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MARKET SEGMENTATION

ALLIANZE UNIVERSITY COLLEGE of MEDICAL SCIENCES


2/26/2014 :: 1

LOCAL MARKET
PULAU PINANG KEDAH PERAK TERENGGANU PAHANG

INTERNATIONAL MARKET
INDONESIA THAILAND SRI LANKA OMAN SAUDI ARABIA MONGOLIA CHINA NIGERIA

AGE GROUP
10% 10% YOUTH (16-25) PARENTS YOUTH (13-15) OTHER ADULT 40%

40%

GENDER
MALE (50%) AND FEMALE (50%)

INCOME
PARENTS EARNING RM 30,000 PER ANNUM INCOME GROUP AVERAGE,ABOVE AVERAGE,RICH

LIFESTYLE
MARRIED WITH CHILDREN DIVORCED WITH CHILDREN

EDUCATION (STUDENTS)

SPM LEAVERS STPM LEAVERS CIMP,CPU,FOUNDATION INSCIENCE,A-LEVELS,SAM DIPLOMA WITH SCIENCE BACKGROUND

EDUCATION (PARENTS)

THEY MAY NOT BE WELL VERSED WITH EDUCATION BUT HAS THE POTENTIAL TO SEND THEIR CHILDREN TO PURSUE STUDIES WELL EDUCATED PARENTS LOOKING FOR MORE INFORMATION. THEY TEND TO DO A LOT OF RESEARCH BEFORE MAKING THEIR FINAL DECISION

OFTEN ENGAGES INTO SOCIAL WORLD TO GET MORE INFORMATION


LISTEN TO RADIO SUCH AS HITZ.FM,MIX FM KEEPS THEMSELVES UPDATED THROUGH MAGAZINES

OUTDOOR ADS CATHCES MY ATTENTION

FOLLOWS FREINDS

COST CONSCIOUS
SEEKS FOR MORE INFORMATION RELY OF NEWSPAPERS FOR INFO
DISCUSS WITH FRIENDS AND NEIGHBOURS FREQUENLTY

BUY A PRODUCT WHICH IS WELL KNOWN

WORTH FOR THE MONEY TO BE PAID