the next year. In 2006 there is 17.28 percent of demand in internet service and increase of 6.14 percent in year 2007 and in the year 2008 there’s a demand of 36.54 percent in internet services. I will use the “Arithmetic Straight Line” method in projecting the demand for the next five years. Yc = a + Yi - 1 Yc = initial value Yn = final value Yi – 1 = value for past years
where: a = Yn – Yc N-1 Computation: a = 175,110 – 38,720 = 34,098 5–1 2009 = 34,098 + 175,110 = Php. 209,208.00 2010 = 34,098 + 209,208 = Php. 243,306.00 2011 = 34,098 + 243,360 = Php. 277,404.00 2012 = 34,098 + 277,404 = Php. 311,502.00 2013 = 34,098 + 311,502 = Php. 345,600.00
Projected Demand for five years: Table 1.2
2009 2010 2011
Quantity Demand (in peso)
209,208 243,306 277,404
Supply Supply in the Internet Services for the last five years: Table 2.1
Year 2004 2005 2006 2007 2008 Quantity Supply (in peso) 21,120 35,200 41,400 51,800 107,770
As you can see there is 8.21 percent of supply in internet service in year 2004 and increase of 5.47 percent on the next year. In 2006 there is 16.09 percent of supply in internet service and increase of 5.05 percent in year 2007 and in the year 2008 there’s a supply of 41.87 percent in internet services. I will use the “Arithmetic Straight Line” method in projecting the supply for the next five years. Yc = a + Yi - 1 where: a = Yn – Yc N-1 Yc = initial value Yn = final value Yi – 1 = value for past years
Computation: a = 107,770 – 21,120 = 21,663 5–1 2009 = 21,663 + 107,770= Php. 129,433.00 2010 = 21,663 +129,433 = Php. 151,096.00 2011 = 21,663 + 151,096= Php. 172,759.00 2012 = 21,663 + 172,759= Php. 194,422.00 2013 = 21,663 + 194,422= Php. 216,085.00
Projected Supply for five years: Table 2.2
Year 2009 2010 2011 2012 2013 Quantity Supplied (in peso) 129,433 151,096 172,759 194,422 216,085
Demand and Supply Analysis The table and figure below will shows the projected demand and supply of AC Computer Shop for the next five years in percentage. Table 3
Year 2009 2010 2011 2012 2013 Percentage of Quantity Demand 15.08 17.54 20 22.46 24.92 100% Percentage of Quantity Supplied 14.98 17.49 20 22.51 25.02 100%
The figure 3 shows the projected demand and supply of AC Computer Shop for the next five years. In year 2009 there is a 15.08% of demand on internet services, that’s why AC Computer Shop needs a 14.98% to supply the demand. In 2010 there is 17.54% in demand and 17.49% in supply, while in 2011 it has a 20% both in demand and in supply. And in 2012 there is 22.46% in
demand and 22.51% in supply. For the fifth year 2013 it has a 24.92% in demand and 25.02% of supply. In totality, every year AC Computer Shop will increase of 2.46% in demand and 2.51% in supply.
Chapter 3 Technical Feasibility
In this chapter, I will discuss the product, the manufacturing process of my business including the plant size and production schedule. I will also discuss the machinery and equipment and also the other computer application that I will use in the business.
In order for me to lessen my expenses, I purchase equipment in packages. I focus much in the hardware and software. I research on how much the hardware and software will cost me, through net surfing. The Services The following services of AC Computer Shop are listed below: • • • • Gaming Typing Searching the net Printing/ Photo copying/Fax/Scanning • • • Down loads Cd – burning Computer Repair
For gaming I will install popular online games like Warcraft, Counter strike, Battle Realms, Dance Audition, and Autojam. In typing I will install original Operating System of MS Office Professional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have printer, Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. AC Computer Shop will also offer other services like DVD/CD burning, Pay phone, and Computer Repair. Manufacturing Process This is the AC Computer Shop’s manufacturing process.
The “AC Computer Shop” will provide the product and services to the customers, and then the customer will give income or profit to AC Computer Shop in return. The income or profit that the customer gave in return will used to provide the product and services. Plant Size and Production Schedule The “AC Computer Shop” will operate seven days a week. AC Computer Shop opens at 8:00 am ahead to the other competitors. This will lead my shop of being known. My goal is to give the needs of the students and others in early manner of time. AC Computer Shop’s Time Schedule
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM 8:00 AM Total Operating Hours per week
11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM 11:00 PM
15 15 15 15 15 15 15 105
Machinery and Equipment The proposed project is going to be of 10 units of computer systems and the details of the equipment required for the project is given below:
List of Hardware: Package PC’s Printer Fax Machine Modem DSL Computer Application Software: OS MS Office 2007 Anti-virus and Anti spy ware Game Software: Warcraft (dota) Counter Strike Battle Realms Dance Audition Autojam Total Machinery and Equipment Cost Pentium 4 Samsung SCX-4200 Panasonic KX-FT933 Smart Bro Brand name Description 10 units of PC w/ Complete accessories 3-in-1; Laser Printer, Scanner, Copier Fax Machine with Automatic Paper Cutter Amount Php. 15,500.00 4,999.00 5,790.00 999.00 4,999.00 7,200.00 1,450.00 350.00 720.00 1,968.00 1,968.00 Php. 45,943.00
Furniture and Fixtures The project is based on Pentium-4 computer systems. Second hand systems are also available in the market at much lower prices. The reason for using the latest system is the new software coming in the market that requires more powerful systems which will provide better service to the customer. The price of computer systems varies with the introduction of new technology in the market.
Description Computer Cabinet Table for waiting area Air Conditioner Mono block chair office chair for server Cabinet for the supplies Pad Lock Total Furniture and Fixtures Cost
Quantity 10 1 1 10 1 1 2
Unit Price 250 400 6,500 230.5 745.75 950 750
Total Price Php. 2,500.00 400.00 6,500.00 2,305.00 745.75 950.00 1,500.00 Php. 14,900.75
Plant Layout “AC Computer Shop”
Building and Facilities
Description Rent ( 2,500*12) Construction of the Shop Total Building and facility Cost Amount Php. 30000.00 3,000.00 Php. 33,000.00
Raw Materials and Supplies
The material needed for the operation of the business:
Bond Paper CD w/ Case Ball pen Stapler Staple wire HP 96 Black Ink HP 97 Tri-Color Record Book Fire Extinguisher 10 lbs.
Total Raw Materials and Supplies Cost
Php 150.00 (500pcs./rim) 13.00 /set 48.00 /box (12pcs) 100.00 30.00 800.00 850.00 25.00 3,950.00
Description Electricity Water Total Utility Cost Monthly Cost Php. 5,000.00 117.50 Total Amount (year) Php. 60,000.00 1,410.00 Php. 61,410.00
Waste Disposal AC Computer Shop can manage the waste disposal properly, because every Monday, Wednesday, Friday and Sunday is the schedule in collecting all the garbage in barangay Poblacion, Bocaue.
Cleaning Materials Broom & Dust Pan Trash Can Feather Dust Mop Powder Soap Air Freshener Total Waste Disposal Cost Price Php. 105.00 100.00 60.00 250.00 60.00 175.00 Php. 750.00 – replace every 5 months – – – – 2pcs. Good for 3 months replace every 5 months 6pcs. Good for 2 months replace every 2 months
Legal Requirements Registration with BIR ( Bureau of Internal Revenue) Registration of Business Name with DTI (Department of Trade and Industry) Barangay Clearance and Business Permit Mayors Permit
Legal Requirements Cost
Barangay Clearance Mayor’s Permit Business Tax Business Plate Sanitary Permit Occupational Tax Inspection Fee Filing
150.00 4,000.00 950.00 100.00
Zoning Electrical Inspection Fire Inspection BIR DTI Total Legal Requirement Cost
250.00 400.00. 500.00 100.00 120.00 350.00 250.00 350.00 300.00 5,750.00 Php 13,570.00
Production Cost The details of production cost for the project are given below:
Labor Requirements Estimated Annual Cost for Salaries and Wages
Description Manager Monthly Salary Annual Salary
Total Salaries and Wages Cost
Php. 8,000.00 4,500.00
Php. 96,000.00 54,000.00
* Additional fee to my employee for computer repair (labor) Requirement on Hiring an Applicant • • • • Applicant must be 20 years old, residence of Bocaue … Resume Two valid I.D. Birth Certificate (NSO) N.B.I Clearance
• • •
SSS number Vocational Graduate (computer technician) Hardworking
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