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A strong internal communication strategy encompassing critical planning, commitment and strong leadership

A strong internal communication strategy encompassing critical planning, commitment and strong leadership

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Published by Ark Group
What's smart? A strong internal communication strategy encompassing critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where instant messaging, Twitter and Bluetooth provide employees with endless possibilities for internal collaboration and conversation. As a result of these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest.
This one-day connected forum with workshop will explore new media technologies and innovative engagement techniques to equip you with the skills to communicate the potential of a revitalised communication strategy to management.
What's smart? A strong internal communication strategy encompassing critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where instant messaging, Twitter and Bluetooth provide employees with endless possibilities for internal collaboration and conversation. As a result of these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest.
This one-day connected forum with workshop will explore new media technologies and innovative engagement techniques to equip you with the skills to communicate the potential of a revitalised communication strategy to management.

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Published by: Ark Group on Oct 13, 2009
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One-day connected forum and workshop 21 - 22 October 2009, Perth

Book before 18 September 2009 to receive your early bird discount

Smart Practice Internal Communication
Communicating effectively within your organisation to surpass your competition in the current competitive market

Post-forum workshop: Thursday, 22 October 2009 Workshop: Change communication: myth or miracle? Facilitator: Michelle Bryne, Communication Specialist, Bryne Communications

Hear from our expert panel of speakers:
Powerlink Queensland Public Transport Authority

Hear our panel of experts express their views about the importance of employee engagement

CSBP Limited Department of Treasury and Finance Shared Services Curtin University of Technology ChemCentre Iluka Resources Swan River Trust

Gain valuable insights from informative company case studies

Supported by:

Ericsson Australia and New Zealand
Produced By:

Lotterywest

Official Event Report
Official Media Partners:

Strategic Internal Communication for Complex Organisations
By Neryl East

w w w. ar kgr oupaust ralia.co m .a u

Smart Practice Internal Communication
Communicating effectively within your organisation to surpass your competition in the current competitive market
A strong internal communication strategy requires critical planning, commitment and strong leadership. The top down mentality of communication is old hat in today’s increasingly wired society where employee expectations have increased. Management must be accessible, the flow of information must run both ways and the company newsletter can no longer be the catalyst for your organisational strategy. Due to these rapid societal changes, the ambitious organisation must utilise the internal communication arsenal available if they wish to strive ahead of the rest. An internal communication strategy that motivates employees and engages management can increase productivity and improve the organisation’s public image by capitalising on branding from the inside out. The internal communication professional must do all this while dealing with limited resources and lack of people power as today’s economic climate threatens many communication strategies within the workplace. This connected forum will explore company case studies, delve into innovative engagement techniques and equip you with the skills to communicate a revitalised communication strategy to your organisation’s stakeholders. You will learn how to: ƒ Utilise the skills of internal public relations ƒ Revitalise your online internal communication strategy ƒ Manage internal communication during times of change ƒ Implement and maintain internal communication with limited resources ƒ Cultivate new communication pathways

Post-forum workshop: Thursday, 22 October 2009
Workshop A: Change communication: myth or miracle? Registration: 9.00 am Workshop starts: 9.30 am Workshop ends: 4.30 pm Facilitated by: Michelle Bryne, Communication Specialist, Bryne Communications About the workshop: Massive infrastructure debt and rising costs are weighing down the bottom line of communication strategies for all sectors. If financial sustainability is the quest, the challenge is how to engage a workforce in change without undermining the values of the organisation. This workshop is for communicators and managers who need to face up to the change agenda and take their people with them. The following areas will be explored: ƒ ƒ ƒ ƒ Changing your internal communication culture Preparing employees for change The trials and tribulations of a real change experience Build your own: developing a change communication strategy for your workplace

About your workshop leader: Michelle is a communication specialist with 20 years experience on both sides of the great divide; first as a journalist and then 12 years as a corporate communication manager with one of the biggest councils in NSW. Michelle has completed a Master of Arts in Organisational Communication focusing on reputation management by local government and has a diverse range of experience and interests encompassing change management, community and staff engagement.

Who should attend?
ƒ Internal Communication Professionals ƒ Heads of Communication ƒ Employee Communication Professionals ƒ Change Managers ƒ Marketing Professionals working within internal communication ƒ Public Relations Professionals ƒ Corporate Affairs Managers ƒ Human Resource Professionals ƒ Corporate Communication ƒ Organisational Development Professionals Managers ƒ Lower level management of public sector agencies and organisations ƒ Crisis Communication Managers

Connected forum: Wednesday, 21 October 2009
8.45 Registration and refreshments

9.15 Chairperson’s opening remarks Rachael Cochrane, Corporate Communications, Public Transport Authority

Innovative internal communication practices
9.30 Internal public relations ƒ Utilising internal spin ƒ Communicating the benefits of internal communication to staff and stakeholders ƒ Branding from the inside out ƒ Avoiding misinterpretation Huan Tran, EBusiness and Portal Manager, Department of Treasury and Finance Shared Services 10.10 Improving your organisation’s internal communication capacity ƒ Introducing an employee perception survey ƒ Using the results to reshape internal communication ƒ Understanding the increasing role of eCommunication Samantha Torrens, Corporate Communications Manager, CSBP Limited 10.50 Morning refreshments and networking

Interactive group debate: Does the communication in your workplace flow up or down? Each roundtable will have the chance to submit one question or statement to be debated by the entire group. This session is designed to encourage you to think about creative ways to change the current direction of your organisation’s communication flow for the better. Facilitated by: Rachael Cochrane, Corporate Communications, Public Transport Authority Employing best practice approaches

2.00

Developing the skills to advance internal communication

2.40 Overcoming the recession ƒ Implementing a communication strategy with limited resources ƒ Maintaining internal communication during crises ƒ Dealing with budget cuts and forced redundancies Sonia Aplin, Internal Communication Manager, Ericsson Australia and New Zealand 3.20 Afternoon refreshments and networking

Your organisational community
11.10 Activating your online communication community ƒ Improving your intranet ƒ Using new media to your organisation’s advantage ƒ Encouraging collective intelligence online Pita Norris, Internal Communications Manager, Powerlink Queensland 11.50 Interactive panel session: Increasing employee engagement This is your chance to gain insights into the minds of our experts. Have the opportunity to pose questions and gain a better understanding of the following topics: ƒ How to make your employees want to come to work Wendy Yorke, Communication Manager, Swan River Trust ƒ How to make your employees want to contribute to the success of the company Jan Stewart, Chief Executive Officer, Lotterywest ƒ How to communicate the plan to employees Asha Stabback, Independent Consultant, formerly OD Advisor, Corporate Services, Iluka Resources Moderated by: Rachael Cochrane, Corporate Communications, Public Transport Authority 12.30 Communicating in times of change to maintain sustainable organisational development ƒ Maximising outcomes for your organisation and employees ƒ Keeping your employees in the loop ƒ Enhancing workplace retention and employee satisfaction Marita Naudé, Associate Professor, Graduate School of Business, Curtin University of Technology 1.10 Networking lunch

3.40 Listening to your organisation ƒ Using internal communication to build a company profile ƒ Turning what you learn into a sustainable business model ƒ Canvassing employees and using internal knowledge to improve external communication Sarah Lau, Media and Communications Coordinator, ChemCentre 4.20 Utilising leadership within your strategy ƒ Conveying the benefits of a strong leader to management ƒ Pinpointing the key messages you want to send to employees ƒ Using the right tools Asha Stabback, Independent Consultant, formerly OD Advisor, Corporate Services, Iluka Resources 5.00 Chairperson’s closing remarks and end of connected forum

Official Event Report
Strategic Internal Communication for Complex Organisations

Author: Neryl East Year Published: 2008 Pages: 120

Save $200 on Ark Group’s latest internal communication report!

Standard Price: $395+ GST Delegate Price: $195+ GST

5 WAy S T O b O O k yO u R P l A C E AT T H I S E v E n T S O -W E b
PHOnE: +61 1300 550 662 +61 (02) 8913 4000 FAx: +61 1300 550 663 +61 (02) 8913 4099 EmAIl: aga@arkgroupasia.com WEb: www.arkgroupaustralia.com.au POST: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060

Smart Practice Internal Communication 21 - 22 October 2009, Perth
PuT yOuR DETAIlS HERE (PlEASE PRInT):
ORGAnISATIOn nAmE

POSTAl ADDRESS

STATE

POSTCODE

FAx

PHOnE

Connected Forum + Workshop Standard Pricing
Not valid with any other offer

Connected Forum o$1495 + GST = $1644.50 o Save $200 $1295 + GST = $1424.50 o Save $250 $1245 + GST = $1369.50

Workshop o $995 + GST = $1094.50 o Save $100 $895 + GST = $984.50 o Save $150 $845 + GST = $929.50

o Save $200 $2290 + GST = $2519 o Save $300 $2190 + GST = $2409 o Save $400 $2090 + GST = $2299

Early bird (exp: 18/09/09)

I am a member of IABC (NSW, VIC, ACT, QLD), ASTC (VIC, NSW), ACS, WA Business, PRInfluences

member Discount (exp: 18/09/09)

o Yes, I would like to purchase the ‘Strategic Internal Communication for Complex Organisations’ report as a registered delegate: $195 + GST
Delegate 1st 2nd 3rd 4th – FREE Event venue and accommodation Mercure Perth 10 Irwin Street Perth WA 6000 Tel: 08 9326 7078 Fax: 08 9221 0518 Accommodation contact: Reservations 08 9326 7000 h1754@accor.com Group Discount When you bring a team of three, you can bring a 4th delegate for free! Name Job title Email address

Signature
I have read and accepted the booking conditions

Please note: Payment must be received in full prior to the event to guarantee your place

o Mastercard
Card number Expiry date Cardholder’s name Cardholder’s signature

o Visa

o American Express

o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me
Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: ƒ Cancellations notified over 45 days prior to the event will not incur a cancellation fee. ƒ In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged.
For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. All cancellations must be received in writing. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. Delegates are responsible for their own travel, accommodation and visa requirements. ƒ 5. 6. 7. 8. 9.

Can’t make the event? Connected forum CD is available! If you can’t take full advantage of this event, the connected forum CD gives you a useful record of the presentations made at the event for your reference. The CD is made available after the event at $595 plus GST. For more information contact Aimee Rootes Phone: 1300 550 662 Email: arootes@arkgroupasia.com Sponsorship or Exhibition Opportunities If you are interested in sponsoring or exhibiting at this event please contact Michael Moorcraft: Phone: 1300 550 662 Email: mmoorcraft@arkgroupasia.com

We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q

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