You are on page 1of 18

FMPC 504

pRODUcT DEVELOpmENT AND SOURcING ASSIGNmENT 2

Kaelin King Katherine Koren Cally MacLean Erika Whitehall

TABLE OF CONTENTS

anthropologie report retail cost analysis kaelin: style specification Sheet Kaelin: fabric detail sheet Kaelin: detail and size specification sheet erika : style specification Sheet erika: fabric detail sheet Erika: detail and size specification sheet katherine: style specification Sheet Katherine: fabric detail sheet Katherine: detail and size specification sheet cally: style specification Sheet cally: fabric detail sheet cally: detail and size specification sheet

4 5-6 7 8 9 10 11 12 13 14 15 16 17 18

ANTHROPOLOGIE REPORT

O

ur brand Fashion Collective specializes in dresses. We are showcasing our Fall 2014 line today in front of Anthropologie’s dress buyer. This line features fit and flare and shift dresses, both with sleeves and sleeveless. Anthropologie is the ideal retailer to carry our line as its target market is affluent women who range in age from mid twenties to early forties. Anthropologie’s website describes the brand as: … a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative merchandising, customer centricity and a curated array of products come together to create an unimagined experience. Anthropologie products are an expression of our customer’s appreciation for artfulness and good design. To that end, our buyers and designers travel the world to uncover special products and to collaborate with talented artisans. Our assortment includes clothing, accessories, shoes, beauty, home furnishings, found objects, gifts and décor that exhibit influences ranging from vintage to global. (Urbn, 2013) This statement conveys exactly who we are as the Fashion Collective and for that reason we feel that Anthropologie is an excellent match for our Fall 2014 line.

Our inspiration for the Fall 2014 season is fall, feminine, floral, fun and flirty dresses for the 25 to 35 year old woman. She is a career woman with money to spend and no commitments. She values fashion, spending a high percentage of her income on it, and she always wants to look her best, no matter the occasion. Her Consumer VALS group is Experiencer. According to the Strategic Business Insights website, Experiencers are:

she enjoys spending time with a few close friends at a low-key bay, wearing a vintage piece with modern embellishments. We feel that this woman fits perfectly with the Anthropologie brand based on the retailer’s mission statement:

Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emo…motivated by self-expression. tionally, and offer fashion correct Young, enthusiastic, and products on a timely basis. Our impulsive consumers, Experienc- customers are the reason and the ers quickly become enthusiastic inspiration for everything we do. about new possibilities but are (Farfan) equally quick to cool. They seek variety and excitement, savoring Our colour palette for Fall 2014 the new, the offbeat, and the risky. is a muted fall rainbow. We have Their energy finds an outlet in ex- included burnt orange, plum, ercise, sports, outdoor recreation, chocolate brown, mustard yellow and social activities. Experiencers and olive green. Our line includes are avid consumers and spend a both prints and solids. The majorcomparatively high proportion of ity of our line is also made from their income on fashion, entertain- 100% organic cotton as we feel ment, and socializing. Their pur- Anthropologie’s customers will chases reflect the emphasis that sacrifice spending less for a garthey place on looking good and ment and instead pay more for an having “cool” stuff. (Strategic Busi- environmentally conscious fabness Insights, 2009-2013) ric. We gave each of our styles a name instead of a number to add Our target woman enjoys the sim- a personal touch. They are Erika ple things in life- farmers markets, (fit and flare dress with ¾ length bicycle rides, dinner parties and sleeves), Kaelin (sleeveless fit and baking. She enjoys foreign mov- flare dress), Cally (shift dress with ies, visiting art galleries, and on a ¾ length sleeves) and Katherine Sunday morning she can be found (sleeveless shift dress). We chose sipping a latte in an independent non-traditional names to fit the Ancafé while people watching and thropologie brand: unique and full catching up on the latest fashion of personality. magazines. On a Saturday night
4.

RETAIL COST ANALYSIS

FIT AND FLARE DRESS WITH SLEEVES
STORE NAmE BRAND NAmE RETAIL pRIcE cOUNTRY Of ORIGIN SIZE RANGE fABRIc cONTENT, DETIALS, TRImS, fINISHES J cREW

|

AVERAGE PRICE: $275.33
mODcLOTH BANANA REpUBLIc

j crew $268.00 china 00-16

tracey reese $397.99 china 0-12 Shell: 66% Polyester, 34% Nylon Combo: 89% Polyamide, 8% Elastane, 3% Viscose Lining: 100% Polyester Dry clean

banana republic $160.00 china 0-14

100% silk

99% Cotton, 1% Spandex

LABELING, cARE, AND HANGTAGS

Dry clean

Dry clean

SLEEVELESS FIT AND FLARE DRESS
STORE NAmE BRAND NAmE RETAIL pRIcE cOUNTRY Of ORIGIN SIZE RANGE fABRIc cONTENT, DETIALS, TRImS, fINISHES J cREW

|

AVERAGE PRICE: $212.66
mODcLOTH BANANA REpUBLIc

j crew $250.00 china 00-16

decode 1.8 $202.99 china 0-12 100% Polyester. Lining: 100% Acetate. Fully lined. Side zipper with hook and eye closure. Tulle underlay at hem. Dry Clean

banana republic $185.00 china 0-14

100% Silk chiffon

67% Polyester, 29% Rayon, 4% Spandex

LABELING, cARE, AND HANGTAGS

Dry Clean

Dry Clean
5.

RETAIL COST ANALYSIS

SHIFT DRESS WITH SLEEVES
STORE NAmE BRAND NAmE RETAIL pRIcE cOUNTRY Of ORIGIN SIZE RANGE fABRIc cONTENT, DETIALS, TRImS, fINISHES LABELING, cARE, AND HANGTAGS J cREW

|

AVERAGE PRICE: $156.33
mODcLOTH BANANA REpUBLIc

j crew $230.00 china

yeye $114.99 china

banana republic $160.00 china 0-14 66% Rayon, 29% Nylon, 5% Spandex Hand wash or dry clean

00-16 xs-xl 100% polyeter, 94% Cotton, Bracelet sleeves, 6% Elastane partially line Dry clean machine wash

SLEEVELESS SHIFT DRESS
STORE NAmE BRAND NAmE RETAIL pRIcE cOUNTRY Of ORIGIN SIZE RANGE fABRIc cONTENT, DETIALS, TRImS, fINISHES

|

AVERAGE PRICE: $254.33
mODcLOTH BANANA REpUBLIc

J cREW

j crew $420.00 china 00-14

donna morgan $157.99 china 2-16 Shell: 95% Polyester, 5% Spandex Lining: 1 100% Polyester Lined bodice. Back zipper with hook and eye closure. Fabric does not provide stretch machine wash

banana republic $185.00 china 0-14

20% 20% 20% 20% 20%

Poly, nylon, viscose, cotton, wool

66% Rayon, 29% Nylon, 5% Spandex

LABELING, cARE, AND HANGTAGS

Dry Clean

Dry Clean

6.

STYLE SPECIFICATION SHEET

STYLE NUMBER: SEASON:

f14 DATE: 26/11/2013 DESCRIPTION: fit and flare sleeveless dress FABRIC: 02 TYPE/FIBER CONTENT: 100% organic cotton FINISH: none

Kaelin

PREVIOUS STYLE

#: Emma

SKETCH: FRONT

cOLOURS/pRINT/YD pATTERNS

pERcENTAGE Of EAcH

plum/charcoal/mustard print
FINDINGS/TRIM
TYpE/NUmBER ZIppER THREAD RIBBON cOLOUR

100%

SIZE

AmOUNT

ykk c#984 topstitch c#137 c#192/braided leather 2 2 4 3 6 3

BELT

gold 24” charcoal charcoal 4” brown 36”

1 1 1

SKETCH: BACK

SIZE SIZE ScALE

8 3

10 3

12 2

14 1

DUE DATES
IN DC DATE: EX FACTORY COST PRICE: LAB DIPS/STRIKE-OFFS: PROTOTYPE

26/06/2014 DATE: 26/03/2014

01/02/2014 SAMPLE: 26/01/2014

7.

FABRIC DETAIL SHEET

#: 02 SEASON: f14 fIBER cONTENT: 100% organic cotton fABRIc WEIGHT: 12oz/sq.yd. DEScRIpTION: fit and flare sleeveless dress fABRIc WIDTH: 58/60” cOST: $15 per yard
fABRIc ID

SWATCH

COLOUR STANDARDS

pANTONE 13-0942 TCX AmBER YELLOW fINISH:

pANTONE 19-0912 TCX cHOcOLATE BROWN

pANTONE 18-1450 Tcx mEccA ORANGE

None

WASHING INSTRUcTIONS: mIcELLANEOUS:

Machine wash cool. Hang to dry. iron on low setting. Do not bleach.

8.

DETAIL AND SIZE SPECIFICATION SHEET

STYLE

# : kaelin
f14
pLAcEmENT DETAILS SKETcH

SEASON:

fABRIc cONTENT:

100% organic cotton

LABELS

TYpE/REf QTY

#
1

mAIN LABEL

fashion collective

cARE LABEL

Printed- MWWTD

1

SIZE LABEL

right back neck inside next to zipper. flat edge caught in seam. wearing left inside SS 10” down from waist. include size on main label.

cOUNTRY Of ORIGIN:

turkey

NOTES:

cODE

SpEcIfIcATIONS

SIZE

REVISED

A

chest/bust 8” 13” 21” 25” 32.5” 34” 9.5”

2 15”

cODE I J K L m N O p Q

SpEcIfIcATIONS

SIZE

REVISED

back waist length shoulder width sleeve length armhole circumference sleeve width sleeve opening neck width neck drop neck circumference

B

front bodice waist

2 15” 14” 16.5” 10.5” 5” 5” 9” 2.5” 11”

c

waist

D

hip

E

sweep

f

centre back length

G

H

high point shoulder back length back bodice length

9.

STYLE SPECIFICATION SHEET

STYLE NUMBER: SEASON:

f14 DATE: 26/11/2013 DESCRIPTION: fit and flare dress with ¾ length sleeves FABRIC: 04 TYPE/FIBER CONTENT: 45% polyester, 55% cotton FINISH: none
cOLOURS/pRINT/YD pATTERNS pERcENTAGE Of EAcH

erika

PREVIOUS STYLE

#: anne

SKETCH: FRONT

olive floral
FINDINGS/TRIM
TYpE/NUmBER ZIppER THREAD RIBBON

100%

cOLOUR

SIZE

AmOUNT

ykk c#762 topstitch c#137 2 2 4 3 6 3

gold olive olive 8 3 10 3

24” 4” 12 2

1 1 14 1

SKETCH: BACK

SIZE SIZE ScALE

DUE DATES
IN DC DATE: EX FACTORY COST PRICE: LAB DIPS/STRIKE-OFFS: PROTOTYPE

26/06/2014 DATE: 26/03/2014

01/02/2014 SAMPLE: 26/01/2014

10.

FABRIC DETAIL SHEET

#: 04 SEASON: f14 fIBER cONTENT: 45% polyester, 55% cotton fABRIc WEIGHT: 10oz/sq.yd. DEScRIpTION: fit and flare dress with 3/4 length sleeves fABRIc WIDTH: 58/60” cOST: $16 per yard
fABRIc ID

SWATCH

COLOUR STANDARDS

pANTONE 17-0535 TCX GREEN OLIVE fINISH:

None Machine wash cool. Hang to dry. Do not iron. Do

WASHING INSTRUcTIONS:

not bleach.

mIcELLANEOUS:

11.

DETAIL AND SIZE SPECIFICATION SHEET

STYLE

# : erika
f14
pLAcEmENT DETAILS SKETcH

SEASON:

fABRIc cONTENT:

45% polyester 55% cotton

LABELS

TYpE/REf QTY

#
1

mAIN LABEL

fashion collective

cARE LABEL

Printed- MWWTD

1

SIZE LABEL

right back neck inside next to zipper. flat edge caught in seam. wearing left inside SS 10” down from waist. include size on main label.

cOUNTRY Of ORIGIN:

turkey

NOTES:

cODE

SpEcIfIcATIONS

SIZE

REVISED

cODE I J K L m N O

SpEcIfIcATIONS

SIZE

REVISED

A

chest/bust 8” 13” 21” 25” 32.5” 33.5” 9.5”

2 15”

back waist length shoulder width sleeve length armhole circumference sleeve width sleeve opening neck width
p Q

2 15” 14” 16.5” 10.5” 5” 5” 9” neck drop neck circumference 2.5” 11”

B

front bodice waist

c

waist

D

hip

E

sweep

f

centre back length

G

H

high point shoulder back length back bodice length

12.

STYLE SPECIFICATION SHEET

STYLE NUMBER: SEASON:

f14 DATE: 26/11/2013 DESCRIPTION: shift sleeveless dress FABRIC: 03 TYPE/FIBER CONTENT: 100% organic cotton FINISH: none

katherine

PREVIOUS STYLE

#: mary
SKETCH: FRONT

cOLOURS/pRINT/YD pATTERNS

pERcENTAGE Of EAcH

terracotta houndstooth
FINDINGS/TRIM
TYpE/NUmBER ZIppER THREAD RIBBON

100%

cOLOUR

SIZE

AmOUNT

ykk

gold 24” 1 c#984 topstitch terracotta terracotta 4” 1 c#137 2 2 4 3 6 3 8 3 10 3 12 2 14 1

SKETCH: BACK

SIZE SIZE ScALE

DUE DATES
IN DC DATE: EX FACTORY COST PRICE: LAB DIPS/STRIKE-OFFS: PROTOTYPE

26/06/2014 DATE: 26/03/2014

01/02/2014 SAMPLE: 26/01/2014

13.

FABRIC DETAIL SHEET

#: 03 fIBER cONTENT: 100% organic cotton DEScRIpTION: shift sleeveless dress fABRIc WIDTH: 58/60”
fABRIc ID

SEASON:

f14 12oz/sq.yd.

fABRIc WEIGHT: cOST:

$15 per yard

SWATCH

COLOUR STANDARDS

pANTONE 116-1362 TCX VERmILLION ORANGE fINISH:

pANTONE 19-1557 TCX cHILI pEppER

pANTONE 117-1462 TCX fLAmE

None

WASHING INSTRUcTIONS: mIcELLANEOUS:

Machine wash cool. Hang to dry. Iron low setting on reverse side. Do not bleach.

14.

DETAIL AND SIZE SPECIFICATION SHEET

STYLE QTY pLAcEmENT DETAILS SKETcH

# : katherine
f14

SEASON:

fABRIc cONTENT:

100% organic cotton

LABELS

TYpE/REf

#
1

mAIN LABEL

fashion collective

cARE LABEL

Printed- MWWTD low

1

SIZE LABEL

right back neck inside next to zipper. flat edge caught in seam. wearing left inside SS 10” down from waist. include size on main label.

cOUNTRY Of ORIGIN:

turkey

NOTES:

cODE

SpEcIfIcATIONS

SIZE

REVISED

cODE I J K L m N O

SpEcIfIcATIONS

SIZE

REVISED

A

chest/bust 10” 16.5” 18” 19” 32.5” 34” 10”

2 16”

back waist length shoulder width sleeve length armhole circumference sleeve width sleeve opening neck width
p Q

2 24” 14” 23” 8.5” 5” 4” 9” neck drop neck circumference 2.5” 11”

B

front bodice waist

c

waist

D

hip

E

sweep

f

centre back length

G

H

high point shoulder back length back bodice length

15.

STYLE SPECIFICATION SHEET

STYLE NUMBER: SEASON:

f14 DATE: 26/11/2013 DESCRIPTION: shift dress with ¾ length sleeves FABRIC: 01 TYPE/FIBER CONTENT: 100% organic cotton FINISH: none

cally

PREVIOUS STYLE

#: alexandra

SKETCH: FRONT

cOLOURS/pRINT/YD pATTERNS

pERcENTAGE Of EAcH

plum
FINDINGS/TRIM
TYpE/NUmBER ZIppER THREAD RIBBON

100%

cOLOUR

SIZE

AmOUNT

ykk c#984 topstitch c#137 2 2 4 3 6 3

gold plum plum 8 3 10 3

24” 4” 12 2

1 1 14 1

SKETCH: BACK

SIZE SIZE ScALE

DUE DATES
IN DC DATE: EX FACTORY COST PRICE: LAB DIPS/STRIKE-OFFS: PROTOTYPE

26/06/2014 DATE: 26/03/2014

01/02/2014 SAMPLE: 26/01/2014

16.

FABRIC DETAIL SHEET

#: 01 SEASON: f14 fIBER cONTENT: 100% organic cotton fABRIc WEIGHT: 12oz/sq.yd. DEScRIpTION: shift dress with 3/4 length sleeves fABRIc WIDTH: 58/60” cOST: $15 per yard
fABRIc ID

SWATCH

COLOUR STANDARDS

pANTONE 19-2430 TCX pURpLE pOTION fINISH:

None

WASHING INSTRUcTIONS: mIcELLANEOUS:

Machine wash cool. Hang to dry. Iron low setting on reverse side. Do not bleach.

17.

DETAIL AND SIZE SPECIFICATION SHEET

STYLE QTY pLAcEmENT DETAILS SKETcH

# : cally
f14

SEASON:

fABRIc cONTENT:

100% organic cotton

LABELS

TYpE/REf

#
1

mAIN LABEL

fashion collective

cARE LABEL

Printed- MWWTD low

1

SIZE LABEL

right back neck inside next to zipper. flat edge caught in seam. wearing left inside SS 10” down from waist. include size on main label.

cOUNTRY Of ORIGIN:

turkey

NOTES:

cODE

SpEcIfIcATIONS

SIZE

REVISED

cODE I J K L m N O

SpEcIfIcATIONS

SIZE

REVISED

A

chest/bust 10” 18” 19” 33.5” 32” 33.5” 10”

2 16”

back waist length shoulder width sleeve length armhole circumference sleeve width sleeve opening neck width
p Q

2 24” 14” 24” 8.5” 5” 4” 9” neck drop neck circumference 2.5” 11”

B

front bodice waist

c

waist

D

hip

E

sweep

f

centre back length

G

H

high point shoulder back length back bodice length

18.